Chapter 476: Asian Television Awards

Lu Yan He did not intend to advocate anything.

He set his posture very upright.

"Actually, I am just here to learn. Many teachers and seniors asked me if I have any constructive opinions. I really don't. It's not modesty, it's because my understanding of this industry is still one-sided and I haven't truly and deeply understood it," Lu Yan He said. "I can only talk about my feelings combined with my own work experience over the past few years. The success of *Road to Glory* must have had the right time, place, and people. Whether it can be replicated and whether it can open up a new path for art films requires the entire industry to explore. I will continue to work hard and explore this path together."

"We had the Art Film Alliance before, and we once thought that we could use the Art Film Alliance to fight for a larger release window for art films, but now we have also seen that the effect is minimal. If you can't attract audiences, even if you put it in the cinema every day, no one will go in to watch it," an old senior with gray hair said eloquently. "I think what little Lu just said is particularly good, and the key is that he sees it very accurately. He is a young man who knows how to think."

"We look at international film festivals and the Oscars, and we can only see the awards and the gap between us and others, but little Lu can see the differences in the operation modes behind these awards and their relationship with their film industry. Little Lu said one thing very correctly: art films can also earn box office, the key is to find audiences to watch them. Now *Road to Glory* has already explained that as long as the path is right, audiences can be found. If we can establish a dense promotion period similar to the North American awards season in China, and can stir up attention, why worry that art films won't be paid attention to? It is difficult to earn a box office of 100 million, but is it difficult to earn a box office of a few million? A film with a cost of only a few hundred thousand can reach a box office of a few million, which is also a success."

The old senior became more and more excited as he spoke.

"Now this industry is impetuous. Everyone wants to make movies of 1 billion or 2 billion, and it's a narrow escape. Are movies with a box office of a few million or tens of millions not worth doing? Art films can also make money. We must firmly establish such a concept, only in this way can we let more fresh blood be willing to create art films, and we must also build such an environment. Don't let art films only live on the podium."

This seminar did not carry out a vigorous promotion to the outside world, and there was only some sound in the industry.

However, this seminar made everyone reach two consensuses: one is to prepare to promote the long-cycle release of art films, and the other is to explore the establishment of a cycle similar to the "North American awards season" as a window for the concentrated release of art films, using the attention of awards to drive attention to these films, and then convert it into box office.

In the end, Lu Yan He put forward a vision.

"Perhaps, we can learn from the *Idol Era* model, a competition every week, a ranking of idols updated every quarter, and an annual ceremony once a year. Let the style of art films only remain in the creation of content," Lu Yan He said. "Through this kind of pk between movies, attract the audience's attention, and the audience can also vote, but if you want to vote, you must submit the data audit of having watched this film."

What Lu Yan He didn't expect was that the people who were just saying that they would try every means to innovate forms to attract the audience's attention to art films suddenly said in unison that it couldn't be done like that.

Lu Yan He almost thought he had said something rebellious.

Later, after the seminar ended, Director Fu Kai explained to him: "They just hope that art films can get rid of the curse of box office poison, but this doesn't mean they are willing to let the art of film, like the artists in the *Idol Era* program, shout to sell art."

Lu Yan He understood Director Fu Kai's words immediately.

To put it bluntly, they have been holding on for too long, and letting them come down to dance for a while makes them unable to wipe their faces.

Lu Yan He also felt it didn't matter. He just put forward an idea. Means are just methods. If this doesn't work, change another one. As long as everyone can slowly change their original inherent attitudes and thoughts, that's enough.

This seminar was a discussion in an ivory tower, but the participants were all big shots who had been deeply involved in the film field for many years.

Everyone discussed here and reached a consensus, so it is possible to promote some things.

Lu Yan He among this group of people, he is really not modest, he is really a young junior who has just started.

But he is very lucky, of course, he is also striving for himself, so in such an occasion, he is praised and cared for.

After several seminars, Lu Yan He got to know many old seniors.

