Chapter 10: Promotion of Plants vs. Zombies

Plants vs. Zombies promotion plan:

1. Implement nationwide 'carpet-style' publicity.

Advantage: It can raise the fame of 'Plants vs. Zombies' to the point where everyone knows it, i. e., everyone knows 'Plants vs. Zombies'.

Disadvantage: Promotion funds are high, and it easily causes the crowd to 'rebel', leading to retaliatory non-consumption.

2. Promotion via major mainstream media.

Advantage: The audience is precise; most players who use computers can see 'Plants vs. Zombies'.

Disadvantage: Promotion costs are relatively high, prone to cause aesthetic fatigue, and lack distinctiveness.

These are the two most feasible plans that Grand came up with after a morning of discussion.

They're not exactly excellent plans, but…… we really have nothing left!

Just then, Lu Yu 'burst' in.

"Uncle Chen, am I disturbing you?"

"Mom said that since I took your salary, I'm your employee, so let me come over here……"

Lu Yu naturally knew they were discussing the promotion of 'Plants vs. Zombies'.

His purpose is also simple: to promote 'Plants vs. Zombies' in a way he approves of.

After all…… he gets a cut!

"No, no, we're just discussing some not-so-important matters."

"Isn't this about us releasing 'Plants vs. Zombies'? Then…… let's just discuss it a bit."

Chen Qiao's face, which was full of solemnity and gravity, instantly…… became full of smiles.

"Face-Changing"!

The employees in the meeting room looked at each other.

"Not-so-important matters?"

"Just now, who was slamming the table and cursing, with a face as ugly as having eaten a fly?"

Then……

Their gazes fell on Lu Yu.

Besides envy, what else could they think?

The most outrageous thing is that Director Chen actually has such…… a lovely and amiable appearance?

……

"Oh, you're preparing to release 'Plants vs. Zombies'?"

"Are you preparing to promote via web ad push?"

Lu Yu feigned a confused expression and said.

Chen Qiao's eyes instantly lit up.

The colleagues in the meeting room also instantly focused their gazes on Jiang Wei.

Web ad push, that counts as a new term.

Unlike later eras, where any software without a web pop‑up ad would be embarrassed to call itself…… a mature software.

But technically speaking, this really works!

Moreover, because the method is novel, it's likely that software makers won't charge high fees!

Furthermore…… every computer user will more or less use some specific software.

That is, one can roughly analyze users' profiles based on the software they use and estimate whether they would like 'Plants vs. Zombies'.

Precise, absolutely precise audience targeting!

Low promotion cost, precise audience, special method!

Isn't this exactly the method they couldn't figure out after discussing all morning?

Almost everyone present could be considered industry elites, so Lu Yu's single remark opened up a new world for them.

"I think we could also do a pre‑sale or limited‑quantity sale."

"When Mom used to buy me candy, she would buy a lot but only give me one piece each time."

"I clearly know I can't finish it all, but because I only have this much in hand, I never get tired of it and want more after eating."

Lu Yu continued speaking.

The entire office fell silent again.

This time their eyes weren't so bright; instead, they fell into contemplation.

Lu Yu thought for a moment, then said nothing more, turned and left the meeting room.

I've helped you with everything I could……

If even this can't make 'Plants vs. Zombies' a hit, then…… that's your problem.

……

Lu Yu left.

The office remained silent.

Bang!

I don't know how long passed, when suddenly Chen Qiao slammed his palm hard on the table.

"Hunger marketing! Yes! We'll do hunger marketing!"

"'Plants vs. Zombies' has sufficient quality, sufficient appeal, and can earn sufficient reputation!"

The more Chen Qiao spoke, the more excited he became.

The colleagues' eyes also grew brighter.

Who could have thought that at this time, Grand, which could almost represent the domestic gaming peak, would actually need a seven‑year‑old child to give pointers when promoting a game?

More importantly……

They even still think the solution was their own idea, completely unaware of how that seven‑year‑old child had guided them.

……

Lu Yu just felt tired.

Being young is one thing, lacking experience is another.

He knew that only after achieving results would his word carry weight.

But this requires a process.

Thinking of this, his gaze became a bit sharper.

His process of accumulation will definitely not take long.

"Plants vs. Zombies" is the first step!

And this step is destined to be taken extremely solidly and swiftly!

……

Chen Qiang is a gaming enthusiast who often goes to the internet cafe to play single‑player games.

At this time there was no such thing as "internet addiction" yet, after all the domestic market hadn't introduced enough good online games, so he… couldn't get addicted even if he wanted to.

He just kept playing those few single‑player games over and over—couldn't he get bored?

But Chen Qiang is a persistent person, steadfast.

Even if… he vomited, he'd still go to the internet cafe!

Today, just like any other day, Chen Qiang came to the internet cafe after work.

He casually greeted the net admin, then walked to his familiar computer.

He turned on the computer, waited a moment, then Chen Qiang prepared to move the mouse onto the familiar game.

But at that moment, a page suddenly popped up wildly.

Infected?

Chen Qiang had hardly ever seen such a thing, and his brows involuntarily furrowed slightly.

He was about to call the net admin, but saw two large characters in the page frame: Grand!

Below Grand was a patch of grass and many translucent, light‑ball‑like things.

The image was actually quite clear.

Right!

In this page frame he saw a few relatively larger characters.

"Plants vs. Zombies".

Grand, Chen Qiang knew, was a fairly well‑known domestic game company.

So… is this Grand's new game?

"If it's Grand, they wouldn't cheat people, would they?" Thinking this, Chen Qiang clicked the mouse on the page frame.

Yes, people of this era are still quite simple.

They didn't know that 'sun' originally wasn't 'sun', nor that green tea originally could be something other than a drink.

At this moment, the page jumped, arriving at Grand Company's official website.

Chen Qiang's first glance saw the large characters "Plants vs. Zombies".

Then he saw various zombies, and needless to say these zombies were both cute and ugly.

He also saw peas, saw sunlight…

He saw most of the characters and props from Plants vs. Zombies.

But…

He actually couldn't see the download button!