Chapter 59: Qingshui City's Sales Miracle
Daughter, are you and Chen Yang hiding something from me?
No!
Really nothing?
Really nothing!
Lin Jianguo carefully observed Lin Wei's microexpressions; seeing no signs of concealment, he breathed a sigh of relief.
If this agricultural products supermarket can't make money, we can do something else. Don't let your brother's affair affect your relationship.
Dad, you're overthinking. This supermarket will definitely make money. Early losses from promotional activities are to gather crowds. Many new stores in Xingcheng open this way.
Promotional activities don't need a month. That guy just won a secondary prize; during this period he bought a house, a car, opened a supermarket, and his living expenses are unrestrained—I think he hardly has anything left. If that supermarket keeps losing money, how will you get by?
Dad, you're worrying too much. He owns dozens of apartments in Xingcheng; even if this supermarket closes, he can live off the rent. Moreover, this supermarket will definitely turn a profit.
…, you say he has dozens of apartments? Isn't the top prize only five million? How can Xingcheng's housing be so cheap?
Precisely speaking, he won twenty million.
……
That's just his assets since he returned; if nothing unexpected happens, it should already exceed nine figures. So you really don't need to worry that we'll starve.
Lin Jianguo suddenly felt a bit gloomy. His decades of salary plus bonuses could only buy a house in Qingshui, while Chen Yang amassed over a hundred million in wealth in just one month—is making money really that easy now?
Just keep blowing your own horn! Lin Jianguo decided to end the conversation with Lin Wei, thinking she was making up stories to get him to accept Chen Yang.
Actually, there's no need; that kid's recent performance has at least passed muster here.
After several days of preparation, the Old People's Agricultural Products Life Supermarket finally opened.
Because the queue was too long, police officers, traffic police, and urban management brigades from Qingshui City's South District collectively deployed to maintain order.
The atmosphere was as lively as a festival, and Qingshui Television Station specially sent reporters to interview and livestream with the queuing civilians.
Since it was the first entrepreneurial venture of his daughter-in-law and son-in-law, Lin Jianguo specially drove over to take a look. When his gaze fell on the vegetable-buying line that wound like a giant dragon, a strong shock surged through him like a tidal wave, instantly engulfing his entire inner world.
Lin Jianguo had seen workers' assemblies of several thousand and concerts of tens of thousands, but he had never seen a vegetable-buying team of over a thousand.
We are no longer in the planned economy era, needing people to queue for grain and coupons. Qingshui City's various big and small agricultural markets number in the dozens, fully meeting everyone's vegetable needs.
Therefore, being able to gather so many people in one place to buy vegetables is truly miraculous.
What Lin Jianguo didn't know was that Chen Yang rented four vehicles and broadcasted through loudspeakers nonstop for four days across Qingshui City's four districts.
The vegetable prices at the Old People's Agricultural Products Life Supermarket are truly affordable: market cabbage at six jiao per jin sells for three jiao, one-yuan green peppers for seven jiao, 1.2-yuan string beans for seven jiao, one-yuan sponge gourd for six jiao, eight-jiao pumpkins for five jiao. One could say that whatever they sell is at wholesale price or even below.
Moreover, Chen Yang specially arranged for several people to deliver water and watermelons to the queuing civilians and the law‑enforcement personnel maintaining order.
With low prices and good service, business couldn't help but thrive. The original plan to sell six tons of produce in a day was completed by two in the afternoon.
Fortunately, Chen Yang had stockpiled three days' worth of goods and had staff on standby in the cold storage. By the time the shop closed at eight p. m., total sales exceeded ten tons.
A single supermarket selling over twenty thousand jin of goods in a day has already created a sales miracle in Qingshui City.
To avoid affecting subsequent sales plans, Chen Yang called Zhou Zhengyang in the middle of the night, asking him to raise daily agricultural product supplies to ten tons.
At the same time, Chen Yang revised the sales plan, deciding to assign extra staff to serve large‑volume customers separately, supplying them directly from the warehouse.
This adjustment indeed worked; the next day's sales exceeded fifteen tons.
Then Chen Yang continued to adjust the supply volume. Because the storefront was too small and staff were insufficient, he finally capped daily supply at twenty tons.
Of course, high sales volume comes with high losses. In one week, the Old People's Agricultural Products Life Supermarket's losses had already reached thirty thousand yuan, not counting labor and utility expenses.
Lin Jianguo didn't really understand Chen Yang's behavior; even if they wanted to draw crowds to the supermarket, they didn't need to spend tens of thousands. As a city public security bureau chief, his annual income is under thirty thousand, yet this kid would blow through several years of his earnings in a single month!
At the same time, Xu Li kept monitoring the supermarket's sales. Du Yue'e's income‑expense statement was delivered to her each day through Lin Wei's hands.
To be frank, she admired Chen Yang's vision and boldness. After this event, all of Qingshui City will remember the existence of the Old People's Agricultural Products Life Supermarket. Whenever anyone wants to buy discounted produce, they will first think of going there. This effect beats TV advertising, and Chen Yang actually spent less than a TV ad would cost while achieving better publicity.
This kid is a business talent! It's a shame he's only selling agricultural products.
Xu Li decided to meet Chen Yang again to see if she could gain more inspiration from him for solving Qingshui's agricultural product glut. However, Lin Wei told her that Chen Yang had gone back to Xingcheng.
Xingcheng Heavy Industry, after seven days of restructuring, reopened trading. After the opening, it hit several consecutive limit‑up boards. Its current price is over twelve yuan, more than double what Chen Yang paid for it.
Liu Shijie has been calling Chen Yang every day these past few days. Besides discussing the scheme to trap the Zhang brothers in the International New City project, he mostly asks when to sell the Xingcheng Heavy Industry shares.
Of course, those concerned about Xingcheng Heavy Industry are not just Liu Shijie; Yexin and Su Mingyue are also involved.
Yexin's most frequent remark to Chen Yang is: 'Hey kid, why haven't you dumped your shares yet?'
Su Mingyue's most frequent remark is: 'Chen Yang, I think Xingcheng Heavy Industry has risen about as much as it can; let's pull out early!'
Chen Yang is certainly not in a hurry; he knows this Xingcheng Heavy Industry stock can at least triple. Such a lucrative opportunity—how could he easily give it up?
He returned to Xingcheng mainly because the bidding for the International Xingcheng project was about to start. Liu Shijie, who had been fishing for nearly half a month, should now go collect his nets.
End of Chapter
