Chapter 682
Sui Lingfang naturally thought it could be agreed upon.
If she felt it was inappropriate, she wouldn't have come to the Imperial Capital in person to ask Jin Li; she would have just explained it on the phone.
She explained: "Although Jin Bafu Jewelry and Tiangong Jewelry both have the word 'jewelry,' there is a big difference in the business scope of the two. Jin Bafu is mainly gold jewelry, while Tiangong Jewelry focuses on jewelry."
"Even if some accessories overlap, in the eyes of the public, these two are not competing brands, so there won't be any problems with public opinion."
"As for the non-compete agreement you signed with Tiangong, it didn't require you not to endorse gold brands, so the non-compete agreement won't be triggered either."
"The most important point." Sui Lingfang said with a certain expression, "The reputation of Jin Bafu Jewelry is very stable in the eyes of the public, and there have been no negative news, so I tend to let you take the endorsement."
"You have national popularity, and they are also a household name national brand. The cooperation between the two sides is mutually beneficial."
"What’s more, in order to reach a cooperation with you, Jin Bafu Jewelry also offered an incomparably generous 10-year endorsement contract."
Sui Lingfang made the final decision: "We have absolutely no reason to refuse."
Jin Li nodded: "I don't understand endorsement matters; you guys just check it."
In terms of film and television dramas, Chenxi Entertainment’s experience will be insufficient because it has never been involved before.
In terms of business cooperation, the experience is also weak, needing the help of President Xiao’s side.
But in terms of endorsements, their experience is very rich.
The richness here doesn't mean they have a lot of experience in negotiating endorsements, but that they are rich in experience in investigating the fit between brands and stars.
Jin Li didn't become popular again before, and she had endorsements under her name, but they were few, and she didn't sign unknown brands.
And after she became popular, Chenxi Entertainment managed her image even more carefully, fearing that randomly taking an endorsement would lower her commercial value, and the endorsements they chose for her were all "better to have nothing than to have something bad."
Relying on this point, Chenxi Entertainment had long since gained Jin Li’s trust.
Sui Lingfang: "Then I will call the legal department to push the contract. Are you in a hurry for this endorsement? If you are not in a hurry, I plan to grind the specific detailed terms with Jin Bafu well."
Jin Li smiled: "Not in a hurry, I’m not short of money."
She didn't know what she thought of, and said: "If there are no accidents, I have another investment to be credited."
The investment Jin Li mentioned was "Virtual Face," which she casually invested 1 million in last year.
The investment for ordinary short dramas doesn't need to be so large. She took 1 million here, and Qiguan Mingzhu also took 1 million, with a total investment of 2 million.
The director didn't dare to slack off and filmed both horizontal and vertical versions.
The horizontal screen, as a boutique short drama, has already gone online on Bilibili, not only taking back all the investment but also conducting dividends.
A few days ago, Pearl called her to talk about this matter and also said that this week, the vertical screen short drama of "Virtual Face" would also be put on the market.
Compared to the boutique short drama on the horizontal screen, everyone actually thinks more highly of the sales of "Virtual Face" on the vertical screen.
After all, in the field of short dramas now, it is not an exaggeration to say "vertical screen is king."
There are really too many vertical screen short dramas, almost occupying the entire short drama market, and the profit-sharing model is also more thorough.
Jin Li has seen the quality of the horizontal screen short drama, and she believes that as long as the vertical screen version is not cut randomly, it should be able to explode.
Next, "Virtual Face" picked an auspicious day to go online, and sure enough, as she expected, it exploded as soon as it aired!
And this kind of explosion was an unexpected explosion.
The two male and female leads attracted a wave of fans on the horizontal screen short drama, and the attention of their personal accounts also soared rapidly.
They called on their fans on every social platform to reserve the vertical screen version.
As soon as the vertical screen version went online, relying on the previously accumulated reservation volume, it rushed to the first place in popularity that day.
And because the plot of "Virtual Face" in the early stage was very dog-blooded, and there was no lack of intrigue, it was very suitable for casting traffic in various places.
So some short drama companies used it for full-network traffic casting, and the playback volume of "Virtual Face" climbed again, making investors make a lot of money again.
Jin Li, at Qingbei, didn't hear the surrounding classmates discussing this short drama.
However, she occasionally opened video software and could brush up on the advertising traffic of this drama. In terms of traffic casting, those third-party companies were still very willing.
Of course, since third-party companies spent money on traffic casting, they were counting on "Virtual Face" to make money for them, so they signed separate profit-sharing agreements.
Even if the profit-sharing ratio was suppressed, full-network traffic casting was originally an unexpected exposure, and she and Mingzhu treated this money as a generous extra income.
