Chapter 368

"What's more, this time it's the 'Avengers' that has been building up for a long time."

Xu Can chuckled confidently,

"Just search online and you'll see how many people are willing to watch 'Avengers' every day. Although the Christmas slot is a bit rushed, it really is a suitable release window."

This did wake Happy up—he was still mulling over the matter using traditional Hollywood thinking.

In the past, every Hollywood film, every franchise, stood on its own.

Even sequels were released several years apart.

Considering that market heat dissipates and a film needs to be re-hyped, even if the film is finished production and passed review and can be released in theaters at any time,

film production companies and distribution companies generally spend a huge sum of money on publicity and hype,

various roadshows, advance screenings, in-theater trailer spots, outdoor posters, online promotions, and so on,

and many films even deliberately leak some scandals to create buzz.

When the atmosphere is built to its peak, then they hit theaters, striving to generate maximum revenue.

This is the normal logic of a film's marketing and distribution.

Xu Can never played by the book from the start; he doesn't bother with all that empty stuff,

because 'Avengers' has been top-tier from the moment it was greenlit!

Since 'Iron Man,' Xu Can's popularity and reputation have been steadily climbing at a high level,

and in the summer of 2009, several consecutive Marvel films had already pushed his popularity, along with anticipation for 'Avengers,' to their peak.

Now Twitter and Face Media see hundreds of millions of discussions every day about Marvel, about the Avengers.

Everyone is predicting the Avengers' plot, predicting the villains, predicting who the original Avengers members will be,

the little post-credits scene after 'Thor' has already been dissected frame by frame by netizens—almost every frame's information has been extracted and used to analyze the Avengers' plot!

Even when the official Xinghe Entertainment account posted news that 'Pacific Rim' had broken $900 million at the box office, there were still comments below:

"Please, release Avengers this year! I'm begging you!"

"Avengers! Avengers!"

"Avengers, assemble!"

More and more people have been cultivated by Xu Can into Marvel fans, with everyone eagerly awaiting the arrival of the Avengers.

Speaking of hype—when other films spend $100 million or $200 million on promotion,

Xu Can is using four films to build hype for 'Avengers.'

One could even say 'Iron Man 1 & 2,' 'Captain America,' and 'Thor' are all extended trailers for 'Avengers'!

Other films spend money on promotion, but Xu Can not only promotes his films but also earns over $3 billion at the box office!

Those Hollywood giants, faced with this unprecedented combination punch, really don't know where to go to reason things out.

Only now do they truly understand the concept of a cinematic universe, but it's too late—the market has been gradually eaten away by Xu Can.

Even DC, the only threat to Xu Can, after consecutive box-office Waterloo defeats, sold its company to Xu Can.

". So, do we lack publicity and hype?"

Xu Can asked with a smile.

Happy, after hearing Xu Can's explanation, was stunned speechless.

Kevin Feige, sitting on the nearby sofa drinking tea, quickly grasped the concept,

the embryonic form of the cinematic universe was his proposal, but it was Xu Can who fully refined and executed it.

"We11, That-is-brillant!"

At the doorway, the Know-All President's daughter Ivanka applauded in praise.

Though it had been a long time, this Young Lady still had that aloof appearance, but the look in her eyes toward Xu Can was full of burning passion and grievance.

As if to say: It's been so long, and you don't even know to come see me, hmph.

Xu Can deliberately ignored her gaze; at this juncture, he couldn't spare attention for Ivanka.

Just Taylor, Stone, and Natasha alone are enough to keep Xu Can busy.

This woman, cold on the outside but wild on the inside, is really formidable, enough to drain double Xu Can's energy.

She's practically a succubus incarnate! Besides Xu Can, who could possibly tell?

"Since that's the case, there are no problems, right? Then let's execute it—everyone get to what they need to do."

"Got-it!"

Happy, having just heard Xu Can's explanation, was fired up inside, rubbing his fists in anticipation.

"Let's see how we crush 'Avatar'!"

Kevin Feige also stood up and nodded: "I'll go arrange the work for the trailer going live, you guys chat."

He vaguely knew something was off between Ivanka and Xu Can, and tactfully left the two of them some space.

After the two third wheels left, Ivanka casually closed Xu Can's office door and pulled the blinds shut.

"What are you doing?" Xu Can had a vague sense of foreboding.

"Nothing, I just want to have a quiet chat with you."

Ivanka feigned composure as she sat in the chair in front of Xu Can, her legs pressed together like a proper lady's, and very naturally slipped off her (Wang De's) trench coat, revealing her alluring figure underneath.

Oh-ho, stockings.

Xu Can pretended not to notice and kept staring at his computer.

Knowing the Young Lady's temperament, if he didn't take the initiative, she probably wouldn't come over and start something either.

"Let me handle some emails, it'll probably take a while—why don't you head back first?"

"No need, take your time, I won't disturb you."

Ivanka said lightly that she wouldn't disturb him, but her stocking-clad long legs had already carried her to Xu Can's side, her arms wrapping around his neck.

"You…"

"Don't talk. Keep working."

Xu Can held himself in check for the moment, Meiyouli Society her, and went on replying to emails.

As chairman of the board, he had piled up a great many decisions that needed handling.

Just as he was replying to emails, he suddenly felt a chill, and then a wave of warmth, like a warm winter in Los Santos.

That's right — I'm talking about the weather, nothing else.

After some unknown stretch of time, Kevin Feige suddenly thought of something and knocked on the door of Xu Can's office.

"Come in!"

"Xu, the Avengers trailer is using Version 1, right? Just confirming."

"That's right."

Xu Can nodded with perfect seriousness, as though he were in the middle of handling official business.

"Got it! The trailer goes live tonight!"

Kevin Feige didn't disturb him any further and closed the office door.

After walking a few steps, he finally reacted.

Ivanka had just been in the office, and he himself had been right outside the door talking business with an employee — he hadn't seen her come out of the office at all.

But when he pushed the door open and went into the office, he hadn't seen any sign of Ivanka inside.

So the question is — where did Ivanka go just now?