Chapter 380: High platform confession

Yuming, Haiyue Square.

Li Bi stood in front of the camera, accompanied by a cameraman, and randomly interviewed passersby in the square.

"About your youth, is there any story you want to share with everyone?"

"Are you a couple? When did you get together?"

"Is there any regret in your youth?"

Li Bi interviewed passersby one by one, and these contents were broadcast simultaneously in his live broadcast room.

This is a warm-up.

Every once in a while, Li Bi would emphasize: "Dear handsome guys and beautiful ladies, today, at Haiyue Square in Yuming, our *Jump Up* will join *Late Spring* to hold a large-scale regret confession activity. Two hours later, over there—"

He pointed to a high platform behind him.

"In your youth, have you ever liked someone but didn't say it, have you ever let someone down, have you ever missed someone you still miss now? Love, friendship, family, as long as you have regrets in your youth, and are willing to share your story with us, please come to Haiyue Square in Yuming, you can contact our staff under the stage," Li Bi said, while emphasizing, "This activity will be broadcast live in my live broadcast room and Beijiguang Video throughout, so your confession will be heard by the whole world, and perhaps it can also be heard by the person you want to confess to."

The number of people in Li Bi's live broadcast room rushed up.

It was mainly because Li Bi's live broadcast this time was not only broadcast on his own self-media account, but also played simultaneously on Beijiguang Video, so many people from Beijiguang Video entered Li Bi's live broadcast room.

"The number of viewers in Li Bi's live broadcast room has exceeded two million," Yu Lang glanced at the data and said to Chen Siqi.

Chen Siqi took Yu Lang into a building next to Haiyue Square, and they rented a large conference room inside as a workspace.

As soon as they went in, there were many people sitting inside.

Linyu and Chen Qin were there, and they were going through the process with the actors.

"You are all students majoring in performance. These confession letters are not fictionalized by us, they are written by our readers based on their own experiences, and they have also been authorized, so please study these confession letters like studying scripts and characters. After you get on stage, you are the owner of this confession letter. Please use your professional ability and emotion to infect all of us."

Chen Siqi said to these students who were hired for a reward of three thousand yuan.

"Later, we will also indicate through the official Weibo that this confession activity is a performance creation based on your real submissions, and it will not bring any trouble to your life, rest assured."

These students who took this job for a reward of three thousand yuan breathed a sigh of relief after hearing Chen Siqi's words.

The public statement is to find people on the spot to confess on stage, but to do such a large activity, and to cooperate with the publicity of the *Late Spring* movie release, of course, it is impossible to pin all hopes on "on the spot".

These actors were found by Chen Siqi and the others. When confessing, they wouldn't say they were actors, but perform a feeling of "getting on stage on the spot". If they could form a huge response on the internet as expected, then make an explanation for this.

People who really saw this activity and wanted to go to the stage to confess and share their stories, after communicating with the staff, if they felt their stories were suitable, they would of course arrange for them to go up.

This is something Chen Siqi wanted to do long ago.

It was originally a publicity activity designed for *Jump Up*. It happened that *Late Spring* came to them to customize publicity and promotion this time. Chen Siqi felt that this activity was also very suitable for *Late Spring*, so she moved it here directly.

Chen Siqi went directly to Beijiguang.

"Although this cooperates with the publicity of the *Late Spring* movie, this form itself can certainly attract the attention of many people," Chen Siqi said when introducing this plan, "If the effect is good this time, we can even build it into a series of programs."

Beijiguang itself signed a cooperation framework with Lu Yan He, which is the reason why Chen Siqi chose Beijiguang Video first.

And Beijiguang didn't make any trouble.

The other party took a fancy to this innovative idea at a glance and said: "We will cooperate with you to do this activity, no problem, but I want to get authorization from you, this form is indeed suitable for making into a series of programs."

Especially, the production of this program basically doesn't need much cost.

No big stars, all amateurs participate, and perhaps the production team doesn't need many people.

The other party took a fancy to this form at a glance.

Confess in public.

Confession means many stories and topics, which will certainly trigger a lot of attention.

Even without stars.

