Chapter 466
Every other video website that pirated Mo Mo Company's film and television dramas received a lawyer's letter from Mo Mo Company.
"With so many pirated video websites, can they really sue them all?"
"Exactly, wouldn't it be better to make money together?"
"Forget about them, they're just bored; it must be a publicity stunt."
"I'm sitting back to watch Mo Mo Company make a fool of itself. Do they really think they can solve China's copyright issues on their own?"
"Like a mantis trying to stop a chariot—overestimating their own strength."
The video websites on the market didn't take it seriously.
China's current awareness of copyright is too poor, and piracy is rampant.
Mo Mo Company's lawyer's letters are at most just meant to scare people.
If they really want to sue those video websites one by one, they definitely won't be able to handle it.
"Mo Mo, are we really going to pursue copyright protection? Won't the workload be too heavy? It's not worth the effort."
Wang Jinghua frowned tightly.
In fact, it's not that there haven't been companies in China that wanted to handle copyright protection; it's just that the maintenance costs are high and the workload is tedious, so many companies gave up after trying.
Plus, Mo Mo Company has produced quite a few works.
There are at least thousands of pirated video websites on the internet.
If Mo Mo Company sues them one by one, it will be a massive drain on manpower and financial resources.
"Hmm, copyright protection is a must."
Chen Mo nodded, his attitude firm.
On this point, Brother Ma's vision is a bit more long-term than Wang Jinghua's.
They aren't protecting copyrights for the sake of petty immediate gains, but to monopolize the entire market and then enjoy the whole cake for themselves.
At that time, the return on investment brought by copyright effects will be hundreds or thousands of times greater.
Seeing Chen Mo so determined, Wang Jinghua didn't try to persuade him further.
Following Chen Mo's instructions, she began Mo Mo Company's copyright protection operation.
……
A few days later.
All the video websites were stunned.
Mo Mo Company is actually suing!
They started by suing several major websites like PPS, Youku, and Tudou, making those video companies pay a large sum in copyright fees.
Next were those smaller video websites.
Any video website that had film or television dramas produced by Mo Mo Company was indiscriminately sued by Mo Mo Company.
Once a lawsuit is successful, the compensation starts at one million.
Eighty percent of the video websites on the market were startled by Mo Mo Company's major move and began taking down the videos on their sites one after another.
At the same time, Communication Video launched rapidly.
If netizens want to watch film and television dramas produced by Mo Mo Company, they can only watch them on Communication Video.
Communication Video had only been online for less than a week, and its cumulative users had already exceeded 3 million, closing in on the user volume of the three major video websites: PPS, Youku, and Tudou.
Only now were these video companies truly dumbfounded.
Chen Mo is playing for real.
It seems that domestic video websites are in for a major reshuffle.
……
"Hahaha, Mo Mo, you are truly talented!"
Brother Ma sat in his office looking at the user numbers, his eyes almost disappearing from smiling so hard.
You have to know that the other few video websites took at least a year to reach their cumulative user counts.
Communication Group absorbed so many users just by using copyright tactics.
You have to say that Chen Mo really has the methods.
"Actually, it's not just film and television dramas..."
Chen Mo took a sip of water.
"That's right! There's also the music market!"
Before Chen Mo could finish his sentence, Brother Ma immediately added.
"As long as we acquire music copyrights just like we acquired video copyrights, in the future, everyone who wants to listen to music will only be able to use Penguin Music. When the time comes, we'll create a VIP paid music package, and we'll make a fortune!"
When saying this, Brother Ma's eyes were shining.
Pfft...
Chen Mo spat out a mouthful of water.
Brother Ma's ability to draw inferences from one instance is truly amazing.
It's no wonder that in his past life, Communication Group could become so large.
Brother Ma not only thinks fast, but his ability to take action is also superb.
As soon as he thought of acquiring music copyrights, he immediately started taking action.
It's just that the process of acquiring copyrights is very long.
Communication Group needs to contact major music companies and also contact major film and television companies to negotiate copyright issues with them.
The copyright fee for a single piece of music or a film/TV drama isn't very expensive because China's copyright awareness isn't very high right now, and copyright fees are sold very cheaply.
But all the copyright fees added together are very expensive.
Chen Mo thought for a moment and invested another 500 million in funds for Communication Group to acquire copyrights.
Additionally, he gave all the copyrights of the singers signed under his banner to Communication Music, including the albums he produced himself.
These copyrights alone already account for a large portion of the current pop music scene.
……
At the same time, because it is necessary to acquire a large number of copyrights, the flow of the capital chain is also very important.
It just so happens that Chen's father's Alibaba has accumulated quite a few users in the country since the Ant Forest project.
Chen Mo directly had Alibaba launch Taobao Wangwang.
Combining chatting and shopping.
Users can chat and bargain with sellers online in real-time.
He remembers that in his past life, Alibaba also officially became popular after launching Taobao Wangwang.
This feature had never appeared in the country before, and it attracted the attention of many users as soon as it went online.
"This is my first time seeing a shopping platform where you can talk directly to the seller online."
"It's so convenient; it feels no different from buying things face-to-face."
"Whether it's buying things, selling things, or returning/exchanging goods, it's much more convenient with Wangwang."
"I already hate going out, so being able to communicate online is a godsend for people like me. Taobao is simply a blessing."
"Did you know you can also contact the seller to bargain... My god, that's so high-tech."
Once Taobao Wangwang went online, feedback regarding Taobao's usage increased significantly.
As users increased, the merchant entry rate became even higher.
For an intermediary platform like Taobao, what it needs is user volume and merchant entry rate. Even just relying on the traffic from both, Taobao can quickly recover its capital.
Sure enough, it hadn't even been a month.
Taobao was flooded with a large number of new users and sellers from all walks of life; everyone really liked this convenient shopping platform.
Because the cost of opening a store was reduced, the prices of items on Taobao were also cheap.
With good quality, low prices, and convenience, Taobao users surged again.
Nearly 400 million in capital flowed in.
It became the largest shopping platform in the country in one fell swoop.
……
As soon as Taobao recovered its capital, Chen Mo immediately handed it over to Communication Group to be used for acquiring more copyrights and music.
Xiangjiang.
"Mo Mo, I heard you are acquiring copyrights?"
Mei Yanfang had heard about Mo Mo Company's copyright acquisition operation all the way in Xiangjiang and called Chen Mo immediately.
End of Chapter
