Chapter 832: Company Name

Jianqiang, you run a travel company, so people come and go.

People coming and going are like water.

The highest good is like water; it benefits all things without contending.

This is the Way of Heaven.

So if you want your company to grow larger in the future, you should benefit all things and not fight. Understand? He Zuming said, looking at me.

I nodded.

Thank you, Mr. He, for the reminder. I will strive in that direction: benefit all things without contending.

Heh, about the name? Look at the two sentences on that red paper. He Zuming gestured toward the red paper on the table.

I picked up the red paper and saw it read: "Heaven is vigorous; a gentleman strengthens himself unceasingly; Earth is receptive; a gentleman carries all things with profound virtue."

I know these two lines come from the I Ching, but I don't quite understand their meaning.

"Mr. He, is the new company's name taken from these two sentences?" I asked He Zuming.

He Zuming smiled.

"Jianqiang, your name comes from the first sentence: 'Heaven moves vigorously; a gentleman strengthens himself unceasingly.'"

"That sentence is the image of the Qian hexagram."

"A gentleman should, like heaven, move with strength and firmness, thereby realizing the need for continual progress."

"When Da Heng Group was founded, you were very vigorous, but after operating for a long time your drive waned. Thus setbacks occurred, and Da Heng Group eventually changed hands."

"A gentleman cannot be vigorous all day, lest he be burdened by it; he must also understand gentleness and weight."

"That is the second sentence: 'Earth is receptive; a gentleman carries all things with profound virtue.'"

"The great earth's condition is supremely compliant; a gentleman must realize he must deeply cultivate his morality to bear the masses."

"It indicates you should cultivate inner moral virtue to carry all things."

"Kun is thick and carries all; virtue merges without bounds."

"Then the new company shall be called Kun De."

"Kun De," I said softly.

"Kun De can correspond to your name Jianqiang."

"All things are born by following Heaven."

"All things can grow because they conform to the celestial order."

"Jianqiang is outward, Kun De is inward."

"Jianqiang, do you understand my meaning?"

"A person's growth requires continual self‑cultivation, self‑reflection, and self‑awareness,"

"otherwise one will be stuck and make no progress."

"I hope you will set a high moral standard for yourself, become a role model, and thereby bear the people."

"After He Zuming finished speaking,"

"I shook my head and said, 'Mr. He, aren't your expectations of me too high? I don't want to be a role model.'"

"No, Jianqiang, listen while I finish speaking.

"You haven't understood my point."

"The current moral decay stems from some rich and noble people whose behavior influences others."

"The reason social chaos arises is mainly people's moral decline."

"It is because some pioneers failed to act properly,"

"as it was said to let a portion of people become rich first,"

"so they could serve as exemplary leaders, but the result was the opposite,"

"they break the law, they do evil deeds, they prey on the countryside."

"This creates a social rule that only bad people can get rich, only bad people can make money."

"This causes many in society to follow suit,"

"What about ordinary people? Must they do the same?"

"When everything is judged by money, using money to measure everything, society only becomes more restless."

"Of course, we lack the ability to change this."

"What we can do is try to change ourselves as much as possible."

"Jianqiang, we've known each other for decades, and we understand each other."

"I know your attitude toward money and your understanding of life; you see farther than others."

"I have reached this age and am soon about to be buried."

"After much thought, I realize I have not done anything beneficial for society."

"All I have done is earn a little family‑supporting money with my words."

"In the end, a person's words are good."

"As for me, I think that all my life I have wanted to do something beneficial for society."

"But that wish cannot be fulfilled."

"Jianqiang, you are still young."

"Your road is still long; I hope you can walk a correct path."

"That is to try to show others,"

"your own standards of conduct,"

"the rich are not all bad."

Or put it this way, being a villain doesn't automatically make you rich.

Set yourself up as a role model.

Heh, improve the social atmosphere a bit.

There are too many societal problems; the rich want to flee, the public intellectuals run rampant,

and traitors are everywhere.

As for me, no one listens to what I say.

I hope you can say some things for me,

Loving this land is a person's most basic moral duty.

Sigh. I've seen too many people; all they see is money and women,

they can only satisfy every instinctual desire,

and cannot fulfill themselves more properly on a spiritual level.

A person's success, besides wealth and status, also includes spiritual self‑satisfaction.

Unfortunately, many cannot achieve that.

I've spoken a bit too much today, Jianqiang; there are some matters you need to slowly comprehend.

He Zuming took a drag of his cigarette.

I also took a drag, listening to He Zuming's words.

I can understand He Zuming's heart,

and his love for this land.

I remained silent,

After a while, I said, "Mr. He, I understand your meaning.

Alright, the new company will be called Kun De Company.

I will strive to set high standards for myself.

It's just that what you said is a bit grand; all we can do is do our own part well."

"Heh, right, that will do.

By the way, the woman who came with you is named Li Jia, right?" He Zuming asked.

I nodded,

"Mr. He, look at her features."

"Do you still remember the past? You once brought Xia Yuan to see me, asking me to help with Feng Shui. Xia Yuan is also a beautiful woman.

Li Jia is different from Xia Yuan. Xia Yuan's personality is too strong for you to handle.

This woman has a wife‑enhancing aura and can cooperate well.

Jianqiang, does the new company involve her?"

"Yes, Li Jia is involved throughout," I said.

"That's fine, as long as this woman stays with you,

your new company will definitely develop very well," He Zuming said.

"Thank you, Mr. He, for the auspicious words. I will certainly make good use of Li Jia,

By the way, Mr. He, there is another matter I want to ask you about: a few days ago, I chatted with Shi Jinhe.

He said he wants to see a spot, so that after we brothers die, we can be buried together.

Is it too early to consider this now?" I asked He Zuming.

"Jianqiang, not early. Ancient emperors began building tombs right after ascending the throne. Once a person passes forty, various misfortunes can occur.

There is another matter; actually, I've already discussed it with you—the Shi Yong issue,

he should go ahead of your brothers," He Zuming said helplessly at that moment.

When I heard that,

my heart tightened,

After Shi Yong returned to Zaocheng, he said he felt unwell, and then we lost contact.

I don't know what's happening now,

He Zuming's words made it impossible for me to accept.

My eyes instantly reddened.

"Jianqiang, you are a sentimental person.

But matters of life and death are hard to predict.

They are all one's own fate.

The proposal you just made is a good one; people should settle their own resting place a bit earlier.

The three of you brothers plan to be buried together later; that's a fine suggestion.

Brothers in life, brothers after death.

Even underground you won't be lonely.

If you want to see it, we can go take a look today.

Take Xiao Yan along and teach him some Feng Shui knowledge," He Zuming said.

I said, "Fine, Mr. He, since we have nothing else today, let's go have a look.

I want to go near Beishan and take a look.

That place is close to my home at Hulutao, and I grew up mainly in the Beishan area.

Shi Yong and Shi Jinhe's homes are both not far from Beishan."

"Okay, then let's go to Beishan and have a look." He Zuming said.