Chapter 226

May 3rd, the ninth day of the fourth lunar month, the day before the beginning of summer.

After Luo Quan returned from Tokyo, she rested at home for a day, organized the lyrics and sheet music for the songs to be recorded, and signed a contract with a major international brand the next day.

However, this contract didn't have much to do with the new songs she was going to release.

After many days, the recording equipment Luo Quan purchased was finally installed.

Wen Xia's house is very large, and there are many empty rooms, so clearing one out to be a recording studio was absolutely no problem.

And just when Luo Quan was in the recording studio recording songs, her face appeared on the hot search.

"EL happily announces that Chinese singer and actor Luo Quan has become the global full-line brand ambassador. Trends and appearances are fleeting, while style and talent are eternal!"

This was a Weibo post sent out by Chanel's official Chinese Weibo account in the morning.

Below the Weibo post, in addition to this text, there were several pictures.

The protagonists were naturally all Luo Quan, and some of the photos were taken in a studio, while others were outdoors. Judging from the style, they were not from the same person's hand.

In the photos taken in the studio, Luo Quan wore Chanel's latest spring clothing, wore some quite bright makeup, and had a slender figure, looking beautiful and moving.

And the one taken outdoors appeared to have more artistic flair.

In the photo, Luo Quan wore a white T-shirt, had a plain face, and countless pink cherry blossom petals were drifting in the sky, with a few even adorning her golden, shining hair, looking even more lovely than the most beautiful flowers in the warm spring breeze.

This photo was the one Lin Zheyuan took for her a few days ago, except that the original photo of Wen Xia and Luo Quan together was cropped into a single-person photo.

This was also the only photo with a signature at the bottom.

It just so happened that on the day the photo was taken, Luo Quan was wearing a Chanel short-sleeve shirt, so it was taken out and used.

Luo Quan in the photo was naturally very beautiful, and the comment section was full of language like "Loved it, loved it" and "Ah, I'm dead."

However, besides Luo Quan's prosperous beauty, everyone was also very concerned about the content of this Weibo post sent by Chanel.

As one of the world's top luxury brands, any clothing, perfume, cosmetics, etc., that can be related to high-end, atmospheric, and classy can find answers here.

Under the general environment where the consumption power of Chinese people is increasing day by day, more and more top luxury brands are pouring into China, attempting to occupy this huge market share.

Top Chinese celebrities have also begun to sign contracts with these top luxury brands one after another, becoming ambassadors.

But so far, among Chanel's global ambassadors, there has never been a Chinese person.

Actually, this is not any special honor, but no matter what, this is the world's largest luxury brand. Earning so much money in China every year and not being willing to give even one Chinese global ambassador qualification is really unjustifiable.

However, even so, Chanel is still one of the best-selling top luxury brands in China. There is no help for it; the quality of the products and the strength of the brand are there.

From this perspective, Luo Quan becoming Chanel's global ambassador doesn't seem like a big deal. After all, they already sell well in China, and signing Luo Quan can only be considered icing on the cake.

But the key lies in the fact that Luo Quan is not an ordinary global ambassador. Look at that long string of titles Chanel officially gave Luo Quan: "Global Full-Line Brand Ambassador!"

This title means that all products produced and designed by Chanel, not limited to any sub-brand or product model, all have Luo Quan as the ambassador!

In Chanel's century-long history, this is the first time it has appeared!

And among so many top luxury brands in the world, there are no more than three that can give such a title.

And Luo Quan is the only Chinese person.

Such a title, besides showing Chanel's value for Luo Quan, also means that the two sides are completely bound together. In the future, no matter where Luo Quan walks, she probably won't be able to wear other brands' clothes, directly becoming Chanel's human walking billboard.

Of course, to obtain such promotional effects, Chanel also paid a sky-high signing fee for this.

This contract between Luo Quan and Chanel is for five years, with an annual signing fee of 9 million US dollars.

Originally, Chanel wanted to give Luo Quan a signing fee of 10 million per year, but Luo Quan made a rather excessive request, causing Chanel to cut the signing fee by that much.

