Chapter 401: The Path of the Love Guru

The current situation is that there are fewer and fewer bookstores.

In particular, there are fewer and fewer people who "go to a bookstore to browse and look around."

When people go to a bookstore nowadays, it is generally because they have a specific book they want to purchase.

This situation means the loss of many readers who would "accidentally see a book, find it interesting, and think, why not buy it to read?"

In the past, when newsstands were popular, tens of thousands or even hundreds of thousands of people would pass by them every day. Even if only one in a hundred or one in a thousand stopped to buy a magazine because they saw a cover, it would still be a considerable volume.

This is why Lu Yanhe hoped to get *Jump Up* onto the shelves at Lansen.

Think about how many customers go to Lansen to buy things every day. Even if only one in a thousand or one in ten thousand were interested in the magazine *Jump Up* and bought a copy, when you add up the tens of thousands of Lansen convenience stores across the country, that would be a very large sales volume.

Liang Hong thought about it seriously and said, "Yan He, I'm not in charge of this, I can't make the call. I'll go back and mention it to the company."

Lu Yanhe nodded, "Then I'll trouble you, Sister Hong."

Adding a new product to Lansen convenience stores—many people who don't know the situation might think this is a simple matter. In reality, it is not. Every shelf space is a battleground. For a large national chain like Lansen, there is no telling how many brands want to put their new products on their shelves. If you saw the data, you would know how difficult it is to realize the request Lu Yanhe made.

A magazine, put into a convenience store to be sold—how many could actually be sold?

If only one or two copies can be sold in a day, that is equivalent to taking up space without generating corresponding sales—but how many people in a convenience store would want to buy a magazine?

For *Jump Up*, this is definitely a channel with only benefits and no drawbacks.

But for Lansen, it does not necessarily mean a cost-effective deal.

Lu Yanhe said again, "Sister Hong, in our country, selling magazines in convenience stores has never happened before. This is definitely an attempt. I also heard that Lansen hopes to further shape its brand image by cooperating with us, with *Jump Up*. If possible, at least give us a chance to try it out, sell one issue first and see? Lansen would become the first convenience store in the country to sell magazines. I think this would also shape Lansen's brand image."

Liang Hong nodded and said, "Yan He, I promise you, I will seriously propose this suggestion to the company, but I really can't guarantee the final result, because this is too innovative, as you know."

Lu Yanhe nodded.

"I understand, then I'll trouble you, Sister Hong," Lu Yanhe said.

Not two days later, Liang Hong introduced another person to Lu Yanhe and Chen Siqi.

According to Liang Hong's introduction, he was a member of management specifically responsible for product selection and procurement for Lansen convenience stores in the Yuming area.

"Ye Yun."

Chen Siqi flew over specifically to meet Ye Yun with Lu Yanhe.

The other party was very young, looking to be just in his early thirties, dressed in a suit and leather shoes, with handsome features and an elite air.

"Hello, Mr. Ye." Chen Siqi took the initiative to reach out, shook hands with Ye Yun, smiled, and said, "I'm especially happy to have this opportunity to meet you."

"Don't say that, it should be me who is especially happy to have the opportunity to meet you two." Ye Yun's smile was very bright, "I heard that you are about to become our spokespeople. I believe this cooperation will achieve good results for both of us."

Chen Siqi said, "Mr. Ye, Sister Hong told us that the company's opinion is to pilot sales in Lansen convenience stores in the city of Yuming first, and look at the sales situation for three months. Do you have any suggestions for us?"

"I wouldn't call it a suggestion." Ye Yun waved his hand, "But I have indeed been thinking that *Jump Up* comes out once a month, which is actually quite a challenge for our shelf placement. It definitely sells best in the first week it comes out, but in the following three weeks, sales might drop. If we give it a fixed shelf, it will cause waste. You know, you must also know, every shelf of ours is very tight. If we can't meet the sales target, it's equivalent to a failed sale."

Chen Siqi suddenly took a stack of bound materials out of her bag.

