Chapter 735

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Main Character:

Shen Yao

Livestreaming, this kind of track, is common on various active short video platforms.

However, the livestreaming personnel inside are completely different from Blueberry TV's this variety show; gone are the eyesore existences, and the subsequent variety show filming went much more smoothly than the director team had anticipated, which surprised Zheng Dao and the others quite a bit.

Ah?

Why?

Could it be that person really has exceptionally low presence? That shouldn't be right; looking at the fans willing to spend real money for him, there aren't few at all.

At least in Zheng Dao's view, those already-collapsed traffic stars already lack value; after all, they aren't the type who speak through works; more often they still make money by selling their own persona and looks.

Most female fans have extremely strong possessiveness; how could a clearly fake statement convince them?

"Those unconvinced have already left; those remaining don't care about the factual truth at all; as long as this person is willing to keep selling a persona, they are willing to spend money on him."

Shen Yao clicked on these past few days' hot searches online, most of which were talking about the variety show; audiences enthusiastically discussed the variety show's livestreaming effect; a small portion were those traffic stars in the circle, like a drama's spoiler images, a magazine cover shoot, or wearing a luxury big-brand piece to attend an event; regardless of whether there was actual business, they could all firmly occupy a hot search slot.

Sometimes Shen Yao also didn't understand; just what was it about those weird photos and filters and skin-smoothing blurred beyond recognition of facial features, and a piece of ugly-to-death clothing that reflected no aesthetic yet cost a fortune — why did they deserve to occupy those entertainment chart hot searches online?

Could it really be as others say, that these people all bought annual hot search packages? That a large part of their annual earnings' expenditure goes to online marketing?

Later Shen Yao more or less understood and accepted it, and rejoiced that her company's main business wasn't those actors and stars who bomb the hot search entries year-round, but film and television dramas that make money through story and visuals.

Otherwise

Shen Yao, wanting to speak but stopping herself, shook her head, then asked about Zheng Dao's upcoming arrangements.

Upcoming arrangements?

"Prepare for a second season; the first season's response and gains were very good, especially these program guests, who all gained traffic to varying degrees."

Right now, what is traffic? That is the bridge that sends them up a tier.

As long as there is traffic, they possess everything; what crew, what variety show — only then can they get a seat at the table.

Because this type of livestreaming variety show belongs to a fresh try; regardless of whether it will become commonplace later, right now it indeed manages to mobilize audience enthusiasm.

Zheng Dao has already heard that several program guests have received crew invitations; you must know, at this time, even young stars with traffic aren't necessarily able to enter a crew, let alone these artists who have already reached middle age; not playing supporting roles, how hard it is to find a lead role suitable for them.

"Zheng Dao can perfect the second season's content based on this season's foundation."

Just like the publicly-funded romance incident that appeared this season — it absolutely cannot appear in the second season, even if beaten to death.

"Of course, quite a few brokerage companies have already submitted their artists; this time the timing works, and we hold absolute initiative; we must strictly vet the guest selection."

Zheng Dao doesn't want to continue eating a silent loss; simultaneously, that person's brokerage company also covetously wants to earn back the lost traffic.

Heard that person's original plan was completely disrupted; the brokerage company had him go make quick money, rather than nurture him along the long-term steady route.

After all, people in the entertainment industry most taboo making quick money; because that is no different from killing the hen for the eggs, and is not a good thing for either the person himself or the brokerage company.

But who let this person have a big mind of his own, like to sing a contrary tune with the brokerage company, and even hide it from the brokerage company.

The brokerage company also fears nurturing him only for him to backhandedly shake them off; cultivating a Xiao Huo who can regularly and periodically harvest fan leeks is not easy; it was also because he thoroughly infuriated the brokerage company; otherwise they clearly had a win-win situation.

Shen Yao agreed with Zheng Dao's remarks, and furthermore gave the other party support.

She introduced to Zheng Dao several brokerage companies she thought had decent reputations; although that couldn't guarantee the artists inside were all obedient kids, the foundation was there, so selecting from among them wasn't like fishing a needle in the ocean.

And had another private gathering with Zheng Dao; Blueberry TV's other leaders and directors were all there; Shen Yao, this person, had brought the platform no small economic benefit; everyone didn't want their relationship with Shen Yao to grow cold; at this time having a stable and profitable partner wasn't easy; Blueberry TV also worried other platforms would set their sights on Shen Yao.

Shen Yao ate and drank well with several directors on this side, turned around and took a plane back to Jing Shi.

