Chapter 549: Variety

D19 did not skimp on the promotion expenses of "The Mist."

In such a big internet era, a movie that triggers high discussion on the internet is not necessarily a box office hit, but a movie without volume on the internet is generally difficult to sell.

"The Mist" took the lead in filming, triggering everyone's attention, coupled with director Mukan Zorge who has already achieved success in horror movies, making D19 very confident in "The Mist."

The small-scale test screening held internally also received very good feedback.

The fly in the ointment is that some people feedback that this horror movie is not scary enough.

This also made D19 change its promotion strategy when it officially started large-scale promotion, not focusing on horror elements, but playing the cards of "revenge, thrill, cool," and at the same time attaching great importance to the Asian market.

Because D19 found that Lu Yan He's appeal in the Asian market far exceeded their expectations when they signed him.

Especially recently, the hit of "Friends" on Maxine has gradually increased Lu Yan He's popularity in the United States, receiving attention from many ordinary audiences—before this, Lu Yan He was mainly familiar to film media and film critics.

However, the main promotion point of this movie is still the theme itself, not the actors.

After all, for the huge movie market, the several leads of this movie, whether they are local American actors or Lu Yan He, are not enough to carry the box office.

Like Lu Yan He knows, they specifically placed outdoor advertisements in several relatively large Asian resident communities, and invited several celebrities with relatively large influence in the Asian group to promote this movie.

The promotion methods of any film company are essentially to obtain more box office.

Their approach obviously thinks that the Asian group will become the main force of this movie.

When Chen Ziyan knew this news, the first reaction was: "The salary was too low at the beginning."

Lu Yan He's salary for filming "The Mist" was 1 million US dollars, no bonus, no dividend.

Of course, for the first movie filmed in Hollywood, this salary figure was enough to make the Asian actors who had come to Hollywood to break through feel jealous before.

Few foreign actors get a seven-figure salary when they first come to Hollywood.

Lu Yan He: "The next English-language film will definitely be higher."

"The next English-language film, the goal is not just higher," Chen Ziyan said directly. "If 'The Mist' can achieve a box office of over 60 million in North America and over 100 million US dollars globally, your salary for the next movie will be negotiated at least above 2 million, and movies below 2 million, don't talk about it."

Lu Yan He: "Then let's hope so."

They arrived at the brand's fitting room, tried on the clothes they prepared for him, and the tailor made fine-tuning according to his upper body effect.

During this time, Lu Yan He could go back to the hotel first and accept interviews.

After the clothes were changed, they would be sent directly to the hotel.

"Variety" magazine arranged for a reporter to interview Lu Yan He exclusively.

It can be said that, probably because of Tom Wayne, "Variety," a US entertainment magazine with great global influence, was one of the first American media to start reporting and paying attention to Lu Yan He.

To some extent, part of the foundation of Lu Yan He's so-called international influence is composed of "Variety."

Therefore, interviews with other media can be rejected, but "Variety" must be accepted.

Of course, there is another very critical point.

Many American media have political positions and camps.

This is actually not a good thing for Lu Yan He.

Especially since many of their media can openly express their political attitudes and positions.

And Lu Yan He is a star artist who clearly does not want to get involved in any political factors, which makes it relatively difficult for him to open up his popularity and career in Europe and the United States.

After all, in this day and age, if you don't express your position, others will have doubts about you and won't include you as one of their own.

Don't think that the entertainment industry is really just a pure entertainment industry.

"Variety" is one of the rare... how should I put it? It has all camps, and you can see the attitudes and tendencies of all factions. In a media where political tendencies "bloom," and behind this, to put it bluntly, there is only one point. Their posture is "we are just doing entertainment, entertainment is king." No matter what faction you are, support Depp or Trump, you are red, you are hot, then you can be reported by us—and because of this, involving more principled political sensitive issues and ideological issues, they absolutely do not mention.

They seriously treat themselves as an entertainment magazine, and the positioning is a global entertainment magazine.

(Note: The above is fictionalized by the author, only as a setting for a parallel world. What the real "Variety" is like, I don't know in detail, just treat it as a magazine with the same name.)

In this regard, their position is consistent with Lu Yan He's needs.

Lu Yan He's attitude towards foreign media is: you can entertain me, consume me, but don't tilt your butt on things I can't accept, and don't cause me trouble.

Fortunately, he has "Jump Up" around him, and Linyu, their huge team, is relatively familiar with major global media. For any foreign media work here, Chen Ziyan will ask the "Jump Up" team to help look it over.

This also makes Lu Yan He's resume still clean after participating in so many overseas works, not being pitted, and not being deceived.

"Does filming 'The Mist' mean you have decided to come to Hollywood to film in the future?"

The interview reporter for "Variety" is a black female with a very strong and characterful body, named Haider Matthews.

It is said that she used to be a professional athlete and participated in the Olympics. After retiring, she became a reporter according to her major in university.

Lu Yan He shook his head: "My future filming will definitely still be based on Chinese film and television dramas. After 'The Mist,' I am also contacting other Hollywood movies. If there is a good script, I will continue to film, but I won't directly plan that I will come to Hollywood to develop in the future."

"Why? Hollywood is the most developed place in the film industry, and it gathers the most outstanding talents from all over the world," Haider Matthews paused and said, "Please don't mind me saying this, at least the phenomenon I observed is like this. I know that many actors in Asia want to come to Hollywood to get further opportunities after achieving certain achievements. As an actor, you should also hope to be recognized by global audiences, right?"

"Of course," Lu Yan He nodded. "But this doesn't necessarily have to be achieved by filming movies in Hollywood, at least for me now, it is like this."

"Also, you have not only won many awards at international film festivals, but also gained many audiences globally on the two streaming media Maxine and HP," Haider Matthews nodded. "This is also what makes me feel a bit surprised. Although there are several non-English film and television dramas that become popular globally every year on streaming media in recent years, even exploding, it seems that your frequency of appearance is much higher than others. For achieving such results, what do you think is the reason?"

Lu Yan He was a bit surprised and unexpected, and asked: "Are you asking me, what do I think is the reason for the results I achieved?"

"Yes," Haider Matthews laughed, a very brilliant smile. "After all, achieving such results globally at your age is very uncommon even in Hollywood. By the way, is this the source of your confidence that you can be recognized by global audiences even if you don't come to Hollywood?"

Lu Yan He laughed.

"Okay, let me think about it. These two questions are a bit difficult to answer. I feel that if I am not careful, I will start to brag about myself," Lu Yan He joked with a smile. "I just want everyone to see my confidence, but I don't want to appear too arrogant." ===== CHAPTER 550 =====