Chapter 925: Live Broadcast

Jin Yanshu is a woman with great ambition.

This point, Yan He realized deeply when he met Jin Yanshu.

If she didn't have ambition, she wouldn't be the first television person in South Korea to contact Yan He and want to cooperate with him.

In Yan He's view, having ambition is of course a good thing.

Having ambition means having needs, and having needs means having room for cooperation.

Jin Yanshu wants to open up a new market for TVN and wants to solve the dilemma of TVN's cooperation with overseas streaming media. This "Linghe Theater" of Yan He and Arctic Light Video is an opportunity.

For Linghe's film and television dramas and for Yan He, it is also an opportunity to truly break into the mainstream market in South Korea.

Before, Linghe relied on movies like *Home Alone* and *Flypaper*, which had excellent performance at the global box office, to break out a place in the Korean movie market. However, whether it is *You Are the Apple of My Eye* or *Love is Not Blind*, they can only be said to have good performance among Chinese movies, far from reaching the results they should have achieved in Yan He's heart. In South Korea, Chinese movies are not an existence worth paying attention to. It is different from those Hollywood movies.

And television dramas are even more so—

Whether it is *Chinese Paladin* or those dramas in the Jump Up Theater, they basically didn't make any waves in South Korea. It was just that *2 Broke Girls* gained some attention and influence under the drive of *Friends* and in the name of Yan He as the script supervisor.

Are these plays not good enough?

No.

It is that the Korean side, from distribution to promotion to the audience, did not regard Chinese film and television dramas as a mainstream content product. TVN bought the remake rights of so many plays from Linghe, but never thought about spending effort to directly do the distribution and promotion of the original copyright drama.

Therefore, what Yan He took a fancy to is the channel in Jin Yanshu's hands.

TVN.

One of the largest television stations in South Korea.

Even in such an era of online broadcasting, it also has a large number of viewers.

When Yan He mentioned this matter to Lin Desheng, Lin Desheng's eyes instantly lit up.

"If this matter can be negotiated, Yan, we Arctic Light, I, Lin Desheng, owe you a huge favor."

For Lin Desheng and Arctic Light, cooperation with TVN is something they can't ask for.

If they can cooperate with TVN, Arctic Light Video, a streaming media from China, is equivalent to entering the fast lane to open up the Korean market.

Especially the drama that Linghe and TVN cooperate on—it must be led by first-tier stars from both China and South Korea, which will also be a project full of attraction for South Korea. This is a natural traffic tool. Without Yan He, Jin Yanshu would definitely not take the initiative to seek this cooperation. Lin Desheng knows it well.

Looking at the world, the streaming media market is actually mature.

At this time, wanting to rank among them, no one will think it can succeed.

Yan He's cooperation with them is not only Yan He endorsing these 12 plays, but also Yan He increasing the public's trust in this strategic development direction of Arctic Light Video.

Only in this way would Jin Yanshu choose to trust Arctic Light Video based on her trust in Yan He.

In the next few days, Yan He almost had to make two calls to Jin Yanshu every day, each call lasting at least half an hour.

One day, when Yan He answered the phone, he happened to be in the rehearsal hall—he was rehearsing various programs for the concert with Li Zhibai and Yan Liang.

Some songs, such as *Green Apple Paradise*, have dance moves.

Jin Yanshu curiously asked him what he was doing.

Yan He explained the concert at the end of the month.

As a result, as soon as Jin Yanshu heard that Yan He, Li Zhibai, and Yan Liang were going to hold a concert together, her eyes immediately lit up.

"For this concert, is the overseas broadcast rights still in your hands?" Jin Yanshu asked, "I haven't seen any promotion in South Korea recently, and I didn't know about this."

Yan He was stunned, a bit surprised, and said: "It seems so, but I'm not sure either, I have to ask, what's wrong?"

Jin Yanshu said: "We TVN want to buy the broadcast rights, OK?"

"Ah?"

Yan He was surprised because he, Li Zhibai, and Yan Liang were basically known to everyone overseas as actors.

As singers, they basically only operated domestically.

How could Jin Yanshu be interested in this concert and want to buy the broadcast rights?

Jin Yanshu said: "The three of you have high popularity in South Korea."

Uh...

High enough to let TVN buy the broadcast rights of their concert?

Not necessarily, right?

In fact, even domestically, only a very small number of singers like Faye Wong and Jason Zhang have had their concerts bought by first-tier platforms for broadcast rights.

In the past television era, perhaps some singers' concerts were also broadcast by television stations, but in this day and age, this trick doesn't work—

The ratings can't be supported.

Almost very few individual singers can support the ratings of a whole night.

Yan He asked: "Is it broadcast on your TVN?"

"Oh, no," Jin Yanshu shook her head, "We TVN have an online live broadcast channel, I want to put your concert on this online live broadcast channel for broadcast."

Online live broadcast channel?

Yan He was stunned.

He didn't know what this thing Jin Yanshu said was.

He said he had to go ask the company people to know the ownership of overseas broadcast rights.

After hanging up the phone, Li Zhibai said: "This online live broadcast channel of TVN is quite famous in South Korea."

"Is it?" Yan He asked, "What is that thing? A video platform?"

"You can understand it this way," Li Zhibai said, "However, this channel only does live broadcasts, specifically facing viewers of various fields, such as singers' concerts, musicians' recitals, dancers' performances, etc. They mainly rely on doing live broadcasts of performances by those Korean idols to gain a foothold, because they only buy live broadcast rights, the cost is much lower than the normal copyright procurement of video platforms, but they can build up the number of users by relying on fans in various different fields. This live broadcast channel of theirs is making money from membership fees, only members can watch, and the membership fee is very high. When I went to South Korea to promote *Flying Over the Grass* before, I was specifically introduced to this thing."

Yan He heard it, but was greatly inspired.

"Can it still be played like this?"

"Yes," Li Zhibai said, "It is said that this is a channel Jin Yanshu built up single-handedly, and now it has even become a very profitable channel for TVN. The fan economy in South Korea is very terrifying, other television stations and streaming media want to learn, but they have all been left behind."

"Then according to this, actually she bought our concert's live broadcast rights, also to cut a wave of leeks from our fans in South Korea?"

"It's not that excessive, really speaking, what content product is not cutting leeks?" Li Zhibai said, "It's just that TVN's live broadcast channel rarely buys concerts of Chinese singers, they usually buy concerts of first-tier singers from Japan, South Korea, and Europe and America. Mainly because Chinese singers almost don't take the overseas route. She took a fancy to our concert, probably because she felt that the names of the three of us should be able to attract some loyal fans."

Yan He said: "But actually if we don't sell the live broadcast to her, later our concert video will probably also be moved to the Korean network by some fans, right?"

"That's for sure," Li Zhibai nodded, "What's wrong? You are not willing to sell it to her?"

"It's not that I'm not willing to sell it—" Yan He was silent for a moment, "I'm just thinking, if this is the case, why not let Arctic Light Video do the live broadcast of our concert globally?" ===== CHAPTER 926 =====