Chapter 513

Although he controlled everything with ease and wealth flowed in from all directions.

He also tried his best to spend more time with his family.

Plus, he possessed an incredibly strong physique and spiritual power.

He also had numerous skills at his disposal, making his work efficiency extremely high.

But when truly busy, he was still swamped beyond capacity.

Especially since "Ne Zha: The Demon Child's Descent" was the first blockbuster work released by his new company, Donghuang Entertainment.

The stakes were too significant.

Su Chen had to produce a trump card to ensure a strong start.

At the same time, he dedicated this film to his daughter, Little Rainbow.

To ensure everything went perfectly.

Su Chen personally handled almost every single step.

He truly achieved the state of handling every matter personally.

However, the busiest period would last only about four or five days.

On September 1st, it could officially be released.

Once this film finished its run.

It would coincide exactly with the National Day holiday season.

Su Chen's other top-tier trump card, "Zhangjinhu," would then enter a mode of frenzied harvesting.

Wouldn't that keep the momentum going?

During the Spring Festival, "Zhangjinhu: The Water Gate Bridge" would continue to dominate the battlefield.

Seamless connection, earning money until the sky and earth turned dark.

In the current era, online self-media is exceptionally developed.

It is completely different from the past few years, when promotion could only be done through interview programs or variety shows.

Movies today.

The density of promotion is truly like a Gatling gun.

Unlimited firepower!

And it can infiltrate infinitely, like a virus.

For those movies willing to spend money on promotion.

As long as you open any APP on your phone.

You will see advertisements related to it.

Variety show promotion has long been outdated.

The newest and most emerging method of promotion is live streaming.

During the live stream, introduce some behind-the-scenes details of the film's production to the vast number of netizens.

To whet the audience's appetite.

At the same time, they will frequently participate in live streams by various top-tier internet celebrities.

Utilizing their incredible ability to sell goods to sell tickets.

Dongfang Zhenxuan and Crazy Little Yang Brother on Douyin are excellent choices for selling tickets.

In addition, production companies or directors with exceptionally strong connections.

Will invite many heavyweight guests from the film industry to watch the film in advance.

Then have them provide reviews.

And edit clips of their reviews to promote them fiercely.

With the protection and escort of these well-known figures in the industry.

Many audiences who were originally uninterested will also develop a desire to watch the film.

To highlight the promotional effect.

The guests invited to watch in advance and help with promotion.

Naturally, the heavier the weight, the better.

In his past life, Lao Lao Mouzi and Wu Jing.

One was the ceiling of the domestic director world.

The other was the ceiling of the box office realm.

These two were the busiest.

Frequently shuttling between major films.

Even if, after watching, they felt the movie was terrible and had no standard.

Out of social etiquette and human relations, they still had to praise it wildly.

This is the origin of "Zhang Yimou's Shock"!

Before the release of "Ne Zha: The Demon Child's Descent".

Su Chen also played this same trick.

He invited several heavyweight guests to watch the film.

But Su Chen's purpose was not simply to have them promote it.

Because he himself possessed incredible heat and traffic.

Others helping him promote could only add flowers to the brocade.

Not very useful.

Su Chen also wanted to take this opportunity to get closer to the goddess.

And continue to expand his Liang Shan circle.

Originally, Su Chen had planned to invite quite a few goddesses.

But on second thought, inviting too many wouldn't help.

This was a case of "haste makes poor work" — you can't rush it.

In the end, Su Chen only invited Zhao Jinmai and Chen Yuqi, whom he had worked with before.

Along with Da Tiantian, whom he hadn't met yet.

He also invited Lao Mouzi, Chen Kaige, and Lin Chaoxian — three heavyweight bigwigs of the film industry.

Lao Mouzi needs no introduction.

He is the benchmark of the domestic director circle, a towering figure.

Say he's number one, and no one dares claim number two.

Chen Kaige, though, doesn't quite live up to his reputation.

He's been coasting on his early film "Farewell My Concubine" his whole life.

But at least the name carries weight, and he still has plenty of face.

Su Chen had just finished filming "The Battle at Lake Changjin" with him.

If asked to help promote his new film, he'd still give that face.

Besides, Su Chen's extraordinary creative ability and investment ability —

Those were what Chen Kaige had always coveted.

He knew it well.

Getting along with Su Chen would make making money far easier.

But an invitation is an invitation.

Su Chen himself didn't much care for Chen Kaige as a person.

Because the old man simply had no real talent or learning.

Ever since "Farewell My Concubine" —

Every film he made was utter garbage.

There were even mega-flops as bad as "The Promise."

On top of that, Chen Kaige had nearly switched to American citizenship.

Although in the end he didn't.

He still made his son an American citizen.

And to top it off, he brought his son — this American — to film a movie about resisting America and aiding Korea.