Chapter 760: Others are fed, Jin Li chases to refund

In a large gossip forum, just after Jin Li finished shooting, some ambiguous posts appeared to break the news.

The tone didn't sound like a leak from Tiangong staff, but the information said was half-true and half-false, and it was quite convincing.

[A brand that wants to enter the luxury goods market is blessed. It actually invited a certain fish to shoot an advertisement, and this fish is very satisfied with their cooperation this time, and is even willing to shoot an extra advertisement as a backup. What kind of virtue and ability does that brand have to have such dog shit luck!]

1L: [Seconds to decode, once it's related to fish, it must be our Fish God!]

2L: [Which brand wants to enter luxury goods?]

3L: [Ah this, only a week later, Fish God has taken on a new advertisement endorsement?

My memory is still stuck on her being officially announced by Yajun as the global spokesperson for women's watches. I grabbed the new women's watches launched by Yajun for several days and didn't grab them!]

4L: [Same, I also grabbed watches for several days, it's even harder to grab than concert tickets, crying!]

12L: [So which brand invited Fish God to shoot the advertisement? I remember luxury brands have competition agreements, and an artist cannot have too many luxury brand endorsements, and many luxury goods have overlapping positioning!]

13L: [I know which brand it is, Tiangong!]

14L: [Seconds to understand, Tiangong!]

15L: [Damn, am I the only one who knows now that Tiangong wants to enter the luxury field?]

16L: [I was wondering why their watches have been selling more and more expensive in recent years. I could buy them in full before, but now I have to pay in installments for three months to not feel pain. It turns out they had a premeditated plan!]

Because this gossip post had high discussion heat, it was moved to other platforms by many self-media bloggers.

Some of Jin Li's fans therefore called Tiangong officially to ask if there were any new products endorsed by Jin Li about to be launched.

Originally, everyone thought that Tiangong official would answer relatively conventionally, just like the handling methods of those brand officials in the past.

Saying "don't know," "inquiring," "wait for the news to be announced," etc.

But even netizens didn't expect that Tiangong actually acknowledged it very simply!

This speed...

It not only acknowledged it on the phone, but also posted a blog:

V Tiangong: [Heard that you are all looking forward to the new endorsement products? We are rushing to prepare, Xiao Tian strives to launch next month~ @Jin Li]

Netizens rushed to leave messages:

[Not an official announcement but better than an official announcement, the last @ is very meaningful]

[It's just short of directly writing that the new spokesperson is Jin Li!]

[It seems Tiangong doesn't want to hide it this time. Since they can't do a good job of keeping secrets, then just acknowledge it and let this heat blow more violently!]

Netizens not only left messages at Tiangong, but also ran to Yajun, scolding them for low efficiency and lack of ambition.

[Look at Tiangong, not an official announcement but better than an official announcement. Look at you again, officially announced but it seems like it wasn't!

The watches launched on the official website every day are not enough to sell, it's harder than grabbing concert tickets, is it launching loneliness?]

[9494, prodigal son, no ambition!]

[Just ask if you can make more, or set up a pre-booking system, let me place an order first, okay? I want to wear Jin Li's same-style watch!]

Jin Li was officially announced as the global spokesperson for Yajun women's watches at the event last time, and Yajun also launched three women's watches the next day.

These three watches are not as high-end as the Zodiac series, and the price is relatively friendly, between 3000 and 6000, specifically for volume.

For a high-end luxury brand, the pricing of the new watch is indeed low.

Many bloggers posted unboxing videos of the new watches on the day Yajun launched the three watches.

They were invited by Yajun, received the unlisted watches in advance, and the unboxing videos were also recorded in advance, and could only be released after Yajun's review.

When Yajun's products were launched, the bloggers released the unboxing videos to create momentum and traffic.

So last week, the promotion of Yajun's new watches on the internet could be described as vigorous, with full traffic!

Even if Jin Li had disappeared, it didn't hinder the super high discussion on the whole network.

Especially Yajun's launch of the "Koi Watch" was the most popular of the popular, attracting many people to want to buy the same style.

Just one day later, a certain Yi and a certain Wu launched four grades of "Koi Watch": affordable version, medium imitation version, high imitation version, and high imitation plus.

Those netizens who wanted to buy the genuine version but couldn't grab it flocked to the imitation version to relieve their worries.

Just one week, the sales of many imitation watches exceeded 10w, while Yajun was still slowly releasing goods there, and the products could not keep up.

