Chapter 471

Every year, there are actually a few films or dramas that explode globally.

Especially with the development of streaming media, this trend is becoming more and more obvious. It is not that only the award-winning film and television works of top awards can become classics.

And Korean dramas have become the leader of dramas in the Asian region in this regard.

It almost appears one or two dramas that explode globally and can reach the top globally every year.

But Chinese dramas lack some in this regard. It is not that the production level of Chinese dramas is not as good as others, but because China's own market is big enough, so it does not lack production funds, and does not need streaming media like Maxine or HP to provide production funds. Even if provided, it may not be able to give a better price than domestic ones. The domestic price level is already very high. In this point, Korean dramas are completely different. Its own market is not big. When foreign capital comes to compete, the local area is invaded, and the gap in the pay of creators is enough to attract a large number of creative talents to streaming media.

Therefore, a situation has also appeared where Korean dramas will customize many dramas according to the viewing habits and themes of streaming media.

Chinese dramas are produced according to their own domestic video platforms and the themes that audiences like. A work that didn't consider the viewing preferences and habits of foreign audiences from the beginning, even if the domestic reputation is good, may not be valued by streaming media. If not valued, it is naturally a cut worse in various conditions of broadcast. Those who can really counterattack by word of mouth are very few, which is a miracle.

The hot broadcast of the two dramas *Friends* and *Seventeen Layers* on Maxine was not achieved overnight.

The former relied on the audience's word of mouth to accumulate slowly, especially because Jingtai wanted to protect its own ratings, leading to the domestic video platform never going online. Many domestic audiences had to climb over the wall to watch it on Maxine in order to watch the online version. Plus, many people watched this drama three or four times, it is a god drama for eating, making its long-tail effect very strong.

The latter, besides the theme advantage and Lu Yan He, also has a female actor like Chen Bige who has high popularity in the Asian region. After all, she is a big star who has won the best actress at the top international film festival. Maxine pays relatively more attention to it. Various factors gathered together, giving *Seventeen Layers* a chance to be seen by the audience.

This drama has both the fixed audience base of this type of theme and the fan base of several actors, plus the good quality formed word of mouth, which formed the effect of hot broadcast.

Under the success of these two dramas, *River of Silence*, as Maxine's own custom-made drama, has the treatment of a biological son. Lu Yan He's popularity and popularity in the Asian region have also risen rapidly with the development of these two years, especially at this time, he has become a "world-class star" in the minds of media in many countries.

Under this situation, the broadcast treatment of *River of Silence* is completely different. It is not the situation of *Seventeen Layers* and *Friends*.

So, Chen Ziyan said that for an activity like the Asian Television Festival, the dramas Lu Yan He acted in before, *Golden Age* and *Phoenix Terrace*, did not form any influence overseas, especially in the Asian region. And this year, three Chinese dramas *Friends*, *Seventeen Layers*, and *River of Silence* all set off a viewing craze on Maxine, so Chen Ziyan believes that there is a chance for nomination.

When *River of Silence* broadcast the third episode in the second week, Lu Yan He and Ceng Qiao came to South Korea to attend promotional activities together.

Lu Yan He's popularity in South Korea is getting higher and higher. This is mainly due to the film *Late Spring* being very popular in South Korea. This film, which won the Jury Prize at the Venice International Film Festival, is itself one of the films strongly recommended by mainstream traditional film magazines, and because of its cruel youth theme, it is constantly recommended on social media by Korean audiences who have always been keen on this theme.

If *Friends* and *Seventeen Layers* helped Lu Yan He have a certain audience and fans abroad and opened up popularity, the film *Late Spring* is the opportunity for Lu Yan He to become a "star actor" in these countries.

It must be admitted that sometimes, an actor's popularity and popularity are not directly proportional.

Like Lu Yan He, if talking about popularity and status, he is definitely not as good as Shang Yongzhou in Japan and South Korea.

However, judging from the current situation, Lu Yan He has many more "active fans" in these two countries than Shang Yongzhou.

After Lu Yan He and Ceng Qiao completed a wave of promotional trips in South Korea and Japan, they returned to China at the end of September.

After broadcasting for two weeks, the two of them finally started their promotional tour in China.

The latest episode of *Young Days* broadcast specifically played the promotional film of *River of Silence* in the middle of the program.

On one hand, both of these are broadcast on Bingyuan Video, and it is a very normal thing for Bingyuan Video to build momentum for *River of Silence*.

