Chapter 772: Interpretation

In this industry, too many people want to break Lu Yan He's "myth".

It can be said that as long as there is no cooperation project with Lu Yan He, they have such thoughts.

They don't need to be at odds with Lu Yan He, or have any conflicts.

As long as there is a conflict of interest, such things will definitely happen.

Lu Yan He's existence makes other creators in the entertainment industry "degraded" congenially.

This is a bit similar to Whitney Houston appearing in the music scene. Because she occupies a unique position, making it impossible for others to compete, it becomes that whenever a female singer is mentioned, although the styles are different, saying that each has a period of leading the style, but in fact, in everyone's heart (including the female singer herself), it is recognized that Whitney Houston is the strongest.

And Lu Yan He is not just an actor, he is now like a "pioneer" of a project. Whether he participates (regardless of what identity) and whether he does not participate are completely different concepts.

With his participation, investment seems to be as if the "industry winter" did not appear.

In fact, because many of Lu Yan He's projects are now contracted by those platforms and capital parties, it is very difficult to get an investment quota. In various evaluation systems, Lu Yan He's projects belong to high return and low risk, which is completely different from the "conventional evaluation results" of the film and television industry. This makes capital interested in investing in the film and television industry take projects participated in by Lu Yan He as the first choice.

Even if they can't invest in Lu Yan He's projects, they will take Lu Yan He's projects as a reference to evaluate other projects.

This naturally makes the whole film and television industry... suffer from "Lu Yan He's suffering" for a long time.

What is this feeling like? It's a bit like "the neighbor's child". Of course, it's not his fault that the neighbor's child is excellent. The problem is that he appeared in the parents' mouths and became a reference for belittling and suppressing you. Then he became "guilty of holding a jade", and his existence is a sin.

Therefore, many people want to break Lu Yan He's "myth", and the original intention is not to step on Lu Yan He. They just want to make their own days better.

Everyone has their own position.

Linghe's position is to protect Lu Yan He's "myth".

"Raise the Red Lantern" released a "battle report" on the second day of release.

Before "Raise the Red Lantern" was released in China, the overseas distribution rights were sold to 79 countries and regions. Just the overseas distribution income has successfully achieved profitability.

In other words, "Raise the Red Lantern" is released in China, no matter how much the box office is, it is profit.

Immediately after, the producer of "Raise the Red Lantern" accepted an interview with a media, emphasizing the art film attribute of "Raise the Red Lantern" itself.

"I know, in the eyes of many people, this is a blockbuster, but in fact, its essence is an art film, and its production is not made with box office as the first priority. Of course, if we promote it as a commercial film, with such a lineup, I believe it can definitely achieve higher pre-sale box office in the first few days of release. However, we also don't want to deceive the audience, deceive the fans. A movie is a movie, different movies have different attributes. Deceiving audiences who don't like the style of this movie into the cinema can only harvest scolding and bad reviews."

"To tell the truth, I am very satisfied if this movie can break 100 million at the box office." The producer said, "The most critical thing is whether the audience who walked into the cinema to watch this movie feels that the ticket is worth it. I never think that art films don't need to take commercial responsibility, but the commercial responsibility of art films is definitely not the higher the box office, the better, but, first, can it make the investor profitable, not lose money, although their purpose of investing in art films is definitely not to make money as the first priority, but don't let people do loss-making business, this is morality; second, can it make the audience who bought tickets feel that it is worth the price, art itself is also a kind of feeling, it also has its audience. I think 'Raise the Red Lantern' starts from these two angles, it has completed its commercial responsibility."

These responses, told in detail, do not have a sense of oppression, but make everyone feel reasonable.

The so-called Lu Yan He missed—

Is it really a miss, or did many people wait impatiently to see Lu Yan He miss, so they made such a sound after the first day of release?

After Sunday, "Raise the Red Lantern" achieved a box office result of 71 million in its first weekend of release.

The film side made a big fanfare and sent a "good news report".

Didn't break 100 million, so what? In terms of the situation of this movie, the first weekend box office of 71 million is also a success, a success worth sending a "good news report".

