Chapter 763: This summer, fruitful

This summer, whether it's TV dramas, web dramas, or movies, one after another has exploded.

Sweeping away the sluggishness before the summer.

Before this summer, it was difficult for the box office of top films to break 300 million, but this summer, 7 movies with a box office of over 700 million were exploded in one breath.

The drama category is also the same.

While "Chinese Paladin" is leading by a cliff-like margin in viewership and online streaming data, other types of dramas have also achieved very great attention.

One is the palace court counterattack cool drama "The Story of the Maid's Rise", which attracted a large number of female viewers, chasing it late at night, chasing it at work, and chasing it on the subway. Although the streaming data is not as good as "Chinese Paladin", in terms of internet popularity, it is not inferior to "Chinese Paladin".

Linghe really suspected that the other party was buying data, after all, the real backend streaming data was a magnitude different—even if the other party's data was absolutely hit data, compared to the number of "Chinese Paladin", it was not on the same level.

However, Linghe discovered that they really didn't buy data.

It was purely that the audience of "The Story of the Maid's Rise" happened to be the group of people who liked to speak out on the internet the most. And a large part of the audience of "Chinese Paladin" was still being controlled from "using mobile phones."

Besides "The Story of the Maid's Rise", there was also a suspense crime drama, with explosive word-of-mouth, sweeping all the dramas this year with a rating of over 9 on Ye Mai Network. Explosive word-of-mouth has one benefit, which is that although the number of streams is suppressed by other dramas, the image of the drama is good. Major media are writing review articles, discussing the plot and characters, discussing artistic value. Such a good drama image naturally attracts some brands that pursue brand image to conduct business advertising.

And the actors of this drama are all powerhouses, following this drama, the popularity exploded. Although the discussion of the drama is not as good as other dramas, all the actors are at the table, and their persistence in performing arts during the dormant period and their past experiences have also become the most talked-about material for major marketing accounts.

In general, this summer season is blooming everywhere.

A large number of viewers have returned.

Linghe even worried that "Chinese Paladin" would be sucked away by the other two dramas—

However, just at this time, the episode where Lin Yueru sacrificed herself was broadcast.

Then, "Chinese Paladin" exploded.

Lu Yan He was not worried at all about "Chinese Paladin" weakening in the later stages.

This drama, in its original timeline, was able to have such an explosive long-tail effect because it had an ending where almost everyone was be (bad ending).

Lin Yueru, in order to protect Li Xiaoyao and Linger, was hit by a giant rock and locked in the Lock Demon Tower.

Anu and Tang Yu Xiaobao, in order to defeat Baiyue, paid the price of their lives, made a wish to the pendant, summoned the power of the earth, and defeated Baiyue.

Liu Jinyuan, in order to avenge his parents, sneaked into the Baiyue Sect, waited for an opportunity to take revenge, and eventually died.

The final big killer, Zhao Linger, in order to protect the world, fought the Water Demon Beast and eventually died.

Except for Li Xiaoyao, almost everyone died.

This is also why, even though this drama was wearing the coat of an idol drama, it was still an epic serious drama that shocked and left a deep memory in the minds of many young people at that time.

Lin Yueru's death is the delicate love behind the carefree, it is the desperate sacrifice and fulfillment in youth.

The death of Tang Yu Xiaobao and Anu is for justice to defeat evil, it is that two people can hold hands and go to life and death together.

Liu Jinyuan's death is for revenge, it is the struggle and hatred after being bewitched by Baiyue, and it is also for the righteousness of friends, being able to endure humiliation and act as an undercover agent who is not understood by anyone.

Zhao Linger's death is perishing together, it is the choice without hesitation and struggle in front of the world, and it is also holding on to the last breath, lying on his back, softly shouting that sentence "Xiaoyao Brother".

If "Chinese Paladin" was only mixed with small chapters of tragic sacrifice and tear-jerking under the joking and youthful blood in the early stages, starting from Lin Yueru's sacrifice, "Chinese Paladin" entered another chapter.

Young boys and girls stepped from the stage of immaturity, youth, and blood into the heavy responsibility of having to protect the world and defeat big enemies.

