Chapter 102: The Second Round Expansion Plan

Lates, having abandoned its two core advantages, is no longer synonymous with advanced technology in the eyes of many users, and thus has lost its brand value.

In the post-new energy era, Lates has been reduced to a relatively mediocre car brand.

Although its scale remains large and its market share remains high, its status in the hearts of many users has clearly declined significantly.

On the contrary.

Today's Goyadi has become a new energy car brand sought after by many users.

Especially after Jinding City opened its pilot program for intelligent driving, besides Goyadi's own promotional team, major media outlets and self-media in the automotive industry have flocked to Jinding City to ride the wave of traffic surrounding L4 Level Intelligent Driving.

Under the bombardment of various videos and live streams, the vast majority of users who pay attention to cars have developed a great recognition of the Xiaozhi Driving System.

Under the overwhelming publicity, a concept has unconsciously taken root in everyone's minds—

Goyadi is the true synonym for advanced technology.

Or rather, Xiaozhi is the most advanced Intelligent Driving System in the world.

And as major car companies have successively opened pre-sales for new vehicles, Goyadi's orders have skyrocketed.

Goyadi is already a large-scale new energy car company, with a total of nine major production bases under its name and an annual production capacity of over five million vehicles, covering everything from low-end entry-level models at the 100,000-level to luxury models at the million-level, all of which are covered to meet the needs of various groups of people.

Of course.

Models equipped with the Xiaozhi Driving System are 20,000 yuan more expensive than standard configurations, and there are always people who are relatively resistant to intelligent driving.

Therefore, it is impossible for Goyadi's models to completely monopolize the market.

Other domestic new energy car companies, such as Jixiang, Mengxiang, Weilai, Dapeng, etc., each have their own strengths and are still relatively popular.

Only foreign-funded car companies and foreign brands are no longer favored by the majority of Long Country citizens under the current trend of the post-new energy era, and most of their sales have met with a cold reception.

……

In a spacious villa in Su Jiazhai.

Su Xin lay lazily on a recliner on the balcony, checking the order data of Tianqi Energy through the Tianwei Butler.

Today, the production process of the Thor Battery has been improved many times, and combined with a significant increase in the yield rate, the actual production capacity far exceeds expectations.

Tianqi Energy has a total of twenty-five power battery factories under its name, and the current actual monthly production capacity has reached 60GWh, which is about 20% higher than the expected 50GWh.

1GWh is one million kilowatt-hours of electricity.

In other words, with Tianqi Energy's current production capacity, if it only produced 50-degree Thor Batteries, it could supply 1.2 million vehicles per month.

If it only produced 100-degree large batteries, it could supply 600,000 vehicles per month.

If the global automotive industry enters a stable period, this capacity would certainly not be enough, but as far as the current situation is concerned, it is more than sufficient.

After all, although there are many global car companies, and they are all rushing to purchase Thor Batteries, they are all new models developed in a hurry, so it is impossible to achieve such a large production capacity all at once, and they will not rashly purchase too many batteries.

During this period, orders for Thor Batteries have reached as high as 80GWh, and according to his contracts with major car companies, he has already received a 30% advance payment in advance, which is 19.2 billion Long Coins.

Among them, 30GWh of orders have been delivered successively in the past half month, and the remaining payment of 16.8 billion Long Coins has been received.

That is a total of 36 billion in revenue.

The remaining 50GWh of batteries are also still in continuous mass production.

"Not bad, finally starting to enter the harvest period." Su Xin smiled faintly.

Unlike the high profits of Tiantian Assistant, these revenues of Tianqi Energy still have to pay for supplier payments, employee wages, factory water and electricity, and a series of other expenses.

The net profit is only about 18 billion.

Plus the huge bank loans, installment payments for acquiring factories, and preparations for the next expansion plan, etc.

Calculated this way, there is actually not much left.

"The physical industry is indeed more troublesome."

Su Xin could not help but sigh.

After thinking for a while, he called Ding Kuiyong and said, "The next expansion plan can officially begin."

"Okay."

Ding Kuiyong responded, and after hesitating for a while, he asked again: "Boss, are you really not considering building branch factories abroad?"

Su Xin said faintly: "No need."

Regarding the site selection for the second batch of branch factories, he had discussed it with several company executives before, and everyone suggested building a few branch factories abroad to facilitate docking with several major foreign car companies.

It is worth mentioning.

Because all the factories under Tianqi Energy are currently in the country, foreign car companies that want to purchase Thor Batteries must make cross-border purchases.

With Tianqi Energy's strong position, Su Xin requires that transportation costs and tariffs be borne by the purchasing party, which is the major car companies.

Simply put, I am only responsible for ex-factory, and all expenses after leaving the factory are borne by the car companies themselves, and all risks are borne by themselves.

Therefore.

Although they are also purchasing at a price of 800 yuan per kilowatt-hour, the actual battery cost for foreign car companies is at least 10% higher than that of domestic car companies.

Plus the risks during transportation.

And the time delays of cross-border transportation.

This has caused major foreign car companies to have complaints for a long time, and they have also called for Tianqi Energy to open branch factories abroad, which can not only reduce everyone's costs but also allow Tianqi Energy to diversify risks, after all, one should not put all their eggs in one basket.

But Su Xin rejected all the requests of the car companies on the grounds that it was not convenient to manage abroad.

And the reason why Ding Kuiyong suggested agreeing to the requests of foreign car companies to build branch factories abroad was mainly to consider subsequent competition issues.

Today, Tianqi Energy is indeed strong, and the Thor Battery is unique, with all car companies scrambling to pursue it.

But if one day someone else also develops a Solid-state Battery to compete with the Thor Battery.

At that time, the Thor Battery, with such a strong style and no cost advantage, might very well be snatched away from the foreign market by others.

And if a branch factory is built abroad.

At that time, relying on the Thor Battery's first-mover advantage, technical advantage, scale advantage, and cost control advantage, it would be enough to crush all latecomers, making it impossible for others to compete with the Thor Battery even if they develop a Solid-state Battery.

This strategy of low-price dumping is actually the best strategy for companies with first-mover advantages.

But Su Xin ultimately refused.

This indirectly created price difference was also a way for him to support the automotive companies of Long Country, and it was part of his entire automotive industry strategy, so he naturally would not change it easily.

Moreover, building so many factories domestically could provide many job positions for various regions, contribute extremely high tax revenue and GDP, and at the same time promote the development of the logistics industry.

These various contributions could by no means be compared to mere money.

Just as when he met with the leader a few days ago, promising to build a power battery factory in the local area was enough to make the other party beam with joy.

A factory with a large scale and high output value indeed had a tremendous effect on economic stability and stimulation for a small city, which in turn allowed Su Xin to be treated with courtesy in the local area.