"Mr. Ye, please take a look. This is research my editorial team and I conducted in twelve Lansen convenience stores across five different cities. Actually, the decoration layout of the convenience stores is basically the same. You must also have strict requirements to create a unified store image. Look, every convenience store provides customers with a long table where they can eat instant noodles. In addition, the wall behind the cashier is also empty." Chen Siqi pointed the pictures they took to Ye Yun, "Because we are just trying it out, considering that shelf space is very precious, we also hope not to affect your original arrangements. Plus, although *Jump Up* magazine is not a small item, it is very thin. On one hand, perhaps we can install a magazine rack on the side of the wall by the long table. A rack made of steel is fine, with a thickness of no more than 2 centimeters, occupying the space of two magazines standing upright. It will almost not affect the use space of the long table itself. Another way is to make a magazine rack hanging on the wall behind the cashier. Similarly, this will not take up the original use space of the store at all."

Ye Yun was somewhat surprised as he took the research report Chen Siqi had prepared. He flipped through it and could tell at a glance that they had put in a great deal of effort to do this seriously.

"Of course, we actually hope more that the magazine can appear in a more intuitive position that customers can touch with their own hands, but those positions are basically already arranged." Chen Siqi said, "If the sales situation over these three months proves that *Jump Up* can sell well at Lansen, then let's seriously communicate about what position would be better for the shelf, what do you think?"

Ye Yun pondered for a moment and said, "Actually, the position I initially planned to arrange for you was next to the cashier's computer, making an upright magazine rack. Everyone can see it when they pay, so it won't take up our original space."

"That would be even better, of course," Chen Siqi said immediately.

"Because our magazines are plastic-sealed, it's impossible for everyone to pick them up and flip through them." Ye Yun said, "What if every store provides one copy that can be unsealed, allowing everyone to flip through the content? This copy can be placed at the long table for customers to browse."

Chen Siqi nodded decisively, "No problem."

The actual production cost of one magazine per store compared to the sales revenue that might be generated by this cooperation is not on the same order of magnitude at all.

"Can the wall behind the cashier be used to post promotional posters for the magazine?" Chen Siqi changed her thinking immediately, "All these materials will be arranged and provided by us."

Ye Yun said, "Lansen has a total of 527 stores in Yuming. For the first three months, let's send 10 copies per store per issue, plus one copy for customers to browse, which is 11 copies."

"Good," Chen Siqi nodded, "Mr. Ye."

In this cooperation, Lansen is not purchasing from *Jump Up*; it is equivalent to just providing them with a sales channel.

They have to be responsible for their own profits and losses. If they sell, Lansen will place additional orders; if they don't sell, they have to take them back themselves.

Counting the labor, material resources, and related costs for posters and magazine racks, more than one hundred thousand yuan a month was just thrown in like that.

▲￠o

Fortunately, the shipping and picking up of goods can go directly through Lansen's transportation system; they only need to arrange for people to send the magazines to Lansen's warehouse.

After chatting with Ye Yun, Lu Yanhe and Chen Siqi said goodbye to him and walked down the street together.

It was a weekday afternoon, and not in a busy central area, so there weren't many people.

Chen Siqi was clearly very excited.

She seemed full of confidence in this cooperation, with a determined spirit to win.

However, can magazines really sell in convenience stores?

This is still an unknown.

Lu Yanhe also didn't know what the final result would be. That's fine, anyway, if there is an opportunity, just try it. In such an era where paper media is not going with the flow, one can only constantly look for opportunities to add fuel to the fire to make it stand firm and survive a little longer.

Just like the campus tour activities Chen Siqi has been insisting on doing.

Taking the initiative to contact school student departments, organizations, and clubs, bringing magazines and signed or collaborating authors into campuses for lectures, exchanges, reading clubs, etc. Each time, maybe only a hundred or so people attend a school, but she still insists on doing it.

Why? Because we must constantly expand the influence of *Jump Up*, to let every school have some students reading *Jump Up*, especially young students. When they become readers, perhaps they will be readers for the next three, five, or even ten years.

Each time it might only be a hundred or so students, but accumulating bit by bit, gathering little by little, no one knows when a qualitative change might occur.

For more than two years, the sales volume of *Jump Up* magazine has been able to stabilize; this is a miracle in an era of going against the current.

Lu Yanhe looked at Chen Siqi's excited appearance, like a little bird that couldn't help but flap its wings, and was also infected, laughing along with her.

He took Chen Siqi's hand and said, "Ending the cooperation with Ye Mai Network has actually become a new turning point."

"Yeah," Chen Siqi nodded, "And I think Sister Qingzhen was right, we should use the 'sea of questions tactic'. Now that the content of *Jump Up* can be stably produced, it is time to let more people come into contact with it as much as possible."

When she said these things, her eyes were shining, full of spirit.