Just at this time, Tiangong warmed up the products that Jin Li was about to endorse, so Yajun was pulled out by netizens to be beaten.

What is ineffective promotion?

What is effective promotion?

This is the comparison.

But in fact, netizens didn't know that Tiangong didn't want to leak it so quickly either.

It's just that there are too many people watching Jin Li on the whole network!

Anyway, the new products will be launched next month, and everyone will know, so it's better to acknowledge the netizens' guesses and treat it as a warm-up for the new product launch.

This marketing plan was also decided after they discussed it in a hurry, and they didn't know how the effect would be.

Now it seems that with Yajun's comparison, it shows their sincerity even more.

"So, should we increase some inventory? The warm-up time is one month earlier than the time we set. I'm worried that the heat won't fade, and when the new products are released, many people won't be able to grab them."

An executive of Tiangong asked the president.

They were having a meeting to discuss why this promotional strategy was so successful.

Discussing and discussing, they discussed the inventory problem.

Another executive also said: "Yes, President, through this Yajun incident, if our inventory is not sufficient, the criticism we receive at that time will definitely not be less than Yajun."

"However," another executive spoke, "our jewelry positioning is different from Yajun watch positioning."

"Jewelry itself has luxury attributes, Yajun's three new products are priced very low, many people can buy them by gritting their teeth, and they also opened interest-free installments of up to 6 months, so netizens have even less pressure.

But the jewelry we sell cannot be in the thousand-yuan range, they are all in the ten-thousand-yuan range. Are you sure netizens also have the purchasing power like Yajun's new products?"

"This..."

Other executives looked at each other, with some hesitation in their eyes, and the atmosphere became a bit heavy for a while.

Because the new products were not ready, and the promotion had not officially started, it was just a warm-up now.

Tiangong official was not easy to announce the price now and set up a reservation system.

Otherwise, when the new products were launched, the promotion would be greatly discounted.

Because the mysterious part had already been revealed, the netizens' discussion would not be so enthusiastic.

Therefore, before the new products were launched, the price absolutely could not be revealed.

Then from what aspects can we count customers with purchasing intentions, so as to prepare goods?

The president thought for a while and said: "The specific detailed price cannot be revealed, but we can play some ambiguous ones.

Ask the propaganda department to leak the news that 'the price of new jewelry is all over ten thousand yuan' to see how the market reacts."

The products endorsed by Jin Li had not yet been launched, just shooting advertisements, which aroused the expectations of many netizens, and the discussion on the whole network surged.

Along with it, the browsing volume of Tiangong's official flagship stores on the whole network also increased a lot.

With more browsing, the order rate was naturally better than before.

The new products had not yet come out, and Tiangong had already enjoyed the traffic gift brought by Jin Li in advance.

Such a strong appeal made the Tiangong executives including the president marvel!

Before, they asked Jin Li to shoot advertisements because they valued the high-end consumer groups behind her.

But the advertisements shot before were more about letting Jin Li show Tiangong's image core and mental outlook.

So the jewelry she wore for shooting was all at the hundred-million level.

This level of jewelry would only appear at auctions and could not be sold in stores.

At that time, they just wanted Jin Li's image to raise Tiangong's image and look higher-end.

If it weren't for seeing Jin Li endorsing Yajun's Zodiac series last year, which made high-end watches sell out, Tiangong wouldn't have thought of launching "Jin Li main style" high-end jewelry.

Tiangong then reacted and hurriedly followed up, catching up with this wave of trends.

Tiangong knew that its own products could not sell better than Yajun, because Yajun's historical background was too deep.

But in terms of price, its own products could definitely benchmark against Yajun's watches.

So Tiangong believed that Yajun was the best reference for the company.

Whatever Yajun does, Tiangong does.

Tiangong originally wanted to talk to Jin Li about the renewal of the contract next year. Now that Yajun has made public Jin Li's identity as a global spokesperson, Tiangong is even more anxious.

The president said in the meeting: "Jin Li starring in "Dawn 2" is about to start shooting, and she shot a big production like "Desperate Counterattack" before the year, so she will not lack works next year.

We must hurry up and finalize her renewal contract. If we wait until next year to decide, I'm afraid the price will be even higher."

The president gave an order, and the employees ran their legs off.

Chenxi Entertainment found that the Tiangong business negotiation team that had been staying in Nancheng seemed to have loosened their attitude and was willing to exchange endorsement fees for concessions in other aspects.