A good idea, when it is proposed, many people will realize the value of this idea.

Good ideas that are not seen as valuable are very few.

Chen Siqi was not surprised that the other party immediately wanted to obtain the authorization of this activity form and make it into a series of programs according to it.

Of course, she didn't agree at the first time.

"Let's wait until we finish this activity," Chen Siqi said.

She didn't intend to authorize this idea casually. Authorizing it out is just getting an authorization fee. She and *Jump Up* don't lack this money. Compared to this authorization fee, Chen Siqi wants *Jump Up* to truly participate in this program and do long-term business.

The activity started at 5 PM.

Why wait until 5 PM, because summer hasn't passed yet, and it's too hot to start too early.

Besides, most importantly, Chen Siqi said that the sunset at 5 PM can build the most charming background.

Before 5 PM, Li Bi supported the warm-up work alone.

Later, the audience in his live broadcast room were all brushing barrage:

—Why don't you hurry up and drink a glass of water? I hear your voice is hoarse.

—Your whole body is sweaty. Broadcasting for three hours under such a big sun in one breath, it's insane.

—I didn't expect Lu Yan He and Chen Siqi to be such black-hearted capitalists.

—It's too hard. Other anchors are sitting in front of the camera looking beautiful and handsome. Why are you tired like a migrant worker in the live broadcast room?

Li Bi saw these barrages and said: "Thank you all for caring about me. Broadcasting under the big sun for three hours without rest, and interviewing others all the time, is indeed very tired, but this is what I wanted. I am the only video blogger signed by *Jump Up*. The company gave me all the resources in terms of short videos, so I have to take this responsibility when I am needed. It's not that I am so tired every day, you don't have to feel sorry for me. To be honest, compared to my two bosses, I don't feel that I am that tired."

Li Bi said: "They relied on themselves to fight when they started from scratch. I can be seen by so many people now, still standing on their shoulders, fed a lot of resources by them, saving how much energy and effort. What is hard work? If I hadn't met them, I don't know how many times harder I would have to work to be seen by you."

Li Bi's speech made the audience in the live broadcast room brush "666".

This is also Li Bi's true thought.

When he was a paparazzi, he followed and filmed for more than ten days, not knowing what he could film, maybe he would get nothing, and film nothing.

But the current hard work is completely able to achieve one point of harvest for one point of hard work—and precisely because of this, Li Bi can do it more and more motivated, as if he is equipped with a perpetual motion machine, completely unaware of fatigue.

People are not afraid of hard work, only afraid that hard work has no value, no meaning, and no matter how hard they work, it is just a waste of effort.

The blockbusters released during the National Day holiday with *Late Spring* basically didn't put it in their eyes, and didn't treat it as their competitor.

Because this kind of award-winning art film is not aimed at the market and audience from the beginning of filming, the box office is at most 100-200 million, and in the National Day holiday of more than 1-2 billion, it cannot affect the overall situation.

Therefore, *Late Spring* was not in the competition vision of the head films from the beginning.

Until tonight.

Search No. 1: An apology that came late.

Search No. 2: I once loved you without hesitation, but now I only hope you get hit by a car when you go out.

These two searches all came from the high platform confession held two hours ago.

The first search is a junior girl, talking about her regrets about her mother. She said that her parents divorced when she was young, and she was raised by her mother. Her father went abroad and would send her a sum of money every month to raise her. Because she failed the college entrance examination, her mother lost her temper because of this, blaming her for not being competitive, blaming her for failing to live up to her years of hard cultivation. She said angrily, don't want her to raise her anymore!

Her mother asked her: "Don't want me to raise you, don't want me to raise you, you go drink northwest wind?!"

She said: "Anyway, my dad will send me money!"

Because of this, her relationship with her mother continued to stiffen. When she went home during holidays, the two didn't talk much. This matter has always been a knot, and she was stubborn, saying she didn't want her to raise her, and never asked for a penny from her again, even if she gave it, she didn't want it. She relied on the money her dad sent her every month to study, and usually went out to do tutoring and work to earn money, and studied until her junior year.