Lu Yanhe stared for two seconds and couldn't help but laugh.

Chen Siqi was also caught by Lu Yanhe's gaze, and her speaking stopped.

Lu Yanhe's mouth landed directly on her lips the next second.

"This young couple is really... why did they suddenly start showing off their affection!"

When the media broke the news of the photos of Lu Yanhe and Chen Siqi kissing on the street, the internet exploded, boiling like a wok with water added, crackling and popping.

When Lu Yanhe and Chen Siqi were kissing, they didn't avoid it at all, nor did they care about being photographed.

The result was that they were indeed photographed.

The reaction on the internet was basically very positive. This positivity refers to the fact that everyone's reaction to the photos of the two of them kissing was not negative. When such photos of many public figures are exposed, they will cause some controversy. For example, the derogatory remarks from fans of both sides, or the feeling that these two people are on the hot search for every little thing and occupying public resources.

Chen Ziyan looked at the reaction on the internet seriously and found that one important reason why everyone's reaction was relatively positive was that these two people went public relatively early, and everyone had a preconceived impression of them being together, so the acceptance was relatively high. On the other hand, Lu Yanhe is awesome, and Chen Siqi is not bad either. She has led the *Jump Up* team to achieve many beautiful results in the past two years with real guns and live ammunition, and has already become an idol in the hearts of many girls.

Lu Yanhe does not interfere with the specific business of *Jump Up*, and has no time to interfere. In the past, many people would think that the success of *Jump Up* mainly relied on Lu Yanhe's status as an artist and his network resources. As the magazine has been done for longer, this impression has been slowly diluted.

The person who writes the editor's notes has become Chen Siqi, the one who represents *Jump Up* to participate in various activities is Chen Siqi, and the one who expands new business sectors such as self-media, marketing, and publicity is also Chen Siqi. Especially the publicity and marketing of the three works starring Lu Yanhe this year, *Friends*, *Seventeen Layers*, and *Late Spring*, which can be called classic cases, gave *Jump Up* a "god-like" image in the film and television circle and among Lu Yanhe's fan base.

In short, their relationship, as long as it is not for the sake of blackening, actually gives everyone a feeling of being "evenly matched" to the point of "having nothing to say."

And such two people can still kiss in public without anyone else around—

"They are also ordinary young people, equally keen on falling in love."

July is the month when *Jump Up* releases its summer special issue, while December is the month when *Jump Up* releases its winter special issue.

Every year, these two special issues are generally the two issues with the highest sales volume of the year. Because these two special issues often invite all signed authors and collaborating authors to publish new works in them. It is similar to a carnival-like special issue.

Chen Siqi decided to make this issue the first issue of cooperation with Lansen.

And in order to make a big splash, the cover of the December issue of *Jump Up* specifically invited Teacher Jiang Yubai, the manga author of *Son of Time and Space* who had collaborated before, to create a painting with Lansen convenience store as the background. In the painting, it is a winter night, under the background of a dark blue starry sky, white snow dots the street in front of the convenience store and the street lamp next to it, warm light shines through the store's window, a girl wearing a red scarf comes out of the door, holding a steaming cup of oden in her hand, looking with surprise at the boy standing on the side of the convenience store door, the boy stretches out a hand, holding a small hand warmer in his hand, his eyes revealing a gentle gaze.

Such a painting—

"We hope to introduce our *Jump Up* magazine to more readers through cooperation with more platforms. We hope this is a magazine that can accompany everyone year after year, accompanying everyone to read, go to school, work, and live like a friend."

Chen Siqi specifically recorded such a video to cooperate with the publicity before the launch of this winter special issue of *Jump Up*, and also officially announced that the physical book will try to be sold in more than 500 Lansen convenience stores in the Yuming area. Starting from the next issue, that is, January next year, the electronic version of *Jump Up* will be launched on Lansen's online community platform.

"I see many readers asking if *Jump Up* is preparing for future transformation by starting self-media, video media, and even publicity and marketing." Chen Siqi said, "We will never forget where *Jump Up* started. This magazine will always be done, as long as you are willing to read it."

Lansen also released the news of cooperation with *Jump Up* on this day, and at the same time officially announced that Lu Yanhe and Chen Siqi became Lansen's spokespeople.

