Chapter 56: Preparing the Marvel Cinematic Universe? Filming of John Wick Begins!
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Kevin Feige, one of the future architects of the Marvel Cinematic Universe and a pivotal figure in Marvel's rise.
Compared with the post-2012 landscape, where Hollywood gradually fell under Marvel's rule,
Marvel in 2006 was teetering on the brink of bankruptcy.
Starting from 1996, due to poor management Marvel had already racked up 700 million dollars in debt, left with nothing, selling off everything it had.
Nearly all the hero IPs in hand had been sold off one after another — the X-Men to Fox, Iron Man to New Line, and Spider-Man and Lei Shen to Sony.
Marvel's chairman at the time, Ike Perlmutter, still stubbornly believed that investing in superhero films was too risky, and even cut Stan Lee's salary in half.
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