Chapter 34

Consequently, several of the lead actors also suffered.

The reputation they had built up in the TV version collapsed rapidly.

They ended up on the trending list in a way they didn't want to see.

"I'm really drunk; the people behind *My Own Swordsman* must have holes in their brains. I was looking forward to it, but after watching it, I want to kill someone."

"Who's to say otherwise? If I had known, I wouldn't have gone. It's just a fucking cash grab."

"..."

"It's too embarrassing. You could have chosen a different release time, but you had to pick the summer window, only to get beaten by a Hollywood movie until you couldn't find north. You've embarrassed yourselves all the way abroad."

"The domestic entertainment industry is just a bunch of idiots; they'll do anything as long as it sells. No wonder there hasn't been a single film that's made it abroad in all these years."

"The ironic thing is that *My Own Swordsman* doesn't seem to have lost money. Although the box office was much worse, they had sponsorships."

"The investment wasn't high."

"They're simply treating the audience like fools."

"..."

Netizens were also frustrated by the lack of progress; who wouldn't want their country's movies to beat Hollywood movies?

If they could actually do it, wouldn't that sense of pride just soar?

They had originally thought there was still a chance for this year's summer.

Everyone had been bragging loudly.

Who would have thought they'd lose so miserably.

It let those "bananas" (people who are yellow on the outside, white on the inside) jump around online!

Saying a lot of infuriating things.

And netizens couldn't even refute them, because the facts were right there.

Your two movies combined didn't even reach the height of one of theirs; how are you supposed to fight?

And that was just domestically.

The more they looked, the angrier they got.

So, many netizens simply vented their anger on these entertainment companies and the actors.

………………

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30 Committed public outrage, pulled from theaters and got roasted miserably. Qin Yu plans to pull chestnuts from the fire.

Committed public outrage.

Entertainment companies and actors in bad movies didn't dare to speak at all.

They could only keep their tails between their legs.

Actually, as long as entertainment companies can make good movies, even if the box office is a little low.

The audience can understand.

It wouldn't be like this.

The key is that they lost too miserably, and they were shitty movies just for cashing in.

It would be strange if people weren't angry.

It even caused many entertainment companies to start pulling their movies from theaters; they aren't stupid.

The summer vacation hasn't even been half a month yet.

Look at the upcoming schedule: in two days, the Hollywood movie *Transformers 3* is being released.

The domestic entertainment companies couldn't even beat a panda, and they want to go head-to-head with a super blockbuster like *Transformers*?

Are they crazy?

If they go, they'll definitely become cannon fodder.

And it doesn't end there; twenty days later, there's another Hollywood blockbuster, *Rise of the Planet of the Apes*.

The entertainment companies took one look at the schedule and simply pulled out of the summer window entirely.

"I'm not playing anymore; at worst, I'll go to the National Day window or the year-end New Year window."

Anyway, except for the summer window, there's no movie protection elsewhere.

Why go head-to-head with these inhuman Hollywood blockbusters!

……

This approach was seen as absolutely wise by entertainment companies and industry insiders.

After all, making movies is about making money.

If you can't make money, earning some reputation is fine, to boost your own artists.

But in the current situation, going head-to-head with blockbusters makes you cannon fodder, not to mention.

Your own artists' reputations will also be affected.

Only a fool would do that.

Consequently, apart from the two domestic movies at the beginning, not a single large-scale production was released in China during the 2011 summer vacation.

All that remained were some small, insignificant movies, the kind with a few million.

The entire release window was completely dominated by Hollywood movies.

When this incident was exposed.

The netizens exploded.

Good!!

You damn entertainment companies, losing before was one thing, but now you don't even have the courage to fight.

Good!! Good!! Good!!

Where's my knife?

For a time, Weibo was filled with all sorts of profanity cursing the entertainment companies.

Cowards, weaklings, clowns.

Not even as good as a bunch of sissies.

Eat shit, you guys!

Especially the few entertainment companies that had just pulled their movies and were dug up by netizens.

Including the actors and directors.

Everyone was given a good scolding.

They even launched a boycott campaign, absolutely refusing to watch the movies made by these cowards.

On the contrary, Huayi and Enlight laughed.

Originally, they were the ones being criticized by netizens.

Losing so miserably, it was normal to be scolded.

Who would have thought...

That someone would be even worse than us!!!

We lost, but at least we dared to fight; you guys were scared before the battle even started, which is even more embarrassing.

And so.

The black-hearted Wang brothers and Enlight's Wang Zhangdian hurriedly threw money at internet trolls.

Focusing all the netizens' firepower on those companies that pulled their movies.

As the saying goes, "let the other monk die, not me"; don't look at how everyone laughs and jokes normally.

But when it comes to interests.

This stuff will absolutely be a cutthroat battle.

Every knife is stabbed into the competitor's heart.

Several entertainment companies, including Xiaoma Entertainment, were also furious.

So what if we pulled our movies? Who would do something that's clearly just going to be a sacrificial lamb?

Take a good look, that's *Transformers*!

Damn it!

They also knew that explaining at this time was useless; the angry netizens wouldn't listen to them at all. ===== CHAPTER 35 =====