Chapter 53

All along, Fan Cheng did not have as much courage and determination as his wife Wu Su. On the road of entrepreneurship, Wu Su always opened up territory, and Fan Cheng was in charge of operation.

Fan Cheng heard his wife's words, he was shocked at first, and then nodded in approval.

So many years of OEM career made him realize that only by developing the brand can he reach the upstream, otherwise he will always only be able to drink soup at the bottom, watching others eat meat. Sometimes he couldn't even drink soup.

"However, how easy is it to establish a brand?" Fan Cheng said.

"So, we need Nike's help."

Wu Su's brain turned very fast, and she quickly took out her preliminary idea.

She wanted Nike to provide the design, as well as be responsible for global promotion and operation, then Fan Xi would become the brand, and the couple would still do OEM.

This is a very good concept.

Fan Xi was also conquered by his mother's business acumen. He realized... this is indeed a very good cooperation plan. Although he couldn't earn cash in the short term, the future benefits are endless, and it is truly possible to forge a golden hen that lays golden eggs.

"Then how many shares should our family of three occupy?" Fan Cheng asked.

"At least 51%." Wu Su said.

"Will Nike agree?" Fan Cheng asked.

"If he doesn't agree, we will find Adidas. If Adidas doesn't agree, we will simply find a powerful domestic brand. If a powerful domestic brand doesn't agree, we will start from scratch."

Wu Su has great courage.

Fan Cheng was still hesitating.

He is a businessman, he wants to control risks.

But Fan Xi raised his hand in agreement.

The reason he agreed was because he knew how outstanding he would be, and he knew that he would definitely become the best basketball player in the future.

Therefore, he wanted to benchmark against the God of Basketball Jordan, and surpass the God of Basketball Jordan.

After all, the God of Basketball Jordan did not have parents who could produce sneakers themselves; his parents were just an ordinary family in South Carolina.

Fan Xi has his own advantages.

The family of three unified their caliber in the room and further planned their plan.

They are all people with strong execution ability.

Therefore, they quickly formulated an outline, and the subsequent negotiations were led by Wu Su, with Fan Xi making appropriate additions.

At the same time, Tai Lei Si Wu Fu Te and her father and agent team entered the conference room.

Taylor is a rising super little diva in the music scene. Her record sales are very amazing, her annual income is rising rapidly, and her influence is increasing day by day.

However, in the sports field, she cannot compare with the influence of those superstars, so it is difficult for her to get a long-term cooperation and high-paying endorsement.

For a sports brand like Nike, cooperating with a singer like Tai Lei Si Wu Fu Te is nothing more than expanding the boundaries of fashion shoes. For Taylor, on the contrary, she wants to use Nike's influence for global promotion.

Nike's stores are all over the world, and their advertisements sweep across various fields.

Many stars are willing to cooperate with them.

Tai Lei Si Wu Fu Te's agent walked into the conference room. When he saw that Nike founder Phil Knight was actually sitting there, he couldn't help but look solemn. He hurriedly walked over to shake hands with Phil Knight and expressed his admiration.

Phil Knight didn't respond much.

He even felt that Tai Lei Si Wu Fu Te's father Scott was a bit flattering; he always deliberately piled up a smile.

He didn't like this kind of worldly smile.

The negotiation was led by the Nike side, and one of their vice presidents stated their opinion.

"As you know, we have strong influence all over the world. We can create a sports image for Miss Taylor and help her quickly reach the world, entering the vision of more than 4 billion people globally. This help to you obviously exceeds your help to us."

The vice president said such things as soon as he opened his mouth.

Obviously, he didn't want to give a high price.

And Tai Lei Si Wu Fu Te's agent explained Tai Lei Si Wu Fu Te's influence in the art field, saying that her becoming the world's number one diva was a nail in the coffin. He also said that Taylor's talent surpassed the entire era, etc....

Both sides went back and forth. Nike was willing to let Taylor become a global endorser and give her an endorsement fee of 1.5 million US dollars per year.

Tai Lei Si Wu Fu Te's agent hoped that this price would reach 2 million.

They were deadlocked.

At this time, Phil Knight, who was sitting in the main seat, asked Tai Lei Si Wu Fu Te a question: "Hello, may I ask Miss Taylor, what is your relationship with Jieke Fan now?"