Until two months ago, her mother suddenly died in a car accident. After she finished her mother's funeral and sorted out things, she accidentally discovered that since she became an adult at eighteen, her dad had never given any child support, and the money she received every month after she went to college was actually sent by her mother.

This is a confession that makes everyone unable to help but redden their eyes.

The girl recalled the various experiences of growing up with her mother when she was young, and recalled the time she grew up by her mother's side.

This confession video also has amazing heat because it touched many people's memories with their mothers.

Many people said they were moved to tears.

The second video is not as moving as the first one. On the contrary, it is about being with her ex-boyfriend for eight years, but because the other party refused to get married and didn't give her a result, she broke up painfully. As a result, less than three months after the two broke up, her ex married another woman.

So there was the last sentence: "I once loved you without hesitation, I was willing to wait for you, but I waited for eight whole years and didn't wait for a result. I didn't blame you, you refused to get married, so I left. But you are really a bastard! Less than three months after breaking up with me, you married another woman! I thought you were afraid of marriage, but it turned out you had already fallen in love with someone else! Bastard, now I only hope you get hit by a car when you go out!"

The most embarrassing thing is that these two confession activities were not prepared by Chen Siqi and the others in advance.

Not by professional actors they found.

They signed up on the spot.

The situation is equivalent to, this activity is very popular, but the two most popular people, the content they talked about has not much to do with *Late Spring*.

Chen Siqi's original intention was to find some confession and regret stories that happened during adolescence, so that it would be more consistent with the movie theme of *Late Spring*.

But the result was contrary to wishes.

Chen Siqi and her team looked dead—this result was completely beyond their imagination.

People spent two million to find them to do a marketing publicity plan, and then they successfully made it have nothing to do with *Late Spring*.

Instead, Li Bi and Beijiguang Video made a big wave.

Chen Siqi and Linyu looked at each other.

"What to do? Is there any remedy?"

Linyu said: "Now everyone is more enthusiastic about those two confession videos. The confession of those actors we prepared in advance didn't get such enthusiastic feedback. No way, this is not something we force on everyone, and everyone will be interested. This is really fate, we can't control it."

Chen Siqi: "But we must control this matter. We took people's money and didn't achieve the effect. Who will come to us to do it later?"

"I think, why not just make a mistake," Linyu said, "Just let this high platform confession activity continue. The exposure is so big, introducing and promoting the movie *Late Spring* before, during, or at the end of the activity can also have great exposure."

Chen Siqi shook her head and said: "Doing this will indeed have great exposure, but in this way, it will not highlight the publicity characteristics of our *Jump Up* doing content products such as film and television dramas. If it is just exposure, they can completely invest in advertising directly. Why do they want to find us to do it? We have to do a meme that can explode for *Late Spring*."

Linyu: "Then take the confession activity to the cinema where *Late Spring* is screened."

"Hmm?" Chen Siqi looked at Linyu in surprise.

Linyu said: "There is another way, strike while the iron is hot, let the actors of *Late Spring* participate in the high platform confession activity in the capacity of characters, and use the high attention of this activity to let everyone know about the movie *Late Spring*."

Chen Siqi's eyes lit up immediately.

"This idea is good."

Linyu added: "I also thought of an idea."

When she talked to Chen Siqi, everyone's eyes lit up.

That night, Chen Siqi directly posted an explanation about the high platform confession activity with her social account.

She said:

Originally doing such an activity was to let everyone talk about their regrets in youth and share some youth stories—because this activity was sponsored by Long Yan Films, the producer and distributor of *Late Spring*, and was originally to promote the movie *Late Spring*. However, plans can never keep up with changes. The confession content that was particularly popular today has not much to do with *Late Spring*. Of course, even if I seem to have messed up the movie publicity of *Late Spring*, this activity itself was still liked and paid attention to by everyone, especially the few people who bravely shared their stories with us today, they gave us moving moments, which is the most important thing. Now I still have to seriously remedy it. The high platform confession activity will continue. Everyone has stories about youth, you can contact us. No matter which city it is, as long as you have a good story, we will come to your city to listen to your confession. These days, *Late Spring* is being screened, remember to watch it if there is a screening in the cinema around you.