"Lansen has always been committed to conveying an attitude of living seriously. Every item that appears in Lansen convenience stores has a quality that must have been carefully selected and evaluated by us." Lansen's spokesperson said, "We are very happy to be able to invite Lu Yanhe and Chen Siqi, these two excellent young people, to become our Lansen spokespeople. We internally unanimously believe that they have made a very positive interpretation of living seriously, which is very consistent with the brand image Lansen wants to shape. We hope that through their influence, everyone can more truly feel Lansen's serious attitude of running a small convenience store well and managing it well. We are all people who are seriously doing our own work and living our own lives in this beautiful time. We hope that Lansen is not just a convenience store; it also represents a kind of quality and pursuit in everyone's hearts."

Lu Yanhe forwarded his official announcement of being a Lansen spokesperson.

"I like the cover of this winter special issue very much. When you get it in your hands, please don't rush to open the magazine, and remember to take a good look at the cover. Teacher @Jiang Yubai's painting can always touch your heart in the subtle details."

Xin Zixing left a message under this Weibo post, saying: Already placed a pre-order, just waiting for it to be delivered to my hands by the courier!

Many people were surprised and asked Xin Zixing one after another: Is Sister Zixing still participating in the work of *Jump Up*?

Xin Zixing replied: Not participating anymore, but I will always be the most loyal reader of *Jump Up*. It is one of the most valuable representative works of my career!

This statement by Xin Zixing attracted the attention of many people.

Lu Yanhe also replied: Sister Zixing will always belong to the *Jump Up* family.

The electronic version of the *Jump Up* winter special issue was launched on Ye Mai Network first.

It was still a three-day free period.

The promotional slogan of Ye Mai Network was: The last free release of the electronic version of *Jump Up*!

Chen Siqi rolled her eyes after seeing it.

However, thanks to the early publicity and heat, in this issue, in three days, a total of more than 700,000 users completed reading and browsing for more than 15 minutes. The data was so exaggerated that people inside Ye Mai Network looked at each other and clicked their tongues.

*star! * was launched for free on the first day *Jump Up* switched to the paid period.

Yu Jiang mobilized all her network resources to promote *star! *.

On the first day, *star! * gained a total of 70,000 readers who completed reading for more than 15 minutes, which was not bad.

However, compared with the data of *Jump Up*'s free period, it was too far behind.

When Liu Qiao saw this data, his face turned green.

And *Jump Up* was put on the shelves in Lansen convenience stores in the Yuming area. The first delivery, 11 copies, these magazines had already arrived at each convenience store last night, just waiting to be put on the shelves today.

Chen Siqi was originally at school, but she really couldn't calm down at night, caring about how *Jump Up* was selling at Lansen.

Looking at the flight ticket, there was one flying to Yuming at 10:30 at night, so she immediately asked the counselor for leave and rushed to the airport.

Lansen is a 24-hour convenience store.

After Chen Siqi arrived at the airport late at night, the first thing she did was book a hotel, and then went to a Lansen convenience store near the hotel to look around, to see if the *Jump Up* poster had been posted and if the magazine rack had been set up.

When she went in, the clerk was just putting *Jump Up* on the magazine rack, a small iron rack about half a meter high, placed next to the cashier's computer. The clerk inserted two plastic-sealed magazines onto the rack, which only took up a very small space, but had a large-format cover, which was very eye-catching.

Chen Siqi let out a long sigh of relief.

They were all set up.

The clerk obviously didn't know she was Chen Siqi, nor did he know that the girl in front of him was the editor-in-chief of the magazine he had just held.

Chen Siqi bought a bottle of milk and checked out.

The clerk had a smile on his face, scanned the barcode on the milk, and said, "This young lady, we have a cooperation with the most popular magazine *Jump Up* right now. This is the latest issue of *Jump Up*. If you are interested, you can take a look."

Chen Siqi looked at him with some surprise and asked, "Are you a reader of *Jump Up*?"

"Me? I haven't read it yet, but my friend is a reader," the clerk said.

"I thought you were a reader, specifically recommending it to me," Chen Siqi said.

The clerk said, "The company requires that if there are new products, we must specifically recommend them to customers."

Only then did Chen Siqi realize how well Lansen had done in these details.

Chen Siqi picked up a magazine and said, "Thank you."

The clerk said, "Because it is a winter special issue, it is slightly more expensive, 30 yuan a copy. Usually, a normal issue only costs 15 yuan." Chen Siqi nodded, "Okay, thank you."

