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Chapter 531

~6 min read 1,012 words

If he had only directed a few high-grossing films,

he would be completely unworthy of the title "Godfather."

The main reason is Su Chen's presence, which changed the status quo of every link in the film industry chain.

It completely transformed the film market from top to bottom.

This is the greatest merit.

It is the combined effect of these factors

that caused "Ne Zha: The Demon Child's Descent" to gain immense heat and popularity after its release.

On its first day of release, it earned 190 million in box office revenue.

This was significantly more than all competing works combined.

The level of a film's box office

cannot be judged solely by its first day.

Because there are many factors that determine first-day box office revenue.

The most important are the film's genre, as well as the lineup of directors and actors, and so on.

As an animated film, "Ne Zha: The Demon Child's Descent"

was certainly at a disadvantage in terms of genre.

But it was created single-handedly by Su Chen.

And it was dedicated to his daughter, Little Rainbow.

The heat was too high, and the gimmick was too huge.

So many viewers who were not interested in animated films

chose to spend money on tickets and go to the cinema to watch it.

That is why it earned a terrifying box office of nearly 200 million on the first day.

At this moment, Maoyan officially released the first round of predictions.

They believed that after "Ne Zha: The Demon Child's Descent" concluded, it could reach 890 million in box office revenue.

Of course, this first round of predictions was not very accurate.

Because what truly determines a film's box office trajectory

is the reputation in the following days.

After the first day of release,

a film's reputation

would quickly spread across the entire internet.

Most viewers who were still on the fence

were waiting for the evaluations of those who had watched the film.

If a film receives high ratings,

it will attract more and more viewers to rush into the cinema to spend money.

The box office will grow more and more fiercely, even far exceeding expectations in the end.

But if a film's reputation is very poor,

then viewers in a state of hesitation will give up watching it.

The box office will naturally plummet, or even be forcibly halved.

Take Lu Han's "Fortress of the Demon Capital" for example.

Before its release, it was hyped to the skies.

It was claimed to be the magnum opus of domestic science fiction films.

But only two days after its release,

it was forced out due to dismal box office and infinite losses.

It was forcibly removed by major cinema chains.

Investors lost money to the point of jumping off buildings.

Although Su Chen has extremely high popularity across the entire internet,

if the quality of his works is too poor,

and people suspect him of just trying to make money,

then the box office will also collapse.

Take Xu Zheng from the previous life as an example.

He did indeed produce many good works.

But the subsequent "Lost in Hong Kong" and "Lost in Russia" were purely money-grabbing films.

Although they all achieved extremely high box office revenues,

his reputation was completely ruined from then on.

He never produced any decent films again.

Even if he did, the audience would no longer buy it.

"Ne Zha: The Demon Child's Descent" not only achieved astonishing box office on its first day,

but its reputation was also ridiculously high.

Except for those competing companies that hired water army to deliberately smear it,

viewers who had seen the film were almost unanimously giving positive reviews.

Negative reviews were quickly drowned out by the towering waves.

"I wasn't holding out any hope to begin with—I only bought a ticket because I'm a die-hard fan of Teacher Su. Who would've expected the quality to be this high? So freaking epic! After watching it, I didn't even want to leave the theater."

"Teacher Su has put out so many great films, I can allow him one chance to cash in. Who would've thought this animated movie was the real bombshell—damn, it's seriously good."

"This film is the pinnacle of domestic animation. I won't accept any rebuttals."

"I strongly recommend everyone come to the theater to watch this film. If I'm lying, may I be cursed never to see tomorrow's sun!"

"Five or six hundred million at the box office? Seven or eight hundred million? Which institutions came up with those numbers? 'Ne Zha: Birth of the Demon Child' deserves two billion."

"Everyone hurry up and watch the movie—second viewing, third viewing—push this animated film into the top three of the box office charts."

"If this film can't break two billion at the box office, everyone shares the blame."

………

In an instant.

"Ne Zha: Birth of the Demon Child" swept across the entire internet.

Both the box office and word-of-mouth exploded.

On top of the 190 million it had already raked in on its opening day.

The next day's single-day box office broke 300 million.

In the following days, the single-day high even reached 470 million.

It shattered countless records.

Just one week after release.

The film's box office had already reached an astonishing 1.98 billion.

At this point, Maoyan's official account issued another round of box office forecast.

The final box office of "Ne Zha: Birth of the Demon Child"—3.51 billion!

This meant.

Su Chen had, in one stroke, raised the ceiling for domestic film box office to the 3.5-billion level.

Shocking the entire internet.

One had to remember that the previous ceiling for domestic film box office had only just cleared 1 billion.

Su Chen's debut work had already0 already pulled in 2 billion.

That alone could already be called a miracle.

Enough to put Su Chen on a pedestal.

Afterwards, he went on to create the 2.5-billion-level "Charlotte's Troubles."

Making his seat on the throne even steadier.

Countless filmmakers set Su Chen as their target.

And launched a fierce pursuit.

◈

End of Chapter

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