"Sister Fang, something is wrong. Their price increase is too abnormal, as if they don't treat money as money."

A member of the business team revealed to Sui Lingfang in private.

Sui Lingfang did not participate in business negotiations. There is a specialty in the art industry. She is not this material, so she handed it all over to a professional team.

And the company's business negotiation team are all talents brought by President Xiao, and she is very relieved about them.

President Xiao also has a part of the investment, which is also managed by them.

Sui Lingfang was stunned when she heard this.

"I remember the endorsement fee negotiated last time was already higher than Yajun's offer. Tiangong still wants to continue to increase the price. Why are they?"

The man shook his head: "I don't know, I am also very curious, I can't expose the specific details, and I didn't participate in it, I guess only the supervisor knows."

Sui Lingfang thought of Jin Li's previous reminder and hurried down.

Her office floor has always been relatively high, and she has been independent from the brokerage department.

She walked to the business negotiation department to understand the situation.

"Tiangong's endorsement continues to increase the price, what is going on?"

"They want to use the price to exchange for some relaxation of terms."

Sui Lingfang frowned, "What do you mean? Which clause do they want to move?"

The supervisor replied: "Jin Li's image rights, Tiangong hopes to use more of Jin Li's image for promotion, and also hopes to use it freely."

If Tiangong can freely use Jin Li's image for promotion, then there is no need to say hello to Chenxi Entertainment, and they can bypass the brokerage company and directly use her image.

Sui Lingfang said without thinking: "No, in case they mess around with Jin Li's image, this is harming Jin Li."

Supervisor: "Yes, so we don't make concessions. Tiangong retreated to the second best and wanted to expand the image usage area, and will list a list for us to check."

Sui Lingfang still felt it was not safe, "Can't it be used according to the original contract standard?"

The supervisor frowned: "I see that Tiangong's attitude is very firm, just wanting to expand the scope of Jin Li's image, so they spared no effort to increase the price by 200 million, they are determined to win."

Sui Lingfang: "200 million?"

She took a deep breath.

I know jewelry is profitable, but I don't know jewelry can be so profitable.

Luxury goods are very profitable, but some categories are just more profitable.

Tiangong is still just a first-line brand, wanting to enter high-end luxury, and has not yet been transformed into a high-end luxury brand, so it is so rich and powerful.

In case it really turns into high-end luxury successfully in the future, then what?

Sui Lingfang stabilized her mind and said in a deep voice: "I mentioned to you before that Jin Li hopes that we will stop when we see it, and don't talk about the endorsement price so high. She is afraid that it will attract the attention of relevant departments.

The economic situation has not been very good recently, and she can go against the trend to collect so many endorsement fees, which is already very eye-catching, so it is better to be low-key."

The supervisor said thoughtfully: "So you mean, don't talk about it?"

He had received a greeting from Sui Lingfang.

But he is responsible for business negotiations, so naturally he has to try his best to maximize the value of the artist.

And Jin Li herself is an excellent IP. Every time she talks about her business, she will have a sense of pride.

Jin Li's business is easy to talk about and difficult to talk about.

It is easy to talk about because the price offered by the brand is very high.

It is difficult to talk about because the more famous the artist, every customized clause must be considered in all aspects and must be clear.

This is respect for an artist who is a big IP, big traffic, and big appeal!

Sui Lingfang hesitated for a while and said: "I see Jin Li's idea, the endorsement price should not exceed Yajun, or it can be on par with Yajun."

The supervisor said with a serious face: "This is too difficult, they have been increasing the price and refuse to lower it."

Sui Lingfang: ...

Others are fed, Jin Li is chasing to refund.

Jin Li was far away in the Imperial Capital, and also heard about Tiangong's renewal negotiation problem from Sui Lingfang.

She was powerless, and this was not a field she was familiar with.

One day in May, she came out of the school library and returned to the apartment.

Suddenly found that the door opposite was opened.

Jin Li's eyes lit up, knocked on the door, and asked at the door: "Gu Cheng, are you back?"

There was a sound in the room, and after a while, Gu Cheng appeared at the door, his figure standing like a white poplar.

His eyebrows were slightly curved, and his smile was light.

"Well, I'm back after shooting."

Jin Li found that her boyfriend returned from the crew, as if he had become more robust, and the muscle lines were becoming more and more obvious.

Between his gestures, he exuded a male hormone breath. ===== CHAPTER 769 =====