Chapter 197: ]

After Die Lian's advertising investment went in, its fame instantly rose, and with the boost of the celebrity effect, Die Lian's momentum instantly crushed Xia Hua's.

What's more shameless is that Die Lian also imitated Xia Hua by putting up promotional posters, and deliberately covered them over Xia Hua's posters.

At the same time, Die Lian also learned from Xia Hua to open chain stores, and specifically opened next to Xia Hua, so the two shops started competing like a ring.

Moreover, because the decoration style and clothing styles were similar, they were often used to compare customers, picking apart every detail.

After Li Zhaodi found out, she was furious to the point of near death, and she had never seen such a shameless person who plagiarized so righteously.

Copying their clothes wasn't enough; now they also copied their creativity and business model, and after plagiarizing, they deliberately opened a shop next door to disgust them.

Because of this series of operations by Die Lian, Xia Hua's sales plummeted severely, and Li Zhaodi immediately flared up, even developing large blisters on her mouth.

Su Ruo had already anticipated from the start of building the factory that we would surely encounter various troubles, after all, wanting to make money means nothing goes smoothly.

It's just that Die Lian's methods are more shameless and disgusting.

Problems appearing aren't scary; what's important is that we ourselves stay steady and not throw our own formation into chaos.

To defeat the enemy, one must fully understand her; Su Ruo had people buy a full set of all Die Lian's clothing.

She examined them piece by piece; these clothes were clearly different from the previous rough and shoddy make, with much better fabric and workmanship.

But one can also see that the workers were rather hasty, so the workmanship in some places is still relatively coarse.

However, clothing is often such that a tiny difference leads to a huge error; a difference of one inch can completely change the effect when worn.

The clothes hastily produced by Die Lian, compared to those made under Xia Hua's strict requirements, will show a huge gap when contrasted.

Faced with the angry Li Zhaodi, Su Ruo did not rush to speak to comfort her, but instead found two employees and had them each wear Xia Hua's and Die Lian's clothing.

She had them walk around in front of Li Zhaodi, and upon comparison, Li Zhaodi instantly saw the difference.

Then Su Ruo smiled and said to her: "Could it be that you still lack confidence in our clothes? Their clothes and ours are simply incomparable.

The current fame is just temporary, bought with money; this fleeting prosperity won't let them be pleased for long."

Although she said that, Li Zhaodi was still very angry, not understanding how the other side could be so vile and shameless.

Su Ruo had Li Zhaodi recruit several young, pretty girls, and in front of several stores with heavy foot traffic, they performed a fashion show and discount promotion.

Li Zhaodi didn't understand: "Master, didn't you say we shouldn't engage in a price war with them?"

Su Ruo smiled, curling the corner of her mouth, and said: "Before we didn't fight them on price, because their costs were low and ours were high.

But now they not only hired celebrities, they also broadcast advertisements every day, and those are all money.

Added to the rise in material costs, every step is squeezing their profits.

They want to recoup the money they've invested as quickly as possible, but we won't let them have their way; now we can compete with them on price, anyway our costs are low, so even with discounts we still have profit, and certainly we won't be the first to be dragged down."

Su Ruo's smile at the corner of her mouth was cold; why should we only let them disgust us? It's also time to disgust them.

Li Zhaodi's eyes sparkled, and she instantly understood Su Ruo's meaning, saying: "I'll go do this right away!"

From that day on, Xia Hua's clothing stores began taking turns holding store celebrations, with pretty young women wearing the clothes out front to attract customers' attention.

Moreover, discount promotions giving small gifts, lottery draws, and a series of gimmicks instantly bewildered the minds of those customers who entered the store.

They felt that not buying today would be a outright loss.

Of course, most importantly, Xia Hua's clothes are indeed attractive, making every trying-on customer reluctant to let go and unwilling to take them off.

Under this series of operations by Xia Hua, the sales volume that Die Lian had barely managed to improve suffered a huge blow.

After all, although many people now also like celebrities, many still prioritize quality, and Xia Hua's clothes are better than Die Lian's in craftsmanship and style.

Therefore, as time goes on, due to the celebrity effect, the number of people coming to buy Die Lian's clothes keeps dwindling.

Die Lian hired celebrity endorsements, advertising fees, opening storefronts, and various other expenses, investing a huge cost.

Now, seeing that expenses exceed income, these bosses are anxiously jumping up and down.

Li Zhaodi looked at the bustling scene of her own store, while the opposite side was deserted, and instantly felt she had vented this anger.

But soon the newspaper appeared with a report accusing Xia Hua of plagiarizing Die Lian.

Xia Hua originally followed a mid-to-high-end route, and after this report came out, it can be said that the blow to their brand image was huge.

Although there were no extreme actions, every day someone stood at the door pointing fingers at them, and some thin-skinned sales girls were directly scolded to tears.

Li Zhaodi looked at the newspaper's content, and her fingers trembled uncontrollably from anger.

Su Ruo also couldn't help but frown slightly; the other side truly left no stone unturned, even using the tactic of shouting "catch the thief" to smear them.

Although Su Ruo was also angry, she quickly calmed down; the article was published in the Kyoto Wanbao, a small newspaper.

The newspaper also only sold within the Kyoto area, so stores elsewhere were not affected.

So, Su Ruo on one hand had the stores in other cities quickly finish clearing out autumn stock, and on the other hand had them pay attention to the newspaper's developments.

Half a month later, Xia Hua's autumn clothing clearance work was completely finished; after this operation, their sales not only did not drop, but increased threefold compared to the same period.

Besides store investment, labor costs, and other expenses, their profit for this quarter was at least 300,000.

After Li Zhaodi and her group saw the numbers on the financial statement, the resentment of this period instantly vanished—this is all money! Real gold and silver money!

If this continues, in just half a year they can earn back the money invested in the factory.

By contrast, Die Lian's side is quite miserable; after this series of tossing about, they not only failed to make money, but directly incurred losses of several hundred thousand.

After all, just hiring celebrity endorsements and advertising fees cost nearly 100,000, yet it didn't bring the value they wanted.

That article slandering Xia Hua for plagiarism also didn't bring much impact to Xia Hua.

If this continues, likely Xia Hua won't be taken down before they themselves before they themselves.

At the same time, a more vicious plan arose in their hearts.

The Thief C themselves are dragged to ruin.

【55】 At the same time, a more vicious plan arose in their hearts.

===TITLE===

The Thief Cries 'Catch the Thief'