No matter how those marketing accounts and black fans bb, anyway, the "Raise the Red Lantern" crew is single-mindedly promoting their box office success.

Coupled with the artistry of the movie itself, a large number of film review articles emerged.

This movie is not the kind of subject matter that will ignite a certain social topic, but there are too many commendable places.

Director Wang Zhong's loyal fans are already many. Other directors' new films are released, one hundred people finished watching, maybe one person writes a review, but director Wang Zhong's new film is released, maybe one in five audiences will express their feelings on social media.

Actually, whether it is Wang Zhong, or Lu Yan He and Chen Bige, they all possess a batch of such fans.

They have been deeply cultivated in the film field for so many years, and each of them has accumulated a batch of fans who will definitely go to watch as long as there is a movie released.

Such a fan group may not be like the fans of some traffic stars, who will go to rush the box office and protect the row of films on the first day or the second day, but their fans take the route of fine water flowing long.

The stamina is very strong.

Because the box office for the first three days of the first weekend broke 70 million, the box office prediction agency also raised the final box office prediction number of this movie to over 200 million.

Lu Yan He doesn't know how much box office "Raise the Red Lantern" can finally get, but being able to achieve such results has already made him breathe a long sigh of relief.

At this time, someone sent another article, and the spread rate was quite high. The title of the article is "In China, only they can sell such a movie for such a high box office".

This article is saying that although the box office performance of the movie "Raise the Red Lantern" is quite good, it does not mean that art films really have a film market in China. It is because the main creative lineup of this movie is very strong, so it can attract so many audiences to walk into the cinema to watch this movie.

At the same time, this person also said that this movie actually shouldn't have appeared in the Chinese film market long ago.

The whole movie is full of an old-fashioned air.

Indeed, a unified reaction of many people is the subject matter of this movie—too rare. In the current film market, where is there still such a serious movie about criticizing feudalism?

It is really too far away from the current life, and even disconnected.

Regarding this, Lu Yan He actually has nothing to say.

Because this movie is indeed just such a theme.

But besides this theme, this movie is actually a very sharp story itself. A story of a college student with ideals and beliefs finally being swallowed by a decaying behemoth. You can of course say that this is a story of criticizing feudalism, but isn't this also a story of a person being eroded by desire step by step, thinking he has mastered power but finally becoming a victim of power?

Lu Yan He posted a Weibo, saying: Some people say, is the theme of "Raise the Red Lantern" outdated? I think, the dilemma of people swaying between the self with firm ideals and the self surrendering to desire, there is never an outdated saying, it's just that we have habitually wanted to get truth, goodness, and beauty from film and television dramas, just like when swiping short videos and news, when accidentally swiping to some negative content, subconsciously want to swipe away quickly, but even if it is swiped away, it still exists.

The reason for posting such a Weibo during the movie release period is to prevent the "criticality" of this movie from further fermenting.

The more the discussion about this point is, the easier it is to blur the focus.

If "Raise the Red Lantern" doesn't intend to impact the awards, that's fine, but "Raise the Red Lantern" will not only impact the awards in China next, but also impact this year's North American awards season abroad, then what the public opinion trend in the comment circle is is very important.

Lu Yan He must stand up at this time to pull the "direction of discussion".

Actually, this is also the reason why he thinks "Raise the Red Lantern" is a classic movie.

Any movie that can transcend time has its transcendent places.

Not long after, "Raise the Red Lantern" will be released in Japan, South Korea, and other places.

Lu Yan He also went to Japan and South Korea with the crew to participate in the local premiere.

World-class famous directors' works are just like this. Local film merchants will attach importance to it, hold a premiere, invite local stars to participate together, and expand the volume of movie promotion.

In fact, because "Raise the Red Lantern" wants to impact this year's North American awards season, the box office around the world has become very important.

The Oscars are one of the film awards that attach the most importance to the box office.

If the box office is not good, the hope of being shortlisted is basically gone.

The Best Foreign Language Film department might be an exception. If the box office is not good, there are also shortlisted ones. However, if the global box office is high enough, it is actually very helpful for the subsequent nominations and winning awards.

