Chapter 751: Building Hype and Official Announcements!

Sui Lingfang came to the Imperial Capital to visit her, but she didn't forget to arrange work for her.

Since these work details would have to be discussed on WeChat anyway, it was better to talk about them face-to-face in advance.

"You have two relatively important external engagements coming up. You’ll need to attend brand events for both this weekend and next weekend."

Jin Li frowned. "Why is it brand events again? Before I started school, I didn't have this many brand events."

"Although I had some commercial endorsements, the number of endorsements was far lower than other artists. Even now, the number of brands I’m signed with as an ambassador is fewer than that of A-list stars."

"Why are there still so many brand events? Are they opening new stores around the world every single day?"

She couldn't help but voice the question from the depths of her soul.

Ever since she arrived at Qingbei University, she had to go out to attend brand events every weekend.

How many weekends had passed since then?

There are four weekends in a month, and she could attend two brand events each weekend—one per day. With 12 months in a year, she estimated she would have to attend 96 brand events a year.

And that was a conservative estimate.

Because as soon as her winter or summer break arrived, the number of brand events would only increase, never decrease.

If it weren't for her firm stance on protecting her weekends off from filming, she might have been dragged to attend brand events then, too.

But even though she secured her weekends during filming, when she wasn't filming, Sui Lingfang would pack her schedule to the brim.

Today it was one brand event, tomorrow another, and the day after she’d be flying abroad for something else.

People say the economy is in a slump, so why are brands specifically targeting her to fleece, opening stores every single day?

Sui Lingfang shrugged. "I’d like to arrange other engagements for you, but excluding Monday through Friday, you only have Saturday and Sunday, and at most, Friday night for filming."

"In this timeframe, you can only do short-term engagements, and the only things that fit are being a guest on variety shows. But you don't like doing variety shows, do you?"

Jin Li nodded. "I think actors should always maintain a sense of mystery. That keeps the audience interested. Overexposure is not conducive to an actor's growth."

She thought for a moment and added, "Besides, the variety shows on the market each have their own themes, and very few are actually suitable for me."

"I’m not a master of witty banter, nor can I tell jokes to liven up the atmosphere. I’m better suited to being a quiet listener."

"Other than *Leisurely Slow Life*, I don't think I’ll be filming any other variety shows."

Sui Lingfang spread her hands. "Then if I want to keep feeding you work, I can only let you attend brand engagements."

"To be honest, you do have a lot of brand engagements. It’s not because those brands are opening stores everywhere, but because—"

She said helplessly, "The brands only want you!"

Sui Lingfang opened her work tablet and handed the list of recorded brand events to Jin Li.

"The brand events you’re attending now are already the ones I’ve selected for you. Look, there’s still a huge pile I haven't picked."

Jin Li took the tablet and scrolled down.

What met her eyes were invitations from all sorts of brands, sincerely requesting her attendance.

Some of these brands she recognized, others she didn't.

There were well-known national brands, top-tier luxury brands, and various niche brands.

And behind these brands were long strings of price quotes.

Seeing those numbers, Jin Li couldn't help but fall silent.

Usually, the company would arrange for her to attend an engagement, and she would go without looking at how much the fee was.

This was because she wasn't very interested in money, and she trusted that the company wouldn't book her for engagements with exceptionally low fees.

Additionally, as long as she wasn't the brand ambassador for that brand, they wouldn't require her to give a speech.

After all, if they wanted her to speak, that would be a different price point.

However, based on Jin Li's principles, even if they paid, she wouldn't give a speech.

If it were an open interview, she would participate, as that allowed the public to get to know her better.

So she had never thought that her quote for attending brand events seemed quite expensive?

Just attending once could earn her hundreds of thousands in appearance fees...

And that’s just for sitting there? Is making money really that easy?

Some niche brands offered even more outrageous quotes, with appearance fees reaching over a million.

Jin Li did a quick calculation and found that just by attending brand engagements on weekends, she could earn over two million in appearance fees in a month.

It really was quite absurd.

That’s equivalent to the fee for a small endorsement.

And she didn't need to endorse the brand or use her reputation to promote it; she just had to attend an event.

She was someone not very sensitive to money, but this time she had to sigh: the world of celebrities is just too inflated! Hmm.

Sui Lingfang's voice came from beside her: "I wasn't lying to you, was I? Based on the intensity of the invitations coming in now, let alone attending for one semester, you probably won't be finished even after you graduate from university."

"The events I’ve picked for you have already been carefully selected, based on your image positioning and market price. Even so, the market demand for you still exceeds supply."

Jin Li said sincerely, "Sui Lingfang, you’ve worked hard."

Sui Lingfang sat beside her and pulled up the two most important upcoming items on her schedule.