Lin Yueru's sacrifice created the first point that exploded the entire internet due to the fate of the characters and the plot content after "Chinese Paladin" started airing.

On short video platforms, even many parents who are doing self-media posted videos of their children collapsing and crying loudly at home after watching this episode of "Chinese Paladin".

Lu Yan He's comment section was "slaughtered" by drama fans for the first time, scolding him for being cold-blooded, cruel, and asking him to return their Lin Yueru.

"Chinese Paladin", which started high and went flat, saw its popularity soar again when it reached the 28th episode and was about to end.

In episode 31, Anu, controlled by Baiyue, used a poisoned knife to cut Tang Yu Xiaobao, and Tang Yu Xiaobao had to cut off his own arms.

Lu Yan He's comment section was "slaughtered" again, with tens of thousands of viewers scolding him for what kind of broken plot he wrote.

In episode 32, Li Xiaoyao and Zhao Linger got married.

The entire internet platform was "slaughtered" by this scene. At this moment, it seemed that everyone was chasing "Chinese Paladin".

Everyone was discussing it.

The plot and character discussion that "Chinese Paladin" lacked the most in the early stages, including the "too much of an idol drama" that some people attacked, were diluted to the point of almost disappearing under the strong "resentment" and "touching" of passersby in these few days of plot twists.

Then, it reached the day the final episode aired.

Lu Yan He turned off his phone directly; he could already imagine what the reaction would be when everyone finished watching this episode.

However, he still underestimated everyone's reaction.

He lived in Huiziyuanqiao.

Tonight, Li Zhibai and Yan Liang were not there.

After Chen Siqi returned, she accompanied Lu Yan He to watch the finale.

Seeing Zhao Linger die, Chen Siqi covered her mouth in disbelief.

She didn't know the ending of everyone in this drama.

She didn't ask Lu Yan He, and Lu Yan He didn't say.

Chen Siqi looked at Lu Yan He in shock, unable to say a word.

Then, when the two of them were looking at each other, a heart-piercing scream suddenly came from outside the window: "Lu Yan He, I f*** your grandfather—I f*** f*** f*** f***—return Zhao Linger to me—ah ah ah ah—"

At that moment, Lu Yan He long-lostly remembered some videos he had brushed on the internet before he transmigrated.

That day, a certain top celebrity suddenly announced they were in a relationship, the entire Weibo directly paralyzed, and then, some videos appeared on the internet, in the videos, were the roars they recorded that seemed to tear apart the sky above their heads.

Lu Yan He knew that Zhao Linger's death should make some male viewers who chased this drama angry, after all, that was the existence of a top-level white moonlight, however, he didn't expect that such a male viewer would appear beside him, close at hand.

Chen Siqi said: "Do you think we should go to Lingyang District to avoid it? They won't come to the door, right? There are still some people who know we live here in Huiziyuanqiao."

Lu Yan He nodded and said: "You're right, let's go."

Chen Siqi: "..."

The final episode of "Chinese Paladin", on Yuehu TV, the viewership rating broke 3%.

Local TV station, 3%.

This is a night that makes many people unable to sleep.

In this day and age, just twenty-four hours of exclusive window period allowed Yuehu TV to return to the peak of viewership before the online streaming era.

The facts once again proved what Lu Yan He said—

There are many Chinese people, there were few entertainment methods before, and many people watched TV dramas; now there are many entertainment methods, and few people watch TV dramas.

But the economic level before was also a big cut worse than now.

Now the output value of a TV drama with millions of viewers is even higher than the output value of a TV drama with tens of millions of viewers before.

Why? Because before, an advertisement was hundreds of thousands, now it is millions, and the title sponsorship even has to be tens of millions.

Current traditional TV stations, except for those in the first tier, are basically in a state of "bankruptcy."

However, are those in the first tier having a hard time now? Not necessarily. It depends on how you live.

Still having ace variety shows in hand, still having a group of top production talents in the industry, the most critical thing is, leaning on a big tree, even if the audience loss is serious, but with the traditional significance of the TV station, there is always capital and cards to negotiate with people.