Now it seems that "Raise the Red Lantern" has only about 200 million RMB, or about 27 million US dollars in box office in China. If it can also get a similar box office result abroad, it will be relatively stable.

Actually, as long as "Raise the Red Lantern" can successfully enter the journey of the North American awards season, its box office around the world will be driven. It depends on the early volume and performance.

In Japan, the film merchant responsible for distribution said that this movie is quite popular in Japan now. Wang Zhong's previous few movies had quite enthusiastic feedback in Japan. Whether it is "Three Mountains" or "Rouge Button", the box office in Japan broke 3 million US dollars, especially the latter "Rouge Button", the box office was very eye-catching, long-term release, and finally achieved a result of more than 8 million US dollars.

Wang Zhong has a batch of fixed fans in Japan.

Actually, author-style directors will have a batch of fixed fans everywhere.

It's just that Wang Zhong, such a big director, is not quite a so-called author-style director. He rarely writes scripts himself. He just, no matter whose script he films, can film other people's scripts into his own film style.

From this point, it is actually very similar to the early national teacher.

Compared to Japan, the expectation of "Raise the Red Lantern" in South Korea is not so high.

The Korean film merchant side also reacted that the theater manager felt that the theme of this movie is not very liked by young people, and it is not like "Rouge Button" which has a beautiful and sad love story to attract people, making it very difficult to attract young audiences into the cinema.

They will do "Raise the Red Lantern" purely because the names of Wang Zhong, Lu Yan He, and Chen Bige added together, plus the gimmick of winning an award at the Xitu'er Film Festival, can sell some box office, especially the subsequent copyright income such as selling DVDs and streaming media online, which can still make some money.

The theme problem will become a big constraint on the box office—

This is something Lu Yan He didn't think of at the beginning.

Because at that time, he didn't even think about needing to use the box office to measure the value of "Raise the Red Lantern".

At the time when the original work came out, the box office itself was not important. At that time, evaluating how a movie is, is actually looking at awards.

And "Raise the Red Lantern" in that era, harvesting awards can be described as riding dust alone.

The era is different, the standards are different.

"Last year 'Tropical Rain' helped Lu Yan He win the Oscar for Best Supporting Actor, this year 'Raise the Red Lantern' is going to continue to impact the Oscars, is there hope?"

"It's hard to say now, 'Raise the Red Lantern' hasn't started screening in North America yet, and the media volume hasn't risen. However, with the situation of winning an award at the Xitu'er Film Festival last year, and Green Valley doing the Oscar public relations itself, there may not be no hope."

"Yes, whether it is Wang Zhong, Lu Yan He, or Chen Bige, they are all Chinese filmmakers who have received high attention in North America in recent years. We have already heard the news, not to mention other awards, this year's Best Foreign Language Film unit, our country will recommend 'Raise the Red Lantern', it suddenly set a schedule in October, just for this."

At a private party, everyone talked about "Raise the Red Lantern" which has been very popular recently.

Chen Pinhe was also present.

Someone said: "Have you all watched this movie? What do you think?"

"Good movie."

"A movie that is impeccable in all aspects, Chen Bige has acted in Lu Yan He's movies for these years, and really produced quite a few good movies."

"Yes, at first I thought Lu Yan He could partner with her to act in 'Seventeen Layers', it was Lu Yan He who took a huge advantage. Who could have thought, it was Chen Bige who took Lu Yan He's advantage."

"It is indeed a pity that such a good actor as Chen Bige really has no good dramas to act in."

"However, to tell the truth, now so many good actors actually have no good projects, whether it is TV series or movies, popular types are relatively single and distorted." The person speaking suddenly looked at Chen Pinhe, "Look at Pinhe, didn't he also start to film Maxine's dramas? There are indeed no good projects in China."

Chen Pinhe was suddenly cued, a bit surprised, he smiled and said: "This is also hard to say, it's not that there are no good projects in China, but those projects, homogenization is relatively serious, and they have no attraction to me. I still want to try some types I haven't filmed before."

