Chapter 299: Airing

On the day *Friends* aired, at nine o'clock in the morning, Jingtai suddenly started a bombardment-like promotional mode.

Internet hot searches, media interviews, and artists with close cooperative relationships with Jingtai, the promotional content was overwhelming.

Lu Yan He even received various promotional cooperation notices from Jingtai temporarily, but Lu Yan He didn't agree to any of them and ignored them all.

At this moment, how much significance does promotion have?

Lu Yan He didn't know why Jingtai's attitude suddenly changed so much, but he didn't want to know either.

Hu Siwei and Bai Jingnian both specifically called him to express the hope of Jingtai's high-level executives, asking Lu Yan He to temporarily put aside the previous contradictions and cooperate with Jingtai's promotion first to promote *Friends* well.

In fact, even Hu Siwei and Bai Jingnian felt embarrassed when they said these words themselves, biting the bullet.

If it weren't for the fact that they worked at Jingtai and were the producer and director of the *Friends* project, they wouldn't have tried to represent Jingtai to make peace with Lu Yan He at this time.

Lu Yan He also knew the difficult situation of the two of them. He didn't say anything, only saying that he was very busy and had his own promotional schedule, and refused to cooperate with Jingtai to participate in any promotional work no matter what.

Yan Liang even came to ask him: "Then, should we cooperate? Otherwise, I won't participate either."

"No need. This is my business with them. You don't need to have such a conflict with them. And other actors, Minglan and the others, if they have concerns about my attitude, you tell them to let them fully cooperate with Jingtai's promotion. This is also good for the airing of the drama," Lu Yan He said. "It's just that I've already made such a scene with them before. If I cooperate with their promotion at this time, then my previous attitude and everyone's support for me will become too cheap."

Yan Liang nodded upon hearing this.

"I understand."

Yan Liang said: "I think it's the support everyone has shown you over the past two days that has made Jingtai a bit nervous."

Lu Yan He: "Isn't it their own problem to make things like this? The most ridiculous thing is that until now, no one has come to express an apology to me. Not to mention a formal apology, not even a private apology."

Yan Liang: "It actually turned out like this."

Lu Yan He: "There's nothing left to say. Everything depends on how *Friends* airs tonight."

Yan Liang: "To be honest, I'm really a bit nervous. You must be more nervous than me. Originally, I had already given up hope. Jingtai didn't do any promotion for *Friends* before, and there weren't many ripples online. I didn't expect it to suddenly come back to life now."

He glanced at Lu Yan He. "It's quite good that such an incident happened, Yan He."

"Hmm?" Lu Yan He looked at Yan Liang in disbelief.

Quite good?

Yan Liang smiled. "After this incident, no TV station will dare to bully you like this again."

The strength and energy Lu Yan He displayed far exceeded that of ordinary actors. He is not the most popular actor, nor is he the actor with the highest status, and he has only been on this acting path for a short time. However, the power surrounding him is not just in the entertainment industry, nor just in the cultural and entertainment industry. If his incident were replaced by another ordinary popular artist, that artist could only break their teeth and swallow them. But these unspoken rules in the industry do not apply to Lu Yan He.

Jingtai wanted to use that old set of methods to solve this matter, and the facts also proved that the "ostrich playing dead" method was useless.

The wave Lu Yan He set off this time was too big.

Big enough to make everyone in the entertainment industry refresh their understanding of Lu Yan He.

This understanding is: even if *Friends* really flops, it won't affect Lu Yan He anymore.

With such a huge group of people supporting Lu Yan He behind him, any project he participates in will receive huge benefits.

After chatting with Yan Liang, Lu Yan He returned to school.

This time, the Youth Association helped him too much.

And Wang Xiao did too many things in between.

The Youth Association is a student organization, almost every university has one, and there are many connections between them.

When Lu Yan He joined the Youth Association, he never thought that one day he would receive such strong support from them.

Lu Yan He went to the canteen with Wang Xiao.

Wang Xiao's two dark circles were particularly obvious. He said: "It's far from enough for you to treat me to a meal. Buy me a cup of coffee later. I've been calling the heads of these hundreds of university youth associations one by one to get things done for you, my throat is almost hoarse."

The people from the youth associations of various universities certainly didn't post on Weibo for Lu Yan He's sake.

They didn't know Lu Yan He.

The only person who could organize these people was Wang Xiao, who was also a head of the Youth Association.

Lu Yan He said: "Buy, whatever you want to eat, senior, just say it!"

Wang Xiao shook his head and sighed: "You don't know how much pressure I've been under. I don't know how many teachers called me, telling me to take it easy."

"Ah? Does this matter have an impact on you?"

"What kind of impact could it have? They are all non-problems," Wang Xiao said. "I am a three-good youth with red roots and seedlings, what problems could I have? My butt is sitting straight. I'm just worried about the bad influence. I said what bad influence? Our Zhenhua has only produced one genuine, self-cultivated actor like you in so many years. Someone like you, if placed in those schools like Jingyi, would at most be a campus male god, but in our Zhenhua, sorry, you are the only seedling. Shouldn't we take care of you?"