Chen Siqi's personal account has hundreds of thousands of fans.

It is normal for an editor-in-chief of a popular magazine with a stable single-issue sales of about 150,000 copies, plus the identity of Lu Yan He's girlfriend, to have so many fans.

Her Weibo was posted, and the search that cooperated with Weibo slowly heated up.

A topic slowly appeared: The publicity of *Late Spring* failed, but the high platform confession succeeded.

This is the idea proposed by Linyu.

"Just use a failed publicity to promote *Late Spring*."

High platform confession as a publicity method for *Late Spring* is a failure, but as a social activity, a program, it is extremely successful.

Just use this topic to drive the attention of *Late Spring*.

Sure enough, with the help of the four words high platform confession, the heat of this search slowly rose, and by the next day, it remained high.

Many people are laughing.

Including many film and television companies in the industry, secretly laughing at Chen Siqi, a publicity marketing done like this, actually took the initiative to expose her own shortcomings.

Then, from this day on, many people were surprised to find that the attendance rate of the *Late Spring* screening session suddenly started to go up from 10%, slowly rising to 20%. Without any change in the movie sessions, the box office of *Late Spring* screening rose directly from 870,000 on the first day to 1.54 million on the second day.

On the third day, the second high platform confession activity started again.

This time, Peng Zhixing appeared on the high platform confession activity as a host, as a bridge between each guest who came to the stage to confess, and at the same time, also took the opportunity to promote the movie and held several movie ticket lottery activities.

Li Bi's live broadcast room started to put movie tickets on the shelves from this day.

On the third day, another confession that made the whole network laugh appeared.

An eight-year-old boy went on stage to accuse his father of borrowing his lucky money, borrowing it for a year, and still refusing to return it, causing him to go on a spring outing with his classmates, he couldn't treat the girl he liked most to ice cream, and was treated by another classmate named Lu Zihao. The little boy was really angry, so angry that his eyes were red.

The little boy's father stood in the crowd under the stage, and occasionally gave him a lens, capturing the awkward smile on his face.

Except for this, another relatively popular one is a worker's "confession" to his boss, pointing at the camera in front of hundreds of people, complaining about the various hardships he suffered since working. Behind the ridiculous story, it made a large number of workers feel the same. When he finally said very coolly: "I tell you, I'm not doing it anymore, I wish you an early bankruptcy!"

The whole audience burst into laughter and cheers.

This video was forwarded by many people.

That night, Chen Siqi posted a second Weibo: Uh, so the second high platform confession activity I organized, once again has nothing to do with the movie *Late Spring*? Can I still do the business of the film and television publicity module well?

Netizens heard the news and came, leaving messages one after another.

—Why don't you be a program producer, hahahaha, the activity you did made Beijiguang earn a big wave of traffic, earned to death.

—Pass it on, Chen Siqi worked hard to plan the high platform confession activity for the sake of *Late Spring*, but no one paid attention to the movie, instead they all went to Beijiguang Video to watch this program.

—I am not an audience of *Late Spring*, but I am an audience of high platform confession.

Chen Siqi struck while the iron was hot and posted a third Weibo: "In this situation, how can I have the face to ask Long Yan Films for funds to do the third high platform confession? Who can tell me what I should do? Do I have to say, sorry, you gave me money to do the high platform confession activity twice before, but everyone likes this activity very much, but doesn't pay much attention to the movie *Late Spring*, but I still want to do the third one, otherwise you continue to support it? Ah, my toes are already digging the ground."

—It's okay, you do the high platform confession well, we will help you promote *Late Spring*.

—1, you must let this activity continue, this activity is too interesting, hahahahahaha.

—I have already sent the news of *Late Spring* release in my family group, do the high platform confession well.

—I bought two tickets, and I will go to see the screening with my girlfriend tomorrow, don't give up halfway, do it well!

Linyu's "make a mistake" and marketing "a failed publicity" brought a lot of self-coming publicity for the movie *Late Spring* at this moment.

On the third day, the box office of *Late Spring* reached 2.17 million.