*Jump Up* originally cost 32 yuan per normal issue because it was a themed book. Later, Chen Siqi felt that it couldn't be made that thick every issue, as it didn't look like a magazine, so she specifically reduced the number of pages and correspondingly lowered the selling price.

Chen Siqi asked, "Do you think it's expensive if the magazine sells for 15 yuan an issue?"

The clerk was a little surprised, as if he didn't understand why Chen Siqi asked these questions.

"I guess so," the clerk said, "If you are not particularly interested in these, I think it is quite expensive."

Chen Siqi's heart sank.

The clerk asked curiously, "Are you a staff member of *Jump Up*?"

Chen Siqi came back to her senses, smiled, and said, "A little related."

The clerk showed an expression of "so that's how it is" and nodded: "I was wondering why you would curiously ask so much."

Chen Siqi smiled and said, "According to your understanding of customers, if you want to let those customers who don't usually read magazines or read books much buy such magazines, is there any good way?"

The clerk pondered for a moment and said, "Actually, if it's the kind of newspaper that only costs one or two yuan, maybe everyone would buy a copy out of curiosity when they see it, or if it happens that Lansen gives out discount coupons when you spend 30 or 50 yuan, there will be many customers who buy things that only cost one or two yuan to make up the order."

Chen Siqi nodded and smiled at him, "Okay, thank you."

That night, Chen Siqi lay on the hotel bed, constantly thinking about what the clerk said.

Indeed, even if a magazine only costs 15 yuan, it is still very expensive for many people. Readers who already have reading habits won't think it's expensive, they know it's good, and they are willing to pay for the text content themselves. But many people don't read books anymore, and they don't read magazines much. Now there is so much free information on mobile phones that they don't need to pay for this information at all.

How can they be made to try to start reading *Jump Up*?

Newspaper?

Various thoughts popped up in Chen Siqi's mind.

Now there are more and more authors for *Jump Up*. With the development of self-media, in addition to authors of fictional literary works, there are also many columnists in different fields. There was even a time when many articles could not get space in *Jump Up* and had to wait in line for scheduling.

At that time, Chen Siqi was thinking about making *Jump Up* magazine a semi-monthly publication, so that 12 issues could be added a year, but they were very worried that this would affect the sales of each issue, so they hadn't taken any action—after all, the sales data of *Jump Up* every month did not show a continuous upward trend, and it had been stable for a long time.

The Lansen convenience store clerk just now reminded Chen Siqi.

Maybe they can't do a semi-monthly publication, but they can make it into a cheaper newspaper.

A one-yuan newspaper?

The content in the newspaper can be a bit more comprehensive, with a little bit of everything. It can have literary creations, and it can also involve comprehensive articles in various professional fields, from film and television reviews to character interviews, from life essays to historical discussions.

*Jump Up* is constrained by literary themes, and many types of articles cannot be published. But newspapers are different.

*Jump Up* was put on the shelves in Lansen convenience stores.

Lu Yanhe specifically appeared in five Lansen convenience stores to fulfill his promotional activities as a spokesperson and at the same time promote *Jump Up*.

Chen Siqi met with Lin Yu and Zhou Mukai, talked about her thoughts last night, and went to a nearby Lansen convenience store together to understand the sales situation of *Jump Up*.

However, contrary to everyone's expectations, the sales situation of *Jump Up* was much better than they imagined.

Especially in the Lansen convenience stores near the school, basically all 10 copies were sold out before 8:30 in the morning, and they called to urgently add more.

However, Lansen has a fixed delivery time and route arrangement, so emergency additions have to wait until the afternoon.

Ye Yun didn't expect that *Jump Up* would sell so well at Lansen.

"I don't know for the time being whether it's because the heat is very high during this period, so everyone is interested in *Jump Up*, or because of something else." Ye Yun called Chen Siqi, "But judging from the sales situation this morning, *Jump Up* is selling very well."

Chen Siqi let out a long sigh of relief when she heard Ye Yun say this.

Ye Yun said, "It seems we need to take more next time."

Chen Siqi was very happy in her heart.

She didn't know what language to use to describe her happiness.

Lin Yu knew what was going on as soon as she saw it, "The sales situation at Lansen should be very good?"

"Very good," Chen Siqi said immediately, "Many Lansen convenience stores sold out all 10 copies in the morning."