On the other hand, Li Zhenzhen, as the director of *Young Days*, has also always maintained a tradition that every resident guest in *Young Days* has a work coming out, and they will build momentum for them in the program.

*River of Silence*, as a weekly drama, the biggest problem lies in the fact that China has not yet developed the habit of weekly dramas.

Audiences are used to seeing updates every day.

Not seeing updates for five days, there will indeed be many people who can't pick it up and don't want to watch it anymore.

This is a problem that the *River of Silence* crew must face.

Like a drama with such a top main creator lineup, it is expected that the broadcast heat is high. Maintaining the reputation is the most critical core foundation for the weekly broadcast later, and how to make the audience always remember it and want to continue watching it a week later is a difficult problem in promotion.

In this regard, everyone did not fight on their own.

"We must promote with rhythm and arrangement, so that this drama can have a point of large-scale promotional effect every one or two days, and keep it in everyone's vision."

Therefore, after the first week and the second week, the two big names Lu Yan He and Ceng Qiao appeared.

Interviews are one of the most traditional and basic promotional methods, but they are also the easiest promotional methods to produce explosive topics.

—Why didn't you participate in the promotion in China for the first two weeks of *River of Silence*?

"In the situation at that time, if we appeared to participate in the promotional trip, the effect might be counterproductive."

—Haven't you worried that your posture of "refusing to bow to fans" will make your fans feel hurt?

"I need to correct your statement. This is not a question of whether to bow to fans, but a question of whether to persist in self."

—Have you worried that the broadcast results of *River of Silence* are not as expected?

"My expectations for every play I act in are not high. I always face my works with the mentality that this drama might flop. The greater the hope, the greater the disappointment."

—Since you started acting, every play of yours has achieved great success. Will this continuous success give you more confidence to shoot art-house films like *Late Spring*, *Three Mountains*, and *Road to Glory*?

"Shooting art-house films doesn't need confidence. As an actor, the only standard for me to choose works is to move me."

—I heard that *Burning Fire* is about to start shooting. Is this the first commercial film you starred in? Do you have any goals for this film?

"I hope the audience likes it. This has always been my goal. As for others, it's still that sentence, if I can have it, I am of course happy, if not, I also accept it."

—Has your relationship with Ceng Qiao been affected by public opinion?

"Do we look like we are affected? Haha, actually, Brother Qiao became famous much earlier than me and has been popular for a long time. In terms of facing public opinion, controversy, and entanglement, he gave me a lot of advice on adjusting my emotions."

—If you continue to cooperate with Ceng Qiao in the next play, do you think you are the first lead or he is the first lead?

"That depends on whether the character I play is the first lead character, or the character he plays is the first lead character. The first lead is not important, what is important is whether the characters we play are what we are truly suitable for. I am particularly curious, in *Romance of the Three Kingdoms*, is the first lead Cao Cao, or Liu Bei? Or is it Zhuge Liang? Not important, these are not important, what is important is what we can leave behind?"

Many things Lu Yan He said in the interview were operated by Chen Ziyan into "golden sentences" and appeared on major platforms.

Before, Chen Ziyan was very careful not to let Lu Yan He's promotion be too dense, especially when his heat was already very high and the topic was explosive.

The reason for doing this now is, first, to use a large number of new memory points to replace the impression that the fan incident left in everyone's hearts before, and second, during the promotion period, such dense promotion is accepted by most people.

In China, this is actually a very interesting phenomenon.

If you have works, you promote more densely, and everyone understands. But if you don't have works, and something small appears on the hot search, everyone will be very disgusted. Obviously, they are all entertainment news, and for everyone, they are all things to eat melons after tea and dinner, but even for such news, everyone hopes that it is targeted, not nonsense and blind hype without nutrition.

Chen Ziyan carefully controlled these topics of Lu Yan He and tried her best to connect these topics with the drama *River of Silence*. Once there were signs of disgust, she immediately suppressed the heat.

It can only be said that doing promotion, marketing, and public relations in the internet era, unless you only seek heat and not reputation, otherwise, every step is trembling like walking on a tightrope.

Bingyuan Video.

Li Quansen is sitting and chatting with Lan Rulin of Ruyi Film.

Lan Rulin, as a powerful executive of Ruyi Film, is a big shot in film and television production.

Every year, she has to start several big plays in her hands.

