Chapter 822

It was at this time that Li Zhenzhen posted a Weibo.

She said: Many years ago, when *Young Days* first started recording, they were all newcomers who had just debuted, and everyone's salary was very low, so the production pressure of the program was not high. However, after a few years, every one of them became popular. If they were to be paid according to the market price, the program *Young Days* would not be able to continue at all. No matter how popular the program is, it cannot afford the market price of eight popular first-tier stars. In order to allow the program to continue, Lu Yan He took the lead in lowering his salary. Yes, not raising the price, but lowering the price, and using the lowered part as a bonus to subsidize the program's staff. After that, we recorded several seasons and many episodes. They became busier and harder, but the salary for recording the program never changed.

Five minutes later, Li Zhenzhen wrote again: As the chief planner, he has made ace programs like *The Birth of an Actor* and *Chinese Good Songs*. Outside, there are even programs that invite him by adding a zero to the salary figure we give. If he cared about that figure, he would have already quit *Young Days*. However, in fact, this program, which has never raised his salary, is the only program he has served as a resident guest since his debut.

Not long after, the movie *The Boat* also published an article: We are a very strapped art film crew. Lu Yan He joined the crew with capital and bore most of the funds for the film's shooting. He starred with zero salary, but took the funds he brought into the crew and gave every production staff member corresponding remuneration without any discount. Except for himself, no one needs to go hungry for art.

Chen Ziyan smiled lightly.

"It really let me see a bit of your style from before recently." Lu Qingzhen said. "I just said, you were a first-class player in playing these methods before, why have you been a bit evasive toward Chen Pinhe before."

Chen Ziyan: "There must be a famous teacher, especially in an environment like China. If you want to take action against an old senior like him, you must let him fire the first shot. The excuse of *Doomsday* before is no longer enough. Yan He has a great reputation. If he is vainly burdened with the name of being young and vigorous and not respecting his elders because of him, how much of a loss that would be. It's easier for Zhang Yuezhen to pretend to be pitiful than for us."

Lu Qingzhen: "This time Chen Pinhe can be considered to have walked into the pit you set for him step by step."

"Mainly because of Yan He's salary problem, it has long been targeted and blackened for several rounds. These problems have long gained rich fighting experience in the past, but Chen Pinhe has not." Chen Ziyan said. "Of course, in the final analysis, Chen Pinhe's salary has two prices at home and abroad—this is also because Chen Pinhe has a buyer's market at home and a seller's market abroad, but who cares so much about you? When you usually promote that you have influence overseas and are an international Best Actor, you have already buried this dumb loss and can only eat it silently."

Lu Qingzhen: "Strike a snake at its seven inches."

Chen Ziyan: "It's not striking a snake at its seven inches, it's that Yan He is too reassuring. We have a clear conscience, so we are invincible no matter what."

Lu Qingzhen: "Will Chen Pinhe be willing to eat this dumb loss?"

"Now he is the one being struck at the seven inches by the snake. If he doesn't eat it, then continue to strike." Chen Ziyan said. "There will always be a day when he is beaten in pain."

"The ratings for the premiere tonight are a big battle."

"More than just ratings, ratings are just the first round." Chen Ziyan said. "Of course, in fact, in the eyes of others, this is not a struggle between Yan He and Chen Pinhe."

"Li Zhibai, the number one brother of the new generation of TV dramas."

"Lu Yan He only meets everyone with *Friends* once a year now, and Yan Liang's focus has also shifted to movies."

"Chen Pinhe used to star in TV dramas, and the results were not particularly explosive. He can't compare with Li Zhibai. Li Zhibai's dramas are all very capable."

"Chen Pinhe is really just famous, and *Seventeen Layers: Reboot* is such a big IP, while *Flying Over the Grass* is a new drama. The basic disks are different. Even if the data of *Seventeen Layers: Reboot* looks better, it is very normal."

"Li Zhibai's three endorsement brands have already announced in advance to invest in the full collection of *Flying Over the Grass*. Brand dads still love Li Zhibai."

"Li Zhibai's popularity is the well-deserved TOP1. What are you thinking? If you really talk about the number of fans, the fans of Lu Yan He and Yan Liang combined may not have as many true fans as Li Zhibai."

"This is really not an exaggeration."

The latest episode of *Young Days* went online at 8 pm. This episode directly took *Flying Over the Grass* as the theme, and all members performed role-playing, staging a "Dancing Forest Championship."

*Flying Over the Grass* and *Seventeen Layers: Reboot* also started broadcasting at the same time.