Several months not returning, as the biological daughter Jiang Cheng had a bit of not recognizing her birth mom; seeing her she was still a bit dazed.

But fortunately Jiang Cheng is a thoughtful little padded jacket; however, in just half a day she couldn't help but cling to her birth mom acting spoiled; compared to the dad who had accompanied her for several months, it was still mom who made her happier.

Jiang Han Zhou: ……

Jiang Han Zhou inwardly silently cursed a mouthful of "little heartless one"; before, when the two of them father and daughter relied on each other, it wasn't like this.

Shen Yao couldn't help covering her mouth and snickering; she waved her hand, telling Jiang Han Zhou not to stay, seize time to go on a business trip and make money.

"So eager to make me leave?"

Jiang Han Zhou grabbed Shen Yao's wrist with slight force, the expression on his face still a bit wronged.

Shen Yao blinked, "Elders above, young below, Mr. Jiang, the matter of supporting the family brooks no delay."

"Alright, I'll trouble Madam Shen at home; I'll try to go and return quickly."

Jiang Han Zhou feigned a reserved sigh, turned head and hugged Jiang Cheng into his arms to give instructions.

At least the little padded jacket attribute hadn't reached the point of leaking air; Jiang Cheng raised her hand to touch her face acting coquettishly, said all the nice words before letting Jiang Han Zhou feel satisfied in his heart.

Jiang Cheng: ……

Dad and Mom are really childish; I've already grown half a year, yet they still need coaxing.

Sigh

Who let me be Dad and Mom's good big girl? A good kid is just thoughtful.

Smugly praising herself in her heart, Jiang Cheng toddled over to Shen Yao's side and leaned over; the family of three rarely warmly ate a reunion meal, then went to spend a few days with the Jiang family parents; afterward Jiang Han Zhou boarded a plane and left Jing Shi, replacing Shen Yao to go on a business trip and make money.

The weather turned cold; the clothes on one's body became thick.

After Shen Yao rested for a period of time, she resumed the daily routine of going to work and getting off work every day.

Jiang Cheng was like a fish in water at kindergarten, completely unlike the beginning when she would still throw tantrums; one can see time really can change a person's thinking, even if it's just a child.

Jiang Han Zhou rushed back to Jing Shi before the holiday; this time period is precisely the film and television boom; whether movies or TV dramas, all are very lively.

The company's several newly produced dramas are all not bad; the company is also fighting for a few better time slots, especially regarding movie scheduling; a slight difference delays real gold and silver that has reached one's hand.

The time slots still need Jiang Han Zhou to step forward to coordinate, especially the arrangements for the theater chains; capital makes money, but it's not without human relations and worldly wisdom.

Unless it's a black horse that kills its way out; otherwise capital will definitely prioritize making money for itself; after all, every movie release needs to give a portion of money to the theater chains; whoever gives more gets more scheduling; capital is just this realistic.

Jiang Han Zhou came home drunk almost every day, and Shen Yao both resented it and felt heartache; she wanted to say he didn't have to work himself to death like this — their film quality was decent enough, and even without special arrangements they could secure release slots, so why make himself such a mess.

Jiang Han Zhou shook his head with a wry smile; he didn't actually like drinking for socializing. He pulled Shen Yao close and whispered a few words in her ear, and Jiang Han Zhou's body leaned back, his whole person visibly relaxing.

Shen Yao: …

Shen Yao raised her hand and patted Jiang Han Zhou's arm. "You're serious?"

Theater chains aren't easy to run, especially if Jiang Han Zhou wants in — the investment isn't like film and TV, we're talking hundreds of millions or over a billion thrown in, and even then there's no guarantee of a return.

After all, a theater chain is a long-term operation; it's hard to see revenue in the short term, and to make money a theater chain needs a constant stream of new films and audiences to watch them. Right now the internet is developed, many audiences won't go to cinemas for those off-key contents, unless they run into a truly good film.

But how hard is that? Basically only a few films a year. And relying on just a few films doesn't necessarily make money either; it can only barely maintain theater chain operations, and in the end losses are more common.

Shen Yao hadn't not thought about theater chains before, but she was afraid of getting trapped and unable to get out. Quite a few film and TV companies had their cash flow dragged down by such investments and finally had to declare bankruptcy.

Shen Yao had painstakingly saved up this much capital; if Jiang Han Zhou couldn't control it, the two of them could easily return to before liberation overnight.