Time came to May.
At this time, "Virtual Face" had been exploding for a full month, and the popularity finally eased.
Qiguan Mingzhu called Jin Li again and happily reported the results this time.
"Because the 'Virtual Face' vertical screen short drama exploded, it fed back to the horizontal screen short drama, and we shared 3 million on Bilibili."
"As for the vertical screen, there will also be the first profit-sharing this month, estimated to be 5 million, and there should be a profit-sharing of over 20 million subsequently."
Qiguan Mingzhu sighed: "I finally understand why so many stars don't want to be stars properly, and when they have some money in their hands, they will go to engage in investment."
"It turns out that investing to make money is so addictive. We just threw down 1 million each, and now we are each going to earn tens of millions—a 10-fold profit!"
Jin Li reminded: "Film and television dramas take a long time to recover costs, the profit-sharing cycle is long, and they are prone to losses. Examples of winning big with small are not common."
Qiguan Mingzhu: "I know. After I finished investing in 'Virtual Face,' some friends heard the wind and thought I was interested in investment. These days, they have called to ask me and pull me to invest."
"There are a few very good projects; just listening to them makes me very tempted, but I kept an eye out and specifically searched for relevant cases."
"I found that those projects sounded very beautiful, but they were actually packaged. It was basically impossible to get back the investment, no different from fraud, so I couldn't help but be startled. Fortunately, I wasn't deceived."
No one came to Jin Li’s side.
Everything was blocked by Chenxi Entertainment, and not many people knew her private phone number.
In addition, Jin Li had been in contact with investment much earlier than Qiguan Mingzhu. Many film and television dramas she participated in had personal dividends, and Chenxi Entertainment also invested a little.
In terms of fraud, Chenxi Entertainment didn't know how many they had encountered; the company was very experienced.
Jin Li said somewhat worriedly: "In the future, if you have any investment projects you are very optimistic about but can't make up your mind, just tell me."
Qiguan Mingzhu asked curiously: "If I tell you, can you calculate it for me?"
Jin Li smiled: "I don't calculate, and what I calculate isn't accurate, but I can go to the Taoist temple to draw a lot for you. If the lot text that comes out isn't good, then don't invest."
"You can also use this method to draw yourself; there is a 51% probability that it is accurate."
Qiguan Mingzhu laughed, "51% probability? That’s just half and half, really metaphysical enough."
She didn't take this to heart. 51% probability sounds about the same as 50%, but placed in a Taoist temple, the difference is very big.
That extra 1% is equivalent to the favor of the gods, which will exert unexpected effects at critical moments.
Qiguan Mingzhu happily finished chatting with Jin Li about the income, and then talked about the news that the director was already preparing to plan the second short drama.
"'Virtual Face' is a story that sells well. She wants to film it as one of the unit dramas. The second one is also a story with a similar fantasy style, but this time it’s not changing people’s faces, but changing people’s brains."
"Changing brains?" Jin Li was a bit puzzled, "How is this changing brains?"
Qiguan Mingzhu: "I haven't seen the script yet, but the director roughly told me her idea. She wants to let three people in their 70s or 80s return to the past when they were 20."
"Let these three people have rich experience and life experience when they were young, and then write about how they develop their own lives."
"Among them, two people were brave and resourceful at first and dared to fight, but after one person fought to a certain extent, they became comfortable and didn't want to continue to struggle, while the other person made their business bigger and bigger."
"The remaining person, because they felt they knew the future development trend, was high-minded, set the goal too high at the beginning, didn't do the right thing at the right time, was very aggressive, and ended up achieving nothing."
Judging from the narrated plot, Jin Li felt that this drama should also be very interesting.
This has a very "Virtual Face" style; the design of the script is always a fairy-tale beginning, but a very cruel ending.
Returning to the past doesn't mean you can go smoothly and become a person above others.
People’s experience is often limited to their past experience; if they don't make changes, they will be trapped by past experience instead.
It’s like a commoner; the experience they possess is also limited to the commoner class.
If they return to the past, if they don't find a way to jump out of this class, they won't necessarily get good opportunities.
Similarly, having rich experience only allows life to take fewer detours, but it doesn't mean life can become completely different.
Anyone who wants to change their life possesses great wisdom and great courage.
After all, you can't expect a person who has been lazy for a lifetime to return to the past and change their lazy nature and become incomparably diligent.
If a person really makes up their mind to change, they can change now, so why bother to find an excuse like "returning to the past"?
Qiguan Mingzhu said again: "The director told me she plans to find the original cast to film."
Jin Li asked: "Then will the budget she set this time increase?"
