Chapter 952: Proprietary Platform 2

"Zhou Ping'an and Lu Yan He never really had a falling out in the first place. Everyone in the industry knows this."

"Ah? How is that possible?"

"Look, you don't understand, do you? The reason why such news spread before was because Lu Yan He changed agents, coming out from Zhou Ping'an and going to Chen Ziyan. But apart from this point, has any other news spread between the two of them? Actually, none, right?"

"Thinking about it this way, it seems so."

"Now, Zhou Ping'an has also gone to Shijin, representing Shijin, so it's perfectly normal for him to cooperate with Linghe. There are no permanent enemies, only permanent interests."

"What you say is so right."

"How about it? Brother didn't lie to you, did he? As long as you hang out with Brother, I guarantee you will be able to see some big shots in the circle. At that time, maybe you will be spotted by someone and given some opportunities. As long as you grasp them, you can soar into the sky."

……

In Yuming, there are always some cafes or teahouses that are regarded as "garrisons" by some people in the entertainment industry.

The so-called "garrison" means that whether everyone is talking about work or chatting privately, they will choose such places, and the phenomenon of "people spreading to people, people bringing people" will occur. Over time, this place is endowed with a certain meaning.

Especially those who want to mix in this line of work will definitely choose to come here.

Before truly entering this line of work, coming here, enjoying a hallucination that one has already entered this circle.

And in such a place, you will often hear the above dialogue.

Newcomers who don't know the inside story might really be bluffed.

Resolutely realizing that the person in front of them is an old hand; such secrets are known.

However, anyone who is a bit more senior and truly mixing in this circle, hearing such words and seeing such people, will sneer.

"What kind of stuff is this!"

Seemingly speaking in a well-organized way, in reality, there is no dry goods at all.

Essentially, it is also "guessing," without any "source of information."

Originally, Xin Zixing didn't intend to care about this kind of thing.

But this conversation happened between a man with a small braid and an artist-like style and a girl wearing a white cotton dress who looked like a little white rabbit at a glance. Xin Zixing saw the man's intention at a glance—

When Xin Zixing got up to leave, she specifically went around from that side.

"Do you know Zhou Ping'an and Lu Yan He?"

She asked straight to the point.

The man with the small braid was suddenly questioned, stunned for a moment, and didn't come back to his senses.

Xin Zixing chuckled slightly.

She patted the girl on the shoulder lightly.

"Little girl, what the relationship is between Lu Yan He and Zhou Ping'an, even I don't know. Everything he said is just fooling you; don't be fooled."

"Who are you?" The man was angry.

The little girl looked at Xin Zixing, stunned, opened her mouth, and finally shouted: "Zi, Zixing sister."

Xin Zixing laughed.

"So you know me, that makes it easy." She straightened up and turned to look at the man. "This place doesn't welcome you; don't come again in the future."

"You—" The man's face changed, and he still wanted to lose his temper.

Xin Zixing had already raised her hand and beckoned.

A waiter came over immediately.

"Boss." The waiter was respectful.

Xin Zixing pointed at the man, "This person, don't let him enter our shop in the future."

The waiter nodded immediately: "Okay."

After saying this, Xin Zixing didn't stay any longer and walked away.

The man still sitting in his seat cursed in a rage: "Is there anyone who does business like you? Go bankrupt!"

The little girl in the white cotton dress looked at the man with eyes that no longer had the previous admiration.

This shop was opened by Xin Zixing herself.

She went there a lot too.

Every time she wanted to think about some things, she liked to go over, sit there, and think quietly.

It was strange to say, but places with white noise were always better at smoothing out the irritability in her heart.

She was going to resign to the Ye Mai website immediately today.

This matter had been pondered for a long time and brewed for a long time, and finally reached this step.

In just a few years, under her leadership, the Ye Mai website had become a platform website like a "literary bible."

However, the positioning of this website and the needs of Shijin Entertainment for it were increasingly different.

Xin Zixing was facing a multiple-choice question.

Continue to insist on what she wanted to do, or give up her insistence and serve the strategic map of Shijin Entertainment.

This was actually not an objective multiple-choice question.

Because Xin Zixing herself knew very well that Shijin actually wouldn't give her a choice.

