Chapter 189: The King of Rolls Returns, Shock in the Advertising World

"15 million, 15% stake, is Chenxi Entertainment actually willing to make such a determination?"

Sui Lingfang got the definite news and immediately called Zhang Guang. Zhang Guang didn't say anything, and instead called the president of Tianding Entertainment.

The president couldn't help but question.

Zhang Guang pondered: "It's a bit high. I thought Chenxi Entertainment would only be willing to take a 5% stake, and investing 5 million would be about enough. After all, Chenxi Entertainment's previous external investments didn't exceed 10 million."

In Zhang Guang's assumption, taking a 10% stake should be the most ideal state.

But who could have thought that in the investment of *Assassination*, Chenxi would be so aggressive, suddenly reaching 15%!

The president frowned: "Are they trying to scam us?"

Zhang Guang shook his head: "I asked Jin Li's agent, and she said that Chenxi's president asked the shareholders for instructions, and then got the shareholders' reply."

He paused, and then broke a piece of gossip that Sui Lingfang deliberately passed to him.

"It is said that Chenxi Entertainment's shareholders are rich and powerful. After hearing that Chenxi wanted to invest in an internet movie and that even Jin Li was very interested."

"That shareholder even wanted to throw 50 million to take a 50% stake. Later, after knowing that Gu Cheng wouldn't give that much and that we wanted to participate, he regretfully gave up."

Sui Lingfang's original words were naturally not like this.

Their shareholder, President Xiao, was even richer and more powerful than Tianding imagined.

If he couldn't get a 50% ratio, President Xiao didn't want to invest at all, feeling it was boring.

Later, it was the president of Chenxi who persuaded him time and time again, applying here and applying there, before barely approving an investment quota of 15 million.

That President Xiao said: "Fine, just treat it as finding some fun and spending some money."

Of course, Zhang Guang definitely wouldn't bring the original words to his own president, otherwise it would be too arrogant.

Slightly whitewash it.

"This..." Tianding Entertainment's president hesitated.

He had thought about whether to withdraw from the investment. Tianding currently wanted to invest a share of 5%, investing 5 million.

But thinking that the drama mainly invested in by their own artist, using their own artist as the lead actor, if their own company was compared by Chenxi.

It's a bit ugly on the face!

Zhang Guang suddenly thought of something and said cautiously: "President, do you think Chenxi Entertainment wants to dig Gu Cheng over, so they are so interested in his drama?"

The president cursed a few times in his heart.

He had heard before that some third-tier small companies, although they have no connections in the entertainment industry, are very rich.

Now he finally saw it!

Is this trying to smash people with money and use money to open the way?

Gu Cheng is an artist they cultivated!

Every member of Sanyuetian, whether it's a single member or a double member, has great commercial value.

Tianding Entertainment's president said with a gloomy face: "Then we will invest 20 million and take a 20% stake!"

Zhang Guang raised his eyebrows and immediately agreed.

He would tell Gu Cheng this good news.

After Jin Li returned to Nancheng, she immediately entered a vacation state.

She went to the company to punch the clock every morning, studied math in the morning, physics in the afternoon, and studied chemistry after returning to the apartment at night.

All of a sudden, her degree of being a king of rolls was actually more powerful than high school students.

【Li Bao is so great, on those years of "I get up early and stay late in the third year of high school"!】

【666, started learning physics for the third year of high school!】

【The math for the first year of high school has finally started the second half of the semester!】

Some netizens even felt that Jin Li had gradually developed the style of a top student.

【Did everyone find out? Before, Jin Li's physics was done quickly, but recently math is also done quickly, and chemistry hasn't fallen behind!】

【Yes, the accuracy rate has also improved!】

【Family members, I have made Jin Li's schedule for this period of time, let's roll together \(^o^)/~!】

【Are you devils? Studying 12 hours a day...】

【As long as I can sit still, I am a god!】

Jin Li didn't know that her return as the war god of rolls made many office workers, students, slackers, and exam-takers who had been watching the livestream tremble a little.

As an ordinary person, it's fine if you can't compare to ordinary people.

But how can you not compare to a vase star who has nothing but beauty!

The most heartbreaking thing is...

Jin Li is not a vase.

Ah.

Even more heartbreaking.

Another week passed like this, and the hard photos and promotional advertisements shot by Duomi Makeup were released first!

In major stores, at the most conspicuous entrance, Jin Li's photos were placed at the forefront of a row of goods.

At the same time, there was the newly launched rainbow special edition Koi thumb puff, whose brilliant colors attracted many tourists to stop and watch.

And inside the shop.