Lin Yu nodded, "Actually, this is also very normal. Yuming has so many universities, high schools, and middle schools, how many potential readers are there? Usually, they have to place orders online or go to bookstores specifically, but now they might go to a convenience store to buy something to eat or drink, and see *Jump Up* placed in front of them. They might have heard of *Jump Up* long ago, and this time they can buy it directly. In this era, the channel is even more important than the content itself. Even my roommate said that this way she doesn't have to place an order online, and can go directly to the Lansen in the school to buy it."

Chen Siqi nodded upon hearing this.

Zhou Mukai said, "Lansen convenience stores near this kind of school can actually put more quantity, and they will definitely sell better than other places. Especially our school, because of Yan He, almost no students in our school don't know this magazine. Not everyone will go to a bookstore, but everyone will definitely go to a convenience store."

By 8:00 in the evening, a very exaggerated data came out. On the first day of the launch of the *Jump Up* winter special issue, more than 9,000 copies were sold in more than 500 Lansen convenience stores in the Yuming area alone.

Lansen and the official Weibo of *Jump Up* jointly released a celebratory poster.

The next day, it was even more exaggerated. *Jump Up* sold a total of 10,000 copies in Lansen convenience stores in the Yuming area, increasing instead of decreasing.

By the third day, the sales data began to slip, dropping to more than 5,000 copies.

Despite this, in just three days, *Jump Up* sold 25,000 copies in Lansen convenience stores. At the same time, except for the slight impact on the original bookstore channel sales, other sales channels were almost unaffected.

Lansen also directly announced that starting next month, Lansen convenience stores in eight cities including Jiangguang will also put *Jump Up* on the shelves simultaneously.

There is no need to wait for the sales situation of nearly three months. The sales of the first three days have already allowed Lansen to see the sales prospects of *Jump Up* as a product.

Not to mention the added value that its own cultural significance can bring to the Lansen brand.

*Jump Up* has entered a new stage again.

Lu Yanhe was sincerely happy and celebrated with everyone, having a happy drink.

And at this time, the awards ceremony of the Lingyun Awards also began.

This time Chen Siqi stayed specifically, preparing to attend with Lu Yanhe.

The two of them each held a copy of the *Jump Up* winter special issue, preparing to use the same trick again, taking it onto the red carpet to advertise for *Jump Up*.

"After I finish the final exams at the end of the month, I will join the crew to film *Road to Glory*. You are on winter break, do you want to come to the crew to play?" Lu Yanhe asked, "This movie of ours is a road movie, not filmed in a fixed location."

Chen Siqi said, "I will come to find you then. I have new ideas now. After I finish the final exams, I have to pull everyone to seriously discuss whether this idea of mine can be implemented."

"What new ideas do you have again?"

"I want to make a comprehensive newspaper," Chen Siqi said, "A newspaper that only costs one yuan."

Lu Yanhe was stunned.

"Ah?"

Chen Siqi said, "I won't tell you the details for now. Let's talk when we have a mature plan."

Lu Yanhe said "Oh."

He squeezed Chen Siqi's hand.

Chen Siqi didn't understand why he suddenly squeezed her hand and asked suspiciously what he was doing.

Lu Yanhe didn't know how to explain, "Nothing."

It was just a sudden urge to squeeze it.

For the Lingyun Awards, Lu Yanhe was also nominated for Best Actor and Best Supporting Actor.

This time, everyone's focus was still on Best Actor.

After the Feihong Awards gave it to He Daren in an upset, who will the Lingyun Awards give it to today?

Lu Yanhe actually didn't care who they gave it to; anyway, this award would not fall on his head.

What he needed to care about was whether the Best Supporting Actor award would still be given to him.

After all, domestic mainstream awards have always had the tradition of "since A gave it to you, then B will not give it."

Chen Ziyan very much hoped that Lu Yanhe could win the Best Supporting Actor award of the three major mainstream film awards with *Three Mountains*, achieving a sweep.

This is also a remarkable achievement.

However, compared with the Feihong Awards that strive for innovation, the Lingyun Awards still follow the traditional live broadcast mode of the awards ceremony. There is no media on the scene that can do its own live broadcast, and there is no media interview session on the red carpet.

When Lu Yanhe and Chen Siqi walked onto the red carpet holding hands, there were no audience members at the scene, all were media reporters and photographers.

This also reduced a lot of cheers on the scene.

Only the photographers and reporters of the media kept shouting their names, hoping they could look at them, so they could capture some shots, take good enough photos, and send them to their own media.

Although there was no such liveliness as the red carpet scene of the Feihong Awards, Lu Yanhe was very happy to wave and greet them because he saw many familiar faces, all photographers he had seen many times, so it was very relaxed.