Judging from the situation of Yuehu TV this year, the average viewership rating is a cut higher than two or three years ago.

Except for "My Own Swordsman", "Friends", and "Chinese Paladin", which raised the viewership ceiling for Yuehu TV, Yuehu TV's overall business thinking is not to admit defeat, not to give up, still innovating, doing exclusives, and fighting for content quality.

Like the fifteen-minute film and television commentary program like Linyu, Yuehu TV has done a lot.

What breakfast information time—the main focus is the group of people who get up for indoor fitness or breakfast from 6:30 to 7:30, playing some important information, which is actually news.

But Yuehu TV is not a porter; it has a team every day in the early morning to collect and organize materials, and finally edit them into a program, and the next morning, play it for those who need this information.

Over time, such a program broadcast in the morning from 6:30 to 7:30 actually has a viewership rating of about 0.25%.

The most critical thing is that advertisers have taken a fancy to the audience in this time slot—the audience in this time slot is the so-called "elite class," either because they like it themselves or because of work needs, they have the habit and time to watch TV after getting up early.

Even if the viewership rating is only about 0.25%, it is still favored by advertisers.

Yuehu TV is now collecting the big market and hitting specific markets. Different time slots, facing different groups of people, doing different content designs, focusing on vertical deep cultivation. The most important thing is that it doesn't do simultaneous broadcast with the internet; it does exclusives.

This made them lose a lot of benefits in the short term, but once they stood firm, like the morning information program, they had a group of loyal viewers.

Everyone has limited energy. During morning runs or breakfast time, turn on the TV and learn all the information they need. The key is that the content is indeed done well, satisfying their needs. Just turn on the TV—this group of people, in order to pursue the so-called sense of high-level, can buy a record player and put it at home to listen to.

Lu Yan He talked with Director Xu Senjin of Yuehu TV.

Director Xu said bluntly: "If it were pure market competition, the TV station would have been beaten down long ago, but this is not a pure market economy model. The TV station cannot collapse, and we cannot hand over all the media discourse power to internet media. Compared with internet media, TV stations have the advantages given by the era, which is the media image. TV stations are old-brand media and also represent the public, while internet media are media upstarts, which are private in the public's impression. Our Yuehu TV belongs to the TV station that has been grabbing audiences and refusing to lie flat. Then, following this era, from a TV station facing the general audience to a media that deeply cultivates boutique content, retaining a group of viewers is actually enough for us to continue to shine and stand firm in this era."

Director Xu said so, and did so.

Up to now, all TV dramas broadcast on Yuehu TV have exclusive broadcast times.

Short window period of four hours, long window period of twenty-four hours.

This means their purchase cost will be very high—

However, Yuehu TV basically only broadcasts new dramas exclusively during prime time. At other times, it is either reruns of old dramas or self-made programs of the TV station.

This effectively controls the cost of purchasing new dramas.

Excluding the Jump Up Theater on Sunday night, basically Yuehu TV only needs to purchase about twenty-five new dramas a year.

And what they purchase are basically big dramas. They come with their own volume, the production team is strong, the drama itself is of high quality, and it can support the viewership ratings.

The viewership ratings and advertising revenue brought by these new dramas to Yuehu TV, when calculated comprehensively, are far higher than their costs.

After a few years, it proved that their model is sustainable.

Besides that, how extreme is Yuehu TV?

In order to grab viewership ratings, not only did they do a program of elementary school famous teacher fun intelligence question analysis between 5:00 and 6:00 on weekdays, specifically inviting famous teachers to explain questions.

They also broadcast this column irregularly during the day on weekends—

It is just for every family with children to keep the TV on at all times, waiting for this program to be broadcast, and calling their children to learn.

Elementary school students don't want to learn?

It doesn't matter, there is a kind of learning called parents want (force) you to learn.

Of course, Yuehu TV also tries its best to make these questions full of fun, so that children can enjoy the joy of solving problems with teachers after watching.

And in order to prevent other platforms from grabbing people, these teachers invited by Yuehu TV, including guests of other programs, all signed exclusive cooperation agreements, signing for one or two years in one breath, and then using their own resources to do "star-style" operations.