"Pinhe, why don't you consider cooperating with Lu Yan He? He has so many projects in his hands. If you cooperate with him, strong-strong combination, how good."

Chen Pinhe smiled, before he spoke, someone had already stood up to smooth things over.

"Sigh, why are you mentioning which pot is not open, before when filming the movie 'Doomsday', Pinhe and Lu Yan He had some unhappiness. Actually, it was all a misunderstanding, but Lu Yan He didn't know what was going on. No matter how we explained, he was oil and salt-proof, feeling that Pinhe was targeting him, and the two of them have not eased up."

Chen Pinhe raised his hand and said: "Forget it, it's not that I must cooperate, I haven't reached the stage of having no dramas to film without cooperating with him, right?"

Chen Pinhe's half-joking words made everyone immediately laugh and say of course.

"Is the 'Death Stranding' drama you filmed finished? When will it go online?"

"Don't know yet." Chen Pinhe shook his head, "Just finished filming, post-production will take a while, right?"

"Then are you going to film the 'Seventeen Layers' derivative drama later?"

"Yes." Chen Pinhe nodded.

"Is there any arrangement for the schedule later? If there is no arrangement, I have a drama here, do you want to see it?"

"Okay, is the script ready?"

"Ready, I will send it to you later, however, the investment has not been fully found yet. Except for the Spring Festival slot and the summer slot, the box office performance of the film market this year is average, and investors are a bit cautious." The person said, "But if you agree to star, it should be no problem."

Chen Pinhe nodded and asked: "Who is the director?"

For movies, the director is very important.

"The director of 'Chess Game', Savage."

"Chess Game" is a big hit in the summer slot this year, starring Jiang Mingzheng, with a total box office of 1.7 billion.

Hearing this, Chen Pinhe nodded.

Not a "three-no" director is fine.

However, generally speaking, the projects that come to invite him are not "three-no" directors.

Unless it is that kind of serious newcomer director.

When Lu Yan He returned from South Korea, Ice Field Video contacted him and asked if he had time to participate in the media meeting of the drama version of "Rouge Button".

The drama version of "Rouge Button" will be scheduled as an S+ level big drama of Ice Field Video in November.

Lu Yan He has time, of course, he is willing to participate.

Haven't seen Yang Shiyi and Yu Mengling for a long time, the two stood together, both wearing new Chinese-style clothes, in the press conference scene decorated in the style of the Republic of China, from the picture, it is called pleasing to the eye.

Lu Yan He clicked his tongue and shook his head.

"It is estimated that this drama will have a large group of face-dog audiences."

This drama has been finished for quite a long time.

Lu Yan He whispered to Yang Shiyi, besides this drama, have you filmed any other dramas.

Yang Shiyi shook his head and said: "Not for the time being."

Lu Yan He was a bit surprised, "Didn't the company arrange it for you?"

"The company said, wait until 'Rouge Button' is broadcast before taking the drama."

Lu Yan He suddenly realized.

Yang Shiyi is signed to Ice Field Video.

Ice Field definitely has plans and arrangements for him.

However, for a face like Yang Shiyi, too handsome, eyes-catching, and with a bit of Confucian elegance on his body, it is indeed not easy to find roles.

In mainstream themes, such roles are rare.

Can only wait for "Rouge Button" to be broadcast, let others see his demeanor, and then let others hand over suitable scripts. The scripts handed over at this time are generally tailored for Yang Shiyi.

Lu Yan He feels that the temperament of Yu Mengling and Yang Shiyi is really rare in the domestic entertainment industry.

A kind of "bookish" and "ancient" air.

Too suitable for acting in costume films, but not suitable for films with a strong urban feel.

Lu Yan He sat with everyone and watched the preview clip of the drama version of "Rouge Button".

Yu Mengling is worthy of being a Best Actress, an art film goddess. The Ruhu she interpreted has a very different charm from Chen Bige.

More cold, more intense.

This is an interpretation that completely integrates her own temperament into the character. (End of chapter) ===== CHAPTER 773 =====