Although she currently held great power at the Ye Mai website, Shijin couldn't just replace her whenever they wanted.

But if she always stood on the front line, letting the Ye Mai website become a paradise in the map of Shijin Entertainment, Shijin would definitely replace her.

Rather than being driven away, it was better to leave while the initiative was still in her own hands.

The posture was also much better.

Lu Yan He had already extended an olive branch to Xin Zixing before.

He hoped that Xin Zixing could come to Linghe, coordinate the resources of Linghe, Shi Huo, and Jump Up, and build a platform. Of course, it was absolutely not a video platform.

If he wanted to do a video platform now, he couldn't afford to burn that money.

1 billion might not even make a splash if thrown in.

The market was already saturated.

What Lu Yan He wanted to do at the current stage was a comprehensive platform similar to the Ye Mai website, but the positioning was bigger than the Ye Mai website.

A true entertainment platform.

A platform that coordinates news, reviews, artist information, social interaction, and so on. Of course, it could also transform into a video platform in the future—

This was based on the premise that everything was mature.

Currently, Lu Yan He felt there was no need to burn money to do this; it didn't make much sense.

The key problem was that such a platform was convenient for future derivation and expansion in any direction.

Xin Zixing was very good at this.

When Xin Zixing left Shi Huo and returned to the Ye Mai website, it was because she herself was more passionate about doing such a platform, rather than being a program producer.

"The non-compete agreement has a six-month period; I understand," Xin Zixing nodded. "During this time, I am also tired; I should take a rest."

Yang Zhouli: "The Ye Mai website is doing very well now, Zixing. Are you sure you want to leave at this time?"

"Yang Zong, let's not beat around the bush. The positioning of the Ye Mai website is too literary, even resisting commercialization. However, Shijin Entertainment does not need a non-commercialized platform," Xin Zixing said. "This point is something that my ideas and Shijin Entertainment's positioning for the Ye Mai website cannot be compatible with."

Yang Zhouli was silent for a moment and did not deny it.

Xin Zixing: "It is indeed not easy for the Ye Mai website to reach this position today. After I leave, I will take two people with me. I will not poach any other work teams. No matter what, I have feelings for the Ye Mai website and hope it gets better and better. Yang Zong, if one day Shijin does not need the Ye Mai website and wants to find a buyer, I hope you will contact me first."

Yang Zhouli clasped his hands together and rubbed them.

"Okay," he smiled slightly and asked: "Where to next? Do you have any plans?"

Xin Zixing also smiled slightly.

"Yan He and the others have always hoped that I would go back to produce programs, but I thought about it, and my ambition is indeed not there. So, let's not care about anything first, let it go, and give myself a vacation first," she said.

Chen Ziyan took the wine glass in front of her, picked it up, and took a sip.

"You invited Xin Zixing back to build a platform belonging to Linghe. I am very curious, if you want to do a platform, what is your positioning for this platform? To what extent will you allow the commercial operation of this platform?"

Lu Yan He said: "A comprehensive platform based on entertainment. In the short term, it is a platform with the Ye Mai website as a template and involving a wider range of content. In the long run, text, video, news, social interaction, etc., can all be derived and developed. See what aspects this platform finally stands out in, and plan around the characteristics that grow out of it."

Chen Ziyan: "What about commercialization?"

"Normal commercialization, I don't resist," Lu Yan He said. "Whether it is advertising placement or brand entry, it is all okay. Only one point: it cannot be made into the cheap texture of those third-rate websites."

"If you can think this way, I actually think you can make this platform work."

"Do you think I want to do this platform non-commercially?" Lu Yan He asked in surprise.

"Xin Zixing left because she resisted laying out the Ye Mai website according to Shijin Entertainment's strategic plan, so there were differences in development concepts, and she finally chose to leave."

"But it's not because of commercialization," Lu Yan He said. "Sister Zixing does not want the Ye Mai website to become an accessory of Shijin Entertainment, a loudspeaker, just like the positioning of the program *Zhi Xing* at the beginning for Arctic Light Video, just to do drama promotion for Arctic Light Video's film and television dramas. In fact, I also don't want this platform to become a promotion platform for proprietary content."

Chen Ziyan: "However, you will inevitably face needs in this regard."

"Need is not positioning," Lu Yan He said. "Moreover, if such a platform is in our own hands, it doesn't mean I want to compete with other platforms and channels, but at least we won't be choked by others in this place one day. The Ye Mai website also does a lot of video content, but its video content is different from the general direction of head video platforms like Arctic Light and Ice Field, forming differentiation. At the same time, under this differentiated development, it has its own space and opened up a large market that didn't exist before, such as many celebrity bloggers uploading some of their own videos on the Ye Mai website, combining short video platforms with long video platforms, becoming a gathering place for celebrity bloggers."

Chen Ziyan asked: "Then you do this platform, what direction will it develop in later?"

Lu Yan He shook his head.

"We will just do it according to a few possible directions. We have no way to burn money to smash content, but the direction will come out slowly by itself," Lu Yan He said. "We have so many content creators, artists, and such a top-notch team. After Sister Zixing comes over, with her ability, she can completely arrange and combine the resources we have and integrate them into the brand content of this platform."

"Hmm," Chen Ziyan nodded. "Okay."

Lu Yan He laughed.

"Moreover, regarding this platform, I actually already have an idea."

"What idea?"

"I want to ask Sister Qiu Ling to bridge the gap, in the way of filming a documentary, stationed in a police station, to film the daily life of this police station," Lu Yan He said. "Film real cases."

Chen Ziyan: "... Ah?"

"This is just an example," Lu Yan He said. "Sister Zixing is best at filming this kind of documentary-style program. That's how *City Travel Notes* came about. Police stations and police officers are just a sample. It is completely possible to launch different series of documentaries for various industries. In fact, there are many audiences for such programs."

Chen Ziyan: "Fine."

"Peng Zhixing and Li Pengfei are still going to do outdoor documentaries. I am also prepared to buy them and push them as the flagship column of this platform," Lu Yan He said with a smile. "Including—hmm, for example, focusing on the profession of agent, to present some things in front of and behind the scenes. These are all programs that are very eye-catching but have low production costs."

"You really have a lot of these ideas in your head," Chen Ziyan said. "How did you come up with so many ideas?"

Lu Yan He just kept laughing.

More than that.

There were too many ideas.

Too many ideas that didn't need much production cost but could explode topics.

"In-depth interview?" Peng Zhixing looked at Lu Yan He in surprise.

Lu Yan He nodded.

"Didn't you always want to do this before?" Lu Yan He said. "There is no requirement for the broadcast date, and I won't interfere with any of your content. 800,000 per episode, we prepay for 5 episodes, a total of 4 million. If the first 5 episodes can achieve profitability, we will discuss how to cooperate later? How about it?"

In-depth interview programs are very difficult to have huge commercial value.

The advertising fee for one episode of the program can't even cover the production cost.

Interview guests can appear on the program for free due to the needs of the promotion period or other reasons.

But Peng Zhixing, the host, and the production team definitely cannot generate electricity for love.

800,000 per episode doesn't seem like much, and in reality, it's even less when divided.

However, in the current environment, such production funds are still difficult to obtain.

Even if you are a first-tier host, you basically can't get it.

Every platform wants to make money, has KPIs, and is not here to support you in generating electricity for love.

Peng Zhixing knew that this meant an opportunity.

If the program can have a certain amount of traffic and positive feedback, this program can continue to be done and survive.

The key is that this program has no pressure on scheduling or production.

It can completely use the *Zhi Xing* team to carry it out during the filming gaps of *Zhi Xing*.

It is equivalent to everyone being able to earn an extra sum of money. For Peng Zhixing and his team, this is very happy.

Peng Zhixing was surprised.

"Do you really want to support me in doing such a program?"

"Really," Lu Yan He nodded. "And, I think it has great potential."

"From a market perspective, I think it is going against the trend."

"No, from a market perspective, in the past few years, the market has been correcting itself. You can clearly see that anything with a good reputation, no matter what form it is, will always get positive feedback in terms of traffic and commercial return," Lu Yan He said. "For so long, in-depth interview programs have almost been cut off. However, when everyone says content is dead, you must have also discovered that those long-form text reports are increasingly easy to get widespread discussion. This point is especially prominent in interviews with celebrity artists." ===== CHAPTER 953 =====