Everyone praised him highly.

Such a young man with achievements, sincerity, and humility, which normal elder doesn't like? -

After participating in this seminar, Lu Yan He almost seamlessly had to go to the Asian Television Awards.

This was work that Chen Ziyan had already taken for him long ago.

When the Asian Television Awards announced the list of stars who would attend, the domestic stars and artists were basically based on the two crews of *Friends* and *Seventeen Layers*.

Others included some artists who were currently very popular and had a lot of traffic.

When the two crews attended, actors like Lu Yan He who starred in two plays would generally follow the crew to walk the red carpet twice.

But after communication, both crews decided not to walk the red carpet in the form of a crew.

Both attended as individuals and gathered in the inner venue.

The host of this year's Asian Television Awards is Singapore.

On the day of the opening ceremony of the Asian Television Awards, Lu Yan He held Chen Siqi's hand and walked onto the opening ceremony red carpet together.

They hadn't appeared in the same frame for a long time. This time, appearing at the Asian Television Awards, they were naturally highly concerned.

Many foreign media didn't know Chen Siqi and didn't recognize her. Especially for the media in South Korea and Japan, the frequency of Lu Yan He, this Chinese actor, brushing his face in the past year or two was so high that he almost overwhelmed the momentum of young Asian actors with his own strength and led the way.

Lu Yan He suddenly holding a girl's hand and appearing on the red carpet, the impact on them can be imagined.

But for the domestic media, this was a scene they had seen many times.

They only cared about pressing the shutter hard, striving to take more usable photos.

Some foreign media didn't recognize Chen Siqi and asked them, who is this girl? Is she an actor?

The domestic media introduced that she is the editor-in-chief of a very popular magazine in China.

They were shocked and felt incredible, "Such a young magazine editor-in-chief?"

The domestic media friends became proud and said: "That's right, that is the magazine they founded together after they graduated from high school. It has been three years now, and it has become one of the most popular and influential magazines in our China."

Although many foreign media didn't do their homework, Chen Siqi, as an officially invited guest of this Asian Television Awards, the host on the scene did enough homework.

As soon as they arrived at the interview area, the host's introduction to Chen Siqi was "Editor-in-chief of China's most influential literary magazine *Jump Up*."

The host tonight is a Singaporean Chinese, and his Chinese is also very good.

"Welcome." He first expressed his personal attitude with two simple and powerful words, before switching to English, "Very happy that the two of you can come to the Asian Television Awards. Say hello to our audience on the scene and watching our live broadcast on the internet!"

Lu Yan He and Chen Siqi greeted with smiles on their faces.

Host: "Recently I have been following the drama *Silent River*. It has many viewers throughout our Asia, and it is also the first Chinese-language drama to top the real-time popularity list on the Maxine platform. For everyone's love for this drama, Yan He, is there anything you can share with us at this time?"

Lu Yan He took the microphone handed by the master of ceremonies and said: "First of all, thank you very much for everyone's love. This must be said first. Without the audience's love and support, there would be nothing later. But I really didn't expect *Silent River* to get so much love from foreign audiences. As an actor, this is my happiest time."

Host said: "Your *Seventeen Layers* and *Friends* have a lot of fans and drama fans on the Maxine platform, and many people have even watched your plays several times. *Friends* is the drama with the highest re-watch rate by drama fans on the Maxine platform so far this year. What do you have to say about this?"

"Is that so?" Lu Yan He was a bit surprised, "The drama with the highest re-watch rate?"

This was the first time he heard this statement.

No one else had told him before.

However, Lu Yan He didn't feel too surprised after hearing it.

*Friends* itself is an evergreen drama.

It has been popular for more than 20 years, and the broadcast volume is still strong.

"Maxine has many viewers who have written to your Chinese production company, hoping that you can return to this series," the host said. "Although you have already said several times that you will not return, I still want to ask, will this idea not change?" ===== CHAPTER 477 =====