Chapter 244: 238 Competitors exert force, Boss Li
With the broadcast of this ATV news at noon,
The event of ParknShop in Causeway Bay being boycotted quickly caused a sensation throughout Hong Kong.
Stunned!
Felt unbelievable!
"Ah? Boycott a supermarket? Can it be done like this!"
Inside a certain tea restaurant in the New Territories,
Citizens at table after table, either office workers eating lunch, or uncles and aunts enjoying leisurely afternoon snacks.
When the ATV news screen appeared, broadcasting the boycott event in Causeway Bay, the originally lively restaurant went quiet, and everyone looked at each other.
"ParknShop is being boycotted?"
"This Director Director Director Guan Zu Zu is amazing, he's actually so popular in Causeway Bay, able to make all the residents of Causeway Bay stand up to support him."
"Look at those neighbors, they really respect Director Director Director Guan Zu Zu very much, it can't be fake at all."
"This Director Director Director Guan Zu Zu is truly extraordinary, actually doing so many good deeds."
"Always heard he does many good deeds, now looking at it, it's truly well-deserved."
"This richest man Li has roamed the business world countless times, didn't expect he would have a day of being humbled."
"I guess he didn't expect Director Director Director Guan Zu Zu to have such great influence."
This shocking scene happened in tea restaurants, restaurants, offices... everywhere in Hong Kong, becoming a topic of conversation for many citizens after meals.
Citizens didn't expect that the supermarket with a good reputation under the richest man Li would encounter such a strong boycott.
At the same time, they were also surprised by Director Director Director Guan Zu Zu's popularity in Causeway Bay.
Of course, there was another group of people - stock investors, who realized a problem — the stock market!
Once this news came out, the stocks of Hutchison Whampoa Group in the afternoon would definitely fall!
Those who held Hutchison Whampoa stocks were almost all old stock investors; at this time, of course, they had to run!
There was no need to continue holding positions; even if they had confidence in Hutchison Whampoa stocks, buying back when the stock hit bottom later, equivalent to doing T, isn't it fragrant?
They hurriedly called, or ran to the trading market, and had to sell Hutchison Whampoa Group's stocks in the afternoon.
Run as fast as possible compared to others!
……
……
At this time,
Cheung Kong Group headquarters building,
The news had already spread here, and many employees felt inconceivable and unbelievable.
As employees of the richest man's group, they had always had a kind of "sense of honor," feeling that their company was invincible in the world.
Didn't expect that they would stumble because of Director Director Director Guan Zu Zu.
Boycott a supermarket?
Such an absurd thing happened today.
"Actually so many people support him~~~"
"Too surprising!"
"Wait... now it's noon, once this news comes out, won't the stocks in the afternoon?"
An employee's face changed suddenly.
He was an old stock investor.
Throughout Hong Kong, with the economic take-off in the 70s and 80s, Hong Kong was even called one of the "Four Asian Tigers," and stock speculation became the thing citizens in Hong Kong were most keen on.
Everyone was an old stock investor!
"It will definitely fall!"
"The last time in Wong Tai Sin, the stocks fluctuated, this time with such a big event, it will definitely fall."
"I have stocks... I want to run!"
"Let me run first!"
As for living and dying with the company?
Come on, the company isn't yours, why live and die with it.
These were all old stock investors, running faster than anyone else, most afraid of not being able to run and getting trapped.
And at this time,
Chairman's office,
Boss Li was watching ATV news, his face gloomy.
The content of this news was very unfavorable to ParknShop.
He didn't expect Director Director Director Guan Zu Zu to be so supported by Causeway Bay citizens.
Moreover, just half an hour ago, he received reports from general managers of ParknShop in Wan Chai, Sheung Wan, Wong Tai Sin, and other areas, saying that these ParknShop supermarkets had also been boycotted by neighbors, and although the boycott wasn't as intense, the supermarket's turnover was still affected, falling by at least 10%.