And this request was that she wanted Chanel to select one piece of clothing from all the fashion shows held from 1998 to 2017 and give it to her.

If it were from recent years, it would be easy to talk about; just take one from the inventory. Let Luo Quan change into one every day, and she could go a month without repeating!

But those clothes from the late 90s and even the beginning of the century were basically sold out long ago. Even if there were any, those were the designer's original works and absolutely could not be sold.

Therefore, such a request was actually still a bit difficult for Chanel to satisfy.

However, Luo Quan's attitude was also very clear: it didn't matter if the signing fee was a little less, because she was not short of money, but she must have these clothes.

The reason for choosing Chanel was also because of its big name and long history.

If Chanel couldn't satisfy this request of hers, then she would go to Gucci; if Gucci didn't work, she would go to Dior; if Dior didn't work, she would go to Givenchy.

There are not many top luxury brands in the world, but there are not few either. The few that can be ranked all sent signing invitations to her mailbox, and it's not like there weren't any offering higher prices than Chanel.

Why else would Chanel be one of the world's top luxury brands? After the signing person in charge informed the president about this matter, the president agreed to Luo Quan's request without hesitation.

The clothes were sold out, and the original items couldn't be bought or sold; at worst, just make another one. But missing out on Luo Quan, this hot commodity, might not offer such an opportunity next time.

Thus, both sides happily reached a consensus and signed this contract on the evening of May 3rd, and Chanel officially announced it domestically and internationally on May 4th.

The photos for the official announcement were the same set both domestically and internationally, and they were all taken by Luo Quan when she took time out yesterday.

It goes without saying that the photos were well-received. With this face and this figure, everything looks good no matter what she wears, not to mention that they were Chanel's carefully selected main styles for this spring and summer.

The celebrity effect has already begun to show results. After Luo Quan became the ambassador, the sales of the clothes she wore instantly increased quite a bit, especially in the Chinese and Japanese regions. The T-shirt she wore under the cherry blossom tree faintly had a trend of becoming a hot item.

As for the clothes Luo Quan wanted, Chanel had already been working overtime to make them since yesterday. The place where the clothes were made was Chanel's factory in China. Luo Quan's request was to have them delivered before noon tomorrow as much as possible; it's just not known if they can make it in time.

After Luo Quan became Chanel's full-line ambassador, she still attracted quite a lot of attention on the hot search.

There are not many celebrities in China who are ambassadors for Chanel; there is only one brand ambassador and one ambassador for a certain Chanel product in the Chinese region. There are many brand friends, but these are not worth much money.

So this title of Luo Quan still gave the melon-eating masses quite a lot of discussion volume.

Related questions also appeared on Zhihu:

After becoming Chanel's first global full-line brand ambassador, is Luo Quan already an international first-line celebrity?

The popularity was quite high, and it soon exceeded 20 million.

As one of the young female celebrities with the highest traffic in China, every move of Luo Quan can bring considerable discussion popularity. Plus her performance during this period of time also made people who pay attention to her unable to stop, and she could almost be seen on hot searches every day, appearing on Weibo, Zhihu, or Bilibili.

At the beginning, the public was still a bit repulsed, but now, they have become somewhat accustomed to it.

And from the answers below this question, it can be seen that on Zhihu, Luo Quan's "rational fans" are still relatively numerous.

After seeing the news about Chanel, the comment section on Bilibili was all "What is an international superstar?"

On one hand, it's playing with memes; on the other hand, it's also recognition of her status.

And Weibo had already blown her up to the sky long ago, almost praising her into a top Chinese celebrity.

Only on Zhihu were there quite a lot of people holding different opinions.

Answer 1:

"Luo Quan is now an international celebrity; there is no doubt about this. The speed of her popularity rise in the past year far exceeds any other young celebrity. The only one who can compare with her is probably her younger brother, Gao Liang, who also has a face value that explodes."

"However, unlike Gao Liang, her fan base is completely different. Boys actually account for a considerable proportion of those who like Luo Quan, while boys probably account for less than one-tenth of those who like Gao Liang."

