Chapter 579: Fast and Furious

Filming car commercials, especially those with a lot of actual operation scenes, is quite troublesome.

Not only do several cameras need to be set up inside and outside the car, but multiple angles from the sky to the ground cannot be missed either.

After Luo Quan got the top-tier supercar, she actually had never raced. The traffic rules and road conditions in the country did not support her in doing a tail-flick drift on the bustling streets.

If she really did that, she would probably be immediately pixelated and sent to the regret chair, and then become a hot news item nationwide and even worldwide.

But now she is in the test field, so naturally, she can race however she wants. Anyway, Fast and Furious is ready-made material, and it seems that there is nothing inappropriate about filming a commercial like a movie.

For this reason, Luo Quan even set up a simple little plot for the commercial.

It's roughly about a girl driving a cool car from the Nikola company on the road, encountering a provocation from a boy driving a supercar, and then the two started a competition on a multi-bend track.

The reason why they don't compete on a straight line is, of course, because the car's performance can't compare to a real supercar.

Although a multi-bend track also consumes performance, the driver's operation accounts for a considerable proportion.

As for the straight-line competition, just stomp on the accelerator and that's it.

Although this car from Nikola named "Passion" doesn't have a particularly large gap with the theoretical limit speed of a supercar, and its acceleration ability is even better.

But compared to the endurance of those supercars, it is a grade lower, and there is no advantage in running long-distance straight lines.

Therefore, considering the reasonable situation, Luo Quan chose a track that was half straight and half multi-bend.

As the protagonist, it must be a plot of falling behind at the start but winning by overtaking in the corners with technology, which is a plot of suppressing before raising.

The subsequent scenes have no reality to speak of. Luo Quan designed the driving in multiple scenes, mainly focusing on visual effects.

This part is used to render a cool and fashionable atmosphere, promoting interested buyers to make up their minds to buy.

After the warm-up, Luo Quan first came to the empty field to make a few turns with not particularly high difficulty, adapting to the car's grip.

Each model of car has different parameters and feel in all aspects. To exert performance as much as possible, it must go through sufficient adaptation.

The adaptation time for ordinary people is usually ten days, half a month, or even longer.

And Luo Quan only used less than half an hour.

Feeling that it was about the same, Luo Quan stretched her hand out of the car window and made an OK gesture.

If this were in the country, points would be deducted directly.

The filming started. The red "Passion" driven by Luo Quan, and the opponent drove a supercar with the car logo removed.

Although the car logo was gone, every supercar has its unique shape. This white beautiful car was obviously a Bugatti, and that low-pitched engine roar was as shocking as dragon power.

Dozens of extras surrounded the roadside, appearing to be discussing and pointing.

A racing girl with a hot figure and bold clothing took a silk scarf and walked to the front of the car, held the silk scarf high, and then let go.

According to the plot, the silk scarf is the signal gun, and it starts when it lands.

However, for safety, the female model left the track after letting go here, and filmed it again behind the car. Later, through editing and the limitations of the lens, it would create the feeling of the car speeding past her.

After such a toss, the car continued on the road, and everything went according to the plot. Because it was a straight line, more shots were given to the Bugatti to set off how fast its speed was.

And Passion followed closely behind, but it was just a little bit short.

After the straight line was finished, the corner part belonged to the top priority.

In order to film the effect Luo Quan wanted, this part was filmed for a whole morning and most of the afternoon before it was finished, during which the tires were changed three times.

The next two days were for filming in various places, plus shots in the green screen.

After the material was filmed, Luo Quan handed it directly to Universal's special effects studio for production.

To make the audience feel shocked and excited, video alone is not enough, it must be accompanied by passionate music.

Considering that the main sales group of cars is young Americans, the songs are naturally in English.

In order for both male and female groups to accept it, she directly pulled Gao Liang to sing together.

The American Phoenix Legend can also be considered a well-known combination. The songs sung by the two of them can already look down on the entertainment industry in terms of popularity.

The production time took about a week.

During this period, Nikola held another press conference and launched the mid-range sports car Passion.