"It seems I still underestimated this Director Director Director Guan Zu Zu!"
Once these negative news came out, Hutchison Whampoa's stocks would definitely fall.
Thinking that Director Director Director Guan Zu Zu shorted his stocks and would earn a large sum of money, Boss Li felt very unhappy.
An enemy making money from oneself is even more annoying than losing money oneself.
"And, two supermarkets..."
"It's a threat!"
……
……
"Pity, there are only two competitors... No, only one!"
Five-Star Group building,
Boss's office, the couplet from the boxing gym had been moved here.
Director Director Director Guan Zu Zu looked at the supermarket data in Wan Chai, feeling helpless.
Currently in Hong Kong, chain supermarkets were monopolized by Wellcome and ParknShop, occupying 90% of the entire market.
What is Wellcome supermarket?
In 1960, Dairy Farm and Lane Crawford cooperated to establish the subsidiary Dairy Lane (the two company names connected together), and opened the first supermarket in Hong Kong in Central, Dairy Lane Supermarket. In the 1980s, it was renamed Wellcome.
But!
Dairy Farm was forcibly acquired by Jardine Land in 1973 (once it was acquired, it started to raise dairy prices, then indirectly triggered the 1973 stock market crash).
Then Jardine Land was acquired by Boss Li, completing the snake swallowing the elephant, and from then on, it advanced by leaps and bounds, becoming the richest man.
From this, it can be seen that Wellcome is also Boss Li's!
Speechless.
Throughout Hong Kong, Boss Li had already monopolized the supermarkets.
As for Carrefour, it entered the Hong Kong market in 1996, and then in 1999, it was beaten back by Boss Li and withdrew from the Hong Kong market.
The reason was that suppliers were forced by Boss Li not to supply Carrefour, otherwise ParknShop and Wellcome would not adopt these suppliers' goods. Who could withstand this, so Carrefour, this world-renowned chain brand, fled in a sorry state.
However,
Director Director Director Guan Zu Zu still had competitors.
There were two,
One was AEON.
AEON: AEON opened its first comprehensive department store in Hong Kong in 1987, in Kornhill Plaza, Quarry Bay, North Point, 4 kilometers away from Causeway Bay.
Pity, this AEON was Japanese, so Director Director Director Guan Zu Zu directly passed.
There was another one, China Resources.
State-owned enterprise.
In 1938, in order to unite democratic figures in Hong Kong and overseas who supported the War of Resistance, and to accept and keep donations and materials from all walks of life for the War of Resistance, "Lianhe Hang" was created in Hong Kong. In 1948, it was reorganized and renamed China Resources Company. In 1952, its affiliation was the Ministry of Commerce. In 1983, China Resources (Holdings) Co., Ltd. was established after reorganization.
Our own people!
Director Director Director Guan Zu Zu tidied up his image, quite having the temperament of a boss.
He walked out of the office,
Took Fong Ting downstairs, and at the company entrance downstairs, Following Xiao Fu and Ah Sing were already waiting in a blue Bentley.
Following Xiao Fu got out of the car and opened the back door for Director Director Director Guan Zu Zu.
Fong Ting went in first, that low waist and bent leg, round and tight, plus silk stockings...
Director Director Director Guan Zu Zu looked straight ahead, a gentleman.
After getting in the car, they set off, heading straight for the China Resources Building on Harbour Road, Wan Chai. This building was completed in 1983, refreshing the first height of office buildings in Hong Kong that year, standing on the shore of Victoria Bay, becoming a landmark building in Hong Kong at that time. (It's hard to say whether it was intentionally competing for the first place, with the implication of a feng shui battle.)
As for why Gloucester Road is called Gloucester Road?
This is the transliterated name of a person.
Today, Director Director Director Guan Zu Zu had an appointment with Mr. Chu, the chairman of China Resources Group, to come and visit.
This was the first meeting between the two sides, but they had already communicated by phone several times about the China Resources supermarket matter yesterday, and now they had a mature plan, so they met together.