"As everyone knows, boys' enthusiasm for chasing stars and the price they are willing to pay are far inferior to girls'. There is quite a lot of data to support this conclusion, and everyone can actually see it from the comment section on Weibo."

"In terms of influence, Luo Quan has indeed reached a quite high level. In mainland China, there are not many celebrities who can be mentioned in the same breath as her, and in Japan, she is an existence like a god. It is no exaggeration to say that if the Emperor is the most respected celebrity in the hearts of the public, then the second must be Luo Quan!"

"And internationally, if her label is a singer, then saying she is currently a first-class international singer is absolutely no problem."

"But if the label is expanded to a celebrity, then first-class might be a bit inappropriate."

"Compared with film actors, singers are always a head shorter. If Luo Quan can achieve half of her music achievements in film, then this international first-line celebrity status will inevitably be well-deserved."

"But now, it is still too early to say these words. It might be more appropriate to say these words after she can sweep the major awards at the Grammys like she did at the Japan Record Awards."

"Or, she can show brilliant acting skills in a movie and win awards at Cannes or the Golden Globes, which would also qualify her to be called an international first-line celebrity."

"As for why I don't mention the Oscars, it's because I feel it's unnecessary and unlikely."

"It's not that I look down on Luo Quan, but because the Oscars have always disliked actors with high face value and young age. In this highest palace of world film art, being able to win an award under the age of thirty is a rare existence."

"Good director, good script, good timing, good actor—none can be missing. Perhaps according to Luo Quan's development trajectory, she won't be unable to meet such a team in the future, but now, I'm afraid there is no such opportunity."

"If there really is, I can only say that God is too biased."

This answer can be said to be quite fair and basically points out Luo Quan's future development route.

Either kill all sides at the Grammys and dominate the pop music scene, or switch to the film route and then shoot some good works.

Actually, many of those international female celebrities first became famous in this way and then seized the opportunity to become popular overnight, but Luo Quan was simpler than most female celebrities in the stage of becoming famous first, and she did better.

At least many female celebrities became famous in their early days by selling sex or shooting large-scale movies, and at a young age, they made a great reputation in Hollywood.

Luo Quan is relatively self-respecting. Although she has a peerless appearance that can fascinate thousands of men and a perfect figure with a golden ratio, she never sells sex, only sells songs... albums."

If she were willing to be like those female celebrities now, shooting a few sets of large-scale photos to show off her hot figure, the sensation she could cause would definitely be explosive.

Of course, this kind of good thing can only be thought about. If it were really shot, I don't know if her fame would explode, but her father and mother would probably explode first.

The fair answer above can also be considered to represent the general view of Zhihu users on Luo Quan.

Affirming the achievements she has made, but also not brainlessly fawning over Luo Quan, which is actually a good thing for her.

Don't you see, how many celebrities who became famous at a young age lost themselves under the brainless fawning of fans and media and committed one stupid thing after another.

Some can still rein in at the brink of the precipice and leave behind a good story of a prodigal son returning, while others can only be imprisoned and face the iron bars, regretting and missing their original glory.

Luo Quan understands this point very well, so her mind has always been kept particularly clear. Regarding these answers on Zhihu, she won't feel that they have any prejudice against her.

Of course, those foul-mouthed losers are not within the scope of her tolerance.

Speaking of which, this answer really gave her some inspiration.

That is, if she wants to go further, I'm afraid she really has to develop in the direction of film, especially since she still has a major task regarding film that has not been completed to this day:

Leave a deep impression on the audience in two consecutive movies with a box office of over 1 billion RMB.

'Wolf Warrior 2' basically doesn't need to be worried about; 1 billion is easy.

As for the second one, there are quite a few script invitations in her mailbox, but she doesn't dare to shoot most of the movies.

Just like what was said before, these movies all require her to sell sex, and for these commercial movies abroad, the significance of female celebrities is actually just this... except for a small number of big-female-lead movies.

Therefore, Luo Quan still needs to wait for a while, waiting for the appearance of truly good works.

Ps. Thanks to book friend Xiao Xiao Meng Gui for the book coins!