Chapter 88

Midnight.

The first small traffic pool was given to this short video.

The uploader was a user called "The Maverick Pig."

He had been playing on Douyin for several years now.

Usually, he liked filming some short videos and uploading them himself.

But the view counts were pitifully few, and likes were even worse—all single digits.

After all these years on Douyin, his follower count hadn't even reached a thousand.

But tonight, after he uploaded the song sung by that singer he had filmed at the Tea Horse Ancient Road bar.

Within five minutes, this short video—

The like count was already approaching ten thousand.

This feeling made him think it was almost unreal.

He refreshed again.

At this moment, midnight had just passed.

After the interface refreshed again.

He suddenly saw a string of numbers.

He rubbed his eyes.

Only then did he see that the string of numbers was the like count!

The like count!

Just past midnight, suddenly, from the nearly ten thousand just now—

It had already become—

One hundred and sixty thousand likes!

After that, things got a little terrifying.

Almost every minute, the like count was skyrocketing by the thousands!

By one in the morning.

The like count on this short video had already reached a terrifying 540,000!

Comment count, 50,000+!!

But everything still showed no sign of stopping…

The staff at Douyin's backend.

Were also shocked by this speed.

They had originally, indeed, felt that the young singer's song in the video sounded good.

So they tried giving some traffic to this video first.

But they still hadn't expected—

That it could reach such numbers in just one hour!

Anyone who has used Douyin should understand what such numbers mean.

Currently.

The so-called live-streaming short-video platforms—the five major domestic platforms.

That was a blanket term.

If you wanted to be precise, there were still slight differences.

Although they all did live-streaming short videos.

The pie each platform held was different, and their focus was also different.

Take the Shark platform, for example—although it also did short videos and film and TV on the side, its core business was live-streaming.

When it came to live-streaming, the Shark platform was absolutely in the top seat.

Another example, C-Station—naturally it also did short videos and UP-master live-streams, but its core business was anime series.

When it came to anime series, especially anime shows, no one in the country dared to challenge C-Station's claim to first place.

And as for Douyin.

It did other business too, but Douyin made its fortune on short videos.

The core of Douyin's business now was still short videos.

It was the boss of short videos.

To the point that, in the short-video segment, Douyin's market share exceeded the combined total of the other four platforms' short-video businesses.

The biggest difference between short videos and live-streaming or anime series.

Lay in—

Short videos were easier to spread across the entire web.

Live-streaming, after all, was limited to the streamer's fixed fan base.

Anime series were actually the same.

But short videos were different.

This was originally an era where short videos flew everywhere.

On all the major and minor portal sites or apps, short videos had already become a basic format.

Douyin, as the number one short-video site in the country.

If a short video could go viral on Douyin.

Then compared to going viral on other platforms like Shark, Hu Ya, or Kuaishou, it would be even fiercer!

Because Douyin's short videos can reach the entire internet!

Countless news platforms and self-media outlets watch Douyin day and night, just waiting to pick up on trending topics and ride the wave — that's exactly why.

So, if before—

The three short videos of streamer Brother Shiguang singing only spread on the Shark platform—

And only caused one small hit after another—

Then now, the situation is different.

This is Douyin!

The king of short videos!

After further analysis, the Douyin staff—

Basically, were already able to confirm—

This short video—

Was very likely to become the biggest trending topic of the year.

After all, even last year's number-one annual trending short video didn't have data this fierce at the time of posting!

"This is a streamer from the Shark platform," a staff member said.

The head of the business department had also come over.

"Shark platform?" The head rubbed his chin and smiled slightly. "Shark platform's livestreaming business is indeed impressive, but when it comes to short videos, ten Sharks can't match one of our Douyins."

"Director, should we keep pushing traffic?" a staff member asked.

The director thought for a moment, then nodded.

"But wouldn't that just be making a wedding gown for Shark? After all, this is a Shark streamer."

"You can't put it that way," the director smiled. "The streamer belongs to Shark, but right now this short video belongs to the whole internet."

"Besides, a streamer like this — Shark may have already promoted him."

"But Shark's livestreaming pool is, after all, still a bit shallow."

"A streamer like this, yet his short videos go viral through Douyin — doesn't that just prove the strength of our Douyin?"

"We must not only let Shark know, but let the entire internet know."

"Douyin is entering the game, paving the way for this Shark platform streamer!"

"When the time comes, 'a bird chooses a fine tree to perch on' — no one should fail to understand that."

66. (4/7) Does he need you? Or do you need him? (Begging for monthly tickets and subscriptions)

That night, at one-thirty in the morning.

The second traffic recommendation was given to this short video.

Immediately after, the third recommendation.