And this also makes her enough to become a guest of the boss of Bingyuan Video.

Lan Rulin said to Li Quansen: "Li Zong, look, *River of Silence* has been broadcast very hotly recently, and the data should also be very good. It is enough to prove that whether an actor's reputation is good or bad, although it has a great impact on a drama, it is not big enough to determine life and death. We make a drama, it is not to say that the better an actor's audience favor is, the more we prioritize considering him, we must definitely consider the suitability of the character."

Li Quansen asked: "Why did you arrange the second part of *Friends* for Chen Ziliang at the beginning? I watched this drama, and he is indeed out of place in it."

"I also tell you the truth, at that time, it was aimed at the sequel of this drama that would definitely be hot, without considering too much about whether it was suitable or not." Lan Rulin said, "So I recommended him to Jingtai. He is a singer turned actor, of course, he also wants to learn in the best crew. In fact, although his performance evaluation is not high, it did not affect the evaluation of the second season, let alone affect the broadcast results. Speaking of which, one-third of the heat of the second season was contributed by him, which also shows how hot he is in this social era."

Li Quansen said: "You want to use him as the male lead in this drama *Morning Star*, it is not impossible. The theme story of this drama is indeed suitable for him, an outdated singer trying to find a way to become popular again, it even sounds like a script tailored for him."

Lan Rulin: "God knows how many times I explained that this is really not a script tailored for him."

"President Lan, is Chen Ziliang going to sign under your hands later or what? You care about him so much."

Lan Rulin said with a smile: "No way, his father is my teacher. I owed my teacher a lot of grace back then, so I have to repay it."

Li Quansen raised his eyebrows in surprise.

"I know there are many rumors outside that are not very good, those are all people talking nonsense." Lan Rulin's face also showed a look of helplessness, "Anyway, since ancient times, these things are inevitable. Chen Ziliang is a young man with talent. It is precisely because of this point that I helped him introduce some opportunities again and again. Otherwise, I would be too lazy to do so much for him. Li Zong, an artist who was once popular overnight like him must have something worth taking. Believe me, he will definitely exceed your expectations."

Li Quansen nodded, "Since you said so, whether I believe him is secondary, I definitely believe you. Since this is the case, let him act in *Morning Star*. However, since you have decided on the male lead, then we will choose the female lead."

"Of course." Lan Rulin smiled slightly.

Li Quansen suddenly remembered something and asked: "Have you cooperated with Lu Yan He before?"

Lan Rulin's expression paused, hesitated for a moment, and said: "Actually, we have also talked to him, but such a big star, for a project, once they want to enter the game, they will be very strong, and the project cannot be completely controlled in our hands. We Ruyi Film still hope to be able to completely control the project in our own hands."

Hearing this, Li Quansen smiled and didn't speak.

He of course still remembered the tragedy of the film *Nineteen Years of Crime Records*.

"I heard that Lu Yan He bought back the drama shooting copyright of *Nineteen Years of Crime Records*?" Li Quansen asked.

Lan Rulin curled her lips and said: "He wants to stand for his friend Liu Jiazhen and re-shoot this novel into a drama, so we sold it. To be honest, I have never seen a film adaptation fail, and the adaptation into a drama succeeded instead. He is too idealistic."

Li Quansen looked at Lan Rulin in surprise.

He didn't expect that Lan Rulin would use the word idealistic to describe Lu Yan He.

"If Lu Yan He is idealistic, does that mean that we realists are actually losers?" Li Quansen said this with a smile, and without waiting for Lan Rulin to react, he nodded and said: "I have a meeting later. Since we have reached a consensus on this drama *Morning Star*, let the people below handle the follow-up matters."

Lan Rulin clearly felt the change in Li Quansen's attitude towards her.

What's the situation?

Lan Rulin thought for a while and realized that the change in Li Quansen's attitude started from when they talked about Lu Yan He.

Lan Rulin was stunned.

Could it be that Lu Yan He is Li Quansen's person?

No, impossible. Lu Yan He cooperates closely with Beijiguang Video, and his contact with Bingyuan Video only started from *Young Days* and *River of Silence*. These two projects are not controlled by Bingyuan itself, so they can't be counted as Bingyuan's projects. From the surface, Li Quansen and Lu Yan He should have no interest relationship.

Then why did Li Quansen's attitude change suddenly?

Lan Rulin thought about it, and the problem was still on Lu Yan He. ===== CHAPTER 472 =====