Chapter 377

After some discussion, Li Heng obtained 66% of the equity by investing 400,000 plus two ideas.

The first idea: based on what he saw and heard in his later life, Li Heng appropriately put forward modification suggestions for her 14 sample shoes, making them look more fashionable, more generous, and more localized.

With his rich experience, he convinced the newborn calf Li Wang, making the latter's eyes shine.

After more than half an hour of design exchange, Li Wang sighed sincerely, "I really didn't expect your brain to be so bright, even better than mine. It's a pity not to study design."

After speaking, she laughed to herself. With Li Heng's current status in the domestic literary world, it seems to be more awesome and have a higher status than this design routine.

Li Heng thought to himself, what kind of good things haven't I seen in my later life? This is just the beginning. Without that diamond drill, I wouldn't dare to take on this porcelain work, and I wouldn't dare to ask for such high equity.

Li Wang had a flash of inspiration and said, "According to your ideas, I plan to add a few more sample shoes. When I design the preliminary drawings, we will have a deeper exchange then."

Li Heng supported her. "Okay."

As for the second idea, it was Li Heng's market expansion plan.

Li Wang is very talented in design, but she is relatively weak in market grasp, which can be seen from the plan.

In her previous life, it was because she couldn't accurately grasp the market's keen situation that her previous several startups ended in failure.

And when Li Heng proposed the strategy of using this year's once-in-a-lifetime Olympic Games and CCTV to advertise, he further conquered her, who had self-knowledge.

Li Wang asked with insufficient confidence, "Can we really convince Olympic athletes to wear our shoes?"

In her concept, the mainland has always been a planned economy, and everything is decided by the top. She was afraid that this road would not be easy.

Li Heng said, "One of the signs of reform and opening up is the reform of China's economic system. In 1979, when the great man met guests in the United States and Canada, he first put forward the assertion that socialism can also engage in a market economy. What does this mean? You have studied abroad for so many years, you should know better than anyone."

Without waiting for her to speak, Li Heng continued, "In 1984, the Third Plenary Session of the 12th Central Committee passed the 'Decision on Economic System Reform', clearly proposing that the socialist economy is a planned commodity economy based on public ownership. Based on the summary and judgment of news and current events in the past two years, I guess the goal of domestic market economic system reform is to eventually establish a socialist market economic system."

Li Wang asked happily, "Really? If this is true, then the domestic business environment will undergo earth-shaking changes."

"Of course, these are reported in newspapers, and there are traces to follow. You can check them yourself. So the Seoul Olympic Games in September is a god-given opportunity, a huge opportunity for our new brand to become famous overnight. We must seize it."

Li Heng thought for a while and instructed, "You can try to contact the General Administration of Sport as a patriotic person from Hong Kong. There are no similar competitors in the country now, so I guess there is great hope. If it really doesn't work, I will think of another way then."

Li Wang was eager to try. "You have connections in this area."

Two figures flashed in Li Heng's mind, and he encouraged her, "Yes, but this is a treasure at the bottom of the box, equivalent to our nuclear weapons, and cannot be used easily. After all, every bit of human favor used is one bit less."

"Okay, seeing that you are so confident, I am even more confident." Li Wang felt that this trip to Shanghai was really the wisest decision.

With the ability in the market that Li Heng showed today, combined with her own talent in design, the new brand has great potential.

Next, the two began to discuss various details of the company.

Once again!

Li Heng, who had experience in starting a company, once again conquered Li Ran with his wisdom, making her no longer uneasy and confused about the unknown, and giving her a joy of finding a treasure.

Regarding starting a new company, although Li Ran had unparalleled enthusiasm, was she afraid?

Afraid!

Quite afraid!

Everyone will be afraid of areas they have never set foot in. And Li Heng's unexpected maturity, Li Heng's ease, Li Heng's eloquent talk, and Li Heng's series of suggestions made her floating heart find its final direction and gave her an unprecedented sense of stability.

Li Wang looked into his eyes and said a rebellious thing full of heat, "If we didn't have a blood relationship, I would definitely be crazy for you!"

Li Heng rolled his eyes. "Alright, alright, let's just joke about this here. Don't let outsiders hear it, otherwise I won't be able to wash it off even if I jump into the Yellow River."

Li Wang giggled and asked, "What should we call our new brand?"

Li Heng asked back, "Ask me?"

"You are the major shareholder of the company and a man. If I don't ask you, who do I ask?" After some conversation, the relationship between the two became more familiar, and Li Wang, who was already lively and cheerful, made a small joke.

