Chapter 35
Duomi Cosmetics seeking Jin Li as a spokesperson was premeditated.
Jin Li's popularity comeback relied on "good luck," and "good luck," "koi," and "winning a prize" have always been words that have appeared frequently on the internet in recent years.
Many cosmetics brands simultaneously launched "Koi-colored eyeshadow," "Koi lipstick," "Koi makeup"... Duomi Cosmetics was considered a step slow, and it was only in the second year after these words became popular that they prepared to launch a "Koi Good Luck Makeup."
Now it is the era of big data, and everything leans towards saving time, worry, and effort.
So for this spring and summer main series, Duomi Cosmetics also simultaneously matched and made a "Koi Luck" series of lipsticks, eyeshadows, and even foundations and sunscreens.
The outer packaging of all products was re-molded, and some products were even already in production.
Everything was ready, only waiting for publicity.
Inside Duomi Cosmetics, there were two opinions on this matter of publicity.
The first is not to invite celebrities to be spokespersons. Their brand focuses on affordable cosmetics, with low profits, which is considered a route of small profits but quick turnover.
And the materials they used for this series were all good, and it was highly likely that they would become popular through word of mouth after launch. With word of mouth, the organic traffic would be endless.
The second is to invite celebrities to endorse.
Two years ago, they once invited a second-tier actress to endorse one of the products. In that year, that product became the most popular best-seller and sold very well on the internet.
The profit brought by the product's explosion completely offset the expenditure of inviting a celebrity to be a spokesperson, and also let many fans know about Duomi Cosmetics.
This kind of "cognition" is something that is harder to weigh than purchase volume and cannot be bought with money.
Duomi Cosmetics was able to stand out from second-tier affordable cosmetics and let many people know about it; it's hard to say that it didn't have the credit of that spokesperson.
The two factions within the group argued for half a month. Seeing that time was getting tighter and they had to make a choice, the news "Jin Li scratched a prize and won 200,000" suddenly fell from the sky and smashed in front of Duomi Cosmetics.
Jin Li, Koi.
Scratch card, win prize, 200,000.
And she also likes to burn incense and worship gods!
Is there anything more hitting the wind of traffic than this?
It just so happened that what they set within the group was the "Koi Luck" series, so they didn't hurry over to contact Jin Li, lest the spokesperson who completely fits their own image be snatched away.
Thus, there was this concession so quickly.
Now, as Jin Li used Duomi Cosmetics products to draw the "Koi Good Luck Makeup" they expected, and came out wearing the Koi Good Luck same-series Hanfu, everyone had a sense of shock that was directly hit in the soul.
Jin Li wore an orange-red Hanfu, with carp pendants hanging from her ears. As she walked, the pendants swayed slightly, like fish swimming back and forth in the water.
She stood at the doorway and looked at them, smiling lightly. At that moment, it was too unreal to be beautiful.
If she were just dressed beautifully, they wouldn't have this feeling, but Jin Li also had a temperament.
The coiled black hair added a touch of gentleness and quietness to her, and the Koi outfit gave her a noble and strange aesthetic.
If a Koi could turn into a human and appear in the human world, it would probably be like Jin Li—they thought in unison.
After being shocked for a while, the photographer let out a long breath, "Let's start working. Let's take the hard photos and soft ads today, and shoot videos at other times."
The shooting content is all very routine.
Everyone first let Jin Li pick up various foods to pose, regaining familiarity with the camera.
In this shooting process, Jin Li ate while shooting, her tense body gradually relaxed, and she found the feeling more and more.
Just by eating some fruits, she contributed several hard photos that were very capable.
The photographer and lighting engineer discussed while shooting, looking at how to create a more atmospheric aesthetic.
After a while, they had to directly use the products to shoot.
Although Duomi Cosmetics hadn't cooperated much with celebrities, and the only spokesperson they invited was three years ago, they could feel that Jin Li was very cooperative among female celebrities.
Just take eating, for example; many female celebrities don't like to be photographed, thinking the angle is ugly.
Even when posing with fruits to find the feeling, some people find it troublesome, think it's unnecessary, and demand to shoot with products immediately.
Why is this the case? The reasons are various, but if it's placed on a popular celebrity, there is probably only one reason—
The schedule is busy, no time.
Because the schedule is busy, the time left for the brand and the celebrity to connect is short. Because it is too hasty, the brand may not be satisfied with the shooting, and the celebrity's posing may not necessarily have a feeling.
Encountering someone like Jin Li who is willing to cooperate, it must be said that the staff of Duomi Cosmetics are still a bit moved.
The most critical thing is that Jin Li doesn't pick anything!
They never heard her say a word of complaint, even though she was sweating from wearing Hanfu!
But what they didn't know was that while shooting, Jin Li felt that the 【Twice the Result with Half the Effort】 state could faintly be activated.
It's just that every time it was activated for a while, the state would disappear, causing her energy to be a bit stuck, and she couldn't find the state.
Jin Li wanted to let them shoot longer at once, but taking photos is so troublesome. Unless the cooperation is very tacit, otherwise every few minutes, the photographer has to guide her to change an action, interrupting the shooting state.
Soon, an hour passed.
Two hours passed.
Three hours passed.
The photographer became more and more excited as she shot, and Jin Li's working state became better and better. The two gradually became tacit in their cooperation.
However, at this moment, a "gurgling" sound came. Everyone looked over and found that this sound came from Jin Li's stomach.
Sui Lingfang, who was watching from the side, asked as if waking from a dream: "What time is it now?"
The staff was also a bit dazed. Looking down, they replied: "It's almost seven o'clock."
"It's actually so late!" Sui Lingfang couldn't help but frown. This counts as her dereliction of duty. She should have reminded them to finish work at six o'clock.
Jin Li's body can't stay up late, and her eating must be regular, otherwise it's easy to get stomach problems.
The photographer only then noticed that although Jin Li's eyes were very bright, her makeup was a bit smudged, and immediately said: "Let's finish work today. Teacher Jin Li, we'll treat you to a meal!"
Sui Lingfang immediately said cautiously: "Just eating is fine, Teacher Jin Li cannot drink alcohol."
The photographer is a female photographer who has a set of ways to capture female aesthetics, nodding repeatedly, "It's good not to drink, I won't drink either."
Two hours of makeup, two minutes of removing makeup.
Jin Li quickly removed her makeup, applied some moisturizing products, and went out without any makeup.
Everyone had a simple meal, communicated about the subsequent video content, and Jin Li and Sui Lingfang left the restaurant.
After the two left, a staff member sighed: "Teacher Jin Li is really easy-going, she has no airs at all!"
"Yes, I have the same feeling, very cooperative, very serious and responsible when working, not distracted!"
"Last time I took photos for a celebrity, it was just to insert a soft ad, but that female celebrity was very picky about the angle. Photos that could be finished in ten minutes were dragged to an hour, and she didn't feel tired."
(End of chapter)
End of Chapter
