Chapter 471: Five Blessings Card Collection Activity

After returning to the company, Chen Yang told Shen Anna Liu Jianghua's idea.

Shen Anna also hoped to push the Old Hundreds E-commerce Platform to a higher level, expressing her willingness to strive for it.

To increase the negotiation success rate, Chen Yang directly gave Shen Anna an advertising budget of one hundred million.

He knew well that the sponsor of the 2004 Spring Festival Gala was a domestic famous liquor brand. To snatch the prize from the tiger's mouth, the only way was to offer the Spring Festival Gala program team leaders an astronomical price they could not refuse.

After communicating with Shen Anna, Chen Yang again summoned the Internet Department manager Luo Hao to the office.

"Manager Luo, immediately arrange people to design a "Collect Five Blessings Card" activity on the Old Hundreds E-commerce Platform. These five blessings cards are: Patriotic Blessing, Prosperity Blessing, Diligence Blessing, Friendliness Blessing, and Harmony Blessing."

"Any user who collects all five blessing cards before New Year's Eve can split a cash red envelope of fifty million yuan at 8:00 p. m. on New Year's Eve."

Luo Hao, upon hearing that the total prize was fifty million, excitedly asked Chen Yang: 'Boss, can our company's employees also participate in this activity?'

Chen Yang nodded: 'Any user of the Old Hundreds E-commerce Platform can participate. However, all participants must bind our third‑party platform Public Pass, and the activity red envelopes will be transferred directly into users' Public Pass accounts.'

Luo Hao immediately understood Chen Yang's meaning. Currently, less than fifty percent of users on the Old Hundreds E-commerce Platform use Public Pass for online shopping. Launching this activity would bind all users to Public Pass, indirectly launching a major advertising campaign.

"Boss, in what form should the blessing cards be obtained?"

Chen Yang thought for a moment and said: 'Set up two ways to obtain them. First, obtain directly by signing in. Second, obtain after browsing platform goods for a specific duration.'

"Also, you need to set the Diligence Card as a rare card and, on the day before New Year's Eve, try to increase its obtain rate as much as possible."

Luo Hao, hearing this, asked puzzled: 'Boss, since everyone is sharing the prize together, why increase the difficulty?'

Chen Yang explained: 'If obtaining the blessing cards is too easy, everyone's participation time in the activity will drop greatly, which is not good for our advertising promotion.'

"Moreover, if obtaining blessing cards is too easy, some people will create many alternate accounts to join the activity, diluting the prize everyone can get. For example, if you could originally win a hundred yuan, but someone creates a hundred alt accounts, when the draw occurs you would get only one yuan or even less… How would you feel?"

Luo Hao felt Chen Yang's explanation made sense. The total prize is fixed; the more winners, the less each receives.

The Old Hundreds E-commerce Platform now has over twenty million users; if everyone participated and collected all blessing cards, the evenly split prize would be only a little over two yuan each.

If the card‑collecting difficulty were increased by fifty percent, the prize would be only five yuan. Following this logic, only by raising the difficulty to one‑thousandth would the prize become noticeably substantial.

Thus, when Luo Hao designed the 'Collect Five Blessings Card' activity, he placed only twenty thousand Diligence Blessing cards in the card pool. This way, winning users could receive a cash red envelope of 2,500 yuan—absolutely a New Year surprise.

After the 'Collect Five Blessings Card' activity went live on the Old Hundreds E-commerce Platform, Chen Yang immediately purchased advertising on several popular TV stations in Dongjiangsheng.

As soon as the ads aired, the visit volume of the Old Hundreds E-commerce Platform shot up like a rocket.

"Chen Yang sure has plenty of tricks!" Liu Jianghua, upon receiving the news, was discussing the progress of state‑owned enterprise reform with Huo Yunyan, director of the State‑owned Assets Supervision and Administration Commission, and at that moment he openly expressed his admiration for Chen Yang.

Since the internet became prevalent domestically, he has seen many splendid promotional campaigns, but someone like Chen Yang who can each time pull off earth‑shaking big moves can be said to be one of a kind.

"Governor Liu, Chen Yang is just burning money. If this campaign continues, his company will likely lose a lot more.' Compared to Liu Jianghua, Huo Yunyan is more rational. The fifty‑million prize plus TV ad publicity means Chen Yang's New Year campaign promotion has cost at least sixty million.

Meanwhile, the Old Hundreds Agricultural Products Trading Company's product unit price has always been low, and its profit is also very limited.

Such a costly promotion actually benefits other franchise merchants on the Old Hundreds E-commerce Platform, because they obtain the platform's best advertising spots without spending anything.

Liu Jianghua certainly understood the implication in Huo Yunyan's words. He sighed and said: 'The Old Hundreds E-commerce Platform is an emerging industry; many ordinary people are still unfamiliar with it. Not spending heavily on advertising at this time would make breaking through the bottleneck even harder.'

Huo Yunyan joked: 'Is Chen Yang's treasury a bottomless pit? It feels like he can never spend it all.'

Liu Jianghua also sighed: 'At this stage, no one can match this kid's money‑making ability; only he can pull off such a big move!'

Huo Yunyan said to Liu Jianghua: 'Governor Liu, should we give Chen Yang a heads‑up so he doesn't always end up making wedding clothes for others?'

Liu Jianghua shook his head, rejecting Huo Yunyan's suggestion: 'I think Chen Yang's approach is excellent. It promotes the e‑commerce platform and brings more newcomers onto it. Given time, the Old Hundreds E-commerce Platform will surely become a leader in the e‑commerce industry.'

Seeing Liu Jianghua full of confidence, Huo Yunyan swallowed her words and said: 'Governor Liu, since you also support his reckless actions, I can only wish you good luck.'

"That's a must!" Liu Jianghua raised his head proudly. 'As long as Chen Yang puts his heart into it, his platform will surely succeed sooner or later.'

Huo Yunyan smiled without speaking. In fact, even without Liu Jianghua's reminder, she could see a glorious Old Hundreds business empire being born.

She even felt that if the state‑owned enterprise management in Xingcheng were like Chen Yang's, the provincial state‑owned enterprise reform team's work would become very smooth.

Liu Jianghua suddenly said to Huo Yunyan: 'Chen Yang has spent so much money on investment. Should we also mobilize the e‑commerce‑related enterprises in the province so they can also share in the blessings?'

Huo Yunyan strongly agreed with Liu Jianghua's idea: 'Governor Liu, your idea is excellent; I will now convey your instructions.'

Having said that, she left Liu Jianghua's office.

Meanwhile, while everyone was busy with the Old Hundreds E-commerce Platform's 'Collect Five Blessings Card' activity, Chen Yang quietly returned to Qingshui City.

His reason for returning to Qingshui was only one: Lin Wei had finally been found pregnant.

After being married for over a year, the couple had gone through many twists and turns; now they finally saw fruit.