Qiguan Mingzhu said: "No, she said she would still take 2 million and film two versions."
"As a short drama, an investment of 2 million is already much more abundant than the industry benchmark. Many short drama crews have investments of only 100,000 or 300,000 or 400,000."
Jin Li lowered her head and looked at the activities the male and female leads recently attended on the tablet; there were photos of them on it.
Her body had improved a lot recently.
But in terms of ability, there was no room for improvement, and "half the effort for twice the result" had also been developed to the greatest extent by her.
Since the quality couldn't be better, her body actually had some more abilities.
Most of these abilities were what she had before, but because she didn't use them much, they faded, and now they appeared again.
A look at this, and she saw the difference in the physiognomy of the male and female leads.
There was burning ambition and wild hope, and their spirit was also high.
Jin Li asked: "Since you want to use the original cast, are the male and female leads also the original ones?"
Qiguan Mingzhu: "Should be, and the male and female leads are popular. With them continuing to participate, the next step can also be guaranteed."
Jin Li said: "The director shouldn't have talked to the male and female leads, right? Since they are popular and their value has risen, it’s impossible for them to still take the previous salary."
Qiguan Mingzhu was stunned, "I didn't ask about this, but you reminded me."
"Last time we gave 2 million, she spent all the money where it should be spent. This time, if the actors' salary is to rise, if we still follow the director’s filming style, I’m afraid it really won't be enough."
In fact.
Jin Li’s intuition was very accurate.
After Qiguan Mingzhu finished chatting with her, she immediately asked the director.
The director was polishing the script with the screenwriter. Wanting to use the original cast was also because in the last cooperation, everyone already had a tacit understanding and knew what kind of story she wanted to film.
This time, hearing Qiguan Mingzhu say this, she realized that she had to coordinate the schedule with others.
At this time, the director still thought she could summon the original cast.
After all, the explosion of "Virtual Face" had already proven that her vision and filming were excellent.
The staff was easy to talk to; those people didn't have a fixed team, and they went to whichever group had work.
Hearing that the director wanted to film a new drama, they all expressed their willingness to join the group.
But on the side of the male and female leads, the director encountered a tricky thing.
One was because the male and female leads exploded, and many short drama directors also targeted them, wanting to cooperate with them on new dramas.
So their schedule was full within three months.
According to them, the management company still had to continue to take dramas for them, striving to fill the schedule for this year, and seamlessly join the group until before the New Year next year.
But because they became popular filming the director’s "Virtual Face," the male and female leads also really wanted to cooperate with the director and were willing to coordinate the schedule.
But another thing that made the director embarrassed came.
In terms of salary, it couldn't be set according to the previous way.
The director also expressed understanding.
They became popular, their value was different, they had popularity, and it was right to raise their salary.
But what she couldn't accept was that the salary of these two people had actually risen 100 times compared to the past.
She used to set them at 2,000 yuan a day.
2,000 yuan as a lead looked small, but the filming time of "Virtual Face" was long, unlike other short dramas that only filmed for a week, but filmed for a month with excellence!
And now, the male and female leads both indicated that the price the company gave them was 200,000 a day.
As soon as this price came out, the director was dazed.
Is this still a short drama actor?
This price is comparable to a second-tier actor with some popularity in the domestic entertainment industry!
If filming for a month, calculated by 30 days, wouldn't that mean taking out 6 million?
6 million for one person, 12 million for two people—what kind of short drama is this filming?
TV dramas can be filmed!
Calculated by the day, this is absolutely not okay!
But the male and female leads insisted on this point, gritting their teeth at 200,000 a day without letting go.
The director asked the management company behind them, and the management company was also of a unified tone, currently taking dramas at this market price.
It’s just that the director felt this was impossible.
Filming a short drama for seven days, seven days is 1.4 million. Both of them are popular kings in the industry; the actor’s salary alone is 2.8 million.
Besides the salary of the male and female leads, other venue expenses, staff salaries... a drama can't come down for less than 5 million.
With this investment, what kind of short drama is being filmed? It’s better to film a small-cost web drama.
The director complained to Qiguan Mingzhu, and Qiguan Mingzhu called Jin Li again a few days later, sighing:
"You really guessed it; the 2 million investment probably won't be able to take it down. The actor’s salary is too high."
She talked about the matter, and Jin Li recalled the physiognomy she saw before, saying:
"They are putting on airs. 200,000 is just an external quote, not the actual quote, but they refuse to lower the quote, taking it for granted that the director can't do without them."
"They probably think that this drama can explode because they acted excellently, not because the script is good and the director filmed it well."
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End of Chapter
