Chapter 296: True Destiny Emperor

The previous chapter has been revised; it will be released during the day!

Late at night, faint chatter echoed in the suite.

Dawn was nearly breaking, yet the two continued talking, covering everything—nearly everything about male and female anatomy.

Fang Hong had started the conversation with some interest, but later lost all enthusiasm, wanting only to sleep, exhausted from the night's turmoil.

At this moment, both still lay on the sofa, though they had switched positions.

Fang Hong lay on his back, Liu Tianxian pressed her cheek against his chest, whispering softly: "I cried then, screaming for Mom—my mom caused a scene at the set."

She brought up again the events from the Divine Eagle drama set.

"Let bygones be bygones. Look ahead." Fang Hong patted her head and yawned.

Listening to her speak slowly had a hypnotic effect.

Liu Tianxian nodded lightly, murmuring: "I will look ahead. I definitely will."

"Go to sleep. If you don't, dawn will be here. You should go back." Fang Hong began to sit up.

"I'll stay here with you," Liu Tianxian said.

"Still talking? Next time. I'm too tired." Fang Hong waved his hand—Liu Tianxian was unusually energetic today.

"I'll sleep with you," Liu Tianxian said.

Fang Hong blinked in surprise, fixing his gaze on her with scrutiny.

"What, you're not happy I'll sleep with you?" Liu Tianxian looked at him.

"No, are you serious?" Fang Hong asked, dead serious.

"Serious. You can hold me, just don't grab me here." Liu Tianxian gestured to her chest.

Today, she had intended to do something with this man.

"Nah, forget it!" Fang Hong put on an act.

"You're being dramatic just because I'll sleep with you." Liu Tianxian grabbed his hand and pulled him toward the bedroom.

Inside the bedroom stood a large, soft white bed. Fang Hong pointed at it: "Once you lie down, no going back."

"Get in quickly," Liu Tianxian pushed him.

Fang Hong no longer pretended—he got on the bed, propped himself up on one elbow, and patted the space beside him.

Liu Tianxian obediently lay down.

"I don't sleep still," Fang Hong leaned closer.

"Neither do I," Liu Tianxian looked at him.

"Can we do it? I won't grab you." Fang Hong whispered, his meaning clear.

"Let me prepare. I'll give myself completely to you, okay?" Liu Tianxian's voice was soft.

She wanted to be cared for, to be tendered—but at the last moment, she hesitated, pulled back.

"This is healing my heart," Fang Hong pulled up the blanket, turned off the light. The bedroom darkened; only their blurred faces were visible up close.

He placed his hand on Liu Tianxian's stomach, lay on his side, watching her.

"This is my true destiny's emperor," Liu Tianxian said.

"I'm your man? Your true destiny's emperor?" Fang Hong repeated, loving to hear her say it.

"Yes. My man. My true destiny's emperor." This time, Liu Tianxian's voice was firm, as if carrying magic.

It stirred in Fang Hong a powerful sense of pride and protectiveness.

In the darkness, their eyes met. Liu Tianxian patted him: "Sleep now."

"Let me admire you a while longer. I just realized—oh, this is how a sleeping beauty comes to be," Fang Hong said.

"Hehehe!"

Liu Tianxian laughed, hugging him, gently patting his back: "Sleep. Don't stay up late."

"Can't sleep," Fang Hong said.

"Shall I tell you a bedtime story?" Liu Tianxian asked.

"Sure," Fang Hong said.

"."

Liu Tianxian's soft, high-pitched voice, uniquely melodic, carried a hypnotic rhythm; soon, Fang Hong grew drowsy and fell asleep.

Mostly because he was tired—from tonight's social obligations.

Liu Tianxian, seeing him asleep, curled into his arms and drifted off too—here, warm and safe.

The after-party video was edited and uploaded to Bilibili, and sent to major media outlets and the Movie Channel.

It could serve as news material.

"Yesterday, the Happy Thai Party after-party was held in Beijing."

But there was no reaction—just raw material, no plans for propaganda.

Wangyi responses were lukewarm; only Liu Tianxian's dance inside drew some discussion among her fans.

On January 28, Happy Thai Party officially ended its run, total box office: 1.2709 billion.

Box office revenue share: 45%, meaning 571 million in earnings. After deducting the 8% distribution cut—101 million—

470 million remained. As agreed, profits were split: 20% went to Xu Guangtou and Huang Bo—94 million total, roughly 47 million each. Both had invested in the film.

Previous data was incorrect.

Yutu's 80% share earned 376 million. After subtracting roughly 60 million in investment and propaganda costs, profit was about 300 million.

Compared to the two men's earnings, Xu Guangtou felt some resentment—he believed the film succeeded because of him, that his contribution was greatest, and wanted to raise his fee.

This film was out of the question—he aimed to raise his fee for the next Jiong series.

For the next Jiong series, Xu Guangtou must cooperate with Yutu, since Yutu held partial copyright, as stipulated in the original contract.

