Chapter 86: I Want to Rectify the Market

Su Xin's statement allowed many senior executives of car companies to breathe a small sigh of relief in their hearts.

As long as Tianqi Energy can remain neutral and maintain friendly cooperation with everyone, then all car companies are effectively maintaining equal competitiveness in new energy battery technology.

Under such a premise, even traditional car companies that once deeply cultivated fuel vehicles have a high degree of certainty that they will not fall too far behind in future competition.

After all, the most core technology in new energy vehicles is the battery.

Once battery technology is solved, they still have brand advantages, marketing channel advantages, as well as rich car-making experience and quality control management, and so on.

As long as they can survive this turmoil, even if everything starts from scratch, they are confident they can catch up with those new car-making forces that have been exerting effort on the new energy track for a long time.

It can be said that Thor Battery has put all car companies back on the same starting line in one fell swoop.

But the winning rate of every contestant has never been equal, because some are pure newcomers, while others are experienced professional contestants with many years of major competition experience.

So what if they returned to the same starting line?

Everyone's winning rate is completely different!

As for whether Su Xin's promise will be strictly followed, the major car companies can only choose to believe it.

After Su Xin's brief statement ended, he let the representatives of the major car companies speak one after another.

First was the representative figure among Long Country's new energy car companies—Goyadi Chairman and President Wang Chuanfu. At this moment, he was dressed in formal attire, with a solemn expression, and said:

"Environment and resources have always been the focus of global attention in recent years, and they are also the core elements of Blue Star's sustainable development, concerning the future of all mankind. And as the automotive industry, which has serious environmental pollution and heavy resource consumption, embarking on the new energy path is the earnest expectation of all mankind and also the inevitable trend of social development."

"We at Goyadi have always been unswervingly walking on the new energy path, and we have also always firmly believed that the future automotive industry will be dominated by new energy."

"For this reason, we at Goyadi have invested a large amount of manpower, material resources, and financial resources, and have also achieved some good results and accomplishments."

"However, in front of the Thor Battery released by President Su, all our research and all our efforts have all been in vain."

"To put it bluntly, under the impact of Thor Battery, all the car models we currently have on sale, as well as all the car models about to leave the factory, are all being sold at a discount and at a loss. The money we lose every day is countless."

"Added to the fact that the research on power batteries has all gone down the drain, the losses are as high as several billion."

"I believe there are not a few car companies that have fallen into huge losses like us."

"Some people might think that the release of Thor Battery has caused all of us major car companies to suffer heavy losses, and we should be jealous and hateful, and should boycott it."

"But in fact..."

"Not only do I not have the idea of boycotting, but I feel that Tianqi Energy is worthy of everyone's respect!"

"After all, the trend of new energy is there, everyone is competing fairly, and Tianqi Energy has won this competition in an open and aboveboard manner."

"As the winner, Tianqi Energy deserves to enjoy all the benefits and praise; this is the basic principle and bottom line of modern business rules."

"At the same time, it has also made important contributions to saving resources and protecting the environment. These benefits can invisibly bless all mankind in the future."

"Whether out of upholding business rules or out of respect for the contributions made by Tianqi Energy, I want to represent the Goyadi Group and express my sincere gratitude and heartfelt admiration to Tianqi Energy!"

"In the days to come, Goyadi is willing to join hands with Tianqi Energy to welcome the upcoming new energy era together..."

When Wang Chuanfu was speaking, everyone put on a posture of listening carefully. As for what they were thinking inside, no one could tell.

Soon, others spoke one after another.

Of course, except for Wang Chuanfu, who spoke first because he had prior communication with Su Xin and mainly said some official jargon, the others basically said more pragmatic content.

For example.

A traditional car company proposed:

"As a new technology, Thor Battery has research and development costs, material costs, and production costs that are far higher than Liquid Lithium Battery. I suggest that President Su does not need to set the price of Thor Battery too low. This is not only detrimental to your own healthy development but will also affect the survival of other car companies."

"It would be better to wait until it is gradually popularized in the future before slowly lowering it to a normal price point. This can not only allow the entire market to transition smoothly but is also conducive to your own healthy development."

Actually.

Now the major car companies have collected a lot of intelligence on Tianqi Energy and Su Xin, knowing that the R&D cost of Thor Battery may not be high, and the current selling price may still have a profit.

But knowing is one thing.

At such a public summit forum, with dozens of cameras pointed at them, no one finds it easy to directly say that Su Xin should raise the price of Thor Battery significantly. Whoever says that kind of thing, which offends consumers, will not have a good life for their car company afterward.

So they can only be as tactful as possible.

This person's proposal made many people focus their eyes on Su Xin in the middle of the podium.

"Regarding the pricing issue of Thor Battery, I actually thought about it for a long time before the press conference and discussed it many times with the company's senior management."

Su Xin slightly raised the vertical microphone in front of him and said earnestly:

"The reason why I finally set this price is mainly to regulate the market and improve user experience."

"Everyone knows that in the current new energy vehicle market, price chaos is countless. For example, a car that is 200,000 today might drop by 20,000 or 30,000 in two months, and then drop by a few thousand or 10,000 or 20,000 in another two months."

"What does this make the first batch of users think? They will feel that they are both lab rats and suckers."

"Perhaps the car companies themselves also feel aggrieved."

"Because the technological iteration of new energy vehicles is too fast, material costs are volatile, coupled with fierce competition, and the bottomless pit of subsequent R&D investment, all of these will affect cost accounting, and in turn, affect terminal pricing."

"But users don't care about that much."

"They will only see that the car they just bought drops by tens of thousands in a few days. If they bought it a few days later, they could have saved those tens of thousands. Anyone who encounters such a thing will feel unhappy."

"Even users who haven't bought yet will feel that since the price drop is so fast, maybe it will drop further, so it's better to continue to wait and see."

"This kind of price chaos will bring negative effects to both car companies and users."

"If, as you said, I set the price of Thor Battery very high first, and as production increases and models become popular, the price keeps dropping, I would certainly have high profits and never worry about sales, but it would definitely cause price fluctuations in terminal models, which is definitely not a good experience for users."

"Therefore..."

"After thinking for a long time, I set the price of Thor Battery at 800 yuan per kilowatt-hour, precisely to take the lead in improving the price chaos of new energy vehicles."

"Just like the theme of today's meeting, to promote the stable development of the new energy vehicle industry, price stability is one of the most important items."

"What I want to tell all car companies and all users is that the pricing of Thor Battery will not be set very high because it has just been launched, nor will it be significantly lowered because of future market popularization."

"Many people say that the bulk of the cost of new energy vehicles lies in the battery."

"And Thor Battery is a stable technology, and the price is also stable. I hope that the pricing strategy of new energy vehicles can also be as stable as possible."