Undoubtedly, the cool shape and brutal performance of Passion shocked a group of car fans and media.

The price revealed later was no longer shocking, which made netizens feel that Nikola was here to do charity and report to society.

This shape and this performance, sold so cheaply.

Mr. Nikola, don't you make money?

I don't know how many netizens left messages under Nikola's Twitter to ask, and Nikola's answer was: "I do business, I definitely make money, but I want to make friends with everyone more."

This pattern opened up all of a sudden.

Being able to set a price far lower than the market average, and also accompanied by various discounts, this friend is indeed very sincere.

However, no matter how popular Passion is, it only has very high popularity in the car circle.

And in the traffic era, being popular in a small circle doesn't have much significance, it must break the circle.

And what made "Passion" break the circle was the next tweet sent by Nikola:

"I am honored to invite international superstar Luo Quan to endorse the new sports car Passion launched by my company. She also specially filmed a commercial to promote the car. At dawn, the commercial will be launched on all platforms."

Media had said before that everything related to Luo Quan can be considered a traffic password.

This sentence can be said to be incomparably correct, because the report that Luo Quan is a traffic password itself also gained huge traffic because it mentioned Luo Quan.

And Nikola's tweet is not just as simple as mentioning the military dog.

God knows how long the world's major brands have been longing for Luo Quan's endorsement. Things that couldn't be done even by begging were done by this car newcomer Nikola.

Countless brands expressed jealousy and grievance in the comment area, openly or secretly.

And as a peer car brand, it also became the object of netizens' ridicule, saying why Luo Quan chose this new energy and didn't choose you, is it because the price given is not enough?

The one that was complained about the most here is Lamborghini under Volkswagen. Luo Quan currently only has one car, and it can be seen from the livestream that she likes this car quite a bit.

But she didn't win the qualification to let her endorse the car, which is really a pity.

Although someone quickly popularized that Luo Quan is the second largest shareholder of this company, it is reasonable for her to film commercials for her own products.

But under such a large discussion, Nikola's new car "Passion" still broke the circle and became a topic of heated discussion among many netizens.

The main discussion is still its shape and price. Although most people still can't afford it, this does not hinder everyone's liking for it.

And the commercial Luo Quan filmed for it is also one of the hot spots.

Luo Quan never does things perfunctorily. Before, she filmed commercials for Chanel and Huawei, and all of them had songs. This time is definitely no exception.

Therefore, Luo Quan's fans have been waiting with anticipation until 12 o'clock, waiting for the commercial to be launched on all platforms.

The duration of the commercial is more than 3 minutes, which is much longer than imagined. If this were placed in the prime time of the TV station, how much money would it cost?

Click on the video, and it is Luo Quan's beautiful and moving side face.

She is driving the red Passion, driving slowly on the street.

At this time, a white supercar came up behind her.

The word Bugatti immediately appeared in the barrage.

"Hey babe, you drive this car slower than my grandma." The boy in the Bugatti mocked Luo Quan.

Luo Quan said with a draggy expression: "I bet a hundred yuan, if you really race with me, you only deserve to eat the dust raised by my tires."

"Haha, don't cry if you lose."

The boy laughed, and this bet was established.

The camera turned, and the two had already arrived on the track, surrounded by a large group of passersby atmosphere group cheering for the competition.

Then, the hot racing girl came to the middle of the road, and after waiting for a while, threw down the silk scarf she was holding.

The moment the silk scarf landed, the tires of the two cars immediately began to rotate rapidly, and two light shadows, one red and one white, rushed out with a swoosh.

The racing girl in the middle of the road was scraped by the two gusts of wind, and the beach jacket she was wearing outside also flew into the sky.

The music also started here.

(Song name: International Love, original singer is Pitbull)

"From Mr. 305 to the current Mr. Worldwide, I have become popular all over the world

Now we are international style, such international style

You can't keep up with me, young man

I am popular overseas, and I am sure my single has topped the charts in hundreds of countries

Starting from 305, until the end of my life

Cremate my remains after death, and then sprinkle the ashes into the ocean

………………"

Gao Liang's rap voice immediately rendered the video atmosphere unrestrained. In the United States, this is one of the external expressions of hedonism.