There was no live broadcast of the red carpet.

Everyone could only see the latest developments through the reports and photos of the reporters on the scene.

Even videos were not allowed to be taken.

Everyone saw Lu Yanhe and Chen Siqi appearing on the red carpet together and clicked their tongues.

Someone said, "Lu Yanhe and Chen Siqi have been in the same frame a bit too much recently. One moment they are kissing on the street, the next they are jointly endorsing Lansen, and now they are walking the red carpet together. Is he going to take the love guru route?"

Not many people paid attention to such teasing.

The majority still liked to see the two of them in the same frame.

"Yes, *Lost in Journey* is about to start filming, and we are making final preparations." Jia Long was talking to Liu Teli when he saw Lu Yanhe and Chen Siqi coming in, and immediately waved his hand, "Yan He!"

Lu Yanhe walked over holding Chen Siqi's hand.

"Liu Laoshi, Brother Long." Lu Yanhe greeted them and introduced to Liu Laoshi Teli, "Siqi, Chen Siqi, my girlfriend."

"The little girl is very beautiful," Liu Teli said to Chen Siqi with a smile.

"You are also very handsome," Chen Siqi immediately said with a sweet smile, "My classmates and I are all your fans. The whole class went to see *Upstairs*."

Liu Teli showed a surprised expression, "Is that so?"

"Yes," Chen Siqi nodded.

Jia Long immediately said, "Liu Laoshi, you don't know yet, right? When *Upstairs* was released, their *Jump Up* specifically published three film reviews for you, recommending everyone to go see *Upstairs*. I was jealous. The influence of their *Jump Up* is very large."

"Then I must express my gratitude properly. No wonder the box office of *Upstairs* could be so high," Liu Teli immediately followed Jia Long's words and said.

Although he has high seniority, he doesn't put on airs at all, and he also gives a lot of face to a little girl like Chen Siqi.

Chen Siqi hurriedly waved her hand and said, "The box office of *Upstairs* is high because the quality of the movie is high. We just recommended it with true feelings. Brother Long is too exaggerated."

Jia Long: "Why be humble? Anyway, my future movies will all ask you to help me with publicity. You have a whole set of methods. The waves behind the Yangtze River push the waves in front. This saying is really not wrong."

Chen Siqi: "If your movie comes to us for publicity, I will definitely use 100% of my strength to do it well."

"Then it's worth it," Jia Long said, "I was just talking to Liu Laoshi about *Lost in Journey*. This movie is about to start filming. Yan He is the screenwriter, but he will be filming *Road to Glory* at that time and can't come. Do you want to bring that young man Li Bi to our crew to look around?"

Chen Siqi nodded in response, "Of course, I'm just afraid of disturbing your filming. Brother Long, you invite us to go, I can't ask for more."

Chen Siqi also took the initiative to add Liu Laoshi Teli as a friend.

"Liu Laoshi's acting experience is a huge treasure. I hope to find an opportunity in the future to systematically organize these experiences of yours and share them with our readers," Chen Siqi said, "I hope Liu Laoshi must give us this opportunity."

Liu Teli laughed twice.

"My little experience, how is it worth sharing? Young people are still willing to watch my plays, I am already very grateful."

"Liu Laoshi, you are too humble," Chen Siqi widened her eyes, looking incredulous, "Don't you know how popular you are among young people?"

Lu Yanhe smiled and nodded, saying, "Liu Laoshi, Siqi is not exaggerating. Many of my classmates are also your fans. They may not chase stars usually, but if you have works coming out, they will definitely go to see them."

There was a moment of distraction on Liu Teli's face.

Chen Siqi said, "After I watched *Upstairs* myself, I watched your previous *The Maverick*, *Full City*, and *Breaking the World*. As a junior, I probably shouldn't comment on your acting skills to your face, but as your fan, I really have always wanted to say one thing: you acted too well. After watching so many film and television dramas, you really blended the sense of life completely into the role. I have always told Yan He that on this point, he must learn more from you."

Liu Teli came back to his senses and smiled: "Cough, you two children, as soon as you come, you praise me until I am dizzy. Are you pouring me ecstasy soup?"

Although he said so, it was obvious that his eyes on Lu Yanhe and Chen Siqi had become much gentler and closer, not exaggerated at all, with a bit of the kindness of an elder facing a junior.