There are children at home, elders above; Shen Yao truly didn't want to do this kind of thing that's hard to turn back from, so when Jiang Han Zhou brought it up, her first reaction was refusal.

Jiang Han Zhou couldn't help curving his mouth corners; he didn't laugh out loud, but explained his reasons and intentions for doing this, and guaranteed there would be no losses — or rather, even if there were losses, the losses would be within their bearable range.

"A wager?" How did she not know Jiang Han Zhou dared to think and act so boldly.

"Forget it, it's more about tight funds; the film industry is tough," Jiang Han Zhou raised his hand and pinched his sore, swollen eyebrow center.

Entering theater chain operations wasn't a whim of Jiang Han Zhou's; it was more his careful deliberation, just like before when they talked about Jiang Han Zhou wanting to enter the fashion circle, and he smoothly opened the situation by relying on the company's few film and TV productions involving fashion content.

Although the projects in this area aren't as profitable as imagined, they're still the company's profit-making projects. Jiang Han Zhou also plans to integrate these fashion elements into the company's daily projects, striving for fine water long flow rather than making quick money.

"As for theater chains, it's more troublesome." There are both public and private aspects here; the two of them have been scrambling in the entertainment industry, and entering theater chain operations again — would it involve monopoly, and draw key attention from above.

Don't think Shen Yao's worries are random overthinking; in reality this kind of one-stop service is unsuitable for the entertainment industry. Controlling too many resources makes it easy to become the chicken killed to warn the monkey.

When capital gets too big it escapes your control; your every word and deed affects the whole situation. Especially now with everyone saying the economy is downturning, film and TV winter — there are basically no good projects in film and TV circles, and what can be produced are mostly traffic stars crazily harvesting money.

Even with Hongshi Network behind Shen Yao providing large amounts of novel IPs to stabilize the base, the actors available for selection are limited.

Without traffic stars, investment attraction isn't strong, and you fundamentally can't earn the money back.

With traffic stars, the money spent is huge; plus there's marketing, and the internal situation is severely watered down — just a good-looking face but rotten inside.

This whole year, with so many company projects, only about half made money. Fortunately a few films were the revenue bulk; otherwise Shen Yao would have worked diligently all year for nothing.

Jiang Han Zhou suddenly opening his mouth now wanting to do theater chain operations — Shen Yao was truly afraid.

Jiang Han Zhou understood Shen Yao's worry, but he didn't open his mouth without preparation.

Just like this theater chain operation mentioned — you definitely need to have theater chains in hand first, before you can operate them when subsequent films are released.

What Jiang Han Zhou had his eye on were a few small and medium theater chains, already on the verge of bankruptcy, with hardly anyone day to day, completely counting on holidays to bring some films to attract traffic so the theater chains could have funds to maintain low-cost operation.

But now it seems achieving such an idea will only get harder and harder, because overall film quality is poor, and small and medium theater chains' geographical locations are remote — even during holidays not many people go watch.

"Buy in first, control the situation, wait for subsequent funds to arrive then buy them all."

Jiang Han Zhou indicated he would take the countryside surrounds the city route (small towns first, big cities later).

Shen Yao: …

"Try it?"

Whether it works, try first; if it fails, pulling out investment won't be late.

Try it then. Jiang Han Zhou completely belongs to the type who won't turn back until he hits a wall, and he's confident, feeling he couldn't possibly hit a wall.

While the whole country was celebrating New Year harmoniously, Jiang Han Zhou was busy buying into these small and medium theater chains. His offered price was very suitable, and the stake was only half the total shares.

Although some small and medium theater chains ultimately refused, the vast majority were still very sensible — knowing the current dying flash was just due to special timing, and after holidays ended the theater chains would return to their half-dead state.

Taking advantage of someone buying in to quickly recoup some capital — isn't that more useful than hopeless persistence?

Jiang Han Zhou smoothly obtained the theater chain operation rights he wanted. Most were in remote or far locations with underdeveloped economies in small towns; operating them was extremely difficult, and they really didn't make much money.

Fortunately Jiang Han Zhou never counted on making a killing from these theater chains; it was just a means to push their own films — after all, your own stuff is most useful.

"This year still focus energy on films." When films are released, coordinate with the theater chains in hand for mutual promotion — who knows, there might be miraculous effect.

"Okay, we have quite a few projects in hand anyway." The screenwriters are all capable veterans; right now they really aren't afraid of making films.

The couple discussed and directly summoned Director Wang, who was off relaxing, back to work.