Chapter 4: Chapter Four: When Rich, Bombard with Ads; When Poor, Target Precisely!

Not long after.

Qin Xiaoyu gritted his teeth and made up his mind: after discharge, he would rent a cloud server for internal testing.

Then, he temporarily set the matter aside.

What truly troubled him was the promotion issue before the game’s launch.

Cai Qiu and Chen Wei sold off several small games from their studio.

They only managed to get 220,000 yuan altogether.

This money was originally meant for his surgery; now, since his health had improved significantly, the surgical expenses were no longer needed.

But after paying the hospital bills, he estimated he’d have only 200,000 yuan left.

This amount.

Could accomplish very little.

Like other game companies, they would launch a new game with a grand press event, followed by blanket advertising across all channels.

Qin Xiaoyu naturally wanted to do the same.

But it was only something he could dream about.

His impoverished finances could not possibly support such extravagance!

Even if he spent all 200,000 yuan on ads, it wouldn’t make a ripple.

So forget it…

Fortunately,

The audience for “Genshin Impact” itself had certain limitations, allowing for precise targeting in promotion.

With limited resources,

Qin Xiaoyu had few options to consider.

First,

He could find popular game streamers to play “Genshin Impact” live, attracting their fans to join in.

Second,

He could pay well-known gaming bloggers to create short videos for promotion.

Of these two options, Qin Xiaoyu leaned more toward the first.

After all,

These days, far more people watched live streams, and streamers had slightly greater influence than gaming bloggers.

Once decided, Qin Xiaoyu planned to visit live streaming platforms to scout the scene before Cai Qiu and the others returned.

Soon,

He picked up his phone and registered an account on Douya Live.

This live streaming platform was one of the largest comprehensive platforms in Xia, reportedly with over a hundred million active users and a wide variety of categories.

Qin Xiaoyu’s target was clear: the gaming category.

After a brief search, a female game streamer named Dai Zong caught his attention.

On the honor of heaven and earth,

It was absolutely not because she was a female streamer with long legs clad in black stockings.

The main reason was that this female streamer had extremely high popularity.

On a weekday noon, her viewership reached a staggering thirty million, and her subscribed fans numbered over ten million.

Without a doubt,

She was among the top-tier game streamers on Douya.

If he could get her to help promote the game, the results would surely be decent.

But after ten minutes,

Qin Xiaoyu reluctantly gave up the idea.

The reason was simple.

When he tried contacting her assistant to propose a business collaboration, the response came with a price he couldn’t accept.

Live gameplay streaming started at one million RMB.

Even more absurd: placing a game download QR code in an inconspicuous corner of the live stream screen costs ten thousand yuan per day.

And,

A minimum of five days required.