Chapter 110: Temperament Never Lies

At the tail end of October, Jinling has reached the time for temperatures to drop, but the weather hasn't truly turned cold yet; girls on the street still parade about with their fair, gleaming thighs exposed, and occasionally, those afraid of the cold will wear long stockings of various styles to keep warm.

The development of *Sanguosha* at Xianwan Company has also reached its final stages; having received word from Huang Kai, the first edition of *Sanguosha* should be ready for official printing in these next two days, and it will be available on the market before Singles' Day.

Xu Heng had him communicate with offline merchants in advance to place the first batch of *Sanguosha* in small convenience stores, specifically targeting the youth and student demographic.

The gameplay of *Sanguosha* is simple and possesses a certain level of fun; although it is not a collectible card game and lacks that profit point, it will definitely be able to spark widespread attention and discussion among the student population.

This is the crucial opening shot to make their company famous, and no mistakes of any kind are permitted.

Huang Kai indicated that he understood and would strictly follow Xu Heng's requirements to formulate the sales plan and strategy.

On the other hand, in order to promote *Sanguosha*, Xu Heng has already begun placing advertisements on certain websites and has also spent money to purchase advertising space on bus stop billboards and subway station billboards in Modu.

This sum of money is not a small amount; if one wanted to place advertisements on bus stop billboards in every city across the country, it would not be realistic, so Xu Heng chose the relatively more influential Modu, spending nearly a million to purchase six months of advertising space on various billboards.

*Sanguosha* in this life is equivalent to having gained a massive promotional effect before it was even released.

Every young office worker, student, and middle-aged person who saw the advertisements felt curious about this "new type of Three Kingdoms-themed card game that rivals playing cards."

Of course, "rivaling playing cards" was definitely a bluff blown out of proportion by Xu Heng and his team, but one has to admit that the Mi-style "self-aggrandizing marketing" is indeed very powerful; otherwise, the "Yuan Shen" of later generations could not have achieved such great success.

With offline advertising placement, online advertising placement cannot be left behind either.

Advertising marketing has always been better the more multi-dimensional it is; for this reason, Xu Heng specifically hired people to film a short promotional video, specifically explaining the gameplay of *Sanguosha*, and repeatedly emphasized in the video that their *Sanguosha* is an educational card game, even having an expert fabricate an argument that *Sanguosha* can help develop intelligence.

At the same time, he had Liu Yiyan record a song of the same name to promote *Sanguosha*.

One of the signature songs of the "QQ Three Giants" Xiao Wang, "Sanguosha," was thus ruthlessly plagiarized by Xu Heng for use.

It didn't matter; Xiao Wang missing one such song wouldn't have any impact on his life, but *Sanguosha* could not be without *Sanguosha*.

For a time, in October, "Sanguosha" became the second internet hit song to sweep across all major music platforms.

"The rain keeps falling, the wind keeps blowing, who will boil Wine and discuss the world with me?"

The catchy melody and simple lyrics instantly captured the ears of young students.

Paired with those completed *Sanguosha* card illustrations, it seemed as if that era of war and smoke was placed right before their eyes.

This made many people's anticipation for *Sanguosha* even greater.

Liu Yiyan also took advantage of the momentum to become popular once again, officially joining the Huaxia music scene as an internet singer; although abrupt, it was also reasonable.

After all, starting with Xu Shangao last year, the existence of internet singers has become increasingly common.

Whether a song can achieve a huge response and acclaim on the internet has gradually become a certification of a singer's strength.

Replacing it is the past certification method where album sales represented a singer's status.

As the times continue to progress, the album era of the Huaxia music scene has entered its final glorious period.

Xu Heng knows that the last few years have been an era of "gods fighting," and if one doesn't bring out some hidden trump cards, it's really hard to survive in the music scene.

But fortunately, what he lacks the least here are songs that can go viral on the internet.

This day, just after Xu Heng sent his little girlfriend back to her dormitory, a call that was not unfamiliar came in.

It was Ren Man.

Ever since their talk fell through last time, this woman hadn't contacted him for nearly four or five days.

Just when Xu Heng thought there wouldn't be any more intersection between the two, he didn't expect her to take the initiative to come to him so quickly.

He pressed the answer button.

Over the phone, Ren Man concisely and decisively reported a location, asking to meet him.

Xu Heng took a taxi to the Gulou District; the place Ren Man asked to meet him was a teahouse near Dongda.

When he arrived, the other party was already there.

Today, Ren Man was wearing a red-leaning-toward-purple suit, and her lower body was wrapped in a black tight skirt, showcasing a pair of beautiful legs in sheer stockings.

She kept her legs together and tilted them slightly; different from last time, this time she was wearing a pair of non-prescription glasses, making her look a bit less sharp and more intellectual than before.

Xu Heng couldn't help but glance a few extra times, but he quickly withdrew his gaze and sat down opposite her.

Ren Man lightly pinched the teacup with her fingers, took a small sip, and sighed, "I used to think West Lake Longjing was the best in the world among green teas; I didn't expect Jinling Yuhua to be no less inferior."

"Has the senior sister come to a decision?" Xu Heng smiled.

There was still a teasing tone in his words.

But Ren Man turned a deaf ear, only nodding faintly: "I've decided, I'll invest five million and take thirty percent of the film's profits."

Xu Heng asked her why she suddenly changed her mind.

Ren Man sighed, saying that after she went back, she looked for some scripts written by seniors, but those scripts were either moaning without an illness or pretentious and artificial, with plots that were a pile of dog shit, and they simply couldn't enter her eyes.

Only the script for *Love is Not Blind* truly won her heart.

Telling the story from the female lead's perspective about the changes in a couple's state one month after a breakup, as well as the ending where the female lead finally lets go of her knot and smiles to face a new tomorrow, were all very novel.

She felt that the Huaxia film and television industry was very much lacking in "big heroine" films like *Love is Not Blind*.

If she could make this film a success, she might be able to become an overnight sensation.

Hearing this, Xu Heng felt slightly surprised; he discovered that this woman, Ren Man, was not only beautiful but also not stupid, able to see the more valuable things in the transaction.

Should one say she is worthy of being a child from a wealthy family? Her vision is more far-reaching than that of ordinary people.

"And that song of Junior Sister Liu's recently was also written by you, right? Although the composer wasn't credited, I entrusted someone to check the background of the company that produced the *Sanguosha* cards."

Ren Man said slowly, "That location in Modu is only a branch of this company; the true headquarters of this company is in Jinling, and the name of the controlling shareholder is Xu Heng."

After investigating clearly and associating it a little, one knows who is pulling the strings behind all of this.

Xu Heng's marketing methods are indeed brilliant.

Added to his powerful creativity and self-confidence, it gave Ren Man a new perspective on his claim of "three hundred million in box office."

Sometimes, what is said from whose mouth will have different feelings.

For example, if a loser says he can earn three hundred million, you will only think he is an idiot.

But when a very smart and capable person says he can earn three hundred million, you will subconsciously tend to believe his words and follow him.

A person's temperament will never lie.

Ren Man trusted her own judgment.