Lu Yan He, Yan Liang, Li Zhibai, Jiang Yuqian, Yan Lingyu, Li Yuefeng, Xiao Yun and other popular first-tier stars posted on Weibo again, reminding everyone to turn on the TV and tune to Yuehu TV.

The battle of real-time ratings has not attracted industry attention on such a large scale for a long time.

On the hot search list, it was almost entirely the battle between *Flying Over the Grass* and *Seventeen Layers: Reboot*. The movies during the National Day holiday were completely crushed and could only be squeezed into the second half.

At 8:25 that night, when Liu Zhiyin, who was holding a concert, was drinking water during the performance, the live broadcast screen of *Flying Over the Grass* suddenly appeared on the scene screen.

She pulled tens of thousands of fans on the scene to watch *Flying Over the Grass* for half a minute, and said with a smile: "My good friend Li Zhibai's new drama has started broadcasting. Watching it for half a minute, it's not bad."

The hot search was detonated again.

Various topics took turns.

The real-time ratings of *Flying Over the Grass* stabilized at 1.2%, while the real-time ratings of *Seventeen Layers: Reboot* hovered around 1.3%.

Both sides were too glued.

Of course, this was just the first episode, and it had just begun.

Both dramas were one hour long per episode, finished broadcasting in three parts, with two advertising times in the middle.

After the first episode was broadcast, the internet was already filled with smoke by Li Zhibai's fans and Chen Pinhe's fans.

Chen Pinhe's fans scolded Lu Yan He for using all means for promotion, but the final ratings still couldn't beat Chen Pinhe.

Lu Yan He's fans scolded Chen Pinhe for having a big face, attributing the IP country of *Seventeen Layers* laid down by predecessors to himself.

Nowadays, few TV dramas can fight so lively.

Cost reduction and efficiency increase, the money for "fighting" has also been reduced a lot.

However, top big dramas are top big dramas after all.

It's lively, and even dogs want to go see the excitement.

Except for Li Zhibai, *Flying Over the Grass* used all powerful actors, as well as unknown actors selected through auditions.

The strong Li Zhibai did not let any relationship household squeeze into this drama.

This also made the drama's initial pressure very high.

No big IP, no all-star lineup, all relying on Li Zhibai alone.

And *Seventeen Layers: Reboot*, except for Chen Pinhe, the supporting roles were all famous stars, and the actor lineup was gorgeous.

After the TV station finished broadcasting, at 12 o'clock that night, the two dramas were launched on Chestnut Video and Arctic Light Video respectively.

Two dramas, one started with 8 commercials, one started with 5 commercials.

*Flying Over the Grass* had 5 commercials, 3 of which were his endorsement brands.

From the business situation, it can be seen that the market is still more optimistic about *Seventeen Layers: Reboot*. After all, there are three basic disks with stable results in the top three of the year, and the spin-off is starred by Chen Pinhe. IP, stars, and topics are all missing.

In the current film and television drama market, "stars" are still the first selling point.

Without stars, the project cannot pass the meeting and cannot start—this is not the problem of the platform itself. From the platform's profit model, the selectivity of business and advertising is a standard they cannot bypass.

Once the profit point is advanced, the advanced measurement standard becomes the production standard.

This is one of the commercial strategies that platforms cannot avoid—just like overseas streaming media, although they don't earn advertising fees, but membership fees, they will also display according to background data which star's face members prefer to watch, so as to tend to use this star in later projects, or from the data model, which elements and types members prefer, and use such elements and types in other projects—

The result is also making a lot of bad dramas.

No difference.

All those who use data to make content, so far, have not seen success.

Of course, capitalists are still happy to try this path, because once the attempt is successful, it will be done once and for all, and a large amount of labor costs will not have to be borne.

Far away, come back.

The battle between *Flying Over the Grass* and *Seventeen Layers: Reboot* did not end because of the first day's premiere.

After that, the main creator groups led by Li Zhibai and Chen Pinhe flew abroad after the domestic promotion came to a temporary end.

Japan, South Korea, Singapore, Thailand, Malaysia, Vietnam...

*Flying Over the Grass* relied on Li Zhibai's super high popularity in Asia, and *Seventeen Layers: Reboot* relied on the influence of this big IP, and were invited by overseas distributors to attend local promotional activities.

For domestic, this is also a feedback of promotion. In this case, of course, it is also a good thing.

And at this time, another strategy of Linghe began to exert force—

*Flying Over the Grass* cooperated with a clothing brand to launch *Flying Over the Grass* co-branded T-shirts, which were launched in all stores in Asia.