As soon as Phil Knight asked this question, all the Nike executives present looked over with concentration. They were looking forward to Taylor's answer.

Tai Lei Si Wu Fu Te showed a shy smile, and she was about to speak. Her hand was pressed under the table by her agent, who then snatched the answer: "It's a friendship relationship, an ordinary friendship relationship."

The agent was afraid that Taylor announcing the love affair would affect the sponsor's judgment.

This is his conventional way of thinking.

Who knew, after he said this, there were actually some disappointed voices at the scene.

However, the agent misunderstood.

Scott was even more so, adding: "I know you have seen some rumors, but in fact, they really don't have a couple relationship, they are just ordinary friends. Because Taylor couldn't catch the flight that arrived in time, she boarded the Lakers' private jet. And because Fan was rushed by fans and reporters, he had no choice but to take our car to the hotel."

Scott tried hard to clarify, and he even said: "As you know, we are a very promising female artist."

This sentence made Phil Knight raise his eyebrows.

His vice president was a person who was very good at observing words and colors. Soon he closed his folder, and he decided not to continue talking.

Taylor's agent and father were happy about it, thinking that this action represented a happy cooperation.

Who knew Tai Lei Si Wu Fu Te couldn't help it at this time.

She stood up and broke free from the suppression of her father and agent. She said very bravely: "It's not like that. They just said these things to fight for this endorsement, but I cannot deceive my heart's true feelings for money."

"I like Jack, and I will pursue him crazily. I know he also has feelings for me. On the plane, he put his jersey jacket on me, and his teammates were whistling at him."

Tai Lei Si Wu Fu Te recalled the scene on the plane sweetly.

So, she said: "If you value my single status more, then we really don't need to talk anymore. Even if I get your contract because of deception now, I will still keep appearing in the same frame with Jack."

Tai Lei Si Wu Fu Te was about to walk out.

At this time, Phil Knight called her. "Wait!"

Not only was he not angry, but he was very happy.

He said to the vice president: "Sign her. She suits us. Just sign for three years according to the amount they said. I like girls who bravely pursue love."

The panicked agent and Scott breathed a sigh of relief.

They both felt that Tai Lei Si Wu Fu Te was too reckless. Scott even thought that after going back later, he must severely teach this fledgling little girl a lesson. Not everyone is as good as Phil Knight. Other brands would definitely not like their endorsers to take the initiative to pursue a basketball player, and a fledgling rookie player with no value at that.

At this time, knock knock knock!

The door was knocked.

Fan Xi and his parents walked in.

Scott and Taylor's agent were startled. Scott hurriedly wanted Taylor to sign her name on the contract, for fear that it would be void in the next second.

However, what was unexpected was that all the Nike vice presidents stood up in unison. Phil Knight even walked down from the main seat personally. He ran to Fan Xi, shook hands with Fan Xi, and cordially chatted with Fan Xi's parents.

And, both sides sat down soon.

Phil Knight also asked Fan Xi: "Don't mind if we sign a commercial contract with Tai Lei Si Wu Fu Te while talking to you about cooperation, right?"

Fan Xi smiled at Taylor and said, I don't mind.

Taylor was full of smiles. She already knew that the people beside Fan Xi were his parents, and she hurriedly went over to introduce herself. She was brave, unlike a Zhongguo girl.

Zhongguo girls are usually shy and timid when meeting their parents-in-law.

Taylor, however, tried her best to show herself, hoping that her future parents-in-law would have a good first impression of her.

Her generosity left a deep impression on Fan Cheng and his wife.

It was Scott who kept hinting to his daughter with his eyes to go over quickly and not have any contact with Fan Xi.

Until Phil Knight said that sentence.

"Mr. Fan, Ms. Wu, I am sorry, we didn't know that the two of you were in this relationship with Jack. We have prepared a renewal contract. We are deeply impressed by the quality of the sneakers you produced for us. We very much appreciate your professionalism, so... I think we should reach a more long-term relationship. We plan to reach a twenty-year renewal with you at the current profit-sharing ratio."

Phil Knight said: "This is our sincerity."

This sentence made Scott realize: This player has a big background. His parents can actually talk to the Nike president on an equal footing.

However, what Scott didn't expect was.