Beauties and supercars, speed and passion.

There is no trouble that cannot be solved by driving at 120 mph. If there is, it is that the speed is not fast enough.

The performance of the Bugatti supercar is indeed extraordinary. After falling behind for a while at the beginning, it soon caught up from behind and gradually led by more than half a car length.

And the Passion driven by Luo Quan was also chasing closely behind. Although the price was more than ten times different, there was no obvious gap in speed.

After entering the corner, Luo Quan's driving skills and Passion's performance showed a near-perfect level at this moment.

In the lens, Luo Quan's feet were frequently loosening and stepping on the accelerator and brake, and her hands were quickly dialing the steering wheel. Everything was so coordinated and rhythmic. It didn't look like driving at all, but rather like playing the piano.

Playing a sonata of speed and passion!

And so many operations presented were that every time the car passed a corner, the front of the car was almost seamlessly close to the edge of the inner corner of the track.

For such cornering, besides art and perfection, no third adjective can be found.

It is hard to imagine what kind of driving skills are needed to reach such a high level. Although Bugatti has obvious straight-line advantages, after several corners, it finally couldn't hold on.

Just when Luo Quan's Passion overtook the Bugatti, the climax of the song in the commercial finally arrived.

This part was sung by Luo Quan.

Luo Quan in the car also excitedly opened her mouth and sang loudly:

"Your style is like the gorgeous New York City

I stay awake all night

As wild as LA

My fantasy

You are hotter than Miami

The heat wave is within reach

………………"

Under the dynamic and explosive climax, in the barrage of a group of lol, Luo Quan easily completed the overtaking of the Bugatti and went away.

Just like what she said at the beginning, you only deserve to eat the dust of my tires.

The plot ends here, and the second half is some introductions to the car by the company, which is not much different from Nikola's press conference.

However, because the driver was changed to Luo Quan, it became much more pleasing to the eye.

In addition, there are quite a lot of scenes, shoulder to shoulder with horses on the boundless grassland pasture, driving on the desert road and raising a long corridor of dust, splashing countless water splashes on the muddy road, and shuttling through the light and shadow in the neon light city.

These few artistic scenes made the commercial look very comfortable and had a very high-level texture.

At the best of the video, the car stopped slowly, Luo Quan got off the car, and supported her hand on the hood, and her tall figure was immediately revealed.

"Passion is good, but also remember to follow the rules. Don't be too passionate when driving."

Just a smile made the barrage almost boil, and they boasted: I'll buy it!

Before, some people didn't understand why so many brands wanted to find Luo Quan for endorsement. Obviously, the most important thing for a product is quality, and celebrity endorsement only has a relatively large attraction to fans.

And Luo Quan told everyone with her own actions that as long as they saw her smile, everyone would become her fans.

This smile is really too charming, so that countless fans who fell into the temptation of "Passion" forgot the price of this car.

Although more than 100,000 US dollars is a flat price in the United States, not everyone can afford it.

So sometimes, price is the most effective coolant.

However, this does not affect the heated discussion on the Internet. To be honest, Luo Quan can be considered unique in being able to film commercials more exciting than movies.

And the song is a long-lost collaboration with Gao Liang, cool, dynamic and brainwashing, and the lyrics are even more high-flying.

Combined, the video directly topped the popular video cabin of YouTube. In less than half an hour, the click volume exceeded 8 million, and it was still refreshing at a speed visible to the naked eye.

On Twitter trends, "Passion" has become a popular term with more than 200,000 tweets.

If all this was just the prosperity after the Internet heat was hyped up, then after the stock market opened the next day, the soaring stock price of Nikola company proved the capital market's optimism about it.

Heat, quality, topic, everything is there.

And Luo Quan's endorsement, the commercial effect is even more explosive.

If this car doesn't sell into a hot style, then there is really no reason. ===== CHAPTER 580 =====