Chapter 790

In recent years, the competition among the four major publications has become increasingly fierce.

Especially with the expansion of the "online magazine sales" channel, the four major publications have to compete not only in offline sales but also in online sales.

"Hua Yun" is the slowest in this regard.

The other three major publications have been expanding online magazine sales for two years, and it was only last year that Hua Yun caught up with this wave.

As an insider, Sui Lingfang also knew what their core marketing for online sales was last year.

It was nothing more than giving away more brand gifts and trial samples.

From the perspective of getting gifts, buying Hua Yun's magazine is actually quite cost-effective, attracting a wave of bargain hunters.

Although the quality of customer acquisition is very poor, it has an additive effect on sales.

But Hua Yun's sales still couldn't beat the other three major publications. It wasn't that the stars chosen for the covers weren't good, but that they entered the market too late!

The marketing and promotional efforts invested were far behind the other three major publications.

For the two special months of "Golden September and Silver October," the other three major publications started planning in July, while Hua Yun only started marketing in August. How could they compare to the foresight of the other three?

Furthermore, because Hua Yun's performance in recent years has indeed been inferior to the other three major publications, stars who are currently in the limelight will prioritize the other three major publications and will not choose Hua Yun.

Unless Hua Yun is willing to spend a lot of money to poach stars.

Last year, they poached a very popular star to shoot for them, but unfortunately, most of that star's fans were casual fans, with few die-hard fans.

That star was forty years old, and the reason she was popular was because a movie she was in was shortlisted for a foreign film festival, competing for the Best Foreign Language Film.

Although it didn't succeed, just being shortlisted made her popularity second to none for a time.

But this star is a powerhouse; she doesn't have many die-hard fans like idols do, so the purchasing power of her fans was insufficient.

Especially for items like magazines that require sales targeted at specific groups, fan purchasing power is very necessary.

Although the price isn't expensive, many people open shopping software and won't search for this thing at all, and it won't appear on the homepage recommendations.

So although Hua Yun spent a lot of money to get a good hand, the marketing direction was wrong, blindly marketing only to that star's fans, so sales never went up.

Many thoughts turned in Sui Lingfang's mind, and finally, she smiled:

"Editor-in-Chief Qi, thank you for thinking highly of our company's artists, but many of our artists are still developing, and many of them can't even be rated as third-tier artists.

From this point of view, they are not qualified to participate in Hua Yun's new generation shoot.

Although we are very confident that we will gradually make them popular, at the current stage, top-tier resources like Hua Yun are not something our new generation can handle."

A lean camel is bigger than a horse.

Although Hua Yun cannot compete with the other three major publications, it is still much stronger than other fashion magazines.

The title of "Domestic Top Four Major Publications" is no joke.

Hua Yun's resources might not be worth mentioning to top stars, but for artists who can't even be rated as third-tier, this is a very, very excellent pie.

Sui Lingfang saw it very clearly. If she really forcibly accepted this pie for those artists and helped them up, there was a small probability that nothing would happen.

There was a high probability that netizens would discover it, feel that those artists were not worthy of their position, and mock whether there was some "py" transaction involved.

Morning Sun Entertainment intends to run the company well, so naturally, it doesn't want to be misunderstood by netizens.

What's more, even if this pie from Hua Yun were given to the new generation under their banner, it would have no effect on those artists.

After all, given their status, they are unable to access fashion resources.

They have to wait until they are a bit more popular, reaching the level of second or third tier, for this pie from Hua Yun to exert its maximum value.

Editor-in-Chief Qi saw that Sui Lingfang refused to accept it, but she didn't care.

She had a premonition when she came that Morning Sun Entertainment was a tough nut to crack and wouldn't be so easy to chew.

People might not even bother to accept small favors.

Editor-in-Chief Qi said with a smile: "That's a pity. This cooperation didn't succeed, but I hope we still have the opportunity to cooperate next time. The door of 'Hua Yun' is always open to Morning Sun Entertainment."

After the polite words were finished, she changed the subject and brought up the real purpose of her visit.

As for saying they would release a new generation special issue, they would indeed release one, but Hua Yun didn't value it internally, just treating it as a task to be casually brushed off.

After all, Hua Yun hasn't even shot many famous stars, so why bother shooting new generations who haven't made a name for themselves?

"President Fang, I actually have another very important matter to find you for this time. I want to invite the artists under Morning Sun Entertainment to participate in a model variety show initiated by Hua Yun—'My Style, My Show'."

"This variety show is in a semi-talent show format, but it's not facing trainees, but people with the potential to be models.

These people are not necessarily artists from companies; they could also be students or office workers. As long as they have the hard conditions to become a model, they can sign up to participate."

Sui Lingfang was stunned for a moment and asked suspiciously: "Semi-talent show, what kind of statement is this?"

Editor-in-Chief Qi: "In previous talent shows, popularity competition was very important. Whether contestants could stay on stage depended on netizens' votes.

But this program we are planning requires high professionalism, and once they can win the championship, Hua Yun will guarantee their spot on the stage of Fashion Week; they will definitely appear on the runway.

So we use a combination of popularity and judge scoring, where judge scoring accounts for a relatively high score, but we will also set up a separate popularity voting resurrection channel to help high-popularity contestants return to the stage."

These were all easy to understand, and Sui Lingfang understood as soon as she heard it.

A flash of interest crossed her eyes.

If this type of talent show appeared on the market, it might really bring some freshness to the audience.

Talent shows are also very competitive these days, competitive to the point where there's nothing left to compete for, and there's basically nothing good to broadcast.

There are only so many talented trainees, and after sending them over wave after wave, it's long been impossible to pick out good ones.

In recent talent shows, the level of trainees has dropped a lot, and many who switched halfway have been stuffed in.

Oh right, there are also many who have already debuted, hoping to use the talent show to absorb a wave of popularity again; these old-timers also occupy the majority.

The audience has long lost their freshness; the routines are all the same, and it's very boring to watch.

So much so that talent shows have been very sluggish in recent years, with poor ratings, and instead, they have been beaten by the rising variety shows of all kinds of love.

This year, many TV stations have taken love variety shows as their theme, launching various observation-type programs.

And the model track is the first time it has been proposed.

It's just...

Sui Lingfang thought for a moment. Whether the artists newly signed by Morning Sun Entertainment in recent years have the hard conditions to be models, she really doesn't know.

After all, she is not responsible for digging up newcomers.

You don't hit a smiling person. Sui Lingfang didn't make a definitive statement this time, only saying:

"If Hua Yun really launches this variety show, if there is anyone under Morning Sun Entertainment, we will consider it comprehensively before seeing whether to send them over."

The smile on Editor-in-Chief Qi's face deepened.

She said: "I will organize the information about the variety show later and send you a copy to look at. Why don't we add each other on WeChat first so it's easier to communicate later."

Sui Lingfang had previously had the WeChat of the person in charge at Hua Yun, but ever since Jin Li had a falling out with them, she had deleted everyone from Hua Yun.

Although she didn't know what the real purpose of this editor-in-chief coming to Morning Sun Entertainment was, Sui Lingfang felt she was very smart.

From the result, she at least got her WeChat this time, and also got a potential cooperation opportunity.

Sui Lingfang watched the back of Editor-in-Chief Qi leaving, a flash of contemplation in her eyes.

"The newly appointed editor-in-chief of 'Hua Yun' looks quite extraordinary, with remarkable means."

She thought for a moment and sent a message to her assistant, asking her to investigate the information on "Qi Tang."

?? It's the end of the month, asking for monthly tickets. The monthly ticket lottery for this month continues~