In the latest episode of *Young Days*, all guests wore *Flying Over the Grass* co-branded T-shirts in one of the segments, competing for Li Zhibai's choice. This is a game setting. However, driven by the two big IPs of this drama and *Young Days*, this co-branded T-shirt priced at 129 yuan broke 20 million in sales on the first day in the Chinese market.

In short, sold out.

As mentioned earlier, how to prove that a drama is popular?

Now is not an era where playback volume is very transparent and credible.

The data values within the platform are becoming more watery and the gold content is becoming lower and lower.

Therefore, for both inside and outside the industry, more reference standards are needed.

For example, whether there are newcomers who have exploded—just like *Summer Night Villa Horror*, although the box office broke 100 million, it is still inferior to those 1 billion+ movies, but no one will say it is not popular. On the one hand, Wang Jing's popularity has risen sharply, and on the other hand, newcomer Zou Xuan was born out of nowhere and became the new generation of boyfriends for girls.

And compared to *Seventeen Layers: Reboot*, although the number of advertisements is slightly inferior, the latter relies on the influence of the big IP predecessor, while the former, an original drama, just the co-branded T-shirt launched on the first day, sold 20 million in the Chinese market. This is real money.

Who dares to say it's not popular?

Can't *Seventeen Layers: Reboot* do it?

Of course you can.

But they are not like Linghe, who has already mastered the spin-off model, can think of it in advance, talk to clothing brands, design and make plates in advance, and make T-shirts that satisfy the market needs, satisfying the possibility of launching in all stores on October 4—

When *Seventeen Layers: Reboot* saw this scene and wanted to "follow the pattern," it was too late. By the time their co-branded T-shirts were made, the drama had already finished broadcasting.

In fact, this is also because Li Zhibai starred, so they dared to do such brand co-branding.

If it can't be sold, so much inventory is piled up in their hands, and they will lose money.

At this time, Lu Yan He also had to join the crew to film the movie *The Boat*.

Before joining the crew, the reputation of the drama *Flying Over the Grass* had already initially come out.

The production of this drama is really excellent, and it can almost be said that it is doing art regardless of cost.

Therefore, a large number of shots in the drama are real scenes plus post-special effects.

Every episode basically has a god-level shot out of the circle.

In comparison, the reputation of *Seventeen Layers: Reboot* is relatively average, not bad, but not super god.

*Seventeen Layers: Reboot* is still good, the plot is good, the characters are good, there are no big slots, plus the predecessor has opened up the market for this type, the audience is cultivated, and there is still a lot of demand for this drama.

Originally, without *Flying Over the Grass*, *Seventeen Layers: Reboot* would be the most popular TV drama in the same period.

However, it just happened that a "reborn" *Flying Over the Grass* came.

Putting the lens art of the two dramas together, the gap appeared.

Then, the media exposed that one of the producers of *Flying Over the Grass*, Baijing Film and Television, is a film and television production company established by Li Zhibai's family for him. The post-production cost of this drama accounted for one-third of the entire drama.

"..."

Li Zhibai couldn't help but complain in the group: The drama I worked hard to organize and produce has now become the help my family gave me. Speechless, they clearly took advantage of me, invested in this drama, made money, what a piece of junk.

Lu Yan He:... Are you still calculating with your family?

Li Zhibai: Why can't I calculate? Apart from giving money, they did nothing.

Lu Yan He: Is giving money not enough?

Li Zhibai: Do I lack this little money? Does my play lack investment?

Lu Yan He: However, your family's money has no additional conditions.

Li Zhibai: Who said that? They just see that I am doing well in the entertainment industry now and want to take advantage of me.

Yan Liang:... Have you not taken advantage of your family since you were young? In the first few years you debuted, you had a hot search every week, all bought with your family's money. Otherwise, Zhou Ping'an could tolerate your stinky temper?

Li Zhibai: I fuck, whose friend are you?

Yan Liang: Calm down, *Flying Over the Grass* can be decided by you like this, thanks to your family's investment. Having money is the master, you have to admit it, right?

Li Zhibai fell silent.

Lu Yan He: Yan Liang is right, having money is the master, your investment accounts for the majority, so you can make *Flying Over the Grass* look like this, your family's support is still very important.

Li Zhibai: Tsk tsk, I really should let you two recognize them as godfathers and godmothers.

Yan Liang: Is it possible to get a big red envelope if you call godfather and godmother?

Li Zhibai: I can go to yours.

(End of chapter)