Chairman's office.
"Mr. Chu, long time no see!"
"Mr. Guan, I've been hearing about your affairs, today I finally met you."
Mr. Chu had always been in Hong Kong, carrying out self-management reforms for China Resources Group, and he naturally heard of Director Director Director Guan Zu Zu, who was in Wan Chai, and recently arm-wrestled with Boss Li, making him quite eye-catching.
Director Director Director Guan Zu Zu sighed: "I also want to be low-key, but there is always trouble coming to the door..."
Mr. Chu was amused.
He felt that Director Director Director Guan Zu Zu was a guy who could cause trouble, but the character of liking to do good deeds made him feel good.
After chatting for more than ten minutes, they started to get to the point. "This opportunity is rare, our China Resources supermarket won't be modest, thank you Mr. Guan for your support!"
"Mutual benefit, you're welcome."
"Good, Mr. Guan is straightforward... This time, flyers, coupons, membership cards, I've all prepared. In addition, I've also contacted the bus company, there will be 3 buses going back and forth in Causeway Bay, pulling guests to China Resources supermarket..."
China Resources supermarket was on Gloucester Road, separated from ParknShop supermarket on Hennessy Road by Jaffe Road and Lockhart Road.
Not far.
It also belonged to the Causeway Bay/Wan Chai range.
So for the citizens of Causeway Bay, the furthest Causeway Bay citizen was only 700 meters away from China Resources supermarket, very close.
Of course, the bus also wanted to pull as many guests as possible.
As for membership cards, binding discounts, points, there was a high probability that Causeway Bay citizens would be kept in China Resources supermarket.
As for ParknShop?
!.
Go eat shit!
And what benefits could Director Director Director Guan Zu Zu get here?
China Resources Group gave 1 million to hire Five-Star Property for promotion fees, and also let China Resources Group owe a favor.
In addition, those neighbors boycotted ParknShop for 10 days, causing them 10 days of inconvenience, so Director Director Director Guan Zu Zu felt a bit guilty, so being able to pull China Resources supermarket to provide convenience for the neighbors was a very good thing for the neighbors.
The neighbors gave peaches and plums, so Director Director Director Guan Zu Zu naturally had to return roses to express gratitude.
One hour later,
Both sides signed, shook hands, and the cooperation was reached.
As for whether this cooperation would offend Boss Li, causing him to threaten suppliers and choke China Resources?
Come on,
Don't look at what background China Resources has.
And China Resources itself is a supplier.
Mr. Chu stood up and said enthusiastically: "Mr. Guan, we have already prepared a lunch banquet, please give Mr. Guan the honor."
Director Director Director Guan Zu Zu naturally agreed.
At this time,
Fong Ting walked in and reported a piece of news to Director Director Director Guan Zu Zu.
Just 20 minutes ago, the stock market opened in the afternoon, and the stock price of Hutchison Whampoa Group fell in response.
Director Director Director Guan Zu Zu smiled at Mr. Chu: "Once the news of China Resources' intervention spreads, the stock should fall even more fiercely..."
Mr. Chu laughed: "Looking forward to it very much."
……
……
After 3 PM,
Director Director Director Guan Zu Zu finished lunch with Mr. Chu of China Resources and returned to Five-Star headquarters.
On the way,
Director Director Director Guan Zu Zu saw a group of people on the road, holding signs and distributing flyers.
"AEON big discount!"
"Apply for membership, 20% off the whole store!"
"Apply for membership, get a free box of eggs, 1000 boxes in total, first come first served"
"Bus back and forth, worry-free transportation"
Obviously, another competitor (crossed out) AEON saw the opportunity and acted quickly.
At this time, it is estimated that Mr. Chu of China Resources and the president of AEON were both laughing at Boss Li: "Competitors are idiots!"
The blue Bentley continued to drive forward,
At another street corner, they met AEON's publicity team again.
They even saw a bus taking neighbors to AEON in North Point.