Xu Guangtou dared to set up on his own, leaving the investors of Lost in Thailand to produce Lost in Thailand alone, but he wouldn't dare to infringe on Jade Rabbit's rights.

Jade Rabbit and the investors of the previous Lost in Thailand are not in the same league.

For example, when My Love from the Star aired this time, because it was simply too popular, PPS and two other online video platforms put it up and broadcast it without permission.

Jade Rabbit's outsourced legal team wouldn't indulge them either—straight to a lawsuit, straight to takedown, no negotiation.

As for pirated copies, there's nothing that can be done about them; piracy operates in a grey area.

But the number of episodes released by pirates won't be more than the normal broadcast, because the normal broadcast episodes are kept by Jade Rabbit.

They weren't all given to Bilibili and LeEco.

And Bilibili broadcasts it for free anyway, so pirated copies have even less impact—who would bother looking for pirated links when they can watch the HD version normally.

This drama was made by Fang Hong to draw traffic to Bilibili and for ad sales.

Standards also need to be set for video platforms—how ads should be charged, how revenue should be split, everything needs a standard.

Bilibili is different from other platforms; it cannot have pre-roll ads, those tens of seconds of ads before playback. This was the tone set from the very beginning, and only this could attract traffic.

But pre-roll ads can be placed in the lower-left or upper-right corner, or ads can be embedded in the middle of the show, letting the stars do a round of endorsements while supporting cast members handle the rest.

This way it doesn't really affect the plot.

This became the trick later online video platforms commonly used.

Right now web dramas don't have a systematic ad standard or revenue-sharing standard; each has its own algorithm.

Some charge by views, some by membership, some rely on pre-roll ads or corner ads, and some just throw money to grab market share.

That is, buying film and TV copyrights—first seize the market, then talk.

But Fang Hong wants to set a standard: how view-based revenue is split with partners, how ad revenue is split with partners—that is, the production side.

Only this way can small workshop-style production teams from society be absorbed, like Wanhe, Six-Thirty, and other web drama workshops.

Ad revenue sharing is 70% exclusive, 50% non-exclusive for partners—this split provides great motivation.

View-based revenue is calculated separately; there's no standard yet, mainly because the membership system hasn't been set up. It can only be put aside for now, and Jade Rabbit will be settled based on ad fees first—can't let Jade Rabbit have no revenue.

It also involves duration and such, anyway it's very complicated. In the previous life, iQiyi set the best standard, so it has always been at the top.

Youku is the worst, Tencent brings in the most traffic.

Now Bilibili's daily active traffic is surging. My Love from the Star's combined views on Bilibili and LeEco have broken 500 million, making it the currently highest-viewed TV drama on the entire internet.

Because the traffic was simply too huge, it once caused the platform to disconnect and lag.

But after renting servers, it stabilized.

Ad sales clients originally numbered only a dozen or so, growing to 74, achieving 440 million yuan in ad revenue.

This isn't everything My Love from the Star brought in, but My Love from the Star alone brought at least over 300 million yuan in ad revenue, with growth rates of several hundred percent.

Bilibili's user base used to be all those anime fans, a type of user hard to monetize. Now a lot of TV drama viewers and young women have flooded in.

These users are the easiest to monetize.

These users are the ones who really spend money, so Bilibili previously didn't have much ad sales value; now that value is finally showing.

There's also the reason that the current ad model is immature.

As more episodes of My Love from the Star aired, this TV drama continued to explode in popularity across Asia.

Fan Xiaopang also went to South Korea, Southeast Asia, and Japan markets to run events; she had always had ambitions to enter the international market.

Who would have thought it would be through a TV drama, not through film—life really is full of surprises!

By the way, Chen Xiao also went abroad to run the market. Wherever they went, there were seas of people, fans screaming nonstop, each event earning over a million—why not go.

They earn a bit less than domestically, which is normal; their markets aren't as inflated as China's.

Relying solely on My Love from the Star, these two can hold the heat for a year, run commercial events for a year, and earning several hundred million is no problem.

It's estimated that Jade Rabbit alone can earn 800 million from Fan Xiaopang and Chen Xiao through events and endorsements.

Not earned all at once, but spread out over time.

It can be said that through the TV drama My Love from the Star, Jade Rabbit can earn to the brim; even the second and third round TV broadcast rights have been sold.

But the time is still short; the main earnings are from the talent business and ad fees. Many contracts are still being negotiated and signed, not yet finalized.

But with this TV drama, Jade Rabbit has firmly established its footing in the TV circle.

Although it's currently the Spring Festival period, My Love from the Star has a dedicated commercial team handling these matters.

Additionally, even though it's just empty talk, Fang Hong hasn't stopped. He still put up a propaganda banner online, saying it would be released on February 10, looking like he was going to fight it out with Journey to the West: Conquering the Demons.

This forced Huayi to respond; their distribution team is still running around cinemas nationwide, using promotions and rebate methods.

Mainly seeing the benefits of My Love from the Star gave them pressure—Jade Rabbit has money!

(End of this chapter)