Chapter 141: Zhengzheng's Opinion
After chatting with Shi Jinhe, my mood was great.
It's already good enough if just one of these children becomes successful.
By evening, I was having dinner together with Shi Yong.
Zhengzheng came in from outside,
Zhengzheng had already cut off his long hair,
Zhengzheng looks very much like his mother Hui Ling.
I said to Zhengzheng: "Have you eaten, Zhengzheng? If not, let's eat together."
Zhengzheng said: "Dad, I won't eat dinner tonight. I'm afraid of getting fat."
Shi Yong laughed: "Zhengzheng, what's wrong with a man being fat? Only when you're fat do you have strength, only then can you be sturdy. Come, eat a piece of big meat."
After saying that, Shi Yong picked up a big piece of meat from the plate,
Zhengzheng quickly shook his head,
"Uncle Yong, I dare not eat it; this meat is all fat. I advise you to eat less too, it's bad for your health."
"How is it bad for the body? A man eating meat makes his body healthy, gives him strength, and enables him to conquer women. Otherwise, who would listen to you?" Shi Yong then put the meat into his mouth and ate it with oil dripping all over his mouth.
At that moment, Zhengzheng whispered: "Uncle Yong, Aunt Ya Ling doesn't listen to you; I see you haven't conquered her."
As soon as I heard Zhengzheng say that,
I looked at Shi Yong and laughed,
Shi Yong also heard Zhengzheng's words and put down his chopsticks,
"Zhengzheng, what does that little brat know? You don't understand anything; I was just letting Ya Ling aunt have her way. Can she lift a barbell better than me?"
"Hmph, conquering one's own wife is no skill; when I speak of conquering women, I mean other women."
I immediately stopped Shi Yong's words,
"Shi Yong, stop feeding the kids these twisted ideas. They haven't even started families yet."
"Zhengzheng, come over, sit down, let's have a drink together, just the two of us."
Zhengzheng was very obedient, moved a stool into the room and sat down,
I had Shi Yong pour Zhengzheng a cup of wine,
I then said to Zhengzheng: "Zhengzheng, how have your studies with Xiao Fang been these past few days?"
Zhengzheng lowered his head and whispered: "So-so; Xiao Fang is just a host, not a teacher specialized in planning events."
"She hasn't organized any large-scale events."
"I think we should hire a professional team to do this."
After saying that, Zhengzheng didn't dare look at me,
"This child is truly timid; after speaking, he didn't even dare raise his head."
After hearing Zhengzheng's words,
I laughed and said: "Zhengzheng, you're absolutely right. I looked at the plan Xiao Fang gave me, and I always feel something is missing, but I can't put my finger on it."
Zhengzheng said: "Dad, may I look at this plan?"
I said: "Of course, here you go."
After saying that, I handed the plan from the table to Zhengzheng.
Zhengzheng began to read it seriously,
After a while, Zhengzheng said: "Dad, may I offer my opinion on this plan?"
I said: "Great, I'd like to hear your opinion."
Zhengzheng said: "My opinion is that this kind of activity must absolutely not be used."
Hearing Zhengzheng's words, I hurriedly asked: "Why can't it be used? It looks fine to me. Moreover, the event content is novel, and the atmosphere will surely be lively."
"Dad, what is this event for?" Zhengzheng asked.
"We're launching the new building, aren't we? Isn't the point to be lively?" I said.
"No, Dad, listen to me: we sell houses, not open a new mall that needs bustling crowds and total foot traffic."
"This is a new building launch; we aim to attract a quality crowd, meaning people with purchasing power and demand."
"Not a wide-net, catch-all approach."
"Our group already has considerable fame in Zaocheng,"
"I've held events recently and found that everyone knows our Da Heng Group."
"We don't need to promote in this way. If it were a new real estate company, they could hold such an event."
"An established company should focus on the genuine clientele that can close deals."
"This planning event is aimed at them."
After finishing, Zhengzheng glanced up at me briefly, then quickly lowered his head.
I didn't speak,
I asked Shi Yong for a cigarette, then lit it and started smoking.
After smoking for a while,
I then asked Zhengzheng: "Zhengzheng, your opinion is important; I want to ask, where is our customer base? If we don't cast a wide net, how do we catch fish?"
Zhengzheng said: "Who buys our new houses?"
"Probably mostly young people," Shi Yong said from the side.
"What do they buy houses for?" Zhengzheng asked.
"To get married and have kids," Shi Yong replied.
"Uncle Yong, I looked at our group company's past customer demand survey: 30% of home purchases are for marriage, 20% for children's education, 10% for retirement, another 30% for investment and financial management, and the remaining 10% for other purposes. From this we can uncover our customer base."
I should focus on promoting the educational function of our new house, and the benefit of using it as a wedding room in the future. Also, the importance of financial investment.
What we are building is Zaocheng's high-end residential area; high-end residential areas target high-income groups; where are these high-income groups,
In the main Zaocheng Mining Group, as well as public institutions.
Dad, I think we just need to mainly target them for the planning of the event; others don't need to be considered.
For the launch of our new building, we don't need such an overly lively scene.
After listening to Zhengzheng finish speaking, I earnestly looked at Zhengzheng; I have never had an in-depth conversation with Zhengzheng before.
As for Zhengzheng, I have always liked to shout at him. Because he is different from normal children.
I cannot accept this. But today I discovered that my cognition was wrong.
Zhengzheng's words are those of a mentally mature person. He has his own ideas,
and has his own unique perspective.
I am very happy,
I immediately picked up the cup,
"Zhengzheng, you said that very well. I and your Uncle Yong don't know much about this area. Today, after you said it, I finally understand—originally, planning the event is that important. We two will have a drink, come on, Shi Yong, let's have one."
I clinked cups with Shi Yong and drank it all in one go.
Zhengzheng held the cup, took a small sip, and the spiciness made Zhengzheng's eyes squint together.
Shi Yong laughed and said: "Kid, this little liquor made you like this; how will you ever hang out with me in society? You and your dad both finished the drink, you must finish it."
Zhengzheng looked at me with difficulty.
I said to Shi Yong: "Alright, don't make things difficult for the child; who learns from you, spending all day soaking in the wine vat. Zhengzheng
I ask you, if we let you handle this event, how can you find these potential clients, and how can you invite them into the venue.
Zhengzheng said: "Dad, inviting so many stars will definitely cost a lot of money, right?"
I nodded,
"This cost would be several million."
"This is what I think: we must invite the stars, they can attract people over. However, we don't want an outdoor free performance. Moreover, we also need to charge ticket fees."
"If we charge ticket fees, who will go to this event?" I asked, not understanding.
"That is, people with housing demand; this ticket works like this: first let them spend money to buy.
Then, for customers who pay the housing deposit, we will refund their ticket money, even double refund is also possible.
"That is, letting them watch the performance is not the main purpose; buying a house and paying the deposit is the main purpose."
End of Chapter
