Chapter 18

The crew was quite admiring of Qin Yu.

Didn't expect our Director Qin to have been working while sick.

Truly a good director.

"Cut, let's rest, everyone." The assistant director smiled.

"Director Qin will be back in the afternoon. Everyone don't worry."

"It's okay, it's okay. Let Director Qin rest more. At worst, we'll work overtime at night."

"Old Li is right. Don't let Director Qin tire his body."

"..."

"Makes sense. Delaying a day is fine, we're not in a rush."

The actors empathized and expressed their concern one after another.

Among them, only Ni Ni was rolling her eyes on the side.

PS: You can suggest some female stars you like. Since the book hasn't been written much, you can add them in. First come, first served, slow hands have none.

29 Ni Ni: A bunch of big fools, they can even believe this. Disappointing summer blockbuster. Netizens' anger!

Others didn't know, but she knew clearly. Working while sick, getting an IV drip in the hospital.

All bullshit.

This guy Qin Yu probably had too much fun last night...

And didn't make it in time.

Truly shameless.

Cheating honest people.

"Truly a big scumbag. No matter how well you pretend, you're still a guy who thinks with his lower body."

But Ni Ni thought about it again, this seems not bad.

Qin Yu is so scummy, how could I, so beautiful, be able to endure it.

Wait until then.

"Hehe, Qin Yu, you can't run away."

"How was the morning filming?"

Qin Yu, unhurried, even had time to eat lunch before coming to the crew.

"Director Qin, you're here."

"Director Qin, how is your recovery? How about we rest a bit more? We can work overtime at night."

"That's right, Director Qin, no rush."

"..."

Seeing Qin Yu arrive at the set, everyone surrounded him.

Everyone isn't stupid. They've seen it these days; Qin Yu really has two brushes.

Maybe this movie won't be too bad when released.

"It's okay, it's okay." Qin Yu waved his hand, a kind smile on his face.

"Thank you for your concern, I'm already better. Prepare yourselves, we'll start filming in half an hour."

"Okay!"

"Alright, Director Qin."

"..."

"Really good at pretending." Ni Ni looked at Qin Yu surrounded by people, having a wonderful feeling of 'everyone is drunk while I am sober'.

"No wonder you can turn the tables in a desperate situation. Qin Yu, you are really capable."

At this moment, Ni Ni also had a little bit of other meaning in her heart.

How about closing the net after fishing enough?

This guy Qin Yu seems really good.

"Forget it, let's talk about it later!"

Time passed quickly, and in the blink of an eye, it was summer vacation.

Students were very excited.

Summer vacation might be the happiest period of time for Chinese people in their student days.

Although there is summer homework, the two-month-long vacation still made them excited.

Why care about so much?

Summer homework can be done in the last few days.

If it really doesn't work, you can copy it.

Anyway, the teacher won't check this thing.

Play first.

On the other side, the entire entertainment circle was also very excited.

Some annual summer blockbusters, as well as movies carefully prepared by directors, also opened their curtains one after another.

Stars from all walks of life also began to display their talents.

Promoting their new movies.

The trending searches online during this period could be described as fighting to the death.

That was truly bayonets drawn.

Don't say, if Qin Yu chose to hold a press conference at this time.

Going trending isn't difficult, but if he wants to hit the headlines?

Probably really can't.

There are too many people fighting for it.

And methods are emerging one after another, and there are capital companies operating behind the scenes.

He is running solo.

Difficult.

But what makes people angry is that this year's summer blockbusters seem very sluggish.

As soon as the summer schedule started, several blockbusters were released in China.

'Mural' produced by Huayi, and 'My Own Swordsman' strongly supported by Enlight Media.

But who would have thought that two movies that the Chinese people had high hopes for would be beaten by a panda to the point of not knowing north!

Beaten black and blue.

The box office of 'Mural' and the movie version of 'My Own Swordsman' combined was less than 300 million!

'Kung Fu Panda 2'.

One movie reached 600 million RMB.

Simply outrageous.

Two blockbusters were fighting on their home turf, and the opponent was an animated movie.

Actually lost so miserably.

Old face is gone.

Netizens are still complaining online, humiliating these two entertainment companies.

Huayi is okay, after all, 'Mural' box office was nearly 200 million, not bad.

Although lost.

But at least they didn't lose money.

The quality is also passable.

But Enlight Media was miserable. 'My Own Swordsman' was clearly selling nostalgia and coming to circle money.

The plot is a mess.

Every audience member who watched the movie cursed.

The lead actors were also dragged down in the process.

The reputation they had built up in the television version collapsed rapidly.

They ended up on the trending list in a way they never wanted to see.

"I'm speechless. The people behind *My Own Swordsman* must have holes in their brains. I was really looking forward to it, but after watching it, I want to kill someone."