Lu Yan He is really convinced by these "flamboyant operations" of Yuehu TV.

But indeed, these practices of theirs have achieved considerable results.

The advertisements of Yuehu TV, the richness of brand types, and the high advertising fees are far ahead among traditional local TV stations.

Lu Yan He's drama series is just one of the ace cards of Yuehu TV.

After Lu Yan He hid in Lingyang District for three days, news came from Yuehu TV that they wanted to hold a celebration banquet for "Chinese Paladin".

They want to turn the celebration banquet into a gala.

"..." Lu Yan He once again sighed, Yuehu TV's business mind is really extreme.

"Chinese Paladin", such a group portrait drama, can really support a gala.

From the six main leads to so many remarkable supporting roles, one person and one song can support an hour and a half.

The most critical thing is that the news of this gala didn't even reach Lu Yan He and the others first, but was known by some drama fans first.

Once the news leaked, it was a "wildfire spreading."

When Yuehu TV came to find Lu Yan He, they played the card of "look at how many fans are looking forward to it."

How could Lu Yan He not want to participate?

"Chinese Paladin" is Linghe's first big production.

Moreover, this is also the first drama jointly starred by the three of them: him, Li Zhibai, and Yan Liang.

Perhaps the three of them will have opportunities to collaborate in the future, but the high-spirited youth era is in this drama.

Yuehu TV is estimated to have been given enough confidence by the sponsors, and when writing checks for these main creators, they were rich and imposing; for one night, the appearance fee was seven figures.

Like Lu Yan He, Li Zhibai, Yan Liang, and Yan Lingyu, the four of them, all had an appearance fee starting at 1.5 million.

The appearance fee for a commercial gala is actually just this price.

Finally, this gala was decided.

Scheduled for the first weekend of September.

At the same time, "Chinese Paladin" launched joint business cooperation with 13 brands such as Qingri Coffee and Baixing Stationery.

Most of these business cooperations were decided in advance.

No one expected that when Qingri Coffee's "Character Theme Cup Sleeve" went online, the number of orders for Qingri Coffee that day surged by 30% compared to usual.

And the "Xianjian" theme stationery bag launched by Baixing Stationery sold out on the first day of being on the shelves in all stores nationwide, totaling 200,000 sets, in short supply.

Those drama fans who chased and scolded Lu Yan He bought while scolding.

A full thirteen brands, Linghe's joint cooperation model with them is not just joint authorization to collect authorization fees, but all have sales commissions.

One week, just one week, according to rough estimates, Linghe can earn 130 million from the joint business cooperation of these thirteen brands.

Sold out.

Lu Yan He was stunned.

Xu Tianming, who is responsible for copyright operation and derivation, had been a bit "stolen the limelight" by Chen Yin, who is responsible for film and television production.

Clearly, Xu Tianming is the CEO of Linghe, but his presence was weakened a lot by Chen Yin.

Until this moment, he earned almost two quarters of Linghe's revenue in film and television production in one week.

Linghe's cash flow has become unprecedentedly sufficient.

Chen Yin's first reaction was that he could open a few more projects.

"The copyright operation of 'Chinese Paladin' directly threw 'Those Years' a street away, clearly the influence of both dramas is very large." Lu Yan He said to Chen Siqi, "It's also strange."

"What's strange about this? The subject matter of the two dramas determined the situation of these two copyright operations." Chen Siqi said, "Moreover, almost everyone died at the end of 'Xianjian', becoming so many people's regret; recently, our 'Jump Up' comment section is all about your crusade."

Lu Yan He: "..." I didn't expect everyone to be so crazy."

"Isn't it." Chen Siqi said, "However, the more regretful, the more unable to walk out, the deeper the feelings for this story and this group of characters. Peripheral development is actually fan economy, right? The higher the fan stickiness, the more powerful the purchasing power, that's how it is."

Lu Yan He: "Even Lego came to cooperate with us, wanting authorization to make a set of 'Xianjian' theme Lego toys."