Lu Yan He: "... Senior, you're giving me goosebumps, it's too cheesy."

"Get lost, you don't appreciate kindness," Wang Xiao scolded.

Lu Yan He laughed.

Jokes aside, Lu Yan He clearly knew this time that too many people helped him and gave him the most powerful support.

Whether it was the Youth Association led by Wang Xiao or *Jump Up* led by Chen Siqi, everyone was willing to stand out at this time and use their own strength to support him. This is a very rare thing.

After drinking coffee with Wang Xiao, Lu Yan He returned to the dormitory and didn't come out again.

Chen Ziyan sent him a message: Just today, I received thirteen scripts.

Lu Yan He:? So many, too many.

Chen Ziyan: This counterattack was fought quite well. No one expected that you would have the energy to stand up to Jingtai, which shocked everyone.

Lu Yan He: Actually, I didn't, it was all friends helping.

Chen Ziyan: Where would they know what's going on? They only look at the results. And, being able to have so many people help you is energy in itself. Little Lu, you surprised me this time.

Lu Yan He: I didn't expect it myself. Originally, only Senior Wang Xiao told me that he would ask many universities to help me promote it the day before airing, but I didn't expect the paper media circle and the authors of *Jump Up* to help me promote this drama.

Chen Ziyan: Next, it depends on the airing of *Friends* tonight.

And around six o'clock in the afternoon, many self-media suddenly appeared mentioning *Friends* airing on Jingtai tonight.

Someone said: "It's been a long time since I've seen a domestic sitcom. Is anyone going to watch it? After watching, continue to tell everyone how the quality is and whether it's worth chasing."

Someone said: "It's been a long time since I've seen the film and television circle so lively. Even if *Phoenix Terrace* was popular before, everyone was just discussing the plot and the gossip of the actors. This time, it was full of topics before it was even filmed. I want to see how many articles I will write around this drama during the airing period. Really, I don't know if its reputation is good or not, but I can already foresee that it will definitely be a popular drama, and the topics will double. Everyone remember to watch the premiere. It's not airing online. If you don't watch it, when people around you are discussing it, you won't be able to join the topic, then it's gg."

Lu Yan He originally thought this wave of self-media voices was arranged by Jingtai.

But looking again, these influential self-media, most of them looked familiar, they were all people who had praised him... Lu Yan He realized that this should be arranged by Chen Ziyan.

Not only were he and his friends trying to find ways for this drama, but Chen Ziyan was also the same.

She used the most direct but possibly the most effective method to turn *Friends* into a topic-based social product through the influence of these self-media, letting fans watch it.

At this point, the popularity of *Friends* today directly exceeded the peak of all dramas this year, reaching the annual peak in internet search volume.

"With such popularity, if it were aired on TV and online simultaneously, wouldn't this drama explode?"

"If it were aired on TV and online simultaneously, this drama wouldn't have the popularity it has now."

"Not to mention anything else, the various topic marketing of this drama from before filming to airing today—I don't know if it was intentional or unintentional by the production team—in short, it will become an object of study for film and television dramas for a long time to come. I really have never seen a drama with such a long discussion time before it officially aired."

"Lu Yan He's first male lead drama, in terms of current popularity, his ability to carry the drama doesn't need ratings to prove it. If the ratings are not good, it only shows that the TV exclusive broadcast method can directly announce death, rather than him not being able to carry the ratings."

Lu Yan He was brushing these online posts and discussions in the dormitory, silently calculating in his heart how many were water armies arranged by Sister Ziyan, and how many were spontaneous comments from netizens.

At eight-thirty, Mao Jiayang returned to the dormitory in a hurry. Seeing that Lu Yan He was actually in the dormitory, he was stunned and asked in surprise: "Why are you still in the dormitory?"

"Then where should I be?" Lu Yan He was puzzled.

Mao Jiayang said: "The canteen, do you know how many people are in each canteen now?"

"Ah?" Lu Yan He was stunned.

Mao Jiayang asked: "No one sent you a message?"

Lu Yan He shook his head.

Indeed, it was very strange. As the airing approached, the number of people sending him messages actually decreased.

Mao Jiayang took out his phone, opened a photo, and handed it to Lu Yan He: "Look, this is what Xiao Jing just sent me."

Lu Yan He took it and saw a photo inside the canteen.

The canteen, which had passed the meal time, was full of people in every seat. Many people were even burying their heads in reading and studying. Those without seats stood in some empty places.

Lu Yan He was stunned.

Mao Jiayang said: "Many students are waiting for the airing of *Friends* at nine o'clock. Xiaoxiao helped me occupy a seat. I'm going over. Are you going?"

Lu Yan He was stunned for a moment and said: "I... I'm not going. You go. I'm inexplicably a bit nervous now." ===== CHAPTER 300 =====