"You have two very important engagements recently, or to put it simply, three."

"One is the advertisement poster you shot for Yajun before the New Year, which is going to be launched on their official website. So this weekend, you need to attend Yajun headquarters' new quarterly brand event."

"Yajun attaches great importance to this event. They’ve invited many VIP clients and will officially announce you as the global ambassador for Yajun ladies' watches at the event, simultaneously announcing it online."

"After that, your image will be displayed in Yajun stores worldwide, replacing the previous global ambassador's exposure spot, ushering in a wave of explosive exposure."

Speaking of this, Sui Lingfang's expression was somewhat solemn.

She was also stunned by Yajun's grand gesture.

It wasn't that she didn't know how much brands loved Jin Li, but to be able to do what Yajun was doing was truly unprecedented.

Even Fangfei, which collaborated most closely with Jin Li, couldn't reach this level.

Sui Lingfang said, "You also know that the 'Gift' series of men's watches from Yajun is the most famous and a global bestseller."

"But this time, your poster is stepping into the global ambassador poster spot for the [Li] series. From this, you can see how much Yajun values you."

"Don't think that in-store promotion is useless, because most Yajun stores are located in well-known local shopping malls, and there are huge screens outside. Many Yajun stores are launching advertisements simultaneously."

"Once your poster is replaced, Yajun stores will also uniformly switch to the advertisement you shot. This exposure intensity is extremely high."

"Many high-value user groups don't like using mobile phones. They can see you on the huge screens, further enhancing your popularity and influence overseas."

At this point, Sui Lingfang paused, took a deep breath, and said with a serious tone:

"I think Yajun's courage this time is great. It can be said that they are going all out to support the ladies' watch line!"

A thoughtful look flashed in Jin Li's eyes, and she said:

"Yajun has mature sales channels, many stores in high-end areas, and the world's most outstanding and experienced team of craftsmen."

"Since they can make the Gentleman's Six Arts series so outstanding, once they are determined to make ladies' watches, the results shouldn't be bad."

Sui Lingfang heard this and asked tentatively, "Then do you feel any regret that you didn't agree to that revenue-sharing endorsement contract with Yajun back then?"

"Regret?" Jin Li raised an eyebrow and shook her head. "No, I don't feel regret."

She said, "Doing well and being a smash hit are two different things."

"You have to get at least one of either reputation or high sales, otherwise it would be a pity to spend so much effort on promotion."

Jin Li had already made up her mind about Yajun, and she wouldn't regret it.

But she could only restrain herself, not others.

She knew the company and Sui Lingfang were very regretful that she gave up the revenue-sharing endorsement contract.

After all, just that "Twelve Zodiac Tiger Series" watch alone brought her 5.5 billion in revenue.

This was just a single watch in one series. If the contract scope expanded to include all future product revenue sharing she endorsed, how huge would the profit be?

Even if the sharing ratio wasn't that high, the base was large.

Great effort creates miracles!

But only Jin Li knew that some benefits shouldn't be touched.

Not to mention how Yajun's fortune would be in the next few years, she only knew that if she touched this benefit, she would get into a lot of trouble.

She wasn't afraid of trouble, but she didn't want to see idiots.

She would also get tired of constantly walking through plots of face-slapping and showing off.

She took the initiative to ask, "What is the second important engagement you mentioned? Do I need to complete it this weekend too?"

Sui Lingfang came back to her senses, feeling that what Jin Li just said was quite profound, but she couldn't grasp it yet.

"No, you need to coordinate with Yajun Watches for both days this weekend."

"Saturday is the day the brand officially announces you as the ambassador, and Sunday is when you will attend the sales event at Yajun's flagship store as the ambassador."

Sui Lingfang suddenly thought of something and reminded her, "By the way, Yajun will be live-streaming the events for both days."

Jin Li nodded. "Okay."

Sui Lingfang: "The second important engagement I mentioned is for next weekend. That is the shoot for Tiangong Jewelry."

Jin Li asked with interest, "Tiangong?"

Sui Lingfang's smile deepened. "Yes, Tiangong."

"After these years of your collaboration with Tiangong, the brand is very satisfied with you. Before your endorsement contract with Tiangong even expired, they sent a special representative to coordinate with the company, eager to renew the contract with you in advance."

"I tentatively tested the waters, and the price they offered the first time was excellent. As expected, those who make jewelry are not short of money at all."

"The endorsement price for the renewal can still be negotiated. The company will help you grind it out slowly. Tiangong has recently had a trend of shifting from a first-tier brand to a luxury brand."

"Yajun offered you a five-year endorsement contract worth over 1 billion, which can just serve as a reference for Tiangong."

Jin Li was a bit tongue-tied.

