Chapter 603: Whose Money Bought This Trending Topic? (Alliance Leader shyn30)

To want to go a step further, it is not that easy; Fan Dao understands this principle.

But although he says so, he still has expectations.

"Director, how about we spend more money to get a few more trending topics? We've never bought trending topics before; buying a few at the end isn't a big deal," Fan Dao's Xiao Zhu Li asked.

Ordinary variety shows must spend money to buy trending topics and buy heat to make people notice the show's existence, so as to avoid being drowned in the massive sea of variety shows.

As the saying goes, even good wine fears a deep alley.

But this variety show has never bought a trending topic from beginning to end.

It's not that Fan Dao didn't want to buy them, but at the beginning, he thought the show would definitely flop; however, the first episode exploded, and every subsequent episode was able to retain old viewers while attracting more new ones.

There was simply no need to buy trending topics or sponge off the heat.

This is an extremely terrifying thing; at least under the current business model, no one had ever thought such a possibility could occur.

"Trending topics are useless. Every time an episode airs, the trending topics and super-topics occupy the number one spot, and they are still in the top ten until the next episode is about to air."

Fan Dao's Xiao Zhu Li shook his head and said through gritted teeth, "No, I mean we should spend some money to buy out the entire top ten of the trending topics."

"..." Fan Dao looked at his Xiao Zhu Li as if looking at a fool.

This reality show has already exploded in popularity, and countless people in the industry are green with envy; sometimes Fan Dao wishes he could remove the trending topics to avoid stirring up trouble.

The Xiao Zhu Li actually wants to go against the wind without a brain; isn't this looking for trouble for the show?

"No." Fan Dao directly rejected the Xiao Zhu Li's point of view.

Jian Zhi took out his phone and opened the trending topics.

Producing the show has worn people out to the point of sudden death; he hasn't looked at the trending topics even once in these past few days, despite usually checking them a hundred times a day.

While sighing with emotion, he opened the trending topics.

The first thing that caught his eye was, of course, the content related to the latest episode of the show.

There was not a single bit of surprise in this, nor could there possibly be any surprise.

But Jian Zhi scanned downward, and the corner of his eye vaguely caught something. Just as he was about to speak to Fan Dao about it, he forcibly pulled his gaze back.

The third trending topic—The filial piety of a Family Member becomes the Doctor's withdrawal password.

Damn it!

Jian Zhi's heart tightened.

Not to mention anything else, just this title alone makes one's heart tremble.

If he had seen a similar title in the past, he would have clicked in to watch the joke, but now that he is making a medical-themed show himself, regardless of right or wrong, he would definitely be caught in the crossfire.

Looking at the title, it was definitely not written by an ordinary person, but by a ghostwriter.

Similar to clickbait articles, everyone's patience has been decreasing day by day over the last ten years; if there isn't an eye-catching title, no matter how good the content is, few people will click in.

From the title alone, Jian Zhi could be certain it was made by an industry veteran.

This title involves doctor-patient disputes, involves human nature, involves ethics and morality, and involves money!

A simple title contains far too much content.

The most critical point is—if no one spends money, this kind of sensitive title could never reach the trending topics.

Looking further down, thankfully no more similar topics appeared.

"Fan Dao, take a look." Jian Zhi handed over the phone.

Fan Dao was still talking to his Xiao Zhu Li; he took the phone very casually, scanned the position Jian Zhi's finger was pointing to, and immediately became serious.

This show is currently doing medical content; although "black-red" is still red, this variety show itself is already red-hot, and it doesn't need "black-red" to drive traffic.

Fan Dao cares a lot about negative news in the medical industry; after having more contact with the doctors at the Affiliated Hospital, his subconscious favor for doctors and nurses has grown, and he even considers himself a part of this industry.

Fan Dao returned the phone, took out his own, and started clicking in to look at the topic.

This topic is described from the perspective of a Patient's Family Member.

Their mother is 94 years old and went to the hospital for an examination because she suddenly became unconscious and had a dull gaze.

After a CT scan, she was diagnosed with Cerebral Infarction, not a brain hemorrhage, and that hospital suggested an Interventional Surgery for Thrombectomy.

Thrombectomy!

Fan Dao noticed this point.

Next, the Patient's Family Member gave an example of agreeing on 3,000 yuan for Angiography, but it turned into 3,500 yuan when signing the consent form, as proof to verify the correctness of that title.

After the Contrast Agent examination was finished, the Doctor suggested surgery.

The surgery was very successful, and it cost 20,000 to 30,000 yuan to remove two blood clots the size of sesame seeds.

As for whether the Patient recovered, the Patient's Family Member didn't mention it, but Fan Dao knew the surgery must have been successful, otherwise there would be a public outcry.

The text is not long, concise and to the point, and the matter described is not complicated; it told a story simply, cleanly, and neatly, with almost no nonsense.

But after reading it, Fan Dao fell into deep thought.

"This is simply too much; whose family member is this!" a staff member cursed, "The surgery must have been successful, isn't that enough?"

Fan Dao's Xiao Zhu Li said, "Look at the end, it says two sesame-sized blood clots were removed. I don't know the size of the Patient's blood clots, but the Patient's Family Member's blood clot must be especially large."

"You really couldn't write this kind of article without ten years of cerebral thrombosis."

In an instant, the people in the production crew began to discuss this trending topic.

"Fan Dao, do you think we should handle the public relations?" Jian Zhi asked cautiously.

"Don't you think something is strange?" Fan Dao asked.

"It's definitely not right," Jian Zhi said.

The surroundings were filled with noisy sounds, and Jian Zhi looked over with great dissatisfaction.

He is usually very strict, and wherever his gaze landed, everyone shut their mouths.

"Fan Dao, I feel like it's a setup by a competitor because our show is too popular, just to make things difficult for us."

"Is that so?" Fan Dao frowned.

"It definitely is. We just aired the program on the Thrombectomy surgery, and then this trending search topic popped up. Plus, the title is sensitive, yet it wasn't blocked; they definitely spent money on it, and quite a lot at that."

"Public relations team, Xiao Dong, go and ask what exactly is going on," Fan Dao said in a deep voice.

"In my opinion, you all have Thrombosis in your brains, damn it."

An annoying voice appeared, turning the tense atmosphere incredibly awkward.

It was Lu Gang, the man with only a single strand of hair and a shiny, polished scalp.

Fan Dao did not hide his disgust for Lu Gang at all, glaring at him fiercely.

"Lu Zhuren, this is a matter for the entertainment industry; if you don't understand it, don't talk nonsense," Fan Dao's assistant tried hard to make their words sound a bit more polite, but still could not hide their hatred.

"The entertainment industry? You all take yourselves too seriously," Lu Gang said with disdain.

The people standing in front of Lu Gang hurriedly avoided Fan Dao's gaze, and a path opened up, as if Fan Dao possessed magic.

Lu Gang raised his hand to smooth down his only precious strand of hair, trying his best to cover his bald head, and stared back at Fan Dao with contempt.

"Lu Zhuren, then who do you say posted it?"

"This is just an advertisement!"

(End of this chapter)