Chapter 597: Endorsement

"Jin Xiao Entertainment".

Shen Li wore a hooded sweatshirt and sunglasses, walking out of the company elevator in a low-key manner. The company employees she met head-on all took the initiative to greet her.

"A Li is here!"

"Long time no see, A Li."

"Hello, Teacher A Li."

Shen Li smiled and nodded in response one by one, no longer the greenness and restraint when she first entered the industry, and her own aura was gradually forming.

"Little A Li!"

Halfway, someone suddenly jumped out and patted her on the shoulder, accompanied by a super loud shout, which startled Shen Li.

Her body shivered and she turned around quickly. When she saw the person behind her, she couldn't help but let out a big breath and smiled: "Brother Bo, you scared me to death!"

As the company's gold-medal agent, Brother Bo was not young but had always been a lively and humorous character, sometimes like a child.

Seeing A Li, he seemed very happy too: "New drama finished? I really haven't seen you for a long time, it's obviously different from before."

Shen Li subconsciously looked at her outfit today upon hearing this and asked puzzledly: "Different? I don't think I've changed much."

Just a little thinner.

Brother Bo patted her on the shoulder and said: "Not the appearance, but the temperament and aura. Before, every time you entered the company, you were cautious, like a little rabbit. Now it's different, you have the aura of a mature artist."

Shen Li blinked. Brother Bo didn't say it, and she really didn't notice this aspect. Thinking about it now, her state of mind seemed to have really changed a lot.

"But this is a good thing, it shows that you have grown!" Brother Bo said, pointing to the poster wall in the company corridor: "Look!"

Shen Li looked in the direction of Brother Bo's finger. The poster wall in the company corridor was hung with posters of company artists. The C position in the center was naturally Ji Chuhe, and on her left and right sides were some old actors with high prestige.

And Shen Li's poster also appeared on it, and as a newcomer, it was not in the edge position, but in a relatively centered place.

"The company has high hopes for you. When you win the 'Jin Que Award' at the end of the year, the position will change. Come on." Brother Bo's encouragement sounded in her ears.

Shen Li was very happy, and her desire for the award in her heart became even stronger.

"Looking for Sister Kuan?"

Shen Li came back to her senses and nodded: "Sister Kuan said she had something to find me, and asked me to come to the company."

"Let's go, I happen to have something to find her too." Brother Bo said, walking forward one step first.

In Sister Kuan's office, two people were already sitting. Brother Bo brought Shen Li to knock on the door and enter, and the two stood up proactively: "Brother Bo."

Brother Bo raised his hand with a smile and looked at Sister Kuan: "Little A Li is here."

"A Li, come." Sister Kuan greeted A Li to the front with a smile and introduced her: "These two were personally selected by me from the company for you. From now on, they will be members of your team, mainly responsible for business and endorsement negotiations."

The two were a man and a woman, the boy was called Paul, and the girl was called Amy.

Both were elite figures in the company's business team, especially Amy. When Ji Chuhe was still a newcomer, she was responsible for her business for a period of time. Several key endorsements of Ji Chuhe were negotiated by Amy, which raised her "starlight" by more than one height at once, laying a solid foundation for her future status.

Both took the initiative to greet A Li with a smile, because as one of the only two artists of Sister Kuan, no one in the company dared to neglect.

And now the fact that A Li had someone behind her was no longer a secret in the company. Her own sister was a capital tycoon, so she would definitely not be bad in resources in the future.

"Sit down first, we are talking about business." Sister Kuan greeted, then turned to look at Brother Bo and asked puzzledly: "You have something to find me?"

Brother Bo waved his hand with a grin: "I'll talk later, you guys talk first, I'll listen."

His personality was like this, Sister Kuan didn't ask much, pulled A Li to sit down together, and then ordered Paul: "Continue."

Paul nodded, picked up the iPad on the table and clicked twice before saying: "We have already entered the second round of negotiations for the new endorsement. As for the competitors, there is a Tian Zi, but she is talking about contract renewal. It's stuck in the second round without implementation, probably wanting to advance her status or raise the price."

"The brand side must have multiple candidates, but A Li's momentum is relatively fierce, and the brand side is also relatively optimistic about this point, especially the double nomination for the 'Jin Que Award'. A Li has a great chance of winning the award, which is also the key consideration for the brand side."

Betting on an artist during the newcomer period, if the bet is right and the artist soars in one day, it is also a big profit for the brand side!

Sister Kuan nodded lightly and asked: "Tian Zi was a brand friend of 'MIUMIU' before?"

"Yes, and she seemed to have signed for two years at the beginning. If she can't advance her brand status in this contract renewal, and signs for another two years as a brand friend, her age will not meet the customer positioning of 'MIUMIU' in two years."

"And if it's just a brand friend, it will be very difficult for her to advance to 'Prada' later. It is estimated that their team is striving for a brand image ambassador."

Celebrity endorsement, outsiders may not be able to distinguish between high and low, but in fact, there are many twists and turns inside.

First is the division of endorsement levels. The highest level is naturally the "Global Spokesperson".

And below that, it is divided into "Asia-Pacific Spokesperson", "Greater China Spokesperson", "Brand Image Ambassador", and "Brand Friend".

Some brands even have "China Spokesperson" and "Product Recommendation Officer".

The status of "Product Recommendation Officer" can almost be ignored, and general new artists contact high-end endorsements starting from the status of "Brand Friend", and then advance slowly.

Top statuses like "International Spokesperson" can only be obtained by those artists with international influence.

Sister Kuan looked at Shen Li and said: "A Li, the first endorsement you are talking about is 'MIUMIU', you should know, right?"

A Li nodded: "I know this brand, and I also like the things of this brand very much. It is a sister brand under 'Prada'. The positioning should be between light luxury and high luxury?"

"You know quite a lot." Sister Kuan smiled upon hearing this.

Brother Bo raised his eyebrows secretly on the side, thinking that this Sister Kuan is really spoiling A Li. The first endorsement is to connect with the high-end brand "MIUMIU" under "Prada".

In recent years, no newcomer has had such a starlight start. Ji Chuhe in those years also received several second and third-tier brands before gradually going up.

Amy said to Shen Li at this time: "A Li, the reason why this endorsement is stuck in the second round is because Sister Kuan means to help you skip the 'Brand Friend' stage and strive to negotiate the 'Brand Image Ambassador' endorsement status directly for you, laying a good foundation for advancing to the 'Prada' spokesperson in the future."

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? Babies, every member has a guaranteed monthly ticket at the beginning of the month, vote for it! ===== CHAPTER 598 =====