Chapter 276: Marriage Dating Website Member Tiering

Chen Yang said: "It's simple. First we build a website. Then we invite some love experts to post articles on the website, sharing their love experiences. Once the website content is rich, we spend money on online and offline ads to attract singles with needs to come and match with each other."

Yexin heard that ads would be run again, and said with some worry: "Your e-commerce platform spent so much on advertising fees with no effect; can this marriage dating website work?"

Chen Yang explained: "The transaction process of online shopping platforms is relatively complex, and it also involves credit issues with cash payments, so slow results are quite normal."

"The marriage dating website is a social platform that provides mutual communication and understanding between men and women. After the database matches a pair, they tell each other's needs. If they have affinity, they further communicate and develop in reality; if not, they switch to another person and continue communicating until they find their ideal partner. This is equivalent to moving the real-world matchmaking agency online."

Yexin's heart stirred, as if discovering a new continent. "Then can our online matchmaking agency also charge a matchmaker's fee?"

Chen Yang nodded and said: "In principle it can be charged. However, what we charge is not a matchmaker's fee but a membership service fee."

Yexin immediately became interested and curiously asked Chen Yang: "How should this membership service fee be collected?"

Chen Yang said: "For example, we can organize member data into different groups by category. Then we divide member levels into four tiers: diamond, gold, silver, and bronze. Each tier's members receive different matching services. For instance, diamond members get matched with the best target group, gold members with the next-best target group, silver members with the following target group, and bronze members with the worst target group."

"This idea is not bad." Yexin felt Chen Yang's member tiering was very necessary. If we could filter out the misshapen melons and cracked dates, we could save a lot of trouble. Of course, the most important thing is still to make money.

"Chen Yang, then how should we charge for the membership?"

"Diamond members pay 8,888 yuan, gold members 888 yuan, silver members 88 yuan, and bronze members are free."

"……" Yexin was speechless for a moment, then said with some doubt: "Charging diamond members 8,888 yuan—won't that be too black-hearted?"

Chen Yang countered Yexin: "Do you think members of the caliber of Huang Bai ming and Zhao Feiyang would be unwilling to pay the 8,888 yuan membership fee?"

Yexin said without thinking: "That definitely won't happen. That amount of money isn't even enough for them to pay the commission on one stock trade."

Chen Yang added: "There are certainly many high-quality singles in the world comparable to Huang Bai ming and them, who, due to work or other reasons, have never had the chance to find a partner. Our website can let them find their ideal partner as quickly as possible, charging only a service fee of 8,888 yuan—is that really expensive?"

Yexin nodded: "Not expensive! I think we could even raise it a bit more."

Chen Yang waved his hand and immediately rejected her idea: "Miss Yexin, your idea is too hasty. When the website is just launched, the threshold shouldn't be set too high, or it will scare people away. To earn more membership fees, we can wait until traffic picks up, then offer more premium services, such as online consultants, offline matchmaking, offline gatherings, etc. As long as customers are satisfied, they will naturally pull out handfuls of money from their pockets."

Upon hearing this, Yexin couldn't help but praise Chen Yang: "You little brat have so many ideas; following you to make money is really comfortable."

Shen Anna never expected Chen Yang and Yexin to discuss finding her a partner, but they ended up researching a business instead. She couldn't help but complain: "You guys are really boring. You're both worth over a hundred million, yet you still obsess over her few thousand yuan in membership fees. Can't you have some principles?"

Chen Yang said dismissively: "Ms. Anna, your idea is wrong. Marriages that come too easily are often not cherished. Only when they spend money and time will they value you more."

Yexin strongly agreed with Chen Yang's opinion: "Exactly, if a man isn't willing to give anything for you, what's the point of having him?"

Shen Anna was quite speechless. She turned to Lin Wei and asked: "Back when you were dating Chen Yang, did he put in a lot for you?"

Lin Wei shook her head: "No! During the four years of college, he only treated me to a meal right before graduation."

"He was that stingy?" Shen Anna glanced at Chen Yang, then said to Lin Wei in great surprise: "Then why did you still marry him?"

Lin Wei smiled proudly: "He's handsome, isn't that enough? Besides, everything I eat, live with, and use now is paid for by him."

Shen Anna was speechless again.

Seeing this, Yexin immediately said: "Anna, rest assured, I will definitely find you a man better than Chen Yang. And it'll be free too!"

Shen Anna gave her a look and said, half-laughing, half-crying: "Do I absolutely have to talk about this romance?"

Yexin, Chen Yang, and Lin Wei all nodded at the same time.

Shen Anna decided to give up struggling.

"Fine, then you guys go ahead and mess around! But I declare first that I have the right to refuse cooperation!"

"Anna, don't speak so absolutely." Yexin said confidently: "One day in the future, you will definitely thank us."

Shen Anna said unmoved: "As long as you guys mess around a little less, I'll thank you."

Yexin laughed: "Among us sisters, you're the only single one; if I don't mess around with you, who else can I mess around with?"

"Then keep messing around, I'm going home to sleep." After saying that, Shen Anna stood up and wanted to leave.

Yexin quickly grabbed her, urging: "Don't be angry, I'm doing this for your own good too! If you're unhappy, we can switch to another topic, okay?"

"We've been walking around for so long, I'm tired too. Let's talk about it when we get home!" Shen Anna no longer wanted to stay in the coffee shop. She understood Yexin; if they continued, the topic would inevitably shift back sooner or later.

Seeing Shen Anna determined to leave, Yexin could only end the topic.

However, after Chen Yang finished paying the bill, Yexin whispered again: "You little brat, I think we can work on that website thing. Even if Anna doesn't want to find a partner, we can still make money from others!"

Chen Yang agreed wholeheartedly: "Then go back and discuss it with Huang Bai ming and Zhao Feiyang; I definitely have no objections on my end."

Seeing Chen Yang again trying to be a hands-off manager, Yexin said with some dissatisfaction: "No, this idea came from you; you need to be present when we discuss it, otherwise I can't explain it clearly by myself."

"That's also simple! You just say this project can make money, and they'll have no reason to oppose." Chen Yang has to accompany Lin Wei back to Clear Water on Sunday, so he has no time to meet with Huang Bai ming and Zhao Feiyang for a meeting.