On the fourth day, the producer of *Late Spring* received a large number of cinema applications, wanting to increase movie sessions.

Long Yan gladly agreed.

So, on the fifth day, the daily box office of *Late Spring* screening suddenly broke 6 million, the total box office exceeded 10 million, causing the whole industry to look sideways.

On the sixth day, Kong Fan, one of the leading actors of *Late Spring*, appeared on the stage of high platform confession, confessing to the character Yu Lang he played.

At this time, the high platform confession program already had more than 10 million viewers on Beijiguang Video.

The search volume for the names of Kong Fan and Yu Lang surged.

Screening daily box office 7 million.

On the seventh day, the screening sessions continued to increase, and the screening rate reached 15% for the first time.

The heroine Yan Lingyu appeared on the high platform confession, confessed to her character Yin Yue, recalled the filming time, and talked about behind-the-scenes tidbits.

More and more people are interested in *Late Spring*.

Screening daily box office exceeded 8 million. Total box office exceeded 27 million.

On the eighth day, He Qingqing.

On the ninth day, Wang Jing.

On the tenth day, which is September 30, the last day before the movie release, Lu Yan He appeared.

Although when the previous actors appeared at the high platform confession scene, everyone had already guessed that Lu Yan He might also appear, but when he really appeared, it still triggered the excitement and cheers of the whole audience.

High platform confession is held once a day, and the frequency of the movie *Late Spring* appearing is also getting higher and higher.

Almost every day *Late Spring* has a hot search hanging on the internet.

A movie marketing activity that became a joke in the industry from the beginning, just like this, made a comeback against the wind, and took 60 million box office in ten days of screening with *Late Spring*, achieving the expected box office target of the movie before the official release.

On October 1, at zero o'clock, the producer of *Late Spring* released a poster: The box office miracle of art films, October 1, 12% screening rate, 10 million first-day pre-sale box office, it came from the high platform, what kind of miracle flower path can it walk out? Watch *Late Spring*, witness the miracle of youth.

When *Late Spring* entered the first tier of the National Day holiday with a box office exceeding everyone's expectations, Lu Yan He had quietly arrived at the reshoot set of *River of Silence*.

The first sentence Huangcheng saw Lu Yan He was: "The publicity of *River of Silence* in the country must be done by your girlfriend. Yan He, you have to give me your girlfriend's contact information. No matter which platform our *River of Silence* is broadcast on, you must customize a publicity plan for *Jump Up*."

*Friends* in July, *Late Spring* in September, the film and television publicity of *Jump Up* slapped all traditional publicity and marketing companies with a big ear in a novel and unbelievable way.

"2 million, 2 million expenditure exchanged for more than 60 million screening box office, this business, Long Yan earned a lot." Huangcheng's tone was full of surprise and disbelief.

Lu Yan He rarely saw such an expression on him.

He smiled and said: "Okay, I'll push it to you immediately."

Huangcheng said: "I have never seen such a way of film and television publicity."

Lu Yan He smiled.

Of course he knew that this set of publicity was out of control at the beginning. However, at this time, he would not tell the truth.

Now the industry thinks that the whole thing was designed by Chen Siqi and the others from beginning to end. And in fact, looking back, it seems that it is indeed a design, through the out-of-circle content of "not playing cards according to expectations" and "a failed movie publicity" to launch the existence of *Late Spring*, and then mobilize the enthusiasm of netizens to spontaneously promote and support *Late Spring*, so that the leading actors of *Late Spring* can use the high platform confession, an activity with more than 10 million viewers, to tell their stories with *Late Spring*, so that everyone knows what kind of movie *Late Spring* is.

After a set of combination punches, the box office of *Late Spring* is the best proof—audiences were attracted to the cinema because of this.

Only people in *Jump Up* know that they are really making a comeback against the wind, not a design from the beginning.

In short, relying on this god-like marketing, *Late Spring*, whose original box office target was only set at 60 million, took 62 million box office on the first day of the National Day holiday, ranking third in the box office ranking of the released movies, and the total box office exceeded 100 million.

Chen Siqi's phone was almost blown up. ===== CHAPTER 381 =====