To be honest, a five-year endorsement contract worth over 1 billion was the heaviest among all the endorsements she had on hand.

Even signing a global general endorsement with Fangfei and achieving deep cooperation didn't reach this price.

Letting Tiangong benchmark against the price offered by Yajun, instead of comparing with Fangfei...

Jin Li thought to herself that the company seemed to be treating Tiangong as a sucker.

However, she wasn't good at negotiating prices, so she would let the company figure it out itself.

Sui Lingfang opened her memo and said, "The renewal contract hasn't been negotiated yet. You are still within the endorsement period, and Tiangong wants to invite you to shoot three sets of jewelry. Those two days are the shooting period."

"After the shooting is finished and the jewelry is launched for promotion, you will need to wear their jewelry to attend various evening banquets and ceremonies, as well as Tiangong's brand event promotions and Tiangong's exclusive jewelry exhibition activities. This counts as the third engagement."

Jin Li understood. Although they were all brand activity engagements, the significance was different.

Whether it was Yajun or Tiangong's events, she needed to take them seriously.

Sui Lingfang saw that it was getting late and urged her to rest quickly.

"I’ve checked your class schedule. You have an early class tomorrow, but no classes in the afternoon, so you can get a good rest."

"Tomorrow is Saturday. Makeup and styling will start at 5:00 AM on Saturday. Yajun headquarters will start the event at 9:30 AM, and at 12:00 PM, they will simultaneously announce you as the brand-new ladies' watch ambassador."

"After all, Yajun paid an endorsement fee of over 1 billion for 5 years, and the company attaches great importance to it. I have to watch you finish the two-day event before I fly back on Monday."

A soft smile curled on the corner of Jin Li's mouth. "It’s been a long time since I let you follow my events. This time I can chat with you more."

Sui Lingfang also smiled. "Yes, those leisurely days in the past seem to be right before my eyes. I really miss them."

That night, some people with sensitive news sources had already received wind of it.

Yajun inviting Jin Li to be the ambassador for ladies' watches was still a secret in the circle, and very few people knew about it.

Otherwise, many media outlets would have already come out to discuss exactly how much endorsement fee Yajun gave Jin Li.

After all, the betting agreement Jin Li signed before was known to the entire industry through Yajun's publicity.

It’s just that everyone only knew Jin Li won the bet, but didn't know how much Jin Li could win from this bet.

The betting agreement involved many details and was difficult to dig deep into.

But the endorsement contract was different.

The endorsement fees for first-tier artists were all fixed and hard to hide completely.

Before the media even reported it, many gossip forums had already started a new round of discussions.

[Li Tao, is Fish God already about to ascend? Even this piece of cake from Yajun has been taken.]

1L: [Wasn't it already taken long ago? Are you just getting internet access in the village? The collaboration already passed.]

2L: [The original poster is talking about Fish God signing as Yajun's global ambassador, right?]

3L: [Holy crap, global general ambassador?! Don't scare me. Yajun isn't doing the Gentleman's Six Arts series anymore? Isn't that a men's series? Why can Jin Li become the global general ambassador?]

4L: [Carp is Yajun's global general ambassador for ladies' watches...]

5L: [Is the news authentic?]

6L: [Leaked by Yajun's internal staff. It will be officially announced the day after tomorrow. Just wait and see!]

7L: [At first, I only felt that Fish God lived up to the name of Lucky Carp, and could run into any good thing. But now I don't think so. Good luck to the extreme is also a kind of strength! She is very capable!]

8L: [(Knocking on wooden fish) I’m already waiting for when Fish God will ascend. I’m optimistic about her becoming an international superstar!]

9L: [With this kind of good luck, everything will be successful (crying loudly)]

10L: [The Fish Goddess is also very capable, okay? Although her acting isn't the absolute top-tier, it's not bad at all.]

11L: [Stop talking. Let's just see when she can collect the divine dragon and summon the whole group!]

Because there were too many revelations on the biggest gossip forum, many media outlets followed up, plus some people had also received relevant news.

So before the official announcement day of Yajun arrived, the media spontaneously created hype for Jin Li taking on Yajun's global general ambassadorship for ladies' watches.

[Explosive! Who will be Yajun's first global female ambassador?]

[Jin Li's career creates brilliance again. After Fangfei, she has taken another global top luxury general ambassadorship!]

[Thirty years east of the river, thirty years west of the river, don't bully the young for being poor! Walk into Jin Li's counterattack path, everything starts from that morning of burning incense...]

?? There is also a monthly ticket sprint event this month, which will open at the end of the month. Because there is a double event at the end of the month, it will be set to open on that double day in advance. At the same time, the monthly ticket lottery event will also continue. We will do it for another month, still with 20 spots. ===== CHAPTER 759 =====