Li Heng thought for a while and shamelessly threw out two names: "New Force, Anta, which one do you think is better?"

"New Force? Anta? Is there any particular meaning to these names?" Li Wang asked, repeating the names on her lips.

Li Heng said, "New Force, it's the literal meaning, representing the rise of our new brand. I've already thought of the advertising slogan: Nothing is impossible!"

Translated into English, it is impossibleisnothing.

You also know the difficult situation of our country in sports now, and its status in the world is not high, but no matter how difficult it is, we must grit our teeth and persist, believe in ourselves! This advertising slogan fits their spiritual needs very well and can also resonate in the hearts of the public."

"Good! This advertising slogan is very powerful!" Li Wang excitedly wrote down this advertising slogan in her notebook and then asked, "What about Anta, what is the explanation?"

Fart explanation!

Li Heng was purely lazy and moved the number one sports brand in the country from his later life over. "Anta, in fact, you can also understand its quality from the literal meaning. Shoes, after all, are for walking and exercising. Stepping with peace of mind is the most important thing. The logo can be written like this, just use the Chinese 'anta'. Advertising slogan, um, how about 'Never Stop' for the advertising slogan? Translated into English, it is keepmoving."

Li Wang was happy for a while, but then fell into a choice difficulty syndrome. She didn't know which name was better?

Seeing this, Li Heng pointed out on the side, "In fact, what name it is called is not that important. As long as the market share and fame are up, even more awkward names will become catchy, become hot, and be remembered."

He was telling the truth. Just like Apple and Alibaba, didn't they sound very ordinary when you first heard them? But after they became big and strong, who would still think these names were ordinary?

I still remember in 2003, when I first heard the name Alibaba, I always felt it was strange and awkward! But when Ma Train became Father Ma in people's mouths, Alibaba became a synonym for high-end, atmospheric, and high-grade.

In a word, everything depends on strength!

After weighing it, Li Wang asked, "Can I combine them?"

Li Heng asked, "How to combine?"

Li Wang said, "Use the name Anta, stepping with peace of mind. I like this interpretation very much, and I guess the vast number of consumers will also favor it. And our advertising slogan will use 'Nothing is impossible!'. I really like this sentence, it has a lot of feel. You imagine the moment an Olympic athlete wins a gold medal and recites this advertising slogan, isn't it very passionate?"

Li Heng had no objection. "Okay."

In his previous life, Anta was a low-to-mid-end sports brand, always trying to squeeze into the high-end. Due to the established market pattern and the deep-rooted brand image in people's hearts, this process was not arduous.

And in this life, Li Heng will not take the old road. He will take the mid-to-high-end route from the beginning, and the brand positioning is very clear.

As for the low-end market, it should be abandoned if it should be abandoned. People cannot be too greedy and must leave food for others. Giving up and gaining, only by giving up can one gain!

After finalizing all the rules and regulations of the company, the two then discussed matters such as factory site selection and recruitment.

Li Heng found a map of Shanghai, pointed to Pudong near Yang Pu, drew a circle, and said, "Let's choose the factory site here."

"Here? Isn't this the suburbs?" Li Wang raised her first question.

Li Heng blinked. "Believe me, choosing here will definitely be a huge profit. If possible, our factory site should be as large as possible."

Seeing him so certain, Li Wang asked in a low voice, "Do you have any inside information?"

Li Heng blinked again, smiled, and didn't speak.

After trying several times and failing to get anything out, Li Wang asked dejectedly, "How big is big?"

Li Heng said, "As big as it can be. No matter in whose name, warehouse, logistics, or other excuses, in short, the larger the area, the better! In this regard, you are from Hong Kong, and communicating with the leaders here may have more advantages."

Li Wang nodded. "I have inquired about this. Investments from compatriots in Hong Kong, Macao, and Taiwan and overseas Chinese seem to be more liked by the local government, and they can often get better preferential policies."

This is an indisputable fact. Li Heng nodded and said, "Yes. Regarding the scale of investment, you must learn to draw a big cake, learn to use exaggerated rhetorical devices, start with a million, and tens of millions is not a problem. Anyway, invest in stages, no one can say anything to you."

Li Wang smiled and said okay, "Okay, Li Xi has more experience in dealing with the government. I will call her later and ask her to come and help us."

Li Heng never doubted the ability of the 180 Audi headlight bulb, which was even more powerful than Old Mabu. "Okay."

PS: I was in the hospital today, just said it in the group, didn't send a notice.

(End of chapter)