Director Director Director Guan Zu Zu made a call to Ah Wah: "Did you see AEON's ground promotion?"
Ah Wah: "Saw it."
Director Director Director Guan Zu Zu: "Ask AEON for 2 million, otherwise don't even think about publicizing or pulling people in Causeway Bay!"
This was pure extortion.
Just don't know if the Japanese will be very angry.
Ah Wah: "Okay, Brother Zu."
Director Director Director Guan Zu Zu: "Also, China Resources' ground promotion, you guys hurry up, don't let AEON surpass you."
Ah Wah said: "Rest assured, Brother Zu, ground promotion is already half done, every household has been stuffed with flyers, every building has our people guarding the stairs, ensuring the ground promotion effect is top-notch."
What is right time and right place? What is my territory?
This is it!
……
1 hour later, Ah Wah reported to Director Director Director Guan Zu Zu that the president of AEON was furious for a moment, but finally obediently gave 2 million.
Director Director Director Guan Zu Zu: "Did I extort too little?"
Ah Wah: "…………"
It's already ruthless enough, boss!
……
……
That night 19:00...
ATV news continued to broadcast, the focus of the news was still on the Director Director Director Guan Zu Zu vs Boss Li matter.
"This afternoon, the entrance of ParknShop in Causeway Bay was still deserted, for 4 hours, the total number of customers was only a meager 30..."
"And competitor supermarkets China Resources supermarket and AEON supermarket showed their skills, using discounts to attract, using buses to send neighbors and citizens of Causeway Bay and Wan Chai to their respective supermarkets..."
"Causeway Bay neighbors expressed: they are very satisfied with the discounts of the two supermarkets, the waiters are also very enthusiastic, especially the China Resources supermarket which is relatively close, neighbors think it can completely replace ParknShop and become the first choice for shopping in the future!"
"And in today's stock market, the stocks of Hutchison Whampoa Group, where ParknShop is located, were affected by this incident, falling 4% from the afternoon opening to closing..."
……
"Bang~~~~"
Boss Li's villa,
Boss Li, who was resilient and steady, even though he knew Director Director Director Guan Zu Zu shorted and made money, he didn't care much.
Even if the stock fell, he remained calm.
And now, seeing competitors exerting force, seemingly wanting to snatch his old customers of ParknShop, he finally couldn't hold back.
Smashed a teacup.
……
A new day,
More than thirty newspapers in Hong Kong all reported this matter with news headlines.
"Boss Li suffers another heavy blow, ParknShop encounters dilemma!"
"Director Director Director Guan Zu Zu kills the master with three punches, Hutchison Whampoa stocks fall in response"
"Shocking! Director Director Director Guan Zu Zu presses 70-year-old Boss Li on the ground and rubs him crazily!"
"20-year-old handsome guy slaps 70-year-old old man (with picture of Boss Li)"
"China Resources, AEON enter the market, dividing ParknShop's corpse!"
Newspaper after newspaper, the headlines were sensational.
Today's ParknShop continued to be deserted.
And on the stock market side, after opening, Hutchison Whampoa Group's stock fell faster than yesterday, falling 4.5% in one morning, although Boss Li wanted to pull it up, more stock investors were selling/doing T, and it couldn't be pulled up at all.
Stock investors were a bit uneasy after watching ATV news last night.
This was Boss Li's largest ParknShop supermarket, directly replaced by China Resources, which was definitely a heavy loss for Hutchison Whampoa.
So, old stock investors run quickly!
……
And at this time,
Media reporters from all over Hong Kong ran to Director Director Director Guan Zu Zu and Boss Li to interview the two parties involved.
Especially Boss Li,
They really wanted to know Boss Li's mood at this time.
Reporters from "Five-Star Daily" had already begun to brew a brilliant interview question: Boss Li, why don't you laugh? Don't you love to laugh?
(End of chapter) ===== CHAPTER 245 =====
End of Chapter
