Chapter 484

"If activating VIP service only removes ads, then the user volume definitely won't drop on a large scale, and you can also earn fees from various advertisers at the same time."

Brother Ma said excitedly.

Chen Mo nodded; that was exactly what he meant.

Once the VIP mode is opened.

There will definitely be users who find waiting for ads too long and will activate membership.

The price of membership isn't expensive, only 9.9.

About the price of a lunch.

At this time, they can cooperate with advertisers and collect fees from advertisers to earn another sum of money.

Afterwards, slowly increase the duration of pop-up ads, making users unable to stand the time waiting for ads, and activate membership.

Once most users have activated VIP, then open the member-free mode in one go.

This way, because most users are VIPs, they will all accept, and even support, the member-free mode.

The remaining users will also have some who choose to accept the member mode.

Overall, Penguin Video will lose users to the minimum extent.

"Mo Mo, you are truly a genius!"

Brother Ma couldn't help but exclaim.

It really is boiling the frog in warm water.

If one really uses Chen Mo's method, users will at most complain a couple of times, and it definitely won't cause large-scale user loss.

After chatting with Chen Mo for a couple more sentences, Brother Ma hung up the phone.

He began to let his subordinates prepare for advertising investment matters, and at the same time prepare to launch the communication VIP service.

One week later, Communication Video officially launched the VIP service.

At the same time, Communication Video added 30 seconds of ad time in each video.

A portion of the users, because they were too lazy to wait for the ad duration, activated VIP membership and became the first batch of members of Penguin Video.

The Communication Group also began to recoup the first batch of funds.

A few days later.

Chen Mo took advantage of his free time to return to the country to visit Chen's father and mother.

Before returning home, he first went back to the Mo Mo Company.

On the road, he saw posters and promotions for "The Return of the Condor Heroes" everywhere, which shows how hot this martial arts drama is domestically at the moment.

"Mo Mo, you're back?"

Just back at the company, Wang Jinghua bumped into Chen Mo.

"Just in time to show you the viewership data for 'The Return of the Condor Heroes'; we've broken records again."

Wang Jinghua smiled very happily.

Since "The Return of the Condor Heroes" aired, it has monopolized the viewership championship for all TV series in the same time slot.

Not only that, "The Return of the Condor Heroes" also broke the viewership ratings of the "Chinese Paladin" series.

In one fell swoop, it became the TV series with the highest number of online viewers in the history of Chinese TV series.

Chen Mo took the data and glanced at it.

Indeed, the data is very good.

It also brought along an increase in the advertising investment price for CCTV.

"Sister Wang, you help me contact my dad, and let Alibaba and the Communication Group both go compete for this advertising spot."

Looking at the advertising investment report issued by CCTV, Chen Mo's heart stirred.

Currently, "The Return of the Condor Heroes" is the hottest TV series in the country, and the cumulative number of viewers staying in front of the TV every weekend has exceeded 100 million.

Being able to secure the advertising spot during the broadcast time of "The Return of the Condor Heroes," the promotional effect is absolutely first-class.

"Fine, then I'll go contact them now."

Wang Jinghua nodded and began to handle this matter.

After arranging some matters for the Mo Mo Company here, Chen Mo returned home.

"Son, when you come back, help me pick up the express delivery at the post office."

Mother Chen instructed over the phone.

Chen Mo was stunned.

He remembers that in his previous life, Mother Chen didn't start using Taobao until around 2012.

It seems that since the launch of Taobao Wangwang, Taobao's user volume has become larger and larger.

After dressing himself up a little, Chen Mo went to the post office's express delivery point to pick up Mother Chen's express delivery.

"Mom, your son finally came back once, and you aren't afraid of tiring me out."

Chen Mo opened the door and moved the express deliveries into the house.

Adding up the big and small items, there were a full 12 of them.

"My son finally came home once, of course I have to order you around enough at once; when will you give me a big fat grandson, and Mom will tease the grandson every day, won't I stop ordering you around?"

Mother Chen said righteously.

Still thinking about a big fat grandson.

Chen Mo was completely speechless.

"You're lucky, today there are only 12 express deliveries; your mom still has more than 20 express deliveries in transit, and I have to pick them all up."

Father Chen pulled Chen Mo's clothes and pulled him aside to say secretly.

Pfft...

Chen Mo couldn't help but laugh.

This might be the joy of women "chopping hands" (shopping).

"Isn't it all because you kid made Taobao so big; your mom is idle at home all day and buys things online, our house is almost like a shop."

Father Chen couldn't laugh or cry.

"We have money now, and I have nothing to do, so what's wrong with buying some things?"

Mother Chen walked over and glanced at Father Chen.

One look and Father Chen had no temper, quickly saying yes, yes, yes.

"By the way, Mo Mo, can you think of a way to make the express delivery faster? I have to wait about 7 days for one express delivery; sometimes I buy some food online, and by the time it arrives, it's already spoiled."

Mother Chen suddenly remembered something and asked Chen Mo.

This actually stumped Chen Mo.

In the early days, there was basically only the post office for express delivery, and the transport speed was very slow.

The time from shipment to arrival was about 7 days.

And if you wanted to pick up the goods, you could only go to the post office's offline outlets to pick them up, which was very inconvenient.

It is also because of this reason that although Taobao's user volume has greatly increased, the speed of user growth has begun to slow down.