Chapter 295

He had also thought that if the VIP paid mode were suddenly started, they would definitely lose a large group of users.

"Then I have no choice; this matter can only be done the hard way."

Pony Ma sighed.

"Actually, there is a very simple way; you just need to boil the frog in warm water, and the users' resistance won't be so great."

Chen Mo smiled.

"Boil the frog in warm water?"

Pony Ma immediately became interested in Chen Mo's words.

"It's very simple; you still launch the VIP membership mode next month, and at the same time, insert about one minute of advertising between each video; as long as you sign up for membership, you can remove the ads; after the membership volume accumulates to a certain number, then start the VIP free viewing mode."

Chen Mo stated his method.

"Chen Mo! You are simply a genius!"

After hearing Chen Mo finish explaining his idea, Pony Ma's eyes lit up.

"If launching the VIP service only removes ads, then the user volume definitely won't drop on a large scale, and we can simultaneously earn fees from various advertisers."

Pony Ma said excitedly.

Chen Mo nodded; that was exactly what he meant.

Once the VIP mode was launched.

There would definitely be users who would find waiting for ads too long and sign up for membership.

The membership price wasn't expensive either, only 9. .

About the price of a lunch.

At this time, they could cooperate with advertisers and collect fees from advertisers to earn another sum of money.

Afterwards, slowly increase the duration of the pop-up ads, making users unable to stand the wait for ads, and sign up for membership.

Once most users had signed up for VIP, then launch the membership-free mode in one go.

In this way, because most users were already VIPs, they would all accept, or even support, the membership-free mode.

The remaining users would also have some who chose to accept the membership mode.

Overall, Penguin Video would lose users to the minimum extent.

"Momo, you are truly a genius!"

Pony Ma couldn't help but exclaim.

It really was boiling the frog in warm water.

If they really used Chen Mo's method, users would complain a couple of times at most, and it definitely wouldn't cause a large-scale loss of users.

After chatting with Chen Mo for a couple more sentences, Pony Ma hung up the phone.

He began to let his subordinates prepare for the advertising investment matters, and at the same time, prepare to launch the communication VIP service.

One week later, the communication video officially launched the VIP service.

At the same time, the communication video added 30 seconds of advertising time in each video.

A portion of the users, because they were too lazy to wait for the ad duration, signed up for VIP membership, becoming the first batch of members of Penguin Video.

The Communication Group also began to consolidate the first batch of funds.

……

A few days later.

Chen Mo took advantage of his spare time to return home to visit Chen Fu and Chen Mu.

Before returning to his own home, he first went back to Momo Company.

On the way, he saw posters and promotions for *The Return of the Condor Heroes* everywhere, which showed how hot this martial arts drama was currently in the country.

"Momo, you're back?"

Just back at the company, Wang Jinghua bumped into Chen Mo.

"Just in time to show you the viewership data for *The Return of the Condor Heroes*; we've broken records again."

Wang Jinghua smiled very happily.

Since the broadcast of *The Return of the Condor Heroes*, *The Return of the Condor Heroes* had monopolized the viewership championship for all television series in the same time slot.

Not only that, *The Return of the Condor Heroes* also broke the viewership ratings of the *Chinese Paladin* series.

In one fell swoop, it became the television series with the highest number of online viewers in the history of Chinese television.

Chen Mo took the data and glanced at it.

Indeed, the data was very good.

It even brought about an increase in the investment price for CCTV's advertisers.

"Sister Wang, help me contact my dad; let Alibaba and the Communication Group both go and compete for this investment slot."

Looking at the advertising investment report issued by CCTV, Chen Mo's heart stirred.

Currently, *The Return of the Condor Heroes* was the hottest television series in the country; the cumulative number of viewers staying in front of the television every weekend exceeded 100 million.

Being able to secure the advertising during the broadcast time of *The Return of the Condor Heroes*, the promotional effect would definitely be first-class.

"Alright, then I'll go contact them now."

Wang Jinghua nodded and began to handle this matter.

……

After arranging some matters for Momo Company here, Chen Mo returned home.

"Son, when you come back, help me go to the post office to pick up a package."

Chen Mu instructed over the phone.

Chen Mo was stunned.

He remembered that in his previous life, Chen Mu didn't start using Taobao until around 2012.

It seemed that since the launch of Taobao Wangwang, the user volume of Taobao had become larger and larger.

After slightly disguising himself, Chen Mo went to the post office's express delivery point to pick up Chen Mu's package.

"Mom, your son finally came back once, and you're not afraid of tiring me out."

Chen Mo opened the door and moved the packages into the house.

Big and small items added up to a full 12.

"My son finally came home once, of course I have to order you around enough at once; when will you give me a big fat grandson? If Mom can tease the grandson every day, won't I stop ordering you around?"

Chen Mu said righteously.

She was still thinking about a big fat grandson.

Chen Mo was completely speechless.

"You're lucky, it's only 12 packages today; your mom still has more than 20 packages in transit, and I have to pick them all up."

Chen Fu pulled Chen Mo's clothes and pulled him to the side to whisper.

Pfft.

Chen Mo couldn't help but laugh.

This might be the joy of women shopping until they drop.

"Isn't it all because you kid made Taobao so big? Your mom has nothing to do at home all day but buy things online; our house is almost like a shop."

Chen Fu was caught between laughter and tears.

"We have money now, and I have nothing to do, so what's wrong with buying some things?"

Chen Mu walked over and glanced at Chen Fu.

It immediately made Chen Fu lose his temper, and he quickly said yes, yes, yes.

"By the way, Momo, can you find a way to make the express delivery faster? I have to wait about 7 days for one package; sometimes I buy some food online, and by the time it arrives, it's already spoiled."

Chen Mu suddenly remembered something and asked Chen Mo.

This actually stumped Chen Mo.

Early express delivery basically only had the post office, and the transportation speed was very slow.

The time from shipping to arrival was about 7 days.

And if one wanted to pick up the goods, one could only go to the post office's offline outlets to pick them up, which was very inconvenient.

It was also because of this reason that although Taobao's user volume had greatly increased, the growth rate of users had begun to slow down.