Chapter 468: Half-Price Home Purchase Quota
Chen Yang stayed in the Governor's office for three hours, having an in-depth discussion with Cheng Hua about the development of the online e-commerce platform.
Chen Yang could sense that Cheng Hua intended to strongly promote the e-commerce industry in Dongjiangsheng, especially the peripheral services surrounding the Old Hundreds E-commerce Platform.
However, after returning to the company, he did not make any new plans for Shen Anna. He merely had her conduct two public opinion survey questionnaires on the Old Hundreds E-commerce Platform targeting merchants and consumers, to understand their satisfaction with the Double Eleven event and the various problems they encountered during it.
As for the New Year's promotion activity proposed by Liu Jianghua, Chen Yang did not intend to make it too extravagant.
The reason is simple: the ordinary people's income has not yet increased; frequent promotional activities, even if they are willing to participate, their wallets cannot keep up.
Moreover, Chen Yang also has a new plan: to promote the real estate projects of East Jiang New City.
In Chen Yang's plan, East Jiang New City, besides a forty-six-story commercial building and a thirty-three-story office tower, must also have at least one hundred fifty thirty-two-story commercial-residential buildings.
With so many houses, if they do not do publicity in advance, standing out among the numerous real estate developers would be extremely difficult.
Of course, Chen Yang is not worried about the houses not selling. With such a prime location in East Jiang New City, when Xingcheng's real estate enters its peak, selling at twenty-one thousand per square meter would be easy.
The problem is, his money is all borrowed from the bank, with daily interest of several hundred thousand. When Xingcheng's housing prices head toward the peak, the price increase difference will probably just be enough to subsidize the bank's interest.
After going through all that trouble, he'd end up working for the bank for free. If it got out, his peers would laugh themselves to death.
So, Chen Yang immediately sought out his real estate brokerage company partner Zhao Xiaoli, asking her to draft a promotion plan based on the overall planning of East Jiang New City, and then had the advertising company in Qingshui City turn the plan into a promotional video to be aired on television.
While the advertisement was being broadcast on TV, Chen Yang posted a notice on the website of the Old Hundreds Financial Investment Company: employees of the Old Hundreds Agricultural Products Trading Company, advertising company, and real estate company who have worked for five years and have not been allocated housing by the company would be offered a 50% home-purchase quota; employees of the Old Hundreds Meat Industry Limited Company, feed company, and food limited company who have worked for ten years and have not been allocated housing would be offered a 50% home-purchase quota.
After the notice was released, Chen Yang's phone was blown up.
To avoid the disturbance, Chen Yang called Shen Anna from the villa's landline, asking her to communicate with the management of each company regarding the home-purchase quota.
However, he could dodge the company's upper management, but not the government's leaders.
The day after the notice was issued, Liu Jianghua had Shen Anna relay to Chen Yang that he should go to the Provincial State-Owned Enterprise Reform Group Office.
When Chen Yang arrived, he saw that not only Liu Jianghua and Huo Yunyan were in the office, but the entire reform group's members had come.
"Governor Liu, Director Huo, with everyone gathered today, is there any important instruction to convey?"
Liu Jianghua pointed at the people in the office and laughed at Chen Yang: "You're acting like a free-spending benefactor in your own company, making these guys drool, all wanting to follow you for some benefits."
"That's easy to say..." Chen Yang waved his hand, speaking very nonchalantly: "Out of camaraderie, I'll also give each person here a 50% home-purchase quota."
The office immediately erupted in cheers, with everyone rushing forward to shake Chen Yang's hand and thank him.
After the commotion died down, Liu Jianghua asked Chen Yang: "You made the promotional video for East Jiang New City so beautiful and moving, yet you're offering a 50% discount on the prices—can you still make money?"
Chen Yang laughed: "The East Jiang New City project alone has at least twenty thousand plus units, while my companies have only a few thousand employees; profitability is definitely not a problem."
Liu Jianghua nodded slightly. Using one-quarter of the people to drive the heat of East Jiang New City, the remaining three-quarters of profit is also not small.
At that moment, Huo Yunyan interjected: "Chen Yang, your promotional video is so well done, the price surely won't be cheap. Tell us, how much do you plan to sell per square meter? Let us have a mental preparation."
Chen Yang said to Huo Yunyan: "Director Huo, the price of East Jiang New City is not decided by me; it will follow market trends. Once the buildings are completed, whatever price the comparable standard commercial-residential communities in Xingcheng command, East Jiang New City will have the same price."
Upon hearing that, Huo Yunyan smiled at the others present: "It seems the quota you received today, even if it contains some moisture, won't be too much."
The office again burst into laughter.
After the laughter subsided, Liu Jianghua again asked Chen Yang: "Nowadays commercial housing is not cheap; even if you give employees a 50% quota, they might not be able to afford a house, right?"
Chen Yang said: "Those who want to buy a house, the company will naturally find ways to make it affordable for them—for example, the company could first purchase the property in its name, then gradually deduct the amount from their wages; or the company could act as a guarantor for their bank loans."
"As for those who don't want to buy a house, I also accept them taking this quota to the market to exchange for cash. East Jiang New City's location is so excellent and its planning so beautiful that their home-purchase quotas will surely be in high demand."
Upon hearing that Chen Yang allowed employees to resell the home-purchase quotas, Liu Jianghua's expression immediately turned solemn. He earnestly reminded Chen Yang: "If these quotas enter the market, they must be recorded on file to avoid the chaos of multiple sales of the same quota."
Chen Yang nodded: "The quotas issued by the company will definitely be noted. Anyone who wants to resell must first go through the company to complete the transfer procedures."
"Moreover, to prevent excessive hype, the company will give them only one transaction opportunity."
Seeing that Chen Yang had made preparations in advance, Liu Jianghua finally nodded in satisfaction.
At that moment, Pan Ruoyun suddenly said: "Chen Yang, you are a major shareholder of Provincial Auto Manufacturing; could you also give some 50% quotas to the veteran employees of Provincial Auto Manufacturing?"
Chen Yang laughed and said: "I'm merely a shareholder, not the boss; this quota matter cannot be left to you. You should go to your company's boss."
Pan Ruoyun sighed: "Provincial Auto Manufacturing has just completed its reorganization; the additional funds you provided were all used to renovate the new factory buildings and add new production equipment. Even if I ask the boss, he can't come up with money to build new housing!"
Chen Yang also showed a helpless expression: "Provincial Auto Manufacturing currently has no money, and that's not my problem either! Initially I said I wanted to fully acquire Provincial Auto Manufacturing, but Governor Liu disagreed."
Liu Jianghua saw Chen Yang pushing the responsibility onto him, and gave a wry smile while shaking his head.
Of course, he does not regret not having sold all of Provincial Auto Manufacturing's shares. After all, the industries Chen Yang favored have all succeeded in the end; the future of Provincial Auto Manufacturing is certainly bright as well.
End of Chapter