Fan Xi's mother, the mother of that rookie player, actually refused. She said: "I am very happy to see you here, legendary Mr. Phil Knight. We have always admired you. But now, we have to regretfully tell you that we will not sign any OEM contracts with any company next, we only want to produce sneakers for our son."

What?

Phil Knight didn't quite understand.

The executives present looked at each other.

Phil Knight cast his gaze on Vice President Robert who was docking with Fan Cheng. Robert was also puzzled.

During this time, haven't they been desperately pursuing this renewal contract? At that time, they were even willing to lower the profit-sharing ratio, but now we renew at the original price, and renew for twenty years, why refuse?

He was very confused.

His confused eyes made Phil Knight give up this topic.

He pretended to suddenly realize and said: "I understand. Ms. Wu. You must have heard about the contract we will give Jack. You are really a wise and smart woman. Yes, we planned the same. If Jack reaches a signing with us, his sneakers will all be handed over to your factory for manufacturing."

"No! No! No! Mr. Phil Knight, I mean, Jack will not accept your contract either." Wu Su still refused.

Why?

Everyone was very surprised.

Could it be that other companies gave a higher offer?

Impossible.

Phil Knight said: "Do you mean, not accept our 7-year 100 million US dollar contract? In fact, this is not the final number, we can also increase some. As you know, we very much appreciate Jack's performance on the court, as well as his influence off the court. We have conducted in-depth research on him, and he has a pivotal position in both the Asian region and the North American region."

As soon as Phil Knight said this, Scott sitting next to him twitched, and her agent was also dumbfounded.

7 years, 100 million US dollars, and can add more.

My God. Is this rookie player they didn't take seriously at all worth so much money? Impossible.

Both of them were completely stunned.

And his mother actually refused directly.

"Jack, in fact, this is already a very, very high contract. Honestly, we even have to face the pressure of Kobe, Durant, and Le Bu Lang because of this. Although you are very popular now, your strength has not actually reached the position of a superstar. You should know that we took a big risk by giving you this contract. And in fact, the reason why you reached this level is also because of your skin color."

The vice president named Robert said straight to the point.

He said some real thoughts.

He played the bad guy in the negotiation.

However, this pressure did not make Fan Xi panic. He showed a very confident smile and told the vice president: "I will never be afraid of any pressure. Moreover, I think I will be a better player than them."

"Time will prove what I said."

Fan Xi told everyone present calmly.

His words were full of a kind of magic, a kind of absurd magic.

Although everyone felt that Fan Xi and those three superstars were not at the same level of talent, when he said this, people still couldn't help but believe it.

Fan Xi was too calm.

Calmness produces power.

"Jack, if you can become an All-NBA player within three years, I can increase the contract amount to 110 million US dollars. This is our limit, and there is no possibility of any further growth." Phil Knight said honestly.

This number naturally made Scott show a shocked expression again.

However, Fan Xi shook his head. He said: "Actually, you can reach cooperation with me without spending a penny."

This sentence stunned everyone present.

Everyone's eyes looked at Fan Xi.

Fan Xi continued: "I am full of confidence in myself. What you said about becoming an All-NBA player in three years is a matter of course for me. I will not treat it as a challenge. Perhaps I am a bit arrogant when I say this now, but time will prove it."

"My idea now is that I don't want to get any astronomical figures from your pockets at all, because I know myself that no matter how high the amount is, 100 million US dollars, or 110 million US dollars, it will be a loss for me in the end."

"So, you don't need to take risks with great fanfare."

"I want to establish my own brand. As you all know, my parents own a huge factory, they can produce all the sneakers in the world, and they have the most exquisite technology in the industry. We only need to invest some money in design, and soon everyone can see my sneaker release information on all websites."

Fan Xi said seriously: "The development of the Internet is eroding the living space of offline products. As long as I continue to succeed and win one miracle after another, I can fully realize everything I want. And, I firmly believe that the money I will earn is definitely not 110 million US dollars."

"And, I'm not afraid to tell you. Even before I defeated the New Jersey Nets, a domestic company was willing to provide me with a contract of 1 billion RMB. I refused."

After Fan Xi finished speaking, he spread his palms.

Everyone was shocked.

The initiative returned to the Fan Xi family.