"Who isn't? If I had known, I wouldn't have gone. It's just a blatant cash grab."

"..."

"It's so embarrassing. You could have released it at any other time, but you chose the summer slot, only to get beaten black and blue by Hollywood movies. The shame has even reached overseas."

"The domestic entertainment industry is full of idiots. They'll do anything as long as it makes money. No wonder there hasn't been a single film that could break into the international market in all these years."

"The irony is that *My Own Swordsman* doesn't seem to have lost money. Even though the box office is far behind, they had sponsorships."

"The investment wasn't high."

"They're basically treating the audience like fools."

"..."

Netizens felt a sense of frustration, as everyone hopes their country's films can defeat Hollywood's.

If that could actually be achieved, wouldn't the sense of pride be immense?

They had originally felt there was a chance this summer.

Everyone had been bragging to the heavens.

Who would have thought they would lose so miserably?

It left those "bananas" (Western-worshipping individuals) jumping around online!

They said a lot of infuriating things.

Netizens couldn't even refute them, as the facts were right there.

Your two films combined haven't even reached the box office of one of theirs; how are you supposed to fight?

And that's just domestically.

The more they looked, the angrier they got.

Consequently, many netizens simply vented their anger on these entertainment companies and the actors.

………………

PS: New book uploaded. Seeking collections, flowers, tips, update requests, rating tickets, and all kinds of support!!

I hope friends who like this book will support it. Thank you!!

30. Public outrage: The film is pulled from theaters and heavily criticized. Qin Yu plans to pull chestnuts from the fire.

Public outrage.

Entertainment companies and the actors in these terrible films didn't dare to speak.

They could only keep their tails tucked.

Actually, as long as entertainment companies can make good films, even if the box office is a bit low,

the audience can understand.

It wouldn't be like this.

The key is that the defeat was too miserable, and it was just a cash-grabbing trash film.

It would be strange if people weren't angry.

It even caused many entertainment companies to start pulling their films from theaters; they aren't stupid.

The summer season hasn't even been half a month yet.

Look at the upcoming schedule: in two days, the Hollywood film *Transformers 3* is set to release.

Domestic entertainment companies can't even beat a panda, yet they want to go head-to-head with a Hollywood blockbuster like *Transformers*?

They must be crazy.

Going would definitely turn them into cannon fodder.

And that's not all; twenty days later, there's another Hollywood blockbuster, *Rise of the Planet of the Apes*.

Entertainment companies took one look at the schedule and simply pulled out of the summer slot entirely.

"I'm not playing anymore. At worst, I'll go to the National Day slot or the year-end New Year slot."

Anyway, except for the summer slot, there are no film protections elsewhere.

Why go head-to-head with these inhuman Hollywood blockbusters!

……

This approach is seen as absolutely wise by entertainment companies and industry insiders.

After all, making films is for making money.

If you can't make money, earning some reputation is fine, or promoting your own artists.

But in the current situation, going head-to-head with blockbusters doesn't just make you cannon fodder;

your own artists' reputations will also be affected.

Only a fool would do that.

Consequently, apart from the first two domestic films, there wasn't a single major domestic production released during the 2011 summer season.

There were only some tiny, insignificant films, the kind with budgets of a few million.

The entire schedule was completely dominated by Hollywood films.

When this incident was exposed,

netizens exploded.

Great!!

You damn entertainment companies, it was one thing to lose before, but now you don't even have the courage to fight.

Good!! Good!! Good!!

Where is my knife?

For a time, Weibo was filled with all sorts of insults directed at the entertainment companies.

Cowards, weaklings, clowns.

Not even as good as a bunch of sissies.

Eat shit, all of you!

Especially the few entertainment companies that were dug up by netizens right after pulling their films.

Including the actors and directors.

Everyone was given a thorough scolding.

They even launched a boycott campaign, vowing never to watch films made by these cowards.

On the contrary, Huayi and Enlight Media were laughing.

Originally, they were the ones being pilloried by netizens.

Losing so miserably, it was normal to be scolded.

Who would have thought...

There are people even worse than us!!!

We lost, but at least we dared to fight. You? You were afraid before the battle even started; that's even more embarrassing.

And so.

The black-hearted Wang brothers and Wang Zhangdian of Enlight Media quickly threw money at internet trolls.

They focused all the netizens' firepower on those companies that pulled their films.

As the saying goes, "Let the other monk die, not me." Don't look at how everyone smiles at each other normally.

But when it involves interests,

this thing will definitely turn into a bloody fight.

Every strike is aimed at the competitor's heart.

Several entertainment companies, including Xiaoma Entertainment, were also furious.

So what if we pulled our films? Who would do something that is clearly just going to be slaughtered?

Take a good look; that's *Transformers*!

Damn it!

They also knew that explaining at this time would be useless; the angry netizens wouldn't listen to them at all.