"Too popular." Chen Siqi said, "In our 'Jump Up' recent submission mailbox, many 'Xianjian' fan novels have appeared, and there are really quite a few written particularly well, the kind that even editors cry watching."

Lu Yan He: "Then will you publish them?"

"Selected one, will be published in the next issue." Chen Siqi said, "I estimate 'Xianjian' will become the most profitable ip of your company. I heard that game development is also being done recently, is it?"

"Yes." Lu Yan He nodded, "VR virtual reality game."

"The turnover of the game is more exaggerated and terrifying." Chen Siqi said, "Didn't 'Squid Game' do real-scene games before? No one came to discuss electronic game adaptation with you?"

"Really not."

"That's true, it doesn't have any world view, it's not easy to adapt into an electronic game." Chen Siqi said, "To be honest, when Sister Ziyan asked Xu Tianming to be CEO and Chen Yin to be deputy, she probably saw it early on that the benefits of copyright derivative development would be the main profit of Linghe. Film and television production is risky and doesn't earn much."

Pure film and television production itself is indeed an industry with low commercial value return.

Still have to learn from Hollywood. Look at them, their way of thinking is ip operation. The movie company is losing a mess on the books, but the group financial report is making a lot of money.

When Lu Yan He founded Linghe, it was purely to facilitate his own script development.

Chen Ziyan, however, took precautions, used Xu Tianming to be CEO, and started copyright operation early to do commercial operations.

"Still have to be Sister Ziyan."

With the passing of August, this lively and noisy summer season finally came to an end.

After two weeks of release, the box office of "Hurricane 2" in China exceeded 600 million, and the box office of the Chinese single market exceeded 100 million USD, which is a sure thing.

Besides the Chinese market, "Hurricane 2" also won over 100 million USD at the box office in other regions of Asia.

The box office of the first "Hurricane" in the entire Asian market did not exceed 70 million.

This also made the global box office estimate of "Hurricane 2" reach over 500 million while maintaining about the same box office performance as the previous installment in North America.

Whether it can break 600 million depends on the performance of other markets such as Europe.

In any case, Lu Yan He has excellently completed his task for this movie.

On September 1st, the "Washington Post" in the United States took the lead in releasing the news that Lu Yan He is contacting the third part of "Cloud Sea".

The first "Cloud Sea" had a global box office of 820 million USD, and the second had 650 million USD, belonging to a top movie series with countless series fans.

Once this news came out, major media around the world forwarded and reported it.

Lu Yan He's side naturally did not respond.

He has to wait for news from the production company.

The box office of "Those Years" in China also came to an end, breaking 700 million, and it can run a bit more later, but it certainly can't run out of too much box office.

For Linghe, for Lu Yan He, this summer is a summer of big harvest.

They ushered in a "fruitful autumn" ahead of schedule.

In September, Linghe still has a drama to be broadcast.

"Roommates 3".

However, this drama belongs to the steady and steady series.

This drama is still broadcast on Yuehu TV, but it is the first new drama of Yuehu TV this year that is not broadcast during prime time.

Yuehu TV put it in the late-night slot, broadcast between 10:00 and 11:00.

For this drama, Linghe didn't do big promotion, just did routine promotion.

Therefore, this romantic sitcom started airing, and no one held too high expectations.

It can be seen from the fact that it didn't go to prime time that Yuehu TV didn't have high hopes for it; buying it was just to maintain the cooperation relationship with Lu Yan He and Linghe, not letting other TV stations have opportunities to take advantage of.

After all, there is one, there is two.

Yuehu TV has the posture of taking down all of Linghe's dramas.

The first episode of the premiere, non-prime time, non-summer vacation, not a big ip, not a big star, unexpectedly, it got a viewership rating of 0.35%, which was beyond many people's expectations.

This viewership rating, even if placed in prime time, is a result that can squeeze into the top three of local TV stations.

The power of the series, after the accumulation of the first two seasons, finally began to have some harvest.

Recommending the new Xianxia-themed book "Sword of Demon Hunting", 180,000 words already. (End of chapter) ===== CHAPTER 764 =====