The video played at the checkout was also the promotional advertisement shot by Jin Li. She turned into a mermaid and had a wonderful adventure in the seabed.

When night fell, she walked ashore from the ocean again and started a wonderful adventure with every product of Duomi Makeup.

When some people were waiting in line, they saw the commercial shot by Jin Li and couldn't help but be fascinated!

For a full five minutes, whether it was the special effects or Jin Li's bright and youthful face, it made people feel warm in their hearts.

Some people specifically took a video and uploaded it to the internet, excitedly saying: "Blockbuster texture!!"

【+!】

【This is the time Duomi is most willing to spend money!】

【This commercial makes Jin Li so beautiful, she really looks like a mermaid, especially the underwater scene, in terms of design art and composition, I think it can be taken to participate in awards】

Advertisements also have specially established awards.

It's relatively niche for netizens, but highly concerned by industry insiders.

"Best Creative Award" might not be won, but for some advertisements that handle light, shadow, composition, and mirror reversal well, for the "Best Aesthetics Award," this promotional film of Duomi Makeup really has a chance to rush.

This made peers who specifically do advertising couldn't help but feel a chill in their hearts.

This advertisement of Duomi Makeup is really extraordinary!

And Duomi also spent the 15 million publicity funds on the blade.

Duomi didn't do online internet publicity.

Internet publicity is a bottomless pit, with countless traffic investments every day, and it can be spent in less than a week.

But offline publicity is better, at least advertising spaces can be used for more than a month.

And this time, the advertising investment was focused on offline stores, and was placed in supermarkets, bus stations, subway stations, and high-speed railway stations.

This made the business of Duomi Makeup stores soar!

In offline stores, the best-selling ones are generally not low-end products, but mid-to-high-end products.

Those gift boxes worth hundreds or even thousands of yuan, under Jin Li's promotion, were sold out directly!

In a store.

From the moment it opened, many people lined up to snap up the Koi Good Luck Makeup Gift Box, and some people occasionally said a few words in foreign languages to their phones.

The clerk specifically went to find out, only to find that many of them were purchasing agents!

The purchasing agent from Country M said: "I went home on vacation this month, and these few days I suddenly received inquiries from customers in Country M, asking if I could purchase the Koi Good Luck Makeup Gift Box in China. She is a fan of Jin Li."

The purchasing agent from Country X also said: "Yes, I was also approached by customers to inquire. She saw the commercial shot by Jin Li through Facebook, felt curious about the products endorsed by Jin Li, and wanted me to buy them."

Other purchasing agents spoke one after another.

"Duomi's design on the appearance is very beautiful. Buying a set of gift boxes can also give a set of rainbow version Koi thumb puffs. I advise customers to buy gift boxes directly, anyway, the price is not expensive."

"My customer also asked me if I could get Jin Li's autograph. Unfortunately, I called Duomi to inquire, and they said there are no products with Jin Li's autograph, not even printed ones. This is too regrettable!"

"Can we add some of Jin Li's autographed photos or posters if we buy a lot? Printed ones are fine too, Jin Li turning into a mermaid is so beautiful..."

The clerk passed the purchasing agents' requests up.

Finally, it reached President Nan's office.

Duomi Makeup is the first time to formally hire a star as a spokesperson, and doesn't understand the operation of the fan circle.

They are a national affordable old brand, with practical prices, and can't harvest the dividends of star fans.

But through the launch of Jin Li's commercial, the mid-to-high-end gift boxes under the door sold out, and President Nan suddenly understood the operation of the fan circle a little.

Perhaps...

Should Duomi issue some Jin Li posters first to try?

Because this detail wasn't signed into the contract, President Nan specifically called Sui Lingfang to talk.

As a popular star, with top luxury endorsements, Jin Li's commercial value is already very high.

Even if it's just a small detail, Duomi Makeup has to pay a fee.

"Want to issue my posters and give them out together with mid-to-high-end gift boxes?"

Jin Li was a bit surprised, "Why is Duomi always thinking of one thing and another?"

Sui Lingfang spread her hands helplessly: "Aren't we?"

Jin Li laughed.

She mentioned: "But I think this is no different from launching my co-branded product, right? If it's a co-branded product, the contract standard is different."

Sui Lingfang was stunned, a flash of light flashed in her mind, and a bright light flashed in her eyes.

Jin Li was right.

Isn't this equivalent to launching a co-branded product?

Hey!

Stars can get sales commissions for co-branded products!

For the rainbow special edition thumb puff last time, Duomi had already signed a supplementary agreement with Jin Li, and she could still get dividends.

This time...

Sui Lingfang rubbed her hands, and a burning fighting spirit burned in her eyes.

Must! Take! Down!

The limelight Jin Li got through commercials was far more than just Duomi.

Not many days later.

The hard photos and commercial promotion of the light luxury bag brand "Qinglan" were also launched!

As a light luxury brand.

Qinglan is a bit famous internationally and has opened stores in popular cities in many countries.

And when Jin Li was shooting the Qinglan commercial, a 'divine picture' was taken by netizens, and Qinglan cleverly put this "divine scene" into the commercial.

Coupled with Qinglan's marketing publicity cost, it was far more generous than Duomi.

The moment the commercial went online, it directly bought a splash screen pop-up promotion on major social platforms!

In the short 15s commercial, Jin Li was so beautiful that people couldn't take their eyes off her.

She was like the wind wanton and dashing on the grassland, the bird free and lively in the steel city forest, the cat lazy and charming on the country road.

Jin Li narrowed her eyes slightly, raised her head to the sunset glow, and the romantic broken gold sprinkled on her face, paired with the charming music of the last century, made people feel the breadth of her heart.

—Anytime, anywhere, anywhere, anytime, freely be yourself.

She can wear urban white-collar clothes, carry a briefcase, dance happily under the bonfire of the grassland; she can also wear ethnic costumes, carry a bag with characteristic style, and shuttle through the subway...

Life shouldn't restrain yourself.

But freely be yourself.

【Such a beautiful person, such a beautiful scenery, this commercial's expression of aesthetics, why do I feel it surpasses Duomi?!】

【Duomi is the beauty of illusory Datura flowers, while Qinglan is the beauty of the human world. The styles are different, actually they can't be compared】

【These two commercials can both go to participate in competitions...】

【Hard photos are also out. Clearly it's a stiff and rigid action, I just feel she carries the bag super casually, dashingly, freely, awoo!】

【Kami-sama, I can actually see such a divine picture, suddenly I have no regrets in death...】

Although Jin Li is only the spokesperson for the China region.

But Qinglan will also change Jin Li's hard photos and commercials in international stores. The spokesperson for each country can get publicity opportunities in international stores.

At this time, how much the turnover can rise, to some extent, has to compare the star's popularity.

However, one point must be clear.

High-end customers are hard to find in any brand, and they rarely buy products specifically for a certain star. More are considering from their own perspective.

But if a star is too controversial.

Customers will also feel that the star is inconsistent with the brand tone, thus producing dissatisfaction with this brand, and thus not buying.

But if the brand changes to the next spokesperson, high-end customers feel OK, then they will continue to buy.

It is difficult for anyone to have a long-term preference for a brand, and it is also difficult for anyone to be black for a brand for life.

Qinglan's international stores.

After changing to Jin Li's photos, unexpectedly welcomed a wave of buying spree.

There are also promotional videos inside the store.

The clerk found that many customers decided to buy Jin Li's same style after seeing the commercial.

The customer said: "I think she is very free, I like her state very much."

"What kind of human little elf is this?"

"Workers envy her state too much!"

As if changing to the same style as Jin Li, you can reach Jin Li's state. This is not only because the bag is beautiful, but also because the customer feels spiritual comfort.

Low-end products talk about price.

Mid-range products talk about ingredients.

High-end products talk about stories.

And a good story will suddenly hit the heart at a certain moment, a certain instant, making people burst into tears.

Not long after, Qinglan's clerk discovered again.

Customers in the store wanted to buy the same style bag as Jin Li through the commercial.

And customers outside the store, many of whom were not members of the store before, all clearly came to buy Jin Li's same style bag.

These customers, although not very young, are not insignificant in society.

With their wages, they can fully afford light luxury.

"I was a fan of Pink Girls before. I still have their song discs, and I take them out to listen from time to time..."

"Jin Li was the weakest in Pink Girls. Seeing her living so well now, there is a feeling of a daughter growing up."

"Can you help me pass on my letter of thanks to Jin Li? Although I wrote it to the whole group, I am really very fortunate that their songs accompanied me through the difficult youth..."

Qinglan headquarters.

After receiving feedback from various stores, including international stores, they couldn't help but be excited.

Since the commercial went online, in just five days, the turnover has actually been able to keep up with last month!

Especially the bag Jin Li carried in the commercial, it sold out and became a hit!

Qinglan's director said happily: "Choosing Jin Li as the spokesperson this time was really a right bet. Pink Girls' influence internationally is actually so powerful, and the sales volume of international stores has been driven!"

Someone said in a low voice: "There is another brand's commercial that hasn't come out yet."

The director paused and sighed: "Yes, there is also Fang Fei..."

The influence of this brand is much stronger than Qinglan! ===== CHAPTER 190 =====