Chapter 154: The Factory Is Renamed to Old Hundred Citizens Meat Industry Limited Company

Chen Yang lightly picked up a newly developed sausage from Zhong Hanshan's team, took a small bite cautiously. The unique aroma instantly spread, stimulating his taste buds. As he chewed slowly, he felt it was hardly different from what he had tasted in his previous life.

Chen Yang decided to first trial-produce a batch of new sausages on a small scale, release them to the market to observe public response. If the market responds well, he will officially launch mass production.

However, the factory only bought equipment for one production line. For six sausage flavors, at least six production lines' worth of equipment is needed. Moreover, the factory's current staff reserves may still be insufficient; they will need to hire more.

Chen Yang had Zhong Hanshan contact the equipment supplier to send over the supporting equipment for two more production lines.

As for Song Yajun's side, he also had them install only three production lines, to first make original, corn, and chicken-flavored sausages. Once these lines run normally and the factory's income noticeably increases, they will gradually roll out other flavors.

Additionally, Chen Yang took out another twenty million yuan from his personal account to purchase this equipment and the raw materials for sausage production.

Chen Yang also laid it out to Song Yajun: aside from funds for product development and the costs of building new workshops and cold storage, he would not invest much more money in the factory. Any future expansion of production scale would have to rely on the factory's own capabilities.

After handling all matters, Chen Yang again accompanied Zhong Hanshan to the site of the new workshop outside the factory, taking a walk and explaining his five-year plan to him.

Zhong Hanshan greatly appreciated Chen Yang's grand vision. If Red Star Food Processing Factory's products could become the top sausage brand in Dongjiang Province, he, as the Chief Food R&D Officer, would also gain great prestige.

However, before Chen Yang left the factory, he still earnestly reminded him not to forget to fulfill the previously promised funds for food R&D.

Chen Yang reassured him, saying that as long as Red Star Food Processing Factory's performance keeps improving, the subsequent food R&D funds will only increase.

After returning home, Chen Yang first called Shen Anna, asking her to place an order for 100,000 boxes of sausages with Red Star Food Processing Factory in the name of Old Hundred Citizens Agricultural Products Trading Company. If the market response is good, they will increase the order quantity.

Shen Anna said there was no problem, and at the same time reminded Chen Yang: "Boss, shouldn't the factory's name and the sausage brand name be changed? If everything is named after the common folk, it will be more convenient for the company to promote its products."

Chen Yang thought it over and found it reasonable. To promote the "Old Hundred Citizens" brand, all resources must be centralized; each subsidiary factory cannot have a different name.

"Alright, I will immediately arrange for someone to apply for a company name change. It will be called Old Hundred Citizens Meat Industry Limited Company, and the product line will be called Old Hundred Citizens Sausage Series."

Shen Anna reminded Chen Yang: "Boss, remember to register the trademark!"

"The company's trademark I have already applied to register. For subsequent product trademarks, we will register them once the designs are ready." Chen Yang suddenly recalled he also had an advertising company, and asked Shen Anna: "Do you have any good design talent to recommend? Preferably someone who can come work in Qingshui."

Shen Anna said: "If you're looking for talent, you should go to Yexin! She has plenty of resources."

"Go talk to her and settle things." Chen Yang did not want to proactively contact Yexin; that woman is too domineering—if you don't obey her, you'll get scolded. But she is genuinely good to Shen Anna, almost always granting her requests.

"Alright, anyway I'm going to see her tonight, so I'll mention it in passing." Shen Anna wasn't worried that Yexin would refuse, given that she had just spent a lot of Chen Yang's money. Reciprocity demands some courtesy.

After hanging up, Chen Yang finally had time to check the stock market. He found the market's changes were not significant. However, Zhuo Wenyuan's reaction over there surprised him a bit.

According to Chen Yang's speculation, Zhuo Wenyuan would quickly sell off his shares after driving up Xingcheng Heavy Industry's stock price. The result was that Su Mingyue's goods had all been sold out, yet his side still showed no reaction.

Meanwhile, Yun Cheng Biological's trading volume was also very active, with its stock price rising from 23.5 to 25. Chen Yang glanced at the trading data and also saw no major moves from Dongjiang Securities.

Chen Yang judged that Zhuo Wenyuan wanted to squeeze a bit more profit out of those two stocks.

Since Yexin had spoken, he decided not to get involved.

Fortunately, Xinfei Technology's stock remained limit-up. Even if he did nothing, he still gained profits each day.

Chen Yang didn't think much more; after shutting down his computer, he called Song Yajun to inform him that the company was about to be renamed.

Upon hearing that Chen Yang intended to rename Red Star Food Processing Factory to Old Hundred Citizens Meat Industry Limited Company, Song Yajun also voiced strong support. After all, the old factory's reputation had been ruined by its previous manager, likely dragging down new product sales. Meanwhile, the "Old Hundred Citizens" brand is already a household name in Qingshui City; using it as a trademark for the new products is simply perfect.

The next morning, Song Yajun posted the notice that Red Star Food Processing Factory would soon be renamed Old Hundred Citizens Meat Industry Limited Company on the factory's publicity board.

Meanwhile, Shen Anna's side also received two pieces of good news. The first good news: Yexin, through her extensive personal connections, had carefully selected and successfully recruited for Chen Yang's advertising company an experienced, talented advertising creative director and a uniquely gifted advertising designer.

Both of these outstanding talents are natives of Qingshui City and are also willing to return to develop there.

This news made Chen Yang very excited. He instructed Shen Anna to promptly arrange for these two individuals to work at the company's office building in Xingcheng, prioritizing the completion of the packaging design for the Old Hundred Citizens Sausage product.

After all, the factory is about to start operations; if the exquisite packaging design cannot be completed in time, it will adversely affect the progress of the entire project.

Chen Yang's advertising company is still under renovation and cannot yet serve as a formal office. During this period, they can only let the two individuals temporarily work in Xingcheng, even if it means enduring some inconvenience.

Shen Anna's second piece of good news: Yexin is preparing to invest in villas and street-front shops, and wishes to entrust the related business to Chen Yang's real estate agency.

Chen Yang already owns a full hundred shops in Xingcheng, fifty-three units of commercial housing, and two villas, and currently has no plan to further expand his investment scale. After all, his existing holdings are already vast and stable, sufficient to meet his current development needs.

Since Yexin also shows strong interest in real estate investment, Chen Yang naturally wishes to support her.

To advance the cooperation process, Chen Yang quickly called his partner Zhao Xiaoli, asking her to go to Wuyou Residence to meet Yexin in person and discuss the specific cooperation details and related matters.

After receiving the assignment, Zhao Xiaoli dared not delay in the slightest; she immediately set aside her work and drove her newly purchased BMW to Wuyou Residence.

However, her feedback to Chen Yang was: "Ms. Ye is in a bad mood and currently does not want to discuss any business."