Chapter 341: Brother Dong: Don't Compare Marketing with Lei Jun, We Can't Match Him!
This time.
Xiaomi cars are really booming!!!
Especially the video of Lei personally opening the car doors for Xiaomi owners spread across the whole internet.
For example, the hottest video on Douyin's trending list.
The feature documentary "The Overbearing CEO Opens the Door for Me".
It received millions of likes, and the comment section had hundreds of thousands.
"Who says Xiaomi cars are expensive? Look, a hug costs 50,000, a handshake 50,000, a photo 100,000, opening the door 100,000; your Xiaomi car breaks even!"
"Lei: This is all real cash!"
"The Martial Arts Alliance Leader pulled my horse, fell off the stirrup/dog head/"
"Lei, in order to take a photo with me, even gave me a car and personally opened and closed the doors for me; to show my gratitude, as I left I still forced him to hand over 300,000!"
"Lamborghini: I have scissor doors, McLaren: I have butterfly doors, Pagani: I have gullwing doors, Xiaomi: I have Lei personally opening the door!"
"Brother Dong: Don't compare marketing with Lei Jun!!!"
"Writing a novel where a trillion‑yuan CEO opens the door for me would definitely get flamed; reality really doesn't need logic / lol / lol /"
"Remember, the person opening your car door is the gaokao top scorer, a tech guru, an excellent programmer, a freshman programming assignment turned textbook, a research institute resigning to join Gold Mountain to rewrite WPS, a 28‑year‑old Gold Mountain general manager, a 38‑year‑old with forty cold little goals lying in a bank card......"
"Now I finally understand why, in the Three Kingdoms, so many people were willing to follow Liu Bei to conquer the world!!!"
"......"
The netizens' comments are quite interesting.
I guess Lei is now watching this video and the comments on their phone.
As for Lin Mo,
He is simply there to tag along, helping Lei hold the scene.
After the Xiaomi car's inaugural delivery ceremony ended.
Lin Mo stayed in Yanjing for two more days before preparing to fly to Mo Du.
These two days, Lei invited him to tour the Xiaomi car factory.
At the same time, he also prepared a gift for Lin Mo.
It was Xiaomi's first supercar.
In this world.
Because of the Speed and Passion movies, Lei, who originally only planned electric cars, is now hybrid, and Xiaomi cars have already made a name worldwide.
Whether domestic netizens or overseas netizens.
Many people are looking forward to Xiaomi releasing a supercar.
For example, Principal Wang.
He previously @‑mentioned Lei on Weibo, shouting that if Xiaomi launches a supercar, he'll be the first to buy!
So.
These past two days, Lin Mo has been discussing and communicating with the designers.
As for the car,
It's estimated that it won't be seen until after the New Year.
Regarding this, Lin Mo isn't in the slightest hurry.
Returned to Mo Du.
Re Ba drove over to pick him up.
The couple hadn't seen each other for about a week.
"Honey, I missed you!" As soon as they met, Re Ba pounced into Lin Mo's arms like a kitten, hugging him tightly.
Lin Mo smiled, patting her back, his eyes full of tenderness: "I missed you too, wife!"
This time, after the Fast and Furious movie wrapped, Lin Mo planned to rest for a while.
There's less than a month until the New Year.
After the New Year, Lin Mo also plans to take Re Ba traveling for fun.
Since their marriage, because of the movie, they've been busy and have had no time.
Re Ba says it's fine and doesn't affect anything.
But Lin Mo knows that this girl has been looking forward to it.
In the car, Re Ba excitedly talked with Lin Mo about the hot online news of the past two days: "Honey, this time Xiaomi's marketing is superb! Lei personally opened the doors for those owners, also shook hands and hugged; netizens say a mere 300,000 is just too worth it!"
When Lin Mo heard that, he laughed heartily: "Lei, he's a marketing genius! When he first mentioned this to me, I was stunned. After all, he's a trillion‑yuan billionaire, and he actually did this himself!"
Isn't that right.
Lei, during the hour he was delayed at the Xiaomi car inaugural ceremony, didn't know how much money he could have earned.
But back to the point, this marketing effect is truly awesome!
Xiaomi car's hype exploded online instantly!
This level of promotion, Xiaomi's PR department would have to spend tens of millions, even billions, and still not get it.
As for why Lei is called a marketing genius, he had another pretty impressive case before.
Back then, Apple announced that phones would no longer come with chargers, claiming it was for environmental protection, but domestically it was met with a flood of criticism.
However, within a few days, Lei posted on Weibo about this, saying Xiaomi would follow the industry's excellent peers and that the upcoming flagship would also not include a charger, which would need to be purchased separately, and the public opinion instantly heated up.
When the Xiaomi phone launch actually arrived, Lei announced the pricing, dividing it into two sales models: one with just the phone, the other with phone and charger together, yet both with or without charger were priced the same.
Lei's classic line is still circulating online.
"We at Xiaomi will put the environmental choice into the hands of consumers!"
So, this gave rise to another famous scene.
Brother Dong: "Don't compare marketing with Lei Jun; we can't beat him in this!"
After returning from Yanjing, Lin Mo's life became much more leisurely.
For example, Senior Brother Xu Zheng, Deng Chao and the others get together and such.
Also, he took some time to visit the set of Chen Laoshi's new drama "Flowing Golden Years".
Speaking of Chen Laoshi, he also mentioned something to Lin Mo.
That is the position of Chairman of the Huaguo Film Association.
Chen Laoshi said that in two years he will step down, preparing to recommend Lin Mo to take over his position.
Lin Mo immediately waved his hands: "No no no, Chen Laoshi, you should recommend someone else. I'm too lazy, not suited for this!"
Although Lin Mo doesn't know exactly what the chairman of the film association does, there are surely many tedious matters to handle; where would he find the time!
Chen Laoshi just smiled upon hearing this.
He and Lin Mo have known each other for so long, so of course he knows his personality.
However, if Lin Mo is